Gaming and entertainment giant PENN Entertainment achieved a significant milestone by successfully migrating its Barstool Sportsbook & Casino brand to its proprietary online gaming platform. This strategic undertaking marks a vital step in PENN’s digital expansion ambitions, allowing Barstool to better compete with other leading operators.

The Move Went without a Hitch

Barstool announced the planned migration on 7 July, informing customers of an impending 72-hour shutdown. Fortunately for the operator, the transition finished flawlessly across all 16 states where the brand is active, completing a significant milestone in the brand’s efforts to achieve technological independence. Barstool regarded the move as a significant achievement, allowing it to better compete with industry heavyweights like FanDuel, BetMGM, and DraftKings.

Despite the inconveniences related to the temporary shutdown, Barstool was confident the results would justify the downtime. The new platform offers a user-friendly interface, intuitive navigation, and improved features that cater to online gaming enthusiasts’ evolving needs and preferences. Head of Penn Interactive, Benjie Levy, congratulated the team on their achievement, expressing optimism for the company’s future.

I am extremely proud of our Interactive team who stepped up to the challenge to execute this complex project on time and with minimal disruption to customers.

Benjie Levy, head of Penn Interactive, president & COO of theScore

According to Levy, the migration would grant PENN’s in-house team complete control of all operations and product development, elevating Barstool’s casino experience to a world-class level. The new platform has features specifically designed for the North American market, allowing rapid expansion into new jurisdictions and swift adaptation to changing regulatory requirements.

With complete control over the technology and infrastructure, PENN Entertainment can remain flexible, introducing new features, meeting player demands, and staying at the forefront of industry trends. The new proprietary platform provides a solid foundation for Barstool’s digital expansion plans and positions the brand for continued success in the highly competitive online gaming market.

PENN’s continued investments in the Barstool brand hope to bolster its presence across the USA, improving its position in the country’s highly competitive sportsbook market. The group’s consistent Q1 results provide a stable base for expansion, while its Penn Game Studios subsidiary significantly enhanced the company’s technological base. These efforts place Barstool in the perfect position to improve its market share and grasp new expansion opportunities.

Barstool’s migration to its proprietary gaming platform signifies a significant milestone in the operator’s digital journey. The seamless transition will enhance the user experience, allow exclusive features, and expand players’ betting options. With a strong focus on security, reliability, and innovation, PENN Entertainment is well-positioned to drive growth and provide an exceptional online gaming experience for its customers, opening the doors to new and exciting opportunities.

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Kindred Group, a leading gambling company, announced that it has expanded the North American footprint of its proprietary tech platform. The solution is now available in Pennsylvania, enhancing the experience for local clients.

Starting July 10, customers in the Keystone State were able to access the Unibet Casino and Sportsbook apps on the Kindred Platform. As a result of the launch of Kindred’s proprietary platform in the state, customers have access to an enhanced experience, personalized content and products and better analytics.

Pennsylvania is a key multi-product market for the company whose Unibet brand has been live in for more than three years now. The launch of Kindred’s proprietary platform in the state follows the successful launch in New Jersey earlier this year.

Kindred Group is an experienced operator that serves over 30 million customers across 9 brands. The company’s products are available in the United States, Europe and Australia, providing it with an extensive reach. Kindred fields a team of around 2,500 people and holds a variety of safer gambling certifications and accolades.

PA Customers Will Get to Experience a Better Platform

Kindred Group’s interim chief executive officer, Nils Andén, commented on the launch in Pennsylvania, saying that his team is glad that local customers will be able to experience the proprietary Kindred platform.

Andén noted that New Jersey customers were very content with the migration. He teased that his company is eyeing rollouts in extra states.

We are delighted to be able migrate our customers in Pennsylvania onto the Kindred platform. Since launching in New Jersey, our customers have reported enhanced design, navigation and stability. We look forward to rolling out the Kindred platform to further States.

Nils Andén, interim CEO, Kindred Group

In other news, Kindred Group’s Unibet brand just scored a major sponsorship agreement with Leeds United, becoming the soccer club’s official training wear partner. As a result, the brand’s logo will feature on the player’s training kits, increasing its visibility to sports fans. The deal came amid a period of intense scrutiny for sponsorship deals in British soccer.

In late June, the flagship Unibet brand secured Service Organization Controls 2 Type 2 compliance status for the market in Ontario, Canada. The certification followed an extensive probe led by a professional auditor that scrutinized Unibet’s business. The auditor concluded that Kindred meets the Trust Service Criteria of security and processing integrity requirements.

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