Leading global hospitality and entertainment company MGM Resorts proudly announced its continued support for the LGBTQ+ community by returning as the presenting sponsor of the annual Las Vegas Pride Parade. This iteration marks the 17th consecutive year of the operator sponsoring the event, demonstrating its unwavering commitment to promoting inclusivity and equality.

The Company Has Been a Staunch Supporter of Diversity

MGM Resorts has a rich history of supporting the LGBTQ+ community, with its involvement in the Las Vegas Pride Parade dating back to 2003. Over the years, the company has consistently shown its dedication to fostering a more inclusive world. As part of its sponsorship, MGM Resorts employees will actively participate in the parade, proudly marching alongside the company’s float.

The company offers enduring support for its LGBTQ+ workforce by providing free resources to help employees access quality healthcare. MGM Resorts has consistently advocated for LGBTQ+ human rights, championing equality and inclusivity. Chief People, Inclusion & Sustainability Officer Jyoti Chopra noted that the company’s participation in the annual parade was a natural extension of its efforts to foster inclusivity and equality.

We are proud to reaffirm our support for the LGBTQ+ community and celebrate love in all its forms.

Jyoti Chopra, MGM Resorts Chief People, Inclusion & Sustainability Office

MGM Resorts has been at the forefront of LGBTQ+ rights and inclusivity. In 2004, the company demonstrated its commitment by becoming one of the first organizations in the gaming and hospitality industry to provide same-sex health benefits to its employees. Additionally, MGM Resorts has offered same-sex ceremonies at its chapels, further advocating for LGBTQ+ rights.

Social Responsibility Remains a Driving Principle

The operator’s dedication to promoting equality has earned recognition from the Human Rights Campaign (HRC). The HRC has acknowledged MGM Resorts as one of the nation’s “Best Places to Work for LGBTQ+ Equality.” Furthermore, the company has achieved a perfect score on the Corporate Equality Index for 11 consecutive years. 

MGM Resorts’ support for the annual Las Vegas Pride Parade perfectly aligns with its community-focused mindset. The MGM Resorts Foundation recently awarded $2.7 million to worthy causes, showcasing its continued dedication to fostering positive change. These funds contributed to tackling pressing concerns like homelessness, aiding veterans and military families, addressing food insecurity, advancing education, and promoting health and wellness initiatives.

Despite recent setbacks, MGM Resorts remains at the forefront of the gaming industry, thanks in no small part to its long history of advocacy and promoting inclusivity. The company’s participation in the Las Vegas Pride Parade for the 17th consecutive year reaffirms its unwavering commitment to supporting and celebrating the LGBTQ+ community, helping it stand apart from the competition.

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Hard Rock International has launched a new Pride Month campaign, promising a variety of merchandise and activations for LGBT+ people and their supporters. Titled “LOVE OUT LOUD,” the campaign encourages people to be confident in who they are and who they love.

Through its activations, the bar and casino chain will support love in all of its forms. To that end, Hard Rock Heals Foundation, the company’s charity division, will team up with other charity organizations and non-profits to benefit the LGBT+ communities. Hard Rock will also donate $250,000 to the Human Right Campaign and Outright International.

Furthermore, Hard Rock will team up with the GRAMMY-nominated multi-platinum, genre-bending artist, Halsey. A queer artist, Halsey has designed two co-branded Hard Rock x Halsey Signature Series Pride Edition T-shirts that fans of the brand will be able to get. In addition, the artist will participate in a private performance at Hard Rock Café London Old Park Lane.

After that, a string of Halsey with String Ensemble Hard Rock Live shows will take place at several other Hard Rock properties. These include Seminole Hard Rock Hotel & Casino Hollywood (June 24), Hard Rock Casino Northern Indiana (June 30) and Hard Rock Hotel & Casino Sacramento at Fire Mountain (July 2).

In addition to the merchandise designed by Halsey, Hard Rock will also offer a selection of other limited-edition items, bearing the messages “Love All, Serve All” and “All Is One.” The line includes t-shirts, cups, keychains, pins, socks and bandanas. A portion of the proceeds will go to support the LGBT+ community.

In addition to the aforementioned activities and merchandise, Hard Rock will also host a variety of activations at its cafes and hotels. The Hard Rock Cafes all over the world will promote Pride Month, demonstrating the company’s support for the community.

Live performances, Pride-themed menus and customized playlists are just some of the things fans can expect. In addition, Hard Rock will sponsor several Pride parades across Europe.

Meanwhile, Hard Rock Hotel properties will create exclusive experiences for customers, such as curated suites, promotional menus, Pride playlists and LGBT+ fundraisers. The subsidiary will also feature performances of street artists that promote LGBT+ people.

Stephanie Piimauna, Seminole Hard Rock’s chief diversity and inclusion officer, commented on the matter:

At Hard Rock, acts of service and authentic inclusion are engrained in our brand DNA and everyday mottos, ensuring that all Team Members and guests at our properties are treated with love and respect.

Stephanie Piimauna, chief diversity and inclusion officer, Seminole Hard Rock

Piimauna added that her team is committed to supporting LGBT+ people all over the world.

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