The global leader in digital payments and financial technology, MiFinity, announced a new senior-level appointment Tuesday. The company revealed that it hired Jim Purcell, an expert with significant financial experience, to the role of chief operating officer (COO). Becoming a part of MiFinity, he brings extensive experience after holding senior-level roles and overseeing the growth of both public and private companies.

As COO, Purcell is expected to propel the company’s expansion and contribute toward its success and growth on a global scale. He brings unique knowledge and a wide range of skills, making him crucial to MiFinity’s expansion. The appointment of Purcell comes at a time when the company plans to keep its accumulated positive momentum, engaging with new partners across the globe and offering best-in-class payment solutions to a market that continues to grow.

Strengthening its C-suite, MiFinity will continue its expansion into the dynamic PayTech vertical, supported by the knowledge and strategic guidance provided by Purcell. Undoubtedly, the strategic insights and experience he brings will make him an important asset for the company and its future expansion.

The New COO Brings Unique Insights and Experience

Overall, Purcell brings more than 25 years of experience and knowledge within the software and technology verticals. Before joining MiFinity, he was a part of the publicly traded online gambling operator, EBET. During his tenure with the company, he held the role of chief financial officer, overseeing strategies and important aspects of the company’s financial operations. Under Purcell’s guidance, EBET was able to significantly scale up its operations from a start-up to a company with more than $60 million in revenue.

Additionally, he held important roles for globally recognized companies, including Cryptologic Ltd, Viatel and Ocuco. Throughout his career, Purcell was able to accumulate unique skills and knowledge that are undoubtedly going to help him with the new COO role at MiFinity.

“Business is a competitive space, and the difference between who succeeds and who perishes is a leader with a strong vision. We have no doubts that Jim is such a leader.“

Paul Kavanagh, CEO at MiFinity

Paul Kavanagh, MiFinity’s CEO, was delighted to see Purcell join the company’s C-suite. He spoke about the competitive business vertical, acknowledging the leadership qualities of Purcell. Finally, Kavanagh explained that the appointment of the new COO represents an important step in MiFinity’s plan for future growth.

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