The famous developer of crash games, SPRIBE, decided to take a new spin on its business and come up with a new, innovative solution, Broadway Platform.

Innovative product

SPRIBE, which is known as a leading crash game in the world, changed the perspective of both players and operators when it comes to this type of game. Now, the company shows its uniqueness and innovation by launching the new Broadway Platform.

Broadway Platform is a brand-new iGaming Platform (PAM) that allows players to enjoy a range of online sportsbooks and casino suites. The sportsbook available on the platform has various betting options. Players will be able to enjoy 100,000 pre-match events, as well as 70,000 live events across 3,000 markets. There will be available 125 sports in total, including esports.

A team of more than 80 experts in the industry are hired to help in expert trading and risk management. Their main goal is to achieve an average margin of 14% for pre-match and 10% for live events.

As the name suggests, the Broadway Platform will provide its customers with various singing and dancing online casino products. The offering will include over 16,000 games, and among them will be always-popular slots, table games, crash games, as well as live dealers. On top of that, the players will get a chance to enjoy various global and local jackpots, and the products will be obtained from more than 200 providers from all over the world.

This advanced product features a certified RNG system, along with back-office reporting and monitoring tools that make the experience smoother. On top of that, the support is available across various channels, currencies, and languages, so everyone can be taken care of.

The platform is easy to navigate, and its back-office tools are the fastest in the industry.

Fantastic tools and features

Great news for the operators is that they can provide customers with safe and secure payment solutions through Visa, Mastercard, Skrill, Neteller, PIX, and crypto.

The platform’s content management system is user-friendly, with various advanced features and instant website updates. Thanks to a modern CRM tool, operators can manage customers through a data warehouse, which allows them to analyze their behavior, segment the audience, and thanks to the algorithm, start the promotions they want to utilize.

The Risk Management Tool allows real-time monitoring. When it comes to marketing, the Affiliate Tool allows automated marketing options that can increase engagement and customers’ interest in the platform.

Giorgi Samkharadze, Head of Broadway Platform, said: “SPRIBE is a pioneering technology company, but even we did not expect Broadway Platform to be as innovative and cutting-edge as it is. This is a game-changing technology stack that offers the fastest set-up time in the industry alongside streamlined management and effortless operation. There really is no other solution like it in the market and we are incredibly excited to see operators unlock its full potential.”

Source: Miller, George. “Introducing Broadway Platform from SPRIB”. European Gaming. February 20, 2024.

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SIS (Sports Information Services), a leading supplier of around-the-clock live betting services to retail and online operators around the world, has signed an agreement with the world’s largest online gaming and sports betting software supplier Playtech. Under the B2B partnership, SIS will make its comprehensive esports betting product, Competitive Gaming, available to players through Playtech’s online and land-based sports betting facilities.

B2B Partnership

The partnership includes the launch of the entire library of SIS’s Competitive Gaming content via the Playtech’s global network. In this way, players from all over the world will be able to access more than 150,000 annual events to get involved in the ebasketball and esoccer competitions with other skillful gamers.

Extending the Existing Deal

Such an experience has now been facilitated through the extension of the existing partnership between the two global industry players. In addition to the SIS’s supply of racing and numbers products through Playtech’s platforms, the deal extension represents a significant move for SIS to include leading sports betting platforms in its portfolio. At the same time, Playtech will benefit from the extended supply of the products and services ensuring reliable operation and minimized risk management activities.

Such an assumption is derived from the fact that the Competitive Gaming solution is a comprehensive in-house development provided by SIS. The product, fully capable of seamless integrations, has proven its features and profitability to fully meet Playtech’s content requirements aimed to anchor its position among worldwide customers.

Mutual Benefit

Also, the agreement will help boost the SIS brand as a leading supplier in the event-based esports betting space. The company has recently integrated with bet365 and Betsson to enter flagship partnerships and make the brand stand out in the global esports market.

Highly Accredited Product

Such an image has already been enhanced by the highest possible accreditation awarded to SIS for its Competitive Gaming development. Indeed, the product has been awarded the Esports Integrity Commission’s (ESIC) Gold Standards designed to set unparalleled levels of integrity and safety in the esports betting industry. Such recognition is another testimony of the product capability of rendering a unique and comprehensive esports experience.

Andy Kelly, Head of Commercial Partnerships at SIS, said:“SIS and Playtech have a longstanding and successful relationship through our racing and numbers products. We are pleased to strengthen this relationship further with the inclusion of SIS Competitive Gaming.’’

Kelly added: “Playtech customers will now have access to our market-leading offering of highly competitive esoccer and ebasketball contests offering high margins and unbeatable integrity. The product will be launched both online and via Playtech SSBTs to include full data and streaming.”

Source: “SIS signs agreement to provide extensive esports offerings through Playtech platforms”. European Gaming. January 8, 2024.

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PrizePicks has returned to Michigan, this time launching a free-to-play version of its pick’em daily fantasy sports game. The company’s pay-to-play product was recently outlawed in the state but PrizePicks seems to be adapting quickly.

The free-to-play spin of the company’s product will first hit Michigan’s gaming market, allowing fans to once again play with PrizePicks. Similar to the pay-to-play daily fantasy sports game, the new product will feature parlaying between two and six players over/unders.

“Play for Free. Win for Real. Every Day.”

Users will be provided with 1,000 PrizePoints daily they can allocate to their athletes. The top 100 players who finish with 1,001 credits or more will receive prizes of between $2 and $250. This means that PrizePicks will provide participants with daily fun for free while still allowing the top players to win prizes.

PrizePicks’ vice president of innovation, Brian Huss, commented on the new release, saying that it will help the company familiarize more players with the company’s products.

This new free-to-play format is the first of new game types to come and opens the door for us to reach sports fans who may not already be familiar with PrizePicks.

Brian Huss, VP of innovation, PrizePicks

Michigan Outlawed Fantasy Sports

PrizePicks is the largest skill-based daily fantasy sports company in the NA region. It offers a simple yet fun take on daily fantasy sports, engaging fans with thrilling experiences.

The company boasts a variety of accolades and was named Fantasy Sports Business of the Year by the Fantasy Sports & Gaming Association, as well as the Fantasy/DFS Operator of the Year by EGR North America.

The launch of PrizePicks’ latest game comes in the wake of Michigan’s decision to ban fantasy contests. According to the state, such products mimic betting and should be prohibited.

The Michigan Gaming Control Board is yet to comment on PrizePicks’ new product.

In September, the Florida Gaming Control Commission also cracked down on fantasy sports operators, issuing cease-and-desist letters to several companies. PrizePicks was among the operators to receive such a letter. Other companies that were asked to stop their betting operations included Underdog Sports and Betr.

However, some critiqued the regulator for not sending similar letters to industry giants DraftKings and FanDuel.

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Hard Rock Digital, Hard Rock’s online casino and sports betting arm, has welcomed a new addition to its team. The one to join the company at this time is Martin Graham Arthur who will serve as the company’s new director of product operations.

Joining a team of new and familiar faces, Arthur will now be responsible for managing the product team and improving the company’s offering. To that end, the new hire will leverage years of experience in the gambling sector.

Hard Rock Digital’s new director of operations boasts an impressive track record. He has worked within the gaming industry for over a decade and has served a number of notable companies.

Arthur’s career started in 2008 when he joined PokerStars as payment analyst. After almost two years, he was promoted as payment services manager and then product manager. In 2014, Arthur became PokerStars’ senior product manager – a position he held for over two years and a half.

Following that, Arthur became an associate director of product & program management for The Stars Group’s sports division. After almost three years in that position, Arthur saw The Stars Group acquired by the Irish gambling giant Flutter Entertainment. At that point, Arthur was appointed as Flutter’s vice president of product & program management for the US market.

As Hard Rock Digital’s new director of product operations, Arthur will leverage almost 15 years of industry experience and many years of product experience to bolster the operator’s business.

An Exciting New Chapter for Arthur

Arthur commented on his new appointment on LinkedIn, sharing an old photo. He reminisced about his arrival in London in 2008 and how he got his first “real job” at a company he hadn’t even heard of.

Now, Arthur has years of experience, 3 continental relocations, 1 FBI shutdown and “countless amazing experiences” behind his back. He thanked everyone who made his time with PokerStars/Amaya/The Stars Group/Flutter special.

I can’t name everyone who made this time special as there are too many, so I’ll just say thank you to all. So much in my life today that I am thankful for and appreciate traces back to this journey.

Martin Graham Arthur, director of product operations, Hard Rock Digital

Arthur added that he is very excited about the new opportunities awaiting him as a member of the Hard Rock family.

Now, I am incredibly excited to be taking on a new challenge with Hard Rock Digital as Director of Product Operations. Ready to rock with some familiar faces and a talented team!

Martin Graham Arthur, director of product operations, Hard Rock Digital

In August, Hard Rock launched its Hard Rock Bet brand in New Jersey.

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Moving forward, SIS’ 24/7 live betting services will become part of Altenar’s sportsbook offer, with SIS covering more than 76,000 events every year through its 24/7 Live Racing Content, which will also be the first product to be featured with Altenar.

Altenar Strengthens Betting Experiences with SIS

Altenar provides the platform for partner operators and as such, the 24/7 Live Racing Content module will also be available to its partner operators.

Another product that Altenar’s network of operators will benefit from is the SIS Competitive Gaming solution, which is a unique esports product that offers more than 200,000 round-the-clock events that are produced in-house. All the while, Altenar has been expanding its reach in individual markets, including Italy.

SIS guarantees that each of these events follows the highest integrity standards and ensures that players have access to a reliable and equitable betting experience on esports. This is the latest milestone for SIS which is looking to continually grow its reach and deliver its products with more providers of sportsbook infrastructure such as Altenar.

SIS head of commercial partnerships Andy Kelly has welcomed the opportunity to see Altenar and the company tie the knot on a sportsbook partnership. Kelly hailed Altenar’s own successes in growing its offer across the sports betting space worldwide and argued that the deal would have a significant geographical impact on SIS as well. Kelly added:

We are confident that our extensive and premium Live Racing Content, delivered from tracks worldwide, will prove to be a hit with Altenar’s partners and we look forward to the subsequent roll-out of our Competitive Gaming offering and highly popular numbers range.

SIS head of commercial partnerships Andy Kelly

Thinking Outside the Box and Injection Innovation in Betting

Altenar director of operations Antonis Karakousis was similarly excited about the opportunity that this collaboration brought. Altenar, Karakousis said, was constantly on the lookout to expand its offer and bring even more worthwhile experiences to its partner operators.

This is precisely what is happening through the tie-up with SIS, the director added, touting the value of innovative out-of-the-box betting experiences. “Regular short-form betting opportunities around the clock can only benefit our operator clients and we look forward to integrating the entire SIS range of products in the coming months,” Karakousis concluded.

SIS has been methodical in building up its reach as well. The company partnered with Spreadex in July to bring the platform its advanced CS:GO betting markets.

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Esports betting solutions specialist Oddin.gg has rolled out eCricket for fans of the sport. The new product is designed to appeal to fans across the United Kingdom, Australia, India, Pakistan, Bangladesh, Sri Lanka and beyond.

The eCricket simulator is a ready-made solution that leverages Oddin’s understanding of betting and technology. As a result, sportsbooks can integrate it into their platforms to provide fans with non-stop betting experiences. The esports nature of the solution allows operators to keep fans engaged with 24/7 fast-paced content and betting markets.

The simulator is tailored to the needs in markets where cricket is popular but Oddin hopes to go beyond that and reach a global cricket fanbase of 2.5 billion fans.

Oddin.gg’s eCricket solution features 400 matches per month and can be scaled up to 1,200 matches. Matches run for less than 20 minutes, providing fast-paced action for cricket aficionados. In addition, the eCricket events sport high integrity standards, ensuring a fair and transparent betting experience.

Oddin.gg demonstrated its eCricket simulator during the SiGMA Asia event. The product quickly attracted the interest of attendees, highlighting its promising nature.

Sportsbooks are already integrating eCricket into their portfolio, allowing them to engage their fans with non-stop action and fill the gaps between professional sporting events. Oddin’s iFrame clients can easily and seamlessly roll out the new product.

Oddin.gg Is Looking Forward to Providing Exhilarating Experiences to Fans

Oddin.gg’s co-founder and chief executive officer, Vlastimil Venclík, expressed his team’s excitement about the introduction of the innovative eCricket product to the betting community. He said that the eCricket simulator has been developed by cricket fans for cricket fans and will offer an exhilarating betting experience.

Venclík added that the new product is reliable and reflects Oddin’s commitment to fair betting.

Our commitment to integrity ensures that users can place their bets with complete confidence. Our product will be available 24/7 to cover all time zones, and our tournament style with fast-paced games is designed to keep the bettors thrilled.

Vlastimil Venclík, co-founder & CEO, Oddin.gg

Oddin.gg continues to be a trusted partner when it comes to esports betting. This is further underscored by the company’s recent deals with operators all over the world. For example, the company recently agreed to power Olimpbet with esports betting in Kazakhstan. Earlier this year, the provider also formed a partnership with Lion Gaming.

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HungryBear Gaming, a North American gaming studio, has teamed up with Novibet to launch a branded version of the Slot Masters multiplayer game in Greece. Slot Masters is the studio’s most popular title to date and is expected to channel many players toward the operator’s platform.

According to the announcement, HungryBear Gaming and Novibet have worked together to create a brand-new branded version of the popular multiplayer slot. This bespoke version will be exclusively available to Novibet and its players in Greece and beyond.

Slot Masters is an unprecedented three-way head-to-head slot where players actively compete with one another. Participants can use a variety of offensive and defensive tools to affect their competitors’ performance or protect themselves from attacks.

Slot Masters attracted 38,000 players on its release and has cemented itself as a fan-favorite offering and an effective acquisition tool for gambling companies all over the world.

Earlier this year, HungryBear Gaming also penned a distribution deal with Blueprint Gaming, adding its titles to its integration platform.

Novibet Is Excited to Launch the New Product

HungryBear Gaming’s chief commercial officer, Heather Faulkner, commented on the new launch, saying that her team is excited to join forces with Novibet. Faulkner noted that HungryBear is thrilled to launch the branded version of Slot Masters in Greece and see how local players react to the innovative game.

The CCO added that HungryBear Gaming and Novibet share the same commitment to delivering great experiences to players.

Novibet’s dedication to delivering the best gaming experience aligns perfectly with our own vision, and we are confident that our game will resonate well with players in Greece.

Heather Faulkner, CCO, HungryBear Gaming

Novibet’s casino product and CRM director, Fotini Matthaiou, also commented on the matter, expressing his team’s happiness about bringing the “competitive world of Slot Masters” to its players in Greece.

The addition of this unique and exclusive multiplayer game will further diversify our gaming portfolio and demonstrate our commitment to delivering top-tier entertainment options to our customers. The initial launch period has generated great engagement levels, and we’re hopeful this will continue over the coming months.

Fotini Matthaiou, casino product and CRM director, Novibet

Meanwhile, Novibet recently onboarded content from NetGaming, Relax Gaming and BF Games.

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Groove Technologies announced that its new product manager, Shay Kababia, has created a new Recommender tool that has the potential to revolutionize the online casino experience. Kababia has been working on this project for over a year, leveraging the company’s experienced developer team.

The new tool was described as a user-centric data-driven recommendation system that can provide casino players with content tailored to their needs. The system allows companies to level up their personalization capabilities and engage their audiences with content that is specifically selected for them.

The new system provides gambling operators with a four-tiered display that recommends content based on players’ gaming behavior. The tool allows players to discover many new games that might interest them, greatly improving operators’ profitability.

As mentioned, Kababia’s new Recommender system recommends games based on players’ preferences. In addition to suggestions, the system also recommends titles that players are likely to enjoy because of similar mechanics or themes. Furthermore, the new system also keeps gamblers updated on the latest games on the market and keeps them informed about upcoming releases.

The new system allows players to explore a rich selection of content from a variety of suppliers, including GrooveStudio.

Groove Seeks to Remain Ahead of the Curve

According to Groove, the new Recommender tool embodies the company’s “forward-thinking ethos” and follows the company’s recent transformative rebrand. Groove’s core solutions are currently backed by an experienced team of industry professionals such as Kababia.

Speaking of Kababia, the product manager commented on the new tool, saying that it is the result of his team’s hard work.

This cutting-edge tool ensures operators managing multiple brands have a distinct lobby tailored to pivotal metrics. Our team’s unyielding efforts have positioned Groove at the forefront with this launch. Its influence is palpable among our operator circle.

Shay Kababia, product manager, Groove Technologies

Groove’s chief operating officer, Yahale Meltzer, also shared his thoughts on the release, praising Kababia and his unit for their contributions to the company and its operator partners. The Recommender tool is another product that will help Groove redefine the industry, Meltzer added.

Our state-of-the-art “Recommender” tool is setting new benchmarks, redefining how operators and casino brands engage with their audiences.

Yahale Meltzer, COO, Groove Technologies

In the meantime, Groove continues to create new links with gaming companies, developers and tech and AI specialists. In May, the company teamed up with Spribe, the name behind the biggest crash game in the world, Aviator.

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Epoxy.ai’s newest exciting addition- the Same-Game Parlay (SGP) product for football enthusiasts promises to revolutionize how bettors engage with their favorite teams, providing a personalized and customizable experience. The company hopes to capitalize on the excitement of the upcoming college football (CFB) and NFL seasons, leveraging its resources to secure a niche in the highly competitive betting industry.

The Newest Offering Holds Significant Potential

Powered by Epoxy.ai’s cutting-edge AI and machine learning technology, the SGP product provides a user-friendly interface that enables operators to offer a wide range of customizable parlay options. This new software strongly emphasizes personalization, allowing bettors to create unique parlay bets tailored to their preferences and insights. 

Football fans will have the opportunity to delve deeper into the game’s intricacies, combining various betting elements to create their own tailored wagers. Epoxy.ai co-founder and president Jason Angelides noted that the upcoming CFB and NFL seasons represented the perfect launch opportunity, allowing fans to bet for their favorite teams on their terms.

Football season is one of the most exciting times in the sports betting industry, and the rise in prop bets and same-game-parlays has added a whole new dynamic to any given Sunday.

Jason Angelides, Epoxy.ai co-founder and president

Epoxy’s operator partners should soon implement the supplier’s newest product suite, giving players time to familiarize themselves with the new system before the season launch. The initial offering arrives as a pre-packaged parlay with additional micro-segments generated based on player behavior and activity. Users can further customize these offerings, giving them unparalleled freedom.

Epoxy Aims for Rapid Expansion

As the college football and NFL seasons approach, the Same-Game Parlay product is poised to captivate football enthusiasts and bettors with its unique and customizable features. Epoxy’s newest product is the culmination of its team’s hard work, dedication, and understanding of bettor preferences. The company’s recent partnership with betPARX will provide much-needed flexibility in a highly competitive and very costly market.

If Epoxy’s SGP product performs as expected and excels within its niche, the company can utilize the resulting momentum and aim for rapid expansion. A new multi-million-dollar investment round by Andover Ventures and SeventySix Capital should provide Epoxy with the needed capital to pursue aggressive growth and new strategic partnerships.

The approaching CFB and NFL seasons mean all eyes are on Epoxy.ai and its game-changing Same-Game Parlay offering. The product represents a significant milestone in the sports betting world, and its success could spur another wave of innovation as it redefines how football fans and bettors engage with the sport. 

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Livespins, an innovative slots streaming platform, has enhanced its product offering with the addition of content from SlotMatrix, EveryMatrix’s aggregation division. As agreed, Livespins will be able to create socially-charged iGaming experiences featuring SlotMatrix titles.

The current deal follows an earlier agreement between Livespins and Everymatrix whereby the latter company agreed to distribute the former company’s content to its operator partners.

As a result, Livespins’ content creators will be able to leverage recent titles such as Aladdin’s Rollover Respins and Fairy Fantasy Exotic Wilds, as well as established hits like Wild Willy’s Gold Rush and Hot Hot Honey. The branded hit The Lioness featuring the MMA athlete Amanda Nunes will also be available on Livespins.

The agreement allows Livespins to greatly expand its library. SlotMatrix, on the other hand, will get to tap into an entirely new demographic of players, many of which may not have played or seen its games before.

Livespins is breaking ground in the social casino space thanks to its innovative concept that allows players to bet behind their favorite streamer, brand ambassador or celebrity. The social element is further reinforced by chat functionalities packed with emojis and other engagement tools.

The product is constantly being enhanced thanks to new content agreements with industry-leading suppliers. Some of the latest agreements saw Livespins partner with companies such as 4ThePlayer, REEVO and Wazdan.

The Deals with Big-Name Providers “Keep on Coming”

SlotMatrix’s chief executive officer of games, Razvan Haiduc, said that the deal with Livespins will allow his team to engage with new audiences in an authentic way. He praised Livespins for its innovative concept that is revolutionizing the online casino space.

This is ground-breaking when it comes to how slots are delivered to and experienced by players, and we are delighted to have joined Livespins for what will be an exhilarating ride.

Razvan Haiduc, CEO of Games, SlotMatrix

Michael Pedersen, Livespins’ chief commercial officer, also shared his thoughts on the agreement. He highlighted the importance of agreements with big-name suppliers to his company and said that his team is looking forward to onboarding SlotMatrix content.

SlotMatrix is looking to leverage our audience of highly engaged players, many of which fall into the Millennial and Generation Z demographics, and drive awareness of its titles in a new way.

Michael Pedersen, CCO, Livespins

In other news, SOFTSWISS recently recognized the potential of Livespins and integrated the innovative product into its portfolio. Earlier this year, Livespins secured the Innovation in Slot Provision award at the EGR B2B Awards.

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