PrizePicks has returned to Michigan, this time launching a free-to-play version of its pick’em daily fantasy sports game. The company’s pay-to-play product was recently outlawed in the state but PrizePicks seems to be adapting quickly.

The free-to-play spin of the company’s product will first hit Michigan’s gaming market, allowing fans to once again play with PrizePicks. Similar to the pay-to-play daily fantasy sports game, the new product will feature parlaying between two and six players over/unders.

“Play for Free. Win for Real. Every Day.”

Users will be provided with 1,000 PrizePoints daily they can allocate to their athletes. The top 100 players who finish with 1,001 credits or more will receive prizes of between $2 and $250. This means that PrizePicks will provide participants with daily fun for free while still allowing the top players to win prizes.

PrizePicks’ vice president of innovation, Brian Huss, commented on the new release, saying that it will help the company familiarize more players with the company’s products.

This new free-to-play format is the first of new game types to come and opens the door for us to reach sports fans who may not already be familiar with PrizePicks.

Brian Huss, VP of innovation, PrizePicks

Michigan Outlawed Fantasy Sports

PrizePicks is the largest skill-based daily fantasy sports company in the NA region. It offers a simple yet fun take on daily fantasy sports, engaging fans with thrilling experiences.

The company boasts a variety of accolades and was named Fantasy Sports Business of the Year by the Fantasy Sports & Gaming Association, as well as the Fantasy/DFS Operator of the Year by EGR North America.

The launch of PrizePicks’ latest game comes in the wake of Michigan’s decision to ban fantasy contests. According to the state, such products mimic betting and should be prohibited.

The Michigan Gaming Control Board is yet to comment on PrizePicks’ new product.

In September, the Florida Gaming Control Commission also cracked down on fantasy sports operators, issuing cease-and-desist letters to several companies. PrizePicks was among the operators to receive such a letter. Other companies that were asked to stop their betting operations included Underdog Sports and Betr.

However, some critiqued the regulator for not sending similar letters to industry giants DraftKings and FanDuel.

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PrizePicks will be able to tap into a substantial fanbase, hopefully drawing potential clients to the company’s other offerings. The multi-year agreement cements the operator’s leading position in North America and should open avenues for further growth. It also comes at the perfect time to capitalize on the global boom of the daily fantasy sports market and should significantly bolster both parties.

The Agreement Is a Natural Fit

NASCAR fantasy offerings have been available on the PrizePicks platform since 2021, recently enjoying an explosive 400% leap in player activity. The recent partnership should onboard many diehard fans, providing a more exciting and competitive experience. PrizePicks Co-Founder & CEO Adam Wexler was optimistic regarding the cooperation, honoring the operator’s southern roots.

Working with NASCAR is the best of all worlds, an organization based in the South with a national footprint that is consistently growing on our platform.

Adam Wexler, PrizePicks Co-Founder & CEO

Rising interest in PrizePicks’s NASCAR offering largely mirrors the league’s recent spike in popularity. 2023 marks the Association’s 75th Anniversary, contributing to the 65 million visits to its digital platform. NASCAR managing director Joe Solosky noted that the collaboration was a natural fit, lauding PrizePicks’ loyal fan base, and diverse offerings.

This partnership is an opportunity for both organizations to expand and increase engagement with new and existing fans.

Joe Solosky, NASCAR managing director

The multi-year partnership will kick off during the upcoming Talladega Superspeedway Geico 500 Nascar Cup Series on 23 April. PrizePicks will enjoy a VIP presence across this and several other upcoming events, hopefully bolstering their passionate fan bases. Fantasy sports integration has a proven reputation for boosting engagement, and a successful partnership could lead to future collaborations.

PrizePicks Continues to Prove Its Mettle

Joining forces with the no. 1 form of motorsports in the United States is a milestone achievement for PrizePicks, demonstrating the company’s commitment to excellence. The operator has rapidly risen as a true industry leader, covering an impressive variety of mainstream and niche leagues, even branching out to eSports.

The deal with Nascar closely follows two other recent notable partnerships with Atlanta United and Atlanta Braves, which have proven instrumental in maintaining player engagement. PrizePicks should receive many more similar opportunities as the industry continues to evolve and sports leagues look for new ways to engage with fans.

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