The lottery that operates on behalf of 12 local society lotteries in Great Britain, the Health Lottery, confirmed its plans for a rebranding of its flagship lottery game. On Monday, the lottery revealed that it plans to not only overhaul its brand with a new logo and identity but also implement a new prize structure.

The flagship lottery game has taken a new name, The Big Win, which will be in effect starting with the drawing scheduled for Tuesday night. The rebranded five-times-a-week lottery game has also implemented a new prize structure.

As a part of the change, matching four balls on any draw will now bring a higher prize, the lottery reveals. Previously, matching four balls granted a prize of £250 ($318) and that sum will now increase to £300 ($381).

Most notable is the change regarding the lottery’s Saturday draw. The main prize for its free second chance prize draw was £250,000 ($317,000) previously. However, in light of the changes, that prize will be increased nearly double, to £475,000 ($603,200).

Further changes within the Health Lottery’s rebranding bring a special Mega Monday promotion. That change sees anyone participating in QuickWin on Mondays tap into a £500 ($635) raffle. Moreover, the changes bring in a £500 ($635) raffle for participants in Super Sunday instant win games on Sundays.

Elevating the experience for the players even further, Health Lottery’s players that use direct debit will be entered into a monthly raffle. The automatic participation in the raffle will reward 10 players with £100 ($127) each on a monthly basis.

Rebranding to Help Appeal to More Players

Lebby Eyres, the Health Lottery’s CEO, explained that the increase for the Saturday night free prize draw seeks to boost customer engagement. According to her, the current prize is the highest one a society lottery operator can offer. Eyres added: “Players will be able to win a truly life-changing amount from this weekend’s draw. Though the free second chance prize draw jackpot will almost double, tickets to the main draw will still cost £1.”

“To improve our appeal to players, we’ve increased our Saturday night free prize draw to the highest level possible for a society lottery operator.“

Lebby Eyres, CEO of The Health Lottery

The Lottery’s CEO added that the rebranding seeks to give the draw “its own identity.” She spoke about the expansion of the lottery’s portfolio of games and acknowledged that its main game needed to stand out from its other products. Besides the main game, the Health Lottery offers online instant win games, All or Nothing, as well as QuickWin games.

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Rivers Casino Portsmouth welcomed its 1 millionth guest six months after opening. The unsuspecting visitor was showered with gifts and celebrated by the staff. The property shared the news on Twitter on July 1, celebrating the occasion.

The millionth guest was Terri Powell, a woman from Norfolk. She was surprised with a variety of gifts, which, according to Rivers Casino Portsmouth, included $1,000 in free slot play and a dinner for four at Admiral’s Steak & Seafood.

In addition to these gifts, Powell was also awarded four tickets to Theresa Caputo’s upcoming show in August. For reference, the famed psychic medium will bring her stage show, The Experience, to Rivers Casino Portsmouth on August 12.

The property congratulated the lucky woman on being the millionth visitor and expressed its gratitude to the other 999,999 guests who have visited Rivers Casino Portsmouth since its opening.

Congratulations, Terri, and thank you to the 999,999 guests who have visited us this year!

Rivers Casino Portsmouth statement

Rivers Casino Portsmouth Is Virginia’s Permanent First Casino

Rivers Casino Portsmouth opened on January 23 this year and is the first permanent casino in Virginia. Back then, the property held a grand opening ceremony to commemorate its opening, welcoming many public guests, as well as the Mayor of Portsmouth, Shannon Glover, the director of Portsmouth Economic Development, Brian Donahue, and the executive director of the Virginia Lottery, Kelly T. Gee.

The property offers over 1,400 slot machines and dozens of gaming, making it an attractive destination for gambling aficionados. In addition, sports fans can place wagers at the BetRivers Sportsbook at the venue.

However, not everything has been frictionless for the casino. In May, just a few months after opening, the property was slammed with its first fine. The penalty came as a result of licensing issues.

Rivers Casino Portsmouth did not disclose the exact nature of its violation. However, it is known that the Virginia Lottery Board fined the venue $275,000 for the breach. As reported by the Lottery, Rivers Casino Portsmouth was cooperative and ready to implement remediation measures. After taking care of the issue, the Lottery confirmed that the casino is once again fully compliant.

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