The Royal Caribbean Group, which is the parent company of the Royal Caribbean and Celebrity Cruises companies, has been tinkering with the idea of merging its operations under the same loyalty program.

Blue Chip Club Earning Period Extended, But Why?

As things stand, Royal Caribbean Cruises allows customers to participate in its signature Club Royale rewards program but hop over to Celebrity Cruises and you will be rolled into Blue Chip Club.

This means opportunity lost for consumers who have been otherwise very happy with the experience they receive on both cruises, including onboard casinos featuring slot and table games, as well as smoke-free areas.

The extension of the Blue Chip Club program could signal an early decision by the parent group to heed the call of its customers and indeed advance with a decision to merge the two loyalty programs, or at least connect them so consumers can benefit freely jumping from one cruise to the next.

Royal Caribbean has already announced that it will be extending and developing its casinos, seeing them as an important part of the overall experience, and a good hook to attract new customers, reactivate dormant ones, and generally continue to be a good entertainment option.

Some of the major updates have been an expansion of the existing square footage of gaming floors, but also the addition of progressive jackpots which have become a hit with players who seem to be tempted by the prospect of escaping on a cruise where they can try their hand at a progressive jackpot.

The Time for a Loyalty Program Merge May Finally Be Here

It’s not just that though as rewards programs have become very important in light of this heightened interest in the group’s cruises, and merging the two would be a smart business decision, even if on the face of it, the two brands want to maintain their relevant autonomy and independence.

Their internal competition is not likely to hurt either party, though, as consumers would just be able to use their loyalty points freely, nurturing even stronger brand loyalty, and driving attention to the growing segment of on-site casino gaming.

Although speculation at the present moment, expanding the Blue Chip Club earning period could be a way to carry over the points into a merged program moving forward, which would boost brand loyalty

The post Royal’s Blue Chip Club Extension Could Point to Loyalty Merger appeared first on Keno Wizard.

However, Asmongold has had no beef with the way Kick is supposedly “reserving” slots and promoting gambling streams. Kick was launched as an alternative by a number of companies and investors who were unhappy with Twitch’s overreaching policy on gambling streams that prohibited specific websites to be advertised while at the same time failing to define what operators were allowed.

Asmongold Remains Pragmatic in Kick Debate  

The streamer, known mostly by his monicker, has said that there was no issue with what a Reddit post he read was suggesting – namely that Kick may be booking slots for gambling streams. That tracked with the overall strategy of the company Asmongold suggested during a stream. His exact words were:

Kick’s recommended seems to reserve the third and fifth spots for gambling streams.’ There’s a chance that could be the case, I mean listen. Obviously, they’re going to make money off of gambling. This is probably smart to do.

Asmongold

Since Kick launched in March, the platform has already won many Twitch stars, demonstrating its ability to start building from the ground up. Amongst its streamers are famous personalities and established content creators such as xQc, Trainwreck, and Amouranth – all of which had a major presence in the Amazon-owned platform prior to heading out for Kick.

Drake, the famous rapper, is also streaming on Kick on occasion, and the platform already attracts a good amount of viewers. Not only that, but Kick has a far more generous revenue-sharing model, which sees the streamers get 95% of the proceeds against 5% of which go to the platform.

This is a clear act of defiance against other established platforms, including Twitch, that offer their streamers a fraction of the proceeds. Asmongold said that he would not be offering any criticism of the way Kick was doing business either.

Twitch Too Has Clear Gambling Affiliations and Ties

He said that the gambling tangent was not really worth bringing up for the simple reason that Amazon too had a partnership with DraftKings, one of the biggest gambling companies in the United States and North America.

Asmongold has even been considering making the move to Kick himself but has remained mostly neutral and has played no favours in the ongoing community debate that sees Twitch and Kick hotly disputed.

Kick has been already banned in Greece, however, precisely because it has too much gambling content. Weirdly enough, the ban does not cover Twitch, suggesting double standards to an extent.

The post Asmongold Calls Kick’s Overall Strategy Smart and On Point appeared first on Keno Wizard.