Two player-favorite local casinos in Henderson’s Water Street District, Emerald Island Casino and Rainbow Club Casino, have announced their decision to merge their loyalty programs. 

Listening to Guests’ Suggestions

The two gambling venues were sold by Boulder Highway Gaming and Water Street Gaming to an affiliate of ECL Hospitality Management run by businessmen Marc Falcone and Ronald Winchell at the beginning of the year. 

Co-owner and former Henderson Chamber of Commerce board chairman Tim Brooks took over as managing director, and he is responsible for supervising day-to-day operations.

At the end of last year, Emerald Island Casino celebrated its two-decade anniversary. 

While the sale was still pending regulatory approval, Ron Winchell and Marc Falcone spoke about the great achievements that “Tim and his team have created” while expressing excitement regarding their desire to maintain and add to the Guest Experience as they keep expanding and growing the two properties. 

Accordingly, Emerald Island and Rainbow Club casinos announced they would bring together their shared cards for players under the Club Jewel name, after closely listening to the suggestions of gamers who visit both venues.

Brooks explained listening to the feedback of their “valued guests“ has constantly been their “top priority,” calling the loyalty program merger “an important milestone” in their commitment to guaranteeing their satisfaction. 

Club Jewel Program Benefits

The decision translates to players who only own one Rainbow Club casino card to be assigned a new number belonging to the Club Jewel program.

Players at both casinos can expect to enjoy simplified gaming experiences as well as considerably improved interaction with the venues. 

Players who hold loyalty cards from both casinos will have their points added together while benefiting from the same redemption rates at the restaurants, according to the operator’s press release.

At the same time, the two establishments explained a fresh set of benefits will feature additional multipliers at the Rainbow Club and base points earned counting toward reaching new statuses. 

Club Jewel counts four different tiers, Emerald, Jade, Ruby, and Sapphire, with Emerald representing the highest achievable when players earn 60,000 base points over a 90-day rating period. 

Emerald Island’s online platform displays the rating periods listed as August 1-October 31, November 1-January 31, February 1-April 30, and May 1-July 31. 

Guests who are awarded monthly free meals via mail will be given the chance to take their pick from serving dinner at the Triple B or the Emerald Island Grille at the Rainbow Club on a weekly basis.

Rainbow Club Casino does not offer any table games, but it hosts over 450 gaming machines, slots, video poker, and keno included, along with a William Hill sportsbook.

At the end of March 2022, Emerald Island Casino announced it would introduce Emerald Express Cash, a new app for Android and iOS devices that will allow guests to register with the Emerald Express card and link their bank accounts to the app.

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Sports betting operator Novig has formed a new partnership with Intelitics. Under the deal, the performance specialist will power Novig’s affiliate programs and paid channels. The operator will also secure access to the provider’s award-winning platform and product and feature suite.

The agreement comes ahead of Novig’s launch in Colorado and will help it manage all affiliate and paid media activity. Thanks to this, the operator will be able to channel more players toward its platform and reinforce its acquisition and retention rates.

Intelitics’ platform offers state-of-the-art real-time campaign monitoring and player tracking in addition to automated reporting and personalized dashboards. All data is delivered in real-time through a single platform, providing its clients with unparalleled convenience.

Novig will hit the Colorado market as an online sportsbook, as agreed with the Colorado Division of Gaming. However, the operator’s true ambition is to launch a high-frequency betting exchange in the future, allowing players to set their own odds.

Novig Is a Tech Company at Heart

Intelitics’ chief executive officer, Allan Stone, commented on the agreement, saying that Novig is about to disrupt the Colorado online sports betting market with best-in-class markets and products. Stone added that his team is thrilled to be supporting the operator’s customer acquisition efforts through affiliates and paid media.

Our platform and suite of tools have been designed to allow operators such as Novig to maximize the potential of affiliates and paid media through real-time data that provides the insights needed to dial up successful campaigns and dial down those that are not working.

Allan Stone, CEO, Intelitics

Stone concluded that this is “another great partnership” for his team and one that will prove Novig’s potential and ambitions.

Meanwhile, Catherine Dougherty, Novig’s head of growth marketing, said that Novig and Intelitics are a perfect match.

We are a technology company at heart and in Intelitics we have a partner that understands the power of technology and data when it comes to effective affiliate marketing and paid media.

Catherine Dougherty, head of growth marketing, Novig

Dougherty praised Intelitics’ highly capable platform and toolset and said that they will be integral to driving new customer acquisition at scale and for a fraction of the cost of other marketing channels. Dougherty concluded that this would provide Novig with a huge boost in Colorado.

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Geolocation technology and services provider GeoComply announced it has teamed with the International Center for Responsible Gaming (ICRG) for a research project on self-exclusion programs.

Is Enhancing These Programs Beneficial?

The two-year research funded by GeoComply will study the long-term effectiveness of voluntary self-exclusion schemes implemented by land-based and online gambling operators to determine whether these programs would be beneficial for the industry.

Arthur B. Paikowski, president of the ICRG, commented on the partnership and the need for additional research on the prolonged efficacy of voluntary self-exclusion programs, explaining why further assessment of these programs is needed.

“There is a necessity to determine whether enhancing these programs would result in more customer participation and whether this would be beneficial,” he said.

The research will seek to provide answers to questions about the most effective long-term form of self-exclusion; the ideal time for a player to utilize a self-exclusion tool – both, online or at a land-based gaming venue; operator or regulator criteria for letting people who have self-excluded back into gaming; the potential stigmatizing effect of self-exclusion blocking people from using these tools; the most suitable way of registering; and others.

Happy to Support the ICRG’s Research

Highlighting the company’s commitment to responsible gambling initiatives since its inception over a decade ago, Anna Sainsbury, co-founder and chief executive officer of GeoComply, outlined the industry need for further evidence about the effectiveness of self-exclusion programs.

“We need more data to support the industry’s actions around RG, and I am really happy that we can support the ICRG’s research in this important area,” Sainsbury stated.

Dedicated to promoting responsible gambling practices worldwide, the ICRG is seeking to prevent people from experiencing problem gambling and reduce the harmful impact of excessive gambling on their lives by working closely with governments, regulators and industry stakeholders to promote responsible gambling policies and industry best practices, as well as engaging in research on gambling behavior and the risks of gambling.

The results of the two-year research on self-exclusion programs funded by GeoComply will be published in October 2025.

Last month, the geolocation technology and services provider announced that Super Bowl LVII registered 100 million geolocation checks, with 7.4 million user accounts accessing the service over the weekend and many bettors choosing to wager from the stadium while watching the game.

Also in February, GeoComply saw its patent infringement case against competitor Xpoint dismissed in court after a federal judge ruled GeoComply’s patent invalid, stating that it sought to patent subject matter that cannot be patented.

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