The leading gaming and entertainment company, Flutter Entertainment, announced that its ordinary shares on the New York Stock Exchange (NYSE) will begin trading at 9:30 ET today. Ahead of the planned NYSE listing, last week, the company revealed its plans to exit the Dublin Stock Exchange.

The exit coincides with the listing on NYSE with Flutter confirming that its ordinary shares on Euronext Dublin will cease trading as of 8:00 GMT today. At the same time, the company confirmed that its shares will continue trading on the London Stock Exchange (LSE).

Currently, Flutter’s shares on the LSE trade under the existing ticker “FLTR.” On the other hand, once the company’s shares start trading on the NYSE, they will be using the ticker symbol “FLUT.”

The start of trading on NYSE represents an important moment for Flutter as it anticipates its transition to primary US listing. Ultimately, the listing is expected to generate long-term benefits for the company that will contribute toward its growth in the country.

Flutter’s chief executive, Peter Jackson, highlighted the importance of the NYSE listing for the company, adding that it will deliver long-term benefits. Finally, he pointed out: “We believe a US primary listing is the natural home for Flutter given FanDuel’s #1 position in the US, a market which we expect to contribute the largest proportion of profits in the near future.”

“With our NYSE listing effective today, this is a pivotal moment for the Group as we make Flutter more accessible to US based investors and gain access to deeper capital markets.“

Peter Jackson, chief executive at Flutter Entertainment

Transition to Primary US Listing to Unlock Benefits

In February last year, Flutter acknowledged the potential of a strategic NYSE listing. At the time, the company evaluated that the listing would help grow its US profile and boost the retention and recruitment of US talent. Additionally, the listing would grant Flutter access to new US domestic investors and deeper capital markets. Another significant benefit of the NYSE listing is that Flutter will be able to access different US indices by pursuing a primary listing in the US.

The company indicated strong support for the proposed move after discussions with existing shareholders and US investors. Consequently, Flutter’s Board identified that a transition to NYSE as a primary listing is an “optimal location” for its shares. The aforementioned topic will be up for discussion at the company’s upcoming 2024 AGM scheduled to take place on May 1, 2024. If the transition receives approval of Flutter’s shareholders, it is expected to come into effect in either late Q2 or early Q3 2024.

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Soft2Bet, the powerful international supplier of platforms for online casinos and sports betting websites, has decided to detail its strategy regarding gamification features as a key component of the iGaming industry.

Yoel Zuckerberg, Chief Product Officer at Soft2Bet, described gamification as “more than a “nice-to-have” item for iGaming companies, the executive explained that gamification “drives substantial revenues and enables iGaming companies to keep up with technological advances.”

Soft2Bet, a company that also owns and operates ten different online gaming and betting brands, revealed that gamification has been a priority for them “from day one.” The company calls it “Motivational Engineering” and explains that technology is a key component which drives growth in the iGaming industry.

The supplier also revealed that legacy platforms which lack innovation could cause the industry to fall behind. To prove its claims, Soft2Bet gave the example of Betinia, its own brand that operates in Denmark and Sweden, two very competitive markets that also require strong regulatory compliance.

During the past twelve months Betinia recorded an increase in gross gaming revenue of 65 percent when compared to non-gamified brands. Moreover, the features adoption rate was 60 percent, demonstrating a strong engagement from players.

Soft2Bet also revealed that almost half of the players who engaged with the gamification features ended up depositing bigger amounts of money and also deposited with a frequency that was 30 percent higher.

Other key metrics also revealed improvements: average revenue per user went up by 70 percent for half of those who engaged with the gamification features, while the gross gaming revenue increased by more than 60 percent compared to those who did not engage with the features.

Fully Integrated

Soft2Bet made sure it integrated the Motivational Engineering technology fully in its Player Account Management system, delivering an easy to use and comprehensive gamification solution for its online casino operator partners.

The integration with their online casino platform is seamless, making the features easy to deploy from the back office. The platform also comes with gaming content created by a dedicated games studio, a payment gateway and solutions that are tailored both for online casino operators and retail venues.

Soft2Bet has received plenty of awards as recognition for their innovative work in the past. The company was awarded Best Online Product of the Year at MIGEA Awards 2021, Online Casino Provider of the Year and Platform of the Year at Sigma Awards, White Label Supplier of the Year at SBC Awards 2021, Workplace of the Year at Sigma Americas Awards, Highly Commended at EGR Nordics Awards 2022, and also the White Label Supplier of the Year at Starlet Awards.

Source: “Soft2Bet’s gamification features combine innovation with modern technology“. European Gaming. November 9, 2023.

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