Malta-based company that provides entertainment to the online casino industry via its premium gaming products, PressEnter Group, has announced it would be strengthening its senior management by adding industry veteran Phillip Bells to the team. 

Appointed as the new chief commercial officer, Bell will join the group that incorporates brands like NitroCasino, XLBet, UltraCasino, JustSpinat, and 21.com at a busy time following its effective Management Buyout (MBO) toward the end of 2022.

Phillip to Support the Group’s Long-Term Plans

Ever since the MBO took place, the company used the leadership of chief executive officer Lahcene Merzoug and his management team to optimize all operations while promoting an entrepreneurial culture able to penetrate all aspects of the group. 

In this particular context, Bell’s appointment is expected to further help the group reach its long-term scalability and sustainable growth plans. 

From his new position, Bell will be responsible for drawing up and implementing a series of optimized strategies aimed at business and commercial growth both in the short and long run.

In this regard, the new CCO will use his impressive track record and experience as head of partnerships at the QiH Group as well as his marketing and commercial positions at iconic industry operators like Ladbrokes, Esports Entertainment Group, and Argyll Entertainment.

CEO Lahcene praised Bell’s successful activity across the previous companies he worked for, calling him “a great addition” to the group’s currently “incredibly strong senior management team.”

“An Honor and an Adventure” to Take on the Role

Bell called it “both an honor and an adventure” to accept the new position as CCO at PressEnter Group while expressing delight for being part of the “forward-thinking business during such an important chapter.”

While only having spent a short time with the company, Bell explained that he was able to witness its brilliance first-hand while collaborating with the “creative, talented, and innovative team.” 

The new CCO also explained that he was prepared to provide his personal input and experience with the purpose of driving innovation and promoting quicker growth rates while making sure the group remains a “trailblazer in the industry.”

In March, popular game provider Swintt entered a new agreement with PressEnter, with the purpose of using the latter’s fast-developing network of online casinos to enter fresh markets and strengthen its foothold there. 

In December 2022, PressEnter launched CasinoFest, a new casino meant to disrupt the iGaming industry and provide a fresh way of enjoying online casino gameplay. 

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The popular game provider that scooped up the “Innovation in Mobile” award during the EGR B2B Awards 2022 has chosen PressEnter’s quickly-growing network of online casinos to strengthen its foothold in even more markets. 

Swinnt has already signed a large number of equally important deals in the first months of the year, including a partnership with Germany’s Jokerstar in mid-March, showcasing the studio’s goals to keep marching on in Europe’s regulated markets. 

Swintt’s Slots with Unique Mechanics to First Reach PressEnter’s Casinos

According to the new agreement, the provider’s modern-day SwinttGames category with one-of-a-kind mechanics, features, and themes will first be added to PressEnter’s eight online gaming platforms developed in the last six years, since the company was founded. 

The ever-growing network of online casinos currently includes brands like Nitro Casino, Neon Vegas, XLbet, and CasinoFest launched in December 2022. Their services are accessible to players in a large number of global markets.

PressEnter’s customers at any of these platforms will get access to games with an excellent combination of premium art designs, graphics, animations, and soundtracks, along with unique bonus rounds and special features for more wins. 

Some of the most sought-after games part of this state-of-the-art category that will first reach PreeEnter’s network include Monster Disco XtraHold, Golden Reindeer, Mystic Bear XtraHold and Aloha Spirit XtraLock, along with the highly-anticipated Book of Shai and Book of Elements slots soon to be released. 

Iconic, Land-Based SwinttPremium Slots to Follow 

As soon as Swintt’s eye-catching selection of modern slots will reach PreeEnter’s network, the classic category of SwinttPremium slots will follow suit. 

These games have been inspired by popular brick-and-mortar slot machines and they feature titles like Secret Spellbook Respin, Four the Win Wild, Lucky Mermaid, Win Eagle, Master of Books Unlimited, and the freshly-added totem pole-topping game Takutiki with three different modifiers waiting to be unlocked. 

Big Max Sevens and Win-o-Rama are additional soon-to-come SwinttPremim slots that the studio will add to its library in the near future. 

Speaking about the fresh agreement inked with the company “dedicated to delivering extraordinary casino products and an unparalleled online experience through sustainable practices”, Swintt’s chief executive officer David Mann expressed excitement for sharing their innovative SwinttGames and SwinttPremium games with PressEnter’s network.

Mann compared PressEnter’s relatively young age as a brand and their exponential growth in the past years with their own success while acknowledging the powerful line-up of casinos that PressEnter managed to attract in numerous markets. 

The new agreement, believes Mann, will help Swintt present its games to a wider and fresher audience while aiding the company’s platforms to keep delivering “the outstanding casino content” that has helped them beat their competitors so far.

PressEnter’s chief product officer Hampus Eriksson PressEnter praised their quick and successful development from 2018 onwards. He also expressed delight about the new partnership with one of the industry’s most in-demand providers of games.  

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