US Integrity, a leading technology-driven sports wagering monitoring company, has forged a new partnership with the global mixed martial arts powerhouse Professional Fighters League (PFL). The groundbreaking partnership will see the integrity specialist power the league with ProhiBet’s advanced fully encrypted decentralized cross-monitoring and notification services.

ProhiBet’s platform is designed to protect the integrity of sporting events and ensure adherence to state-specific regulations. In this case, ProhiBet is set to play a key role in preventing PFL athletes, coaches, officials and staff from placing wagers on PFL matches.

To that end, ProhiBet will leverage its secure and transparent technology to ensure that league members remain compliant and do not violate the regulations in US states.

For reference, ProhiBet is a joint venture between US Integrity and Odds On Compliance, a technology and consultancy firm that excels in gaming and betting compliance and regulatory frameworks. The solution pairs US Integrity’s wagering monitoring services with Odds On Compliance’s compliance tech and knowledge of the gaming sector.

ProhiBet Will Undoubtedly Enhance the PFL’s Transparency

ProhiBet’s managing director, Matt Heap, commented on the new agreement, expressing his team’s excitement about the partnership with the PFL. He praised the PFL’s commitment to protecting the sports sector from fraud and said that the partnership will improve the league’s integrity for certain.

We are thrilled to partner with the PFL — the combination of ProhiBet’s state-of-the-art encrypted data transfer system and the PFL’s dedication to upholding the integrity of sports will undoubtedly enhance the transparency and trustworthiness of sports betting activities.

Matt Heap, MD, Prohibet

Heap himself is no stranger to compliance matters, having previously served as head of the Colorado Division of Gaming’s sportsbook operations.

Two months ago, US Integrity also joined forces with the BIG EAST Conference, agreeing to supply the organization with cutting-edge monitoring software and tools. In addition to integrity surveillance, US Integrity also agreed to provide the sports association with access to educational resources.

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Sports betting operator Novig has formed a new partnership with Intelitics. Under the deal, the performance specialist will power Novig’s affiliate programs and paid channels. The operator will also secure access to the provider’s award-winning platform and product and feature suite.

The agreement comes ahead of Novig’s launch in Colorado and will help it manage all affiliate and paid media activity. Thanks to this, the operator will be able to channel more players toward its platform and reinforce its acquisition and retention rates.

Intelitics’ platform offers state-of-the-art real-time campaign monitoring and player tracking in addition to automated reporting and personalized dashboards. All data is delivered in real-time through a single platform, providing its clients with unparalleled convenience.

Novig will hit the Colorado market as an online sportsbook, as agreed with the Colorado Division of Gaming. However, the operator’s true ambition is to launch a high-frequency betting exchange in the future, allowing players to set their own odds.

Novig Is a Tech Company at Heart

Intelitics’ chief executive officer, Allan Stone, commented on the agreement, saying that Novig is about to disrupt the Colorado online sports betting market with best-in-class markets and products. Stone added that his team is thrilled to be supporting the operator’s customer acquisition efforts through affiliates and paid media.

Our platform and suite of tools have been designed to allow operators such as Novig to maximize the potential of affiliates and paid media through real-time data that provides the insights needed to dial up successful campaigns and dial down those that are not working.

Allan Stone, CEO, Intelitics

Stone concluded that this is “another great partnership” for his team and one that will prove Novig’s potential and ambitions.

Meanwhile, Catherine Dougherty, Novig’s head of growth marketing, said that Novig and Intelitics are a perfect match.

We are a technology company at heart and in Intelitics we have a partner that understands the power of technology and data when it comes to effective affiliate marketing and paid media.

Catherine Dougherty, head of growth marketing, Novig

Dougherty praised Intelitics’ highly capable platform and toolset and said that they will be integral to driving new customer acquisition at scale and for a fraction of the cost of other marketing channels. Dougherty concluded that this would provide Novig with a huge boost in Colorado.

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The leading provider of sports betting technology and solutions, Kambi Group, announced a new long-term agreement with LiveScore Group of companies. Under the terms of the new strategic long-term collaboration, Kambi agreed to power the Group’s sportsbooks, LiveScore Bet and Virgin Bet brands across the globe. Per the new deal, the provider agreed to supply its cutting-edge sports betting platform, along with a suite of award-winning products and managed services.

Thanks to the new deal, the Group’s brands will benefit from Kambi’s Bet Builder, as well as artificial intelligence-powered trading solutions and products. Moreover, thanks to the deal, the brands will leverage engaging tools that impact positively customer acquisition and engagement, enabling them to deliver even more exciting and unrivaled experiences.

Utilizing Kambi’s leading solutions, LiveScore Bet and Virgin Bet brands across the globe will strengthen their sports betting offering and continue growing. For Kambi, besides expanding the reach of its products, the latest strategic deal is expected to bring revenue starting in the second half of 2024. At the same time, Live Score Group hinted at plans to continue growing its presence in collaboration with Kambi, strengthening its footprint in strategic markets across the globe.

The Deal Represents an Exciting Moment for the Duo

Sam Sadi, LiveScore Group’s CEO, revealed that the company is delighted to join forces with Kambi, a leading provider of sportsbook solutions and technology. According to him, the new partnership will propel the company’s growth within the sports betting vertical. “By combining the strengths of Kambi’s technology with LiveScore Group’s world-class sports betting brands, media assets and in-house product teams, I believe we are ideally equipped to create truly memorable experiences for our users,” explained Sadi in conclusion.

“We are thrilled to join forces with Kambi, the premier independent sportsbook provider, as we look to accelerate our growth in the global sports betting market.“

Sam Sadi, CEO at LiveScore Group

Kristian Nylén, Kambi’s CEO and co-founder, shared the excitement of LiveScore Group’s boss. He explained that LiveScore is the perfect partner for Kambi, considering its strong presence across the betting sector and solid leadership team. Last but not least, Nylen predicted that the agreement would bring benefits for the two companies.

“In partnering with Kambi and integrating our sportsbook, LiveScore Group will have the quality and trusted sportsbook it requires to fulfil its ambitious growth plans and we’re delighted to be supporting them on that journey.“

Kristian Nylén, CEO and co-founder at Kambi

Currently, Virgin Bet and LiveScore Bet have a strong presence in the regulated gambling market in the UK, among other key markets. According to the Group, the rollout of the Kambi-powered sportsbook for its brands is expected at some point in Q1 next year.

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The leading provider of innovative content for the online gambling sector, RAW Group, announced a new tier-one partnership by teaming up with the leading operator for the Swedish regulated gambling market, Svenska Spel Sport and Casino. Under the terms of the new collaboration, the leading aggregator and studio confirmed that its content is now live with the Swedish operator, boosting its offering in the country.

The new content agreement sees RAW Group deliver its skill game and slot content to customers of Svenska Spel in Sweden. As a result, players of the operator will be able to tap into a wide range of games, including cutting-edge titles from RAW’s in-house studio, RAW iGaming. The delivery of the engaging games will be facilitated via the innovative RAW Arena aggregation platform.

Thanks to RAW Arena, Svenska Spel’s customers will be able to experience games that deliver engaging and exciting mechanics and features. The latest collaboration reaffirms RAW’s goal to take the online gambling sector by storm via the delivery of quality games.

Niklas Örtbrant, Svenska Spel Sport and Casino’s head of online casino, revealed that as a leading iGaming operator, the company follows trends that change along with the player base. He added that Svenska Spel strives to deliver thrilling games that match the needs of its customers. “In RAW, we have a content partner that is completely reinventing casino content with mechanics that stand out,” said Örtbrant. Finally, he revealed that the content from RAW differentiates from the competition, making it a perfect fit for the company’s growing customer base.

The deal with RAW comes after earlier this month, Svenska Spel selected Kambi as a sportsbook technology provider. Per that deal, Kambi will power the operator’s online and retail sportsbook.

The Content Supplier Is Delighted to Team Up with Svenska Spel

Tom Wood, RAW Group’s CEO, highlighted the importance of the new partnership, explaining that Svenska Spel is a renowned name within the gambling sector not only in Sweden but across Europe. He added that it is thrilling for RAW to be selected to power the offering of the operator and deliver exciting experiences to its portfolio of players. “Svenska Spel is just the sort of partner we like to work with – established, trusted and just as committed to being a disrupter as we are,” revealed Wood in conclusion.

In light of the recent partnership, Svenska Spel’s customers in Sweden will gain access to RAW’s game-changing mechanics. As a result, players will be able to experience the patent-pending SuperSlice, as well as SuperTracks. Moreover, clients of the operator will benefit from SuperStretch and SuperSymbols. Overall, the mechanics and unique content is expected to elevate the excitement and thrill, bringing unrivaled experiences for the players.

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Sports betting technology supplier Kambi Group announced a new important long-term agreement Friday. The company revealed that it joined forces with the fast-growing gambling operator in the Netherlands, 711. Under the terms of the new collaboration, the renowned sports betting platform and technology supplier agreed to power the operator’s sportsbook.

Thanks to the latest long-term deal, 711 will gain access to Kambi’s market-leading complete sportsbook solution. This includes the company’s AI-powered trading products and award-winning Bet Builder solution.

Recently, 711 has been enjoying strong growth within the regulated gambling market in the Netherlands. The company holds a license for online gambling in the country and has steadily increased its customer base since its entry last year. Considering the latest deal with Kambi, the fast-growing online casino operator plans to secure an extension to its license, allowing it to offer sports betting services.

To start offering such services, 711 needs to secure approval from the gambling regulator in the Netherlands, Kansspelautoriteit (KSA). Once this happens, the fast-growing operator anticipates leveraging its established brand sponsorship deals with leading Dutch teams, including FC Emmen, Telstar and Excelsior Rotterdam.

The deal with 711 comes after earlier this month, Kambi was selected as sportsbook technology provider for Svenska Spel, a leading Swedish gambling operator. Under the terms of that deal, the company agreed to power Svenska Spel’s online and retail sportsbook, delivering its cutting-edge technology.

The Collaboration Brings Excitement to 711

Gilles de Backer, 711’s COO, spoke about the company’s growth within the online gambling sector since its launch in the Netherlands last year. He revealed that expanding into the sports betting vertical was identified as an important next step for 711. Finally, 711’s COO pointed out: “By partnering with a leading sportsbook provider like Kambi, we are excited to be in a position to provide our growing customer base with a best-in-class product and exciting sports betting experiences.”

“711 online casino has achieved strong growth since we debuted in the Netherlands last year and it became clear that sports betting would be an important next step in the brand’s journey.“

Gilles de Backer, COO of 711

Kristian Nylén, Kambi’s co-founder and CEO added that the company is thrilled to deliver its services and power 711’s sportsbook in the Netherlands. He added that the latest deal reaffirms Kambi’s position as a leading sportsbook technology provider in one of the important markets on the Old Continent. Finally, Nylén predicted that its technology would supercharge 711’s sportsbook and help them achieve success.

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Irish gambling company Paddy Power is set to close several shops in the country, local media outlets announced. According to the reports, the operator will be shutting down a total of 21 of its retail locations across Ireland.

The company plans to close the venues in question because of their failure to perform well enough. This move would leave the company with 230 shops in the country.

The reports say that Paddy Power would offer redeployment to many of the workers who will be affected by the closures. However, the company also confirmed that it will have to lay off some employees.

In a statement, Flutter Entertainment, Paddy Power’s ownership group, confirmed the move and said that it will try to redeploy as many of its employees as possible and offer them jobs in close proximity to their existing employment.

Despite that, the company is unlikely to be able to redeploy everyone and will instead offer support to employees it has to part ways with.

However, the closures will unfortunately lead to a small number of job losses. We are consulting closely with colleagues and providing support to those affected by these changes.

Flutter statement

Paddy Power Promised to Support the Affected People

Paddy Power’s chief commercial officer, David Newton, also commented on the matter. He attributed the closures to a recent review of Paddy Power’s estate and the company’s desire to operate efficiently and meet the evolving needs of its customers.

The latest review pointed out some redundancies Paddy Power will now proceed to eliminate. According to Newton, the 21 shops the company is closing are underperforming and don’t benefit the company’s business.

Indeed, a well-invested retail estate remains a key component of our omnichannel strategy. Whilst the majority of our estate continues to perform well and is growing market share, we have decided to close a number of underperforming shops.

David Newton, CCO, Paddy Power

Newton concluded that the decision to close these shops is in no way related to the work of Paddy Power’s employees there. He thanked his “hard-working shop colleagues” for their professionalism and promised that the company would provide the needed support to anyone who is affected by the changes.

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Collaborating with Station Casinos showcases the integration of cutting-edge technology and innovative gaming concepts, bringing players a seamless and secure payment experience within NFT-based loyalty programs. The partnership will bolster both companies’ long-term objectives, strengthening their market presence and demonstrating the benefits of strategic collaborations.

Players Will Benefit from Quick and Efficient Payments

STN Charms, launched by Station Casinos on 31 March, introduces players to a unique loyalty concept. The platform allows players to earn digital charms that can be collected, levelled up, bought, and sold on the marketplace. This concept adds a new dimension to traditional loyalty programs, leveraging NFT technology to create engaging and valuable player rewards.

As the exclusive payments provider for STN Charms, Trustly will power the platform’s payments infrastructure. Players can use Trustly’s Open Banking Payments solution to facilitate secure and instant deposits and withdrawals within their STN Charms wallet. Trustly’s VP of Gaming, John Parsons, noted that the project highlighted the benefits of an integral payment system for the members-only marketplace.

Our work with (Station Casinos) has allowed us to show how Open Banking technology can assist in creating a ground-breaking loyalty program.

John Parsons, Trustly VP of Gaming

Trustly will collaborate with CentralAMS, which currently powers Station Casinos’ digital wallets and is the operator’s merchant of record. This three-way partnership creates a convenient and user-friendly experience for players, allowing them to manage their funds within the NFT loyalty marketplace. Such convenience is paramount to creating a healthy financial ecosystem, empowering users to capitalize on their successes.

Trustly Remains at the Forefront of Innovation

The collaboration between Trustly and Station Casinos highlights the growing convergence between online payments and innovative gaming concepts. NFTs, or non-fungible tokens, have gained immense popularity for their ability to monetize unique digital assets, and the integration of NFTs into the loyalty marketplace concept adds a new layer of excitement for players.

Trustly’s involvement in this project underscores its commitment to supporting the gaming industry’s evolution by delivering cutting-edge payment solutions that enhance player engagement and satisfaction. Such initiatives will be instrumental for the company’s ambitious expansion efforts as it leverages its recent purchases to create a robust and cutting-edge payment system.

By partnering with Station Casinos in powering STN Charms, Trustly continues to solidify its position as a leading player in the Open Banking payments space. Creating exceptional experiences in traditional and emerging gaming concepts perfectly aligns with the company’s long-term goals as it aims to solidify its palace as one of the industry’s go-to payment providers.

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The leading software provider powering the gambling sector, Swintt, announced a new German-facing partnership by teaming up with ZEAL Network, the leading online provider of state-licensed lottery products in the country. Announced Monday, the new collaboration sees Swintt significantly expand the reach of its innovative and engaging games, by powering ZEAL Network’s operations.

Under the terms of the new content deal, ZEAL Network will be able to deliver a plethora of Swintt’s engaging games. The company agreed to supply its complete portfolio of slots, delivering unique and engaging experiences for German customers. As a result, ZEAL Network will deliver classic slot games, including state-of-the-art titles from Swintt’s Xtra series.

A collection of games from SwinttPremium are expected to become a major hit among players in Germany. Those games stand out with engaging gameplay mechanics and classic designs that replicate the experience of traditional land-based slots. Such games include the recent hit, Duolito Iceman, along with Cleopatras Pearls and Seven Seven Pots and Pearls, among other popular and engaging titles.

As noted, Swintt’s state-of-the-art games are expected to capture the attention of German players through ZEAL Network. The iGaming content provider agreed to deliver titles that bring innovative bonus mechanics, fused with thrilling gameplay and quality sounds and graphics that deliver elevated experiences.

Expected to debut soon on ZEAL Network, Swintt’s portfolio of games will include Cash Joker, the company’s first joker-themed game that delivers multipliers, free spins and cluster pays slots, granting a chance for significant payouts. Ultimately, the new deal is expected to provide a significant boost for ZEAL Network and at the same time, strengthen the presence of Swintt within the regulated market in Germany.

The Content Agreement Boosts ZEAL’s Brands Offering

Julian Tietz, ZEAL Instant Games’ managing director of games business, highlighted the growing popularity of online slots. He added that the company will be delighted to deliver Swintt’s extensive portfolio of games, powering the online operations of its brands, Tipp24 and LOTTO24. Finally, Tietz said that that the iGaming provider is renowned for the quality of its games and the thrilling experiences they deliver.

“While Swintt has been working in the German market for some time now, we’re always looking out for good opportunities to strengthen our presence by collaborating with quality online operators – and ZEAL Network certainly fit the bill in this respect.“

Lars Kollind, head of business development at Swintt

Lars Kollind, Swintt’s head of business development, acknowledged the importance of the German market for the company. At the same time, he praised the new opportunities created by the partnership with ZEAL Network. Kollind acknowledged the operator’s dedication within the Instant Games vertical. Finally, he said that Swintt will be excited to deliver new games to ZEAL’s growing customer base.

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The award-winning digital business-to-business (B2B) platform and service provider, catering to the online gambling sector, Shape Games, announced a new partnership with the Dutch online sportsbook, casino and Entain Group-owned operator, BetCity. The duo joined forces earlier this week in an effort to deliver thrilling experiences for BetCity’s customers in the Netherlands.

Under the terms of the new collaboration, Shape Games agreed to power the development and launch of BetCity’s new native mobile applications. Those applications are going to be available for Android, as well as iOS, and are expected to elevate the experience for sports betting and online casino customers.

Per the new agreement, BetCity’s new applications will leverage the innovative and engaging technology provided by Shape Games. Ultimately, the new partnership is expected to deliver thrilling and engaging options not only for sports bettors but for users that like online casino gambling.

BetCity Is Delighted to Join Forces with Shape Games

Léon Voogt, BetCity’s product director, shared his excitement about the new collaboration. He pointed out that it is thrilling to see the brand’s application unite iGaming and sports betting options. “This made the development process a challenge, but with Shape Games, we found an excellent partner who helped us bring this vision to life,” added Voogt. Finally, he praised Shape Games for their innovative technology and predicted that the collaboration will bring benefits to BetCity and the company’s clients.

“We are excited to finally launch our app into the wider world. An app has been on our wish list at BetCity right from the start, and we’re thrilled that it’s now complete! It was important for us to be able to offer our entire product portfolio in one app, including a sportsbook, casino, and live casino – all in one place.“

Léon Voogt, product director at BetCity

In October 2021, Entain Group-owned BetCity was among the first brands to launch its services within the Dutch iGaming market. Earlier this month, powered by Shape Games, the brand launched its online sportsbook and iGaming app, an achievement that marked an important milestone.

The recent launch came after last month, the Netherlands implemented changes to the online gambling sector, requiring iGaming software and content providers to hold a license and restricting advertising. Despite the changes to the sector and the challenges they may bring, BetCity and Shape Games remain optimistic about their growth in the Dutch gambling market and confirmed plans to deliver thrilling, safe and responsible experiences for players in the country.

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The renowned provider of quality content for the iGaming sector, Pragmatic Play, announced it expanded its collaboration with the globally recognized betting and gaming company, Betsson Group. On Tuesday, the iGaming developer revealed that it agreed to power one of Betsson’s brands, Betsafe, by delivering its Spanish-language Roulette. Taking the roulette live with the brand is expected to complement its growth in Latin America.

It was back in 2006 when Betsafe was first launched. Since then, the brand has been constantly growing, expanding its presence in strategic regions such as the Nordics, as well as Eastern Europe, enjoying strong popularity. Now, supported by Pragmatic Play, Betsafe anticipates entering the growing Latin American market, a jurisdiction renowned for its immense potential.

The latest agreement isn’t the first one between Betsson and Pragmatic Play. In fact, the duo collaborated for a variety of brands in different countries around the globe. While the collaboration will help expand Betsafe’s offering, it also enables Pragmatic Play’s engaging live casino options to reach new audiences in a variety of markets.

Only recently, Pragmatic Play forged a deal with Blazesoft-owned social gambling operator, Fortune Coins Casino. Under that content agreement, the iGaming provider agreed to power the gambling operator with content, delivering a selection of its fan-favorite games.

The Expanded Agreement Brings Excitement to the Duo

Andrea Rossi, Betsson Group’s commercial director of Southern Europe and LatAm, was excited about the extended collaboration with Pragmatic Play. She spoke about the iGaming developer’s live casino that offers customizable branding options and explained that Betsson will be delighted to bring it to Betsafe’s customers. In conclusion, Rossi pointed out: “We’re confident our players will enjoy the immersive Roulette experience and look forward to working closely together for the foreseeable future.”

“A customized brand experience paired with a localized language for Roulette is a powerful combination, and we are thrilled to be adding value to Betsson Group’s Betsafe brand and its Spanish-speaking players.“

Irina Cornides, chief operating officer at Pragmatic Play

Irina Cornides, Pragmatic Play’s chief operating officer, spoke about the benefits of fusing localized language support with customizable brand experience via the company’s Roulette game. Moreover, she added that Pragmatic Play is delighted to boost Betsafe’s offering, delivering unique experiences for Spanish-speaking customers.

Cornides praised the importance of the Latin American market and said that the company has seen immense growth in the region. Finally, she said that Pragmatic Play is delighted to expand its presence in Latin America by delivering its branded Roulette for Betsafe customers.

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