Kindred’s flagship Unibet brand has unveiled a new campaign to raise awareness about heart health issues within the cycling community. Called Follow Your Heart, the new campaign represents a partnership between the operator and the Dutch cycling team Tour de Tietema (TDT).

As a part of the initiative, Unibet joined forces with the team to develop an online learning tool in response to the growing concern over heart health issues within the cycling community.

Furthermore, a free and interactive augmented reality experience will feature digital versions of TDT’s owners, Bas Tietema, Devin van der Wiel and Josse Wes who will guide users through an eight-step process to perform resuscitation.

The campaign’s goal is not only to increase awareness of the health problems faced by cyclists but to also increase survival rates by teaching sports fans in the Netherlands and Belgium how to save lives.

The initiative will be promoted by TDT members who will wear a custom exclusive jersey featuring campaign imagery. The TDT-Unibet team already wore the jersey featuring the campaign name on the chest, hearts on the sleeve and eight lifesaving skills on the back during the Tour of Antalya.

Kindred Wants to Teach Fans How to Save Lives

Lennart Kessels, Kinded Group’s general manager for the Netherlands, commented on the initiative, saying that sports are in Unibet’s DNA, which is why Follow Your Heart is a natural fit for the company. Kessels hopes that the campaign will inspire Dutch cycling fans to learn valuable lifesaving skills.

This awareness campaign fits well with our focus on increasing social engagement, and we hope that, together with Tour de Tietema, we can inspire as many Dutch people as possible to complete the AR experience.

Lennart Kessels, GM Netherlands, Kindred Group

Kindred Group’s general manager for Belgium, Dennis Marien, also shared his thoughts, pointing out that this is not the first time Kindred has raised awareness for the eight life-saving skills. Previously, the operator promoted this invaluable skillset together with Club Bruges.

By tailoring this now to cycling, we hope to educate even more Belgians about the importance of these life-saving techniques. As playing responsibly is one of our key focuses, the link to acting responsibly in sports is evident.

Dennis Marien, GM Belgium, Kindred Group

Finally, Bas Tietema, one of the owners of Tour de Tietema, shared his thoughts, providing insight into his motivations behind the campaign. He described himself as a person who always follows his heart but also one who couldn’t help but notice that a less well-functioning heart can make people very insecure. Considering the proliferation of stories about health problems within the cycling world, the need for health awareness became evident to Tietema.

We, within the team, didn’t know how to perform lifesaving actions. With our cycling team, we reach a lot of people, so we wanted to use that reach to draw attention to this current issue.

Bas Tietema, co-owner, Tour de Tietema

In other news, Kindred recently published an update on its Journey towards Zero initiative.

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Wazdan, an award-winning slots developer and aggregator based in Valletta, Malta, has decided to reveal many of the latest tools, games and features at SBC Summit Barcelona, a conference and exhibition that will take place this year from September 19th to September 21st in the congress center of Barcelona called Fira Montjuic.

Newest promotional tool

Located on stand CG90, the supplier will hold a full tournament to advertize its newest “promotional tool,” called Jackpot Rain. The latest, one-of-a-kind mechanic rewards players with progressive jackpots, meaning it increases enthusiasm and anticipation. Additionally, in addition to players, operators will also get an opportunity to try this incredible tool for themselves and earn amazing rewards at Wazdan’s stand.

However, besides this extraordinary tool, the developer will display a host of approaching slots that it plans to release, involving Book of Faith, which will involve a number of amazing field-tested features boosted with the Collect to Infinity mechanic and a one-of-a-kind twist to the legendary, widely-loved Book bonus.

Commenting on the upcoming conference and a range of tools that Wazdan will be displaying, Chief Executive Officer at Wazdan, Michael Imiolek, commented: “The SBC Summit Barcelona has quickly established itself as a must-attend event in the industry calendar, and we’re delighted that we’ll be showcasing such a vibrant array of products. With a strong team attending and some fantastic launches such as Jackpot Rain, it is set to be a fantastic show and we can’t wait to meet old friends and new acquaintances in Barcelona!”

The IT team also will be present

The provider will go one step further with its appearance at the Summit, because it wants to cover everything and provide itself with the best possible experience. Therefore, its IT team will also be present to ensure everything runs smoothly, meaning it will “offer instant integration, a process of integrating its offering into an operator’s platform within an hour.”

But, that’s not all; as the supplier has taken on the role of sponsor at the upcoming SBC Awards Show, which is the final ceremony of the Summit and will be held at Caves Codorniu venue. In addition, the firm was “nominated in two categories, Casino / Slots Developer of the Year, and Industry Innovation of the Year.”

About

Wazdan is an international slot game provider that combines innovative technology with an impressive gaming experience to meet the needs of the modern player. Furthermore, it is constantly updating its gaming portfolio with the newest titles.

Source: “Wazdan forecasting Jackpot Rain for the SBC Summit Barcelona”. European Gaming. September 4, 2023

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MGM Resorts International and BetMGM are set to launch a groundbreaking responsible gaming campaign in partnership with nine National Football League (NFL) stadiums during the upcoming football season, marking a significant step in promoting responsible gambling practices within the league.

Nine NFL Stadiums Collaborate with MGM Resorts and BetMGM

This innovative campaign represents a pioneering move by MGM Resorts and BetMGM as they become some of the first gaming operators to actively promote responsible gambling through marketing within NFL venues.

Some of the nine stadiums set to showcase GameSense’s responsible gaming messaging include Acrisure Stadium, home to the Pittsburgh Steelers and Ford Field, home of the Detroit Lions.

In addition to their stadium promotions, MGM Resorts and BetMGM are committing over $1 million annually to fund various responsible gaming and problem gambling initiatives. This commitment encompasses research, advocacy, prevention, marketing, and organizational support. Such initiatives aim to create a safer and more enjoyable gambling experience for patrons and employees alike.

The GameSense program, originally developed and licensed to MGM Resorts in 2017 by the British Columbia Lottery Corporation, is designed to foster positive, transparent, and proactive conversations with guests and customers about responsible gambling. This initiative has already been integrated into various aspects of MGM Resorts’ operations, including hotel rooms’ television screens and casino floors, featuring slot machines with GameSense messaging and QR codes to access responsible gaming information.

MGM Resorts and BetMGM Executives Highlight the Importance of Responsible Gaming Initiatives

Rhea Loney, chief compliance officer at BetMGM, expressed the significance of this endeavor, stating:

This is an extraordinary moment as we work with our team partners to raise awareness about responsible gaming. Throughout the season, GameSense will play a pivotal role in reminding football fans who bet to do so responsibly.

Rhea Loney, chief compliance officer, BetMGM

Stephen Martino, senior vice president and chief compliance officer at MGM Resorts, emphasized the importance of collaboration in the evolving gaming industry. Martino said that the gaming industry has undergone significant changes in recent years due to the widespread legalization of online gambling and sports betting. 

Martino also noted that these endeavors played a vital role in providing guests, customers, employees, and companies with the necessary tools and information for a safe and enjoyable experience.

This announcement coincides with MGM Resorts and BetMGM‘s collaboration with the American Gaming Association to promote Responsible Gaming Education Month (RGEM) in September.

Throughout RGEM 2023, the focus will be on empowering guests and customers to engage in responsible gaming within legal and regulated markets. The partnership also involves heightened employee training, community engagement, and advancing responsible gaming through research. Both MGM Resorts and BetMGM collaborated with AGA for RGEM 2022.

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The Philippines-based resort will now promote itself through the “Okada Manila Go” initiative launched to coincide with surging financial performance across the group. Universal Entertainment Corp, the company that owns Okada Manila, saw H1 2023 sales go up by 40.8% to $548 million.

Okada Manila Beckons to Local and International Players

Okada Manila itself hit a 68% increase in sales, reaching $331 million and adjusted EBITDA of $104 million, up 96.2%. This is much better than the results reported at the end of 2022. Okada Manila is not just banking on its casino to bring in crowds, however. The resort is also seeking its food and beverage business pick up with its restaurants proving to be particularly popular in the Philippines and pulling in crowds.

The Okada Manila Go campaign, though, is more geographically focused as it will seek to first incentivize local audiences and focus on gaming, promising members various prizes such as round-trip tickets to Manila, bus tickets, free hotel stays, and more. Commenting on this opportunity, the company said in a press statement that the campaign wants to also raise awareness for the resort beyond its own borders.

This campaign is currently only in the Philippines but is expected to be expanded to include gaming members in other countries too. To bring in more foreign tourists, we will also increase marketing activities in several Asian countries.

Okada Manila is seeking to strengthen its landscape on the one hand while also outlining plans for further digital growth on the other. PIGO, Okada Manila’s online gambling offering, will also be growing over the next years, with the company seeking to grow in this vertical as well.

Growing Beyond the Land-Based Sector

“These activities are steadily increasing gaming demand in areas of the Philippines other than Luzon Island, where Manila is located,” Okada Manila said in a statement. The next steps towards securing stronger business performance will equally focus on expanding the available online casino games.

Okada Manila is not the only business that is interested in exploring online gambling, on top of strengthening its land-based performance. The Philippines as a whole has suggested that it will seek to host a national online casino, Casino Filipino, that will be licensed to operate globally, in what is a first move for a country worldwide.

The post Okada Manilla Launches Marketing Campaign to Promote Destination appeared first on Keno Wizard.

The French operator joins other businesses in promoting Pride Month, demonstrating the company’s support for the community. FDJ’s efforts in fostering acceptance and understanding should highlight the company’s adherence to modern values and bolster its popularity through positive exposure. Guaranteeing a safe and inclusive workplace is vital in safeguarding employee well-being and should positively impact the company’s workflow.

FDJ Is Well-Known for Its Positive Impact Initiatives

La Française des Jeux (FDJ) is a preeminent French gambling and lottery operator, boasting a substantial reach and sway among the country’s gaming community. The partnership with leading French LGBT+ advocacy organization L’Autre Cercle aligns with the company’s progressive ideals as it joins other businesses worldwide in celebrating Pride Month.

FDJ expressed its intention to join L’Autre Cercle’s efforts to ensure businesses strengthen their diversity policies, allowing equal opportunities for disprivileged individuals. Chairwoman and CEO Stéphane Pallez reaffirmed the operator’s enduring support for such initiatives, vowing to promote awareness across all company levels. She lauded L’Autre Cercle’s efforts to respect and acceptance inside the workplace and out.

Signing the LGBT+ Commitment Charter, supported by L’Autre Cercle, illustrates our desire to go even further in the group’s commitment to the inclusion of all diversities.

Stéphane Pallez, FDJ chairwoman and CEO

The operator’s commitment to LGBT+ rights reflects its people-orientated stance. FDJ is a prime supporter of safe gambling, regularly investing in promotional campaigns to mitigate the negative social impact associated with the industry. The company hopes its efforts to support worthy causes will positively affect French society, helping suppress problems and underage gambling.

Inclusive Policies and Practices Remain Vital

FDJ recognizes that embracing diversity contributes to a more vibrant and dynamic work environment, enhancing creativity, innovation, and overall business success. To that end, the operator will ensure employees have access to a platform for open dialogue, education, and support, creating an environment where everyone can feel safe and empowered to be their authentic selves.

L’Autre Cercle employers’ division co-head Catherine Tripon lauded FDJ’s continued efforts and support, expressing hope that other high-profile businesses signing the organization’s charter would bring all parties involved long-term benefits. Tripon noted that employee well-being remained at the initiative’s core, hoping the movement would bring meaningful change.

The world of work must be a safe environment. It is essential that employees feel good there in order to avoid the risk of unequal treatment.

Catherine Tripon, L’Autre Cercle employers’ division co-head

The collaboration between FDJ and L’Autre Cercle extends beyond the workplace, aiming to drive broader social change and promote acceptance of the LGBT+ community. By leveraging their influence and resources, both organizations can contribute to dismantling stereotypes, challenging biases, and fostering a more inclusive and equitable society.

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