Amusnet Italy has made a significant leap in the iGaming industry, securing the fourth position among the country’s top casino providers for June 2024, as reported by iGaming Tracker. This advancement of three positions is highlighted by a 1.1% increase in market share, demonstrating Amusnet’s growing influence and preference among online casino operators and players in Italy.

Achievements and Recognition

Several notable accomplishments have bolstered Amusnet Italy’s presence in the country. The company’s commitment to excellence was recognized with the prestigious Gold Award for Casino Content Supplier 2023 from EGR Italy last November. This accolade is a testament to Amusnet’s dedication to providing top-tier gaming content.

Since January, Amusnet has added six new partnerships with operators, bringing the total number to over 30. The company has maintained a robust portfolio with over 100 certified games and has released 14 new games since the beginning of the year. More game releases are planned by the end of 2024, ensuring continuous engagement and entertainment for players.

Polina Nedyalkova, Director at Amusnet Italy, expressed her enthusiasm: “We are incredibly proud of our progress and the milestones we have reached. This ranking highlights our leading position in the industry and our dedication to delivering high-quality, engaging gaming experiences to local players. Our advancement to the top position underscores our growing influence and effectiveness in the Italian market, and we look forward to continuing this momentum and bringing even more top-notch games to our audience.”

Ranking Methodology

iGaming Tracker uses a complex network monitoring system to analyze popular products on casino pages. In Italy, the data prioritizes game positions across sites and operator sizes, giving more weight to major brands. This ranking focuses on the visibility and placement of online slots, not gross revenue (GGR). As reported by Agripronews, it holds a high level of reliability as it evaluates the performance of slots by considering their strategic positioning by operators.

Game Development Insights

Amusnet’s game development process is detailed in their article, “From Concept to Screen: How Amusnet Creates Top-Performing Games.” The company emphasizes releasing games with Bonus Buy features to cater to various player segments. Their recent releases include titles like “Stoichkov #8,” which integrates the image of football legend Hristo Stoichkov, and “Cavemen and Dinosaurs,” which offers unique features like Instant Win and a Free Spin Feature with Meteor Shower.

The design process for these games involves extensive market research to determine target audiences, ensuring that the math models and game mechanics are engaging and suitable for different player preferences. Amusnet’s approach to innovation includes leveraging AI technology to streamline the game design process, reducing the time spent on marketing and development.

Looking Ahead

Amusnet is set to finalize exciting cluster games with increasing multipliers by the end of July, with crash games also on the roadmap for this year. As part of their global expansion strategy, the company is working on different themes to reach diverse audiences and markets.

Sources:

Amusnet Ranks Among Italy’s Top Casino Providers, Amusnet, July 23, 2024.

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In a move aimed at tackling the growing issue of harmful gambling, the UK’s National Institute for Care Excellence (NICE) has issued draft guidance recommending that healthcare professionals in the UK ask patients about their gambling habits during health checkups and GP appointments. 

Healthcare Professionals Encourage Patients to Assess Gambling Habits

NICE’s draft guidance emphasizes the need for healthcare professionals to identify and address the risks associated with gambling when patients exhibit signs of mental health problems or possible addiction. According to the guidelines, individuals should be encouraged to assess the severity of their gambling habits by completing a questionnaire available on the NHS website. This questionnaire, based on the Problem Gambling Severity Index (PGSI), helps individuals determine their risk level. A score of 8 or above indicates a need for specialized support, while those with lower scores can also benefit from available resources.

The guidance further recommends discussing the use of blocking software or tools to limit online gambling and suggests cognitive behavioral therapy (CBT) as a treatment option. CBT has proven effective in helping individuals identify triggers and manage the thoughts and urges associated with gambling episodes, making it a valuable tool in addressing harmful gambling habits.

“Harmful gambling causes immense misery to all those who experience it. We want those needing help or who are at risk to be identified sooner and receive appropriate help,” stated Professor Jonathan Benger, chief medical officer and interim director of the Center for Guidelines at NICE.

NHS Expands Treatment Clinics and Involves Families

According to a recent review by Public Health England, approximately 300,000 adults in England are grappling with problem gambling. Additionally, an estimated 3.8 million individuals, including adults, children, and young people, are adversely affected by someone else’s gambling habits. To address this issue, NHS England has established 12 gambling treatment clinics across the country since 2019, with plans to open three more in the coming months. These specialized clinics, fully funded by the NHS, are expected to assist around 3,000 people annually.

NICE’s draft guidance also emphasizes the importance of involving family members, partners, or close individuals in the treatment process if both the patient and the involved parties consent to it. While the NHS takes proactive steps to support individuals struggling with gambling addiction, the UK government is also making efforts to curb the issue.

A White Paper released earlier this year outlined comprehensive reforms, including the introduction of a statutory levy on gambling operators to fund research, prevention, and treatment of gambling-related harm. The government plans to initiate a consultation on the specifics of the statutory levy in the coming weeks.

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Online casino operator Rootz announced today that a mutually-beneficial agreement with Air Dice would see the addition of new game titles to further expand the choice to players.

Fellow Nordic Partners

The new content distribution deal between Rootz and Air Dice will allow the games lobbies at Wildz, Wheelz, Caxino, Spinz and Chipz to feature some of the most popular titles of the Finnish games provider, including Neon Shifter and Wandering Devourer.

Commenting on the content distribution partnership, Lasse Rantala, chief executive officer of Rootz, pointed to the shared values between Rootz and Air Dice companies, acknowledging growth at the fellow Nordic partner.

“I can appreciate a fellow Nordic company’s growth, as is the case with Air Dice: we have many shared values that include tech development and application and the use of business intelligence and reporting tools,” he said.

Emphasizing “the integration of AI-driven gaming models that provide a seamless and player-centric user experience” as being of key interest and offering great value in the deal, Lantala concluded that the operator anticipates the new games to be welcomed by its players.

Founded in 2002, Air Dice is a privately-owned online casino software developer with a lengthy history in the iGaming sector that has established itself as a specialist in developing slots and strategy influence money games.

Continuous Product Expansion

On behalf of Air Dice, Victor Borg Barthet, director and chief executive officer at Air Dice Services Malta, expressed the provider’s contentment that it would be able to provide Rootz with its games portfolio, outlining the progress achieved by its new partner in the past few years.

“In a short space of 5 years, Rootz and its consumer-facing casino brands have leveraged a state-of-the-art platform focusing on using technology to deliver a superior player experience,” Borg Barthet said, expressing confidence that Rootz casino players will enjoy Air Dice’s games.

The content distribution deal with Air Dice is the latest for the iGaming operator that is constantly looking to grow its library of games for slot enthusiasts and fans of Live Casino experiences, partnering with games providers offering slick and innovative products that align with Rootz’s strategy for success.

At the end of last year, Rootz signed a content distribution agreement with Apparat Gaming to add the German provider’s games portfolio to the product offering of Rootz’s online casino brands. The deal followed shortly after Rootz had received its operating license in Germany.

In February this year, Rootz received authorization to offer its casino games in Ontario, marking the second regulated jurisdiction to allow operation and the beginning of Rootz’s expansion globally.

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