The leading betting and gaming operator that is recognized around the globe, Betfred, announced the launch of its first-ever Christmas advertisement, promoting a special festive draw. Released on Monday, the new advertisement promotes Betfred’s special holiday £5 million ($6.2 million) giveaway. Ultimately, the campaign seeks to make five Betfred customers millionaires this Christmas.

To create the new ad, Betfred collaborated with the leading creative and production agency, Zút. Not unexpectedly, the advertisement features the popular Christmas song “Let it Snow,” as it tells the story of different people who are all asking the same question: “Will it snow this Christmas?”

Although the new ad was released Monday, the giveaway promotion is available from November 10, 2023. Sports fans, bettors and online gamblers who want to participate in the giveaway will have until December 24, 2023, to opt into the draw. Additional entries, up to 100 per person, can be secured for every £1+ wager placed on Betfred.com.

Betfred’s new festive giveaway will make five customers millionaires this Christmas, given that it snows on Christmas day. The operator’s festive promo will give five prizes, £1 million ($1.2 million) each if there is snow lying at London Heathrow Airport weather station on December 25, 2023, at 9 am. According to the advertisement, the winners of the special holiday promo will be selected and notified on January 14, 2024.

The Festive Draw Brings Excitement to Zút, Betfred

Matt Thompson, Zút’s creative director, explained that the company wanted to create a special campaign that makes people smile just in time for the holiday season. He explained that Betfred’s debuting Christmas ad featured a popular soundtrack and people who wore colorful costumes, underlining the cheer and joy the holidays bring.

Thompson added that the advertisement was the result of a collective effort. “We worked closely with the Betfred team at all stages of planning and production and having their expertise was vital. We’re all really proud of this campaign – now all we need is snow,” he said in conclusion.

“With all the brilliant sport at Christmas, we wanted to add some extra excitement for our customers.“

Joanne Whittaker, CEO at Betfred

Joanne Whittaker, Betfred’s CEO, added that the company wanted to deliver more excitement for its growing customer base. “Our team came up with the idea of our biggest-ever giveaway, which then prompted our first-ever Christmas advert,” she added. Finally, Whittaker said that Betfred is looking forward to seeing snow on Christmas so it can make five lucky customers millionaires.

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Steve Birch, Sky Betting and Gaming’s chief commercial officer, addressed his company’s partnership with the English Football League (EFL) and the two parties’ commitment to responsible gambling. Now entering its second decade, the partnership between the operator and the league continues as strong as ever.

In a statement provided to Britain’s Betting and Gaming Council (BGC), Birch said that his company’s relationship with the soccer league is one of the longest-running and most successful in professional sports. He praised the two parties’ emphasis on social responsibility and thanked the UK government for providing the partnership as an example of a healthy sponsorship to other companies and leagues amid the ongoing gambling reforms.

Birch teased that Sky Betting and Gaming will be doubling down on its safer gambling messaging and promised that there would be changes around the side of the pitch.

The representative noted that the Sky Bet Championship Play-Off Final between Luton and Coventry incorporated the company’s new perimeter advertising. Previously, the company has also promoted safer gambling initiatives such as “Take Time to Think” through sleeve badges on shirts.

The CCO concluded that nothing beats messaging that is visible at the arena, which is why his team would continue to promote safer gambling through perimeter messaging.

Safer Gambling Is at the Forefront of Sky Betting’s Philosophy

In his statement, Birch promoted the safer gambling tools his company offers to its customers. This includes deposit limits, loss limits and timeouts that help people enjoy gambling without harming themselves. He noted that customers who use deposit limits are much more likely to stick to their budget.

Birch also pointed out that Flutter, Sky Betting and Gaming’s ownership group, has set an ambitious target of having 75% of its customers use such tools by 2030. Currently, around 50% of Sky Bet’s customers are using such solutions, attesting to the company’s commitment to player safety.

Our latest approach is just the latest example of safer gambling being more than just words to us at Sky Bet. It’s a key priority for our business and we are constantly seeking to use our tech and data to put the right protections in place – and to ensure our marketing campaigns are as impactful and effective as possible.

Steve Birch, CCO, Sky Betting and Gaming

Birch recognized that most players who wager, do so safely. However, he pointed out that it is crucial to protect the few who may be at risk of harm. The representative concluded that Sky Betting and Gaming and the EFL share the same values when it comes to safer gambling and will prioritize player safety during the new soccer season.

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A Finnish influencer and content creator has been slapped with a suspended jail sentence for promoting illegal gambling in the country. The online celebrity will also be forced to forfeit tens of thousands of dollars in assets because of his violation.

The influencer in question is none other than Lauri Kangas, better known by his alias Lateksituppi. He boasts a large following on the Amazon-owned streaming site Twitch where he streams gambling content.

However, local authorities found out that Lateksituppi promoted games not offered by the Finnish gambling monopoly, Veikkaus Oy. In addition, he promoted illegal products, such as instant casino games, across his social media accounts.

Since this is a violation of the rules outlined in Finland’s Lotteries Act, Lateksituppi was taken to court.

The Streamer Received a Suspended Sentence

The court concluded that Lateksituppi’s content specifically targeted Finnish players since his streams were in Finnish and designed to appeal to local audiences. This also applies to his social media channels, which promoted illegal gambling content to Finns.

For reference, the celebrity has a following of over 61,000 people on Instagram

Because of the overwhelming evidence of his violations, Lateksituppi was handed a 50-day suspended prison sentence. While he will be spared jail for now, further violations might cause him to serve the sentence.

In addition to the threat of having to go to jail, Lateksituppi will also be forced to forfeit thousands of dollars in assets. At first, the prosecution wanted him to pay EUR 69,313 (around $74,729). However, the court eventually settled for an asset forfeiture of EUR 51,300 (around $55,308).

Lateksituppi Is Likely Unimpressed

It is uncertain whether this sentence will impress or upset Lateksituppi, who was described as arrogant by local news outlets. Not only did the streamer arrive at the district court in a golden SUV but he also parked it in spaces reserved for the police.

In addition, reports claim that he was rude and that he mocked the people who sued him on his social media channel. The gambling celebrity allegedly slammed his court adversaries by saying that they will never be as rich as he has gotten by promoting unlicensed gambling in Finland. Lateksituppi bragged about making the same money some people make in years by simply lying around and playing games that are illegal in the country.

In other news, Finland recently fined BML Group, which breached its advertising rules.

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