Casinos across the United States offer different incentives for their customers. While many leading operators offer loyalty programs that allow their users to accumulate points and unlock different prizes, others offer raffles, promotions or giveaways. Hardly anyone can say no to something that is free, especially if that involves casino credit. This is precisely the case of an Oxford, Maine casino.

Oxford Casino, operated by Churchill Downs, has some 27,000 square feet of gaming space, offering 28 table games and 970 slot machines. The premier gaming and entertainment destination also offers a variety of dining outlets and a hotel with nearly 110 rooms. On a weekly basis, Oxford Casino engages in a special promotion, picking five customers who receive credits for slots.

The weekly draw grants five random clients with $250 in free slot credits, informing them via email. While usually, the number of customers is only five, recently, a number of other patrons also received such email. To their disappointment, this email was sent by mistake, as announced by FOX 23. Five lucky guests picked randomly received an email informing them of the $250 in free slot credits on January 10. However, shortly after, an unspecified number of customers were also sent the same promotional email.

Matt Gallagher, Oxford Casino’s general manager, revealed that five patrons were notified correctly about their winner status on January 10. Yet, he explained that as a result of a human error, other patrons who were not winners in the promotion also received the same email, notifying them of the free slot credits.

“Unfortunately, the same email was incorrectly sent to a number of patrons who were not winners. This was the result of a human error.“

Matt Gallagher, general manager at Oxford Casino

Upon uncovering the error, Oxford Casino contacted the state’s gambling regulator, the Gambling Control Unit. The operator sought and received approval from the regulator to email the customers who were mistakenly notified about the winning credits, notifying them about the annulment of the offer.

Despite the swift actions of Oxford Casino, a dozen people filed complaints with the Gambling Control Unit. Currently, it remains unclear what is the total number of customers who were emailed with the promotion by mistake.

The post Maine Casino Faces Backlash for Mistaken Slot Promotion appeared first on Keno Wizard.

Brazil continues to move forward with its sports betting legislation despite still experiencing setbacks. As the coming of wagering to the Latin American country seems around the corner, Brazil continues to revise its rules on advertising.

Two days ago, the Chamber of Deputies’ Communication Committee greenlit bill 3915/2023, which seeks to restrict the promotion of unlicensed gambling by influencers and digital celebrities. This proposal would mitigate the negative impact of the black market on younger players, lawmakers believe.

Since unlicensed gambling operators rarely offer a sufficient level of player protection to their players, Brazilian legislators believe that its promotion may lead to significant losses. This, paired with the influence digital celebrities have on younger audiences, may lead to higher problem gambling rates among the Brazilian youth.

The New Rules Envision Strict Sanctions for Violators

As a result, the new bill prohibits digital influencers from promoting unregulated gambling products and companies. The same rules apply to overseas entities that target the local market. It covers content on social media, video-sharing platforms, livestreaming services and other digital platforms.

Under Bill 3915/2023, Brazil will require many of the big digital media platforms, such as Facebook and TikTok to join forces with the local authorities and ensure that inappropriate content is reported and taken down.

The bill envisions fines for entities that violate its rules. Companies that breach these promotion restrictions risk fines of up to 2% of their revenue to a maximum of $10.2 million (converted to USD). Under the bill, online influencers also risk a permanent ban.

As mentioned, the bill was already given a go-ahead by the Chamber of Deputies’ Communication Committee. Now, it is up to the Finance and Taxation Commission to decide whether the bill would go to the Constitution and Justice Commission. If approved by the two entities, bill 3915/2023 will be eligible for further evaluation and plenary vote.

In the meantime, sports betting in Brazil continues to be delayed amid disagreements and calls for ambitious amendments. While the country is in the later stages of discussing betting legislation, its future remains uncertain.

This means bad news for Entain, which was just forced to shut down its dotcom operations in unregulated markets. While the DPA says that the company may request its exit date to be postponed if there are reasonable grounds to consider that the process of regulation will be completed within a reasonable time of the exit, Brazil’s slower pace when it comes to legislation may be a setback to the company.

The post Brazil Seeks to Stop Illegal Gambling Promotion by Influencers appeared first on Keno Wizard.

The provider of innovative games for the iGaming industry, Wazdan, celebrated the start of the fall with the launch of its Mystery Fall promotion. The engaging network promotion marks the first out of three such activations the company planned throughout the rest of the year. The Mystery Fall network promotion launches on Friday, September 15, 2023, and it is scheduled to run through October 15, 2023.

Players familiar with Wazdan’s portfolio of games would find the promotion quite appealing, considering that it will be featured throughout its entire portfolio. As a result, players can benefit from the thrilling activation while enjoying popular hits like Mighty Wild: Panther, Fortune Reels, Burning Sun, Magic Spins and 9 Coins: Grand Platinum Edition, among other hit games from Wazdan.

The recently launched activation, along with the upcoming network promotions will be available to all partners of the company. Accessing the promotions is free of charge and is expected to elevate the excitement and thrill for online players. To ensure a seamless process, Wazdan confirmed that its partners will be able to benefit from a dedicated account manager and will deliver the necessary ready-to-use marketing materials and graphics.

Andrzej Hyla, Wazdan’s chief commercial officer, was excited about the new promotions. He revealed that the company wanted to celebrate its successful year by delivering thrilling network promotions. Finally, Hyla said: “Kicking off with the Mystery Fall drop, we will be helping operators maximize growth and boost engagement with an impressive €2,500,000 prize pool to keep players enticed.”

“Heading into the final quarter of the year, we wanted to ensure a successful year for all our partners and what better way to do this than through our esteemed network promotions.“

Andrzej Hyla, chief commercial officer at Wazdan

As noted by Wazdan’s chief commercial officer, the total prize pool of the exciting promotions is a staggering €2.5 million ($2.67 million). This prize pool is entirely sponsored by Wazdan while the promotions utilize the company’s Mystery Drop promotional tool which was recently recognized with a prestigious award for the gambling sector.

After the Mystery Fall promotion, players can expect the launch of two more activations with HalloWIN Drop being the first one. After that, coinciding with the holiday season, Wazdan is expected to launch its Xmas Drop network promotion. Ultimately, the network promotions are expected to provide exciting and unique experiences for online players while at the same time, boosting the engagement and retention of the company’s partners.

The post Wazdan Launches Mystery Fall Network Promotion appeared first on Keno Wizard.

The provider of innovative games for the online gambling vertical, Wazdan, unveiled details regarding its biggest-ever network promotion. On Wednesday, the company announced it is preparing to launch its Breaks the Rules Mystery Drop promotion that features a staggering prize pool of €1 million ($1.1 million).

The promotion leverages Mystery Drop, Wazdan’s leading promotional tool that was used for its Easter Drop network promotion only recently. The Mystery Drop promotion tool proved to be highly popular and well-received by the players. In turn, operators saw an increase in fan engagement and retention.

Andrzej Hyla, Wazdan’s chief commercial officer, said that the company is delighted to unveil its biggest-ever network promotion. He reiterated that the promotion features a staggering prize pool surpassing one million dollars.

Hyla predicted that the new promotion will be well-received by the players online, which is also expected to help boost “key performance metrics” for its partners. Finally, Wazdan’s chief commercial officer said: “Best of all, players can once again enjoy the chance to land exciting mystery prizes whilst playing their favorite Wazdan games – we can’t wait to get started!”

“We’re extremely excited to be launching Wazdan’s biggest ever network promotion yet.“

Andrzej Hyla, chief commercial officer at Wazdan

Wazdan’s recent statement reveals that the promotion is planned to start on May 15, 2023. After running for three months, August 15, 2023, is scheduled as the end date for Wazdan Breaks the Rules Mystery Drop network promotion. According to the innovative games provider, the promotion is entirely sponsored by itself and is available via its complete portfolio that surpasses 150 engaging slots.

Operators that want to participate in the unique network promotion can benefit from a free and seamless integration. This will help deliver different options for instant cash prizes for players that tap into Wazdan’s slots that include Hot Slot: 777 Cash Out, Hot Slot: 777 Rubies, 9 Coins, Fortune Reels, and Dwarf’s Fortune, among others.

The details about the upcoming promotion come after recently, Wazdan expanded its presence in Bulgaria, by agreeing to supply its games for 8888.bg, a leading operator within the region. This marked the company’s fifth agreement with a Bulgarian operator and helped it expand its presence in the country and on the Old Continent as well.

The post Wazdan Unveils Unique Network Promotion with $1M Prize Pool appeared first on Keno Wizard.

FanDuel is employing increasingly creative methods to stand ahead of the competition and resonate with customers. The unique marketing campaign puts the leading sportsbook and fantasy sports operator at the forefront, appealing to generations of NBA fans. FanDuel has recently doubled up on such initiatives, fighting to increase engagement and brand awareness with frequent collaborations and special events.

Attracting a high-profile NBA personality like Charles Barkley is a natural move for FanDuel, relying on the star’s candid and entertaining personality to reach new audiences. Barkley is a beloved basketball world figure, known for his on-court performances and role as a television analyst for TNT’s NBA coverage.

The “Think Like a Player” campaign will utilize deepfake technology to generate a version of Barkley from the 1990s called Young Chuck. The NBA legend will interact with his younger self, helping fans use FanDuel’s Same Game Parlay offerings. FanDuel EVP of marketing Andrew Sneyd was excited to launch the initiative and tap into Barkley’s substantial fanbase.

This campaign will… give us the opportunity to flex our creative muscle and demonstrate how we’re reaching our target audience in unique ways.

Andrew Sneyd, FanDuel EVP of marketing

In addition to relying on Barkley’s popularity, FanDuel will entice new customers with a limited-time signup offer, giving them $150 in site credit just for making a first bet of $5. The operator also hinted at more bonus offerings coming throughout the postseason. Such aggressive marketing is becoming increasingly common as companies seek to increase their exposure in the dynamic US sports betting market.

FanDuel Doubles Down on Flashy Marketing Campaigns

The collaboration with Barkley is part of FanDuel’s broader media strategy. At the beginning of April, the operator expanded its partnership with The Ringer, a digital media company known for its sports coverage and analysis. Its audience predominantly consists of sports fans interested in daily fantasy sports and online sports betting, making the collaboration a natural fit.

The two companies will collaborate to create new sports shows and adapt several popular video podcasts for FanDuel TV. Their partnership should provide valuable exposure and engagement for both parties. The enhanced platform will also be the perfect place to showcase the “Think Like a Player” campaign airing throughout the play-in tournament.

FanDuel’s continued reliance on flashy, impressive promotional campaigns goes against industry trends but has so far netted mixed results. The operator’s Super Bowl LVII ad largely failed to justify the $7 million investment, garnering conflicting opinions from fans. However, FanDuel appears confident in such an approach and is seeking increasingly more creative ways to reach out and attract new users.

The post FanDuel Onboards NBA Legend Charles Barkley for Its Newest Promotion appeared first on Keno Wizard.