Playtech, the global supplier of games and technology for online casinos, has announced the completion of the first phase of its strategic partnership with Hard Rock Digital, the interactive gaming and sports betting division of Hard Rock International and Seminole Gaming.

The partnership was initially announced in March 2023, when Playtech revealed that it had agreed to pay 85 million dollars for a single-digit percentage stake in Hard Rock Digital. The purchase was part of a larger deal between the two sides, a deal which included the right for Hard Rock Digital to license a range of Playtech’s technology solutions and iGaming content.

Since that announcement, Playtech managed to deliver a whole range of games through the Hard Rock Bet platform in New Jersey, which is a proprietary brand of Hard Rock Digital. Among the content delivered we can find RNG slot games, table games and live dealer games as well. Moreover, Playtech developed several table games specifically for Hard Rock Bet, games which feature the operator’s brand.

Hard Rock Digital also licensed the technology solutions and iGaming content provided by Playtech, allowing customers to enjoy a wide range of entertaining and exciting casino games. This was true for the operator’s clients in New Jersey but also any future Hard Rock Bet iCasino markets in North America will have access to Playtech’s content.

Dedicated Blackjack Table Released

The announcement also revealed that the collaboration between the two sides led to the release of a dedicated blackjack table and that more such products will follow, “offering Hard Rock players a customized experience.” The two parties also underlined that this represents “just the beginning of a series of bespoke developments” that will be made because of this partnership.

Hard Rock Digital currently offers online and retail sports betting in Arizona, Florida, Indiana, Ohio, Tennessee, and Virginia, while its retail sports betting with an integrated online sportsbook and casino experience is available only in New Jersey. The operator plans to launch its brand in more American states in the future and to expand to other international markets in the coming years.

Jonathan Doubilet, VicePresident for U.S. Business Operations at Playtech, declared himself “delighted” to have reached the first milestone of the collaboration and said he was “excited about accelerating the growing partnership with Hard Rock Digital.”

Grant Williams, Senior Vice President at Hard Rock Digital, underlined that the first dedicated table built together with Playtech is a way to provide “legendary entertainment” to the operator’s players. “We’re thrilled to introduce Playtech’s offerings to our New Jersey Hard Rock Bet players and look forward to continuing to develop unique digital experiences together as we expand in the U.S. and international markets,” the Hard Rock Digital representative concluded.

Source: “Playtech and Hard Rock Digital Reach First Milestone Bringing RNG Slots, Table Games and Live Dealer Games to North America“. Playtech. February 6, 2024.

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The globally-recognized technology company delivering solutions and services powering sports betting, casino, poker and other operators within the gambling vertical, Playtech, announced Monday it joined forces with the leading gaming operator in France, La Française des Jeux (FDJ). Thanks to the freshly minted partnership, FDJ will benefit from Playtech’s poker network, including content and services.

The new collaboration sees FDJ join Playtech’s extensive iPoker.EU Network. This is in fact one of the biggest liquidity pool networks on the Old Continent that is supported by leading software that ensures compliance within different jurisdictions.

Per the new deal, FDJ will access not only the content package from Playtech but its services as well. As a result, the leading operator will gain access to poker tournaments, cash tables, as well as Twister Poker, Playtech’s flagship poker game.

At the same time, the collaboration complements Playtech’s growth within the poker vertical in the French Market. The country’s poker market continues to grow annually and has generated €10.7 billion in 2021, marking a year-over-year increase of 7%.

The deal with FDJ comes during a busy period of Playtech. Early last month, the company revealed that it joined forces with 10bet, a famous online gambling brand. At the time of the announcement, the company revealed that its UK and Sweden-facing businesses will benefit from sports betting solutions.

The Operator Is Delighted to Access Playtech’s Content

Richard Courtois, FDJ’s CEO of sports betting and online gaming, acknowledged Playtech’s strong presence as a content provider within the regulated gambling sector around Europe. At the same time, he spoke about the company’s understanding of the market in France and pointed out that the collaboration will help expand FDJ’s offering by delivering new games. Finally, Courtois predicted that the partnership will boost the company’s presence in the country.

“Thanks to Playtech, we are pleased to offer our players a new range of games. This move enables FDJ to complete its presence in the French online gaming market open to competition, based on a business model that combines performance and responsibility to keep gaming fun.“

Richard Courtois, CEO of sports betting and online gaming at FDJ

Marat Koss, Playtech’s VP of interactive gaming, shared his excitement about the latest deal. “We are very proud that FDJ has chosen Playtech as its partner, he said. Additionally, Koss pointed out that the leading operator will benefit from Playtech’s extensive network and deliver unique experiences for its growing customer base. Finally, he said that Playtech is looking forward to the success the deal with FDJ will bring.

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