Push Gaming, a renowned name in the online gaming industry, has made its debut in the Spanish market through an exclusive partnership with two of Spain’s largest operators, Pokerstars and Gran Madrid | Casino Online. This strategic move marks a significant milestone for the studio as it continues to expand its presence in key European markets.

Exclusive Launch with Top Operators

In this first-of-its-kind market launch, Push Gaming will roll out ten of its most popular slot titles, divided between the two operators for an exclusive eight-week period. Players at Pokerstars.es will get exclusive access to some of Push Gaming’s most successful games, including Big Bamboo, Jammin’ Jars, Razor Shark, Wild Swarm, and 10 Swords during the initial launch phase.

Simultaneously, Gran Madrid | Casino Online will offer exclusive access to Boss Bear, Jammin’ Jars 2, Retro Tapes, Fish ‘n’ Nudge, and Push’s major AAA release from 2023, Razor Returns. This dual-exclusive strategy ensures that players at both platforms get a unique and exciting gaming experience, featuring some of the best titles from Push Gaming.

Strategic Market Expansion

The entry into the Spanish market is a testament to Push Gaming’s ambitious growth roadmap, aimed at extending its reach across Europe with a robust lineup of high-quality slot games. The move is expected to solidify the company’s presence in Spain, a key European market known for its vibrant gaming community.

Leadership Insights

Fiona Hickey, Chief Business Development Officer at Push Gaming, expressed her excitement about the launch: “This launch is the result of an incredible amount of hard work across the board so it’s fantastic to see it get across the line. Most market debuts are with just one partner so to do so with two major operators – a first for Push – is particularly pleasing. Both are household names for Spanish players and we couldn’t ask for more knowledgeable and established boots on the ground. I’m sure the safe hands we’re in at launch will set us on course for great things in Spain.”

José Felix Herreros, Country Manager at Gran Madrid, echoed this sentiment, emphasizing the importance of offering top-quality gaming experiences to their players: “At Gran Madrid, we strive to always offer the best gaming experience to our players. With the exclusive launch of the best titles from Push Gaming, Gran Madrid | Casino Online consolidates its position as the leading casino in Spain, being the first casino to offer its players the best of this industry-leading studio in online gaming, providing our players with a unique and exciting gaming experience.”

Future Prospects

With the successful launch in Spain, Push Gaming is poised for further growth and expansion in other European markets. The exclusive partnerships with Pokerstars and Gran Madrid | Casino Online set a strong foundation for the company to build upon, as it continues to deliver innovative and engaging gaming content to players across the continent.

This latest development underscores Push Gaming’s commitment to excellence and its ability to forge strategic partnerships that drive its growth and success in the highly competitive online gaming industry.

Source:

Push Gaming elevates regulated market growth with exclusive Spain entry, Push Gaming, July 12, 2024.

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PokerStars, the world-renowned online poker platform, has introduced a revamped Rewards Program, which went live on January 22, 2024. 

PokerStars Ditches Weekly Challenges for Fairer Rewards Program

PokerStars is bidding farewell to its Weekly Poker Challenges, a significant departure from the previous system. The decision stems from the challenges’ lackluster performance, with a staggering 75% of participants failing to complete them. 

Complaints about progress bars being reset, regardless of proximity to completion, led to a consensus that change was necessary. The elimination of these challenges aims to establish a more transparent, fairer, and easily understandable program.

Under the new PokerStars Rewards Program, players can anticipate a more predictable and rewarding experience. Moving away from the all-or-nothing nature of the previous challenges, the program is now volume-based, allowing players to plan and achieve targets at their own pace. 

The minimum requirements for earning a Rewards Chest have been raised for regular players, but the base program now offers more substantial rewards, ranging from 25% to an impressive 40%, all provided as cash.

Acknowledging the disparities in playing habits, PokerStars ensures that recreational players, falling within the Bronze and Blue Levels, are not left out. These players will now receive daily rewards, including a fixed $0.50 Power Path ticket, encouraging them to embark on PokerStars adventures. This inclusive approach aims to bridge the gap between casual and regular players, rectifying the shortcomings of the previous system.

PokerStars Unveils Exclusive Tiers for High Rollers

Introducing a touch of luxury for their high-volume players, PokerStars has launched exclusive tiers called PokerStars Select and Select+. Players automatically qualify for these tiers based on the rake generated within a rolling one-year period. 

The perks include designated personal account managers, increased reward rates, and exclusive promotions, providing a first-class experience for the platform’s most dedicated players. The eligibility criteria for these exclusive levels are set at $/€50,000 and $/€100,000 in rake, respectively, over a one-year period.

With the new changes, PokerStars aims to create a more transparent, rewarding, and inclusive experience for its diverse player base. The revamped Rewards Program promises increased generosity, with up to 40% in Rakeback for the majority and an impressive 60% for the top-tier players.

In other news, PokerStars entered into a significant partnership with Playson, a prominent digital entertainment supplier. The agreement allows Playson to supply PokerStars with popular games, starting with Solar King, and expanding to include hits like 3 Pots Riches: Hold and Win, Coin Strike: Hold and Win, and Royal Coins 2: Hold and Win. The collaboration aims to enhance PokerStars’ gaming offerings, initially in the United Kingdom and Malta, with potential expansion to Spain and Ontario in the future.

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Playson, a fast-growing digital entertainment supplier operating in over 20 regulated jurisdictions, has unveiled a major new partnership agreement. As announced, Playson has agreed to supply PokerStars, a major online poker and casino operator, with content.

Under the deal, some of Playson’s biggest hits will be rolled out on the Flutter Entertainment-owned operator’s platform. At first, Playson will power PokerStars with the fan-favorite game Solar King. According to the announcement, additional hits will be launched down the line, including many of Playson’s biggest releases ever.

PokerStars players can expect games such as 3 Pots Riches: Hold and Win, Coin Strike: Hold and Win and Royal Coins 2: Hold and Win. The new games will be added to the global operator’s offerings in the United Kingdom, as well as in markets where it’s licensed by the Malta Gaming Authority.

The deal will likely be expanded to Spain and Ontario in the new feature, Playson’s official announcement added.

Playson Is Glad to Secure a Deal with another Tier-1 Operator

The deal with PokerStars is Playson’s latest tier-one partnership and reflects the latter company’s ambitious plans for 2024. The supplier plans to target expansive growth and will seek to cement its games as a “vital addition” to online casino operators across the world. To that end, it continues to innovate and recently launched the innovative Hold for Spin feature that aims to change how players interact with slots.

The agreement with PokerStars was welcomed by Blanka Homor, Playson’s sales director. She expressed her team’s excitement about the deal and praised PokerStars as a major gambling operator.

We’re delighted to have forged this major deal with PokerStars, an undisputed leader in the global betting and gaming industry.

Blanka Homor, sales director, Playson

According to Homor, the new deal reinforces Playson’s image as a “truly distinctive, expert creative studio” that produces staple games for the biggest online gaming brands in the online casino sector.

PokerStars, on the other hand, continues to form meaningful partnerships with noteworthy suppliers, such as Playson. Prior to the current arrangement, the operator also teamed up with Play’n GO to launch a Detroit Red Wings-themed game.

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Moya Wilson, a seasoned professional with over seven years of experience at PokerStars, has embarked on a new journey, joining ACE Hollreiser as its director. Her transition to the Isle of Man-based business consultancy marks an exciting turn in her career. Wilson was present during a period of rapid growth for PokerStars and will likely look to recapture some of that winning formula.

Wilson Is a Seasoned Professional

Before joining PokerStars, Wilson had accumulated over 25 years of marketing expertise across various industries, creating a robust foundation for her professional growth. One of her most notable roles was at marketing and public relations service provider Ashgrove Marketing, where she worked as a senior account manager, bolstering her leadership experience.

Wilson commenced her tenure at PokerStars in December 2016, assuming the role of senior manager of consumer public relations. Her dedication and skillset quickly propelled her to Head of PR and Consumer Engagement in November 2022. Her understanding of public relations messaging and commitment to her clients’ needs made her a valuable addition to the PokerStars Team.

Her time at PokerStars saw Wilson play a pivotal role in several strategic initiatives, demonstrating her commitment to fostering inclusivity within the gaming community. Wilson was one of the primary driving forces behind PokerStars’ 2023 Women Bootcamp, helping diversify poker by giving more women the skills they need to enter the vertical.

PokerStars Remains a Market Leader

Wilson expressed her enthusiasm about this career shift, taking to LinkedIn to thank her colleagues at PokerStars. She expressed optimism for the future, as her new management position at ACE Hollreiser marks a significant professional advancement. While her new position as Director bears substantial responsibilities, Wilson’s extensive and diverse resume should give her all the tools to excel.

I am delighted to announce that after a fantastic 7 years at PokerStars, I have a new and really exciting challenge. I am starting a new position as Director at ACE Hollreiser!

Moya Wilson, ACE Hollreiser director

While Wilson’s departure from PokerStars sees another valuable talent leave the company, the operator should be able to adjust to this development and maintain its impressive momentum. PokerStars’ most recent collaboration saw it partner with casino games provider Play’n GO to provide an exclusive NHL-themed experience, expanding the company’s customer engagement efforts.

Wilson’s wealth of experience and her track record of successful initiatives position her as a valuable addition to ACE Hollreiser, bringing impressive knowledge and insights to the consultancy firm. Such movement of talent is invaluable to modern businesses and should hopefully allow both companies to excel and adapt to today’s rapidly changing economic realities.

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The provider of engaging online casino games, Play’n GO, announced the launch of a new NHL-themed game. On Friday, the company confirmed that through an agreement with PokerStars, it launched an exclusive Detroit Red Wings game. The new game, which is available for PokerStars customers in Michigan, recognizes the Detroit Red Wings, the famous NHL team and promises to deliver its fans unrivaled experiences.

The recently launched game comes after the two companies have successfully collaborated for several markets in Europe, as well as across the US. Building on this mutual success, the duo decided to join forces once again and deliver a new game for fans of the popular NHL team across Michigan.

The idea about the Detroit Red Wings game was conceived earlier this year. Ever since the initial idea, Play’n GO’s dedicated team of designers has been working tirelessly to release the exclusive new game for PokerStars’ customers in the Wolverine State.

The launch of the exclusive NHL-themed game comes on the heels of an important partnership announced by Play’n GO overseas. Earlier this week, the company grew its footprint in Europe by agreeing to deliver games for William Hill in Italy. As a result, players of the operator in the country will now be able to experience Play’n GO’s full range of quality games, including recent releases and proven hits.

Play’n GO and PokerStars, Excited to Join Forces

Brent Rovner, PokerStars’ casino director of North America, explained that the latest collaboration with Play’n GO for the delivery of the exclusive Detroit Red Wings game reaffirms PokerStars’ dedication to delivering exceptional experiences for its growing customer base. “We’re confident that this game will be a hit with our Michigan players, and we’re excited to see them cheer on their favorite team while enjoying this exciting new game,” explained the casino director in conclusion.

“The opportunity to team up with PokerStars to design a game for the Detroit Red Wings was very appealing to us from day one, and we’re very pleased with the final product.“

Magnus Olsson, chief commercial officer, Play’n GO

Magnus Olsson, Play’n GO’s chief commercial officer, was similarly delighted, highlighting the unique opportunity for the company to join forces with PokerStars for the new NHL game. He explained that the company is excited about the final product and is also proud to deliver this game for hockey fans in Michigan. Finally, Olsson predicted great success for the new game.

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One of the leading B2B iGaming development studios, RubyPlay, is officially expanding to the Italian market! Earlier this year, the company signed a deal about direct integration, which is now followed by a partnership with PokerStars.

Extended deal

PokerStars is a renowned operator owned by Flutter Entertainment, and the two companies successfully launched their products together earlier this year. The initial deal included hit releases such as Shake Shake Money Tree and Diamond Explosion 7s.

The deal is now extended, and it means that Italian players will be able to enjoy other captivating titles as well in the near future. RubyPlay’s titles became popular because of its dynamic gameplay and unique and advanced solutions, which captured the hearts and minds of not only Italian players but also of ones all over the world.

However, the expansion to the Italian market is a significant step for the company since it’s one of the key European markets when it comes to the iGaming industry. After the recent launch of the long-expected franchise Immortal Ways, this is the next major step towards RubyPlay’s expansion. The franchise was a great success, and it hit all of the previous records the company set when it came to retention and engagement.

Global expansion

The provider works hard towards the expansion to key regulated markets all around the globe, and over the past year, it has grown. In 2024, the company plans to continue its global expansion and conquer the most important European markets, such as Romania and Spain, which would be significant steps towards strengthening its position in the global iGaming market.

According to European Gaming, Dr Eyal Loz, Chief Product Officer at RubyPlay, said: “We are proud to announce our expansion into the Italian market following a highly successful period with PokerStars. This strategic move marks our first direct integration in Italy, a key market with a dedicated player base eager to explore our diverse content. Our commitment to global growth in regulated markets continues as we look forward to introducing our titles in Italy and soon in Romania and Spain, furthering our significant strides in the industry.”

The company currently has a vast network of partners from all around the world, including some of the biggest industry names, such as Pariplay, BetConstruct, NetBet, 888 Casino, and many more. Its focus lies in providing the players with an exceptional player experience and not only creating slots. The combination of captivating gameplay and fantastic technologies and mechanics focused on providing a safe and secure environment while establishing fantastic rewards for its players and providing them with unforgettable fun is RubyPlay’s winning combination.

Source: Campbell, Alan, “RubyPlay Enters Italian Market with Expanded PokerStars Partnership”. EuropeanGaming. November 29. 2023.

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PokerStars, in collaboration with Poker Power, announced the return of the 2023 PokerStars x Poker Power Women’s Bootcamp, a unique event that helps grow the number of female players of the game by providing unique learning techniques and chances for growth. This year marks the second edition of the event, and it follows the success of its debut last year.

Now, PokerStars confirmed that the event, which is for beginners only, opened its recruitment window on June 22, 2023. The recruitment will go through July 22, 2023, and the successful female applicants will be able to engage in unique tutorials and benefit from insights from some of the best female poker players around the world.

The 2023 Poker Stars Women’s Bootcamp starts on July 31, 2023, and will run through September 28, 2023. During that time, applicants will be able to take their first steps into the world of poker and gradually accumulate skills and strategies that can help them be more resilient and patient.

Overall, the Bootcamp has eight modules that focus on different aspects of poker. Besides learning strategies and skills related to poker, the inclusivity event can also help women become more decisive and improve their negotiation skills outside of the game.

The Event Helps Women Enter the World of Poker

Participants in the event will be able to access and learn from Poker Power instructors as well as the Poker Power Play app. PokerStars ambassadors, including Jennifer Shahade and Lali Tournier, among others, will also play a key role by delivering unique tips and insights. Additionally, Bootcamp participants will be able to access PokerStars Learn resources 24/7 which can help them further improve their skills.

Putting learned strategies and knowledge into practice, women will play within the PokerStars Home Games. “The Bootcamp will lead to a crescendo tournament whereby a final table of recruits will win an all-expenses paid trip to EPT Cyprus this October to take part in the PokerStars x Poker Power Women’s Bootcamp Showdown to compete further for a special package to EPT Prague this December,” explained PokerStars.

“PokerStars shares our passion and commitment for the future of women in poker, so we are thrilled to be returning with our joint Bootcamp this year.“

Erin Lydon, president of Poker Power

Erin Lydon, Poker Power’s president, explained that the company shares a passion with PokerStars to help more women enter the poker vertical. She said that it is thrilling to see the return of the unique Bootcamp event.

According to Lydon, this year’s event is expanded and will be able to reach more women. She pointed out that the Bootcamp will not only learn women how to play Texas Hold’em, but also teach them skills that can be used on a daily basis. Finally, Lydon said that she is looking forward to seeing more women grow within the poker sector thanks to skills from the Bootcamp.

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Red Rake Gaming, a provider of premium casino content, has inked a new partnership agreement with PokerStars Casino. Under the deal, the supplier will power its new ally’s platform with games. The arrangement comes almost three months since PokerStars also onboarded content from RubyPlay.

As a result of the current deal, some of Red Rake Gaming’s best-in-class titles will become available to PokerStar users, allowing them to experience the provider’s hits. A rich selection of cutting-edge titles will become available to players in multiple European regulated markets, such as the United Kingdom, Spain, Italy and Romania.

The partnership agreement covers Red Rake Gaming’s beloved Super Series slots, which are proven to resonate with players all over the world. The non-stop action such titles provide and their multiple innovative features and bonuses keep players engaged at all times.

In addition, PokerStars Casino will also get access to “1 million ways to win” games. The player-favorite genre continues to prove itself as a top performer, driving customer engagement and making significant profits for Red Rake Gaming.

Red Rake Gaming Is Bullish on Popularizing Its Content

According to Red Rake Gaming, the agreement with PokerStars Casino is a testament to its commitment to delivering the best content possible to as many markets as possible. Furthermore, the deal highlights players’ positive reception of the provider’s games and their demand for more action-packed content.

Nick Barr, Red Rake Gaming Malta’s managing director, released a statement on the partnership with PokerStars Casino, saying that his team is happy to supply the operator with games. He noted that the new partnership is in line with Red Rake’s desire to keep on popularizing its high-quality games.

We are delighted to partner with one of the largest and most prestigious operators in the industry and very much look forward to delivering our wide array of popular titles to PokerStars players. This collaboration reinforces Red Rake Gaming’s continued delivery of high-quality and engaging content across the industry.

Nick Barr, MD, Red Rake Gaming Malta

Earlier this month, Red Rake Gaming also partnered with Starcasino.be, expanding its presence in Belgium.

The supplier, meanwhile, continues to work on its pipeline, constantly rolling out new games. Some of its most recent hits include games such as Buffalo on Fire, Ramses Legacy, Big Size Fishin’ and Boomerang Jack’s Lost Mines, among others.

Players in Spain, Romania, Italy and the UK will now be able to experience these titles thanks to the partnership with PokerStars Casino.

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