Quick Custom Intelligence (QCI), a leading business intelligence solutions provider, has reinforced its team with the appointment of the experienced Alicia Hawkins as its new gaming business intelligence manager.

Hawkins boasts 14 years in the gaming industry and will bring a wealth of experience to the team. She excels in driving business improvement through data-driven strategies and will be a valuable asset to the QCI team.

Hawkins’ career started in tribal gaming where she specialized in slot operations analysis, contributing to revenue growth and enhanced customer experiences. Following that, she joined Boyd Corporate as a database management and data quality control officer. In that position, she helped the company make informed decisions based on reliable data.

Prior to joining QCI, Hawkins served Everi Holdings, further cultivating her gaming industry expertise. She worked together with a number of gaming partners, supplying them with data-driven solutions.

Boasting a Bachelor of Science in Data Science, Hawkins also boasts an impressive skill set that encompasses database management, slot operations analysis and data quality assurance. In addition, QCI’s new hire has impressive abilities in vendor relations and problem-solving.

CEO Thomas Welcomed Hawkins on Board

Hawkins commented on her new position, saying that she feels privileged to be able to join QCI’s team as its gaming business intelligence manager.

QCI beautifully bridges technology with business operations, and as customers gain a passion for data-driven decision making and leverage data for business optimization, I have the privilege of embarking on this journey with them.

Alicia Hawkins, gaming business intelligence manager, QCI

She was welcomed on board by Ralph Thomas, QCI’s chief executive officer. The CEO said that his team is looking forward to seeing the impact the new appointee will have on the company. According to him, she will play an important role in the rollout of new product offerings.

Alicia will ensure data integrity and will lead in educating users on effective software utilization. Her hands-on experience will serve as the foundation for the guidance she provides, enabling our clients to make well-informed, data-driven decisions.

Ralph Thomas, CEO, QCI

Thomas concluded that QCI is certain that Hawkins will be a valuable addition to the team. Her appointment highlights the company’s commitment to providing cutting-edge solutions, the CEO said.

Two months ago, QCI unveiled a partnership agreement with DigitalWin. Earlier this year, the company expanded in Australia with Gaming Dynamics.

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Gaming and betting software leader DigitalWin (DW Technologies/DW) announced a new partnership arrangement with AI specialist Quick Custom Intelligence (QCI). Under the agreement, QCI will integrate its solutions into DW’s online sports and gaming platform.

As a result of the integration, DigitalWin will establish a gaming eco-verse of customer data, enabling real-time, data analytics and reporting across land-based and online operations. DW’s operator partners will be able to leverage the provider’s gaming platform to view important highlights, such as customer habits and trends in real-time.

This integration will provide operators with the tools they need to grow and data they can use to improve their business strategy.

The Integration Will Benefit Grand Royal Wôlinak Casino

DigitalWin’s director of product development, Michael Brooks, commented on the matter, expressing his team’s excitement to partner with QCI. He said that the partnership will provide casino operators with a “singular view into customer habits, activity and trends,” helping regulated companies manage their customer base.

Brooks added that data analytics, artificial intelligence and customer intelligence are getting more and more important to the casino ecosystem. He believes that as customers continue to “embrace the digital world,” the online and land-based business segments will become increasingly intertwined.

We are excited to be at the forefront of that sea change, enabling our customers with the tools to compete in the decades to come.

Michael Brooks, director of product development, DigitalWin

QCI’s chief technology officer, Andrew Cardno, noted that the partnership will allow his team to integrate a traditional and digital resort experience for Grand Royal Wôlinak Casino, a property owned by the Abénakis de Wôlinak Tribe.

Cardno added: “The work we are doing with DigitalWin will allow QCI to work with tribal nations to integrate their land-based and online casinos.”

Speaking of QCI, in May, the company also expanded its existing relationship with Gaming Dynamics in Australia, following three years of successful partnership. Earlier this year, QCI also agreed to provide its solutions to the FireKeepers Casino Hotel in Michigan.

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This platform enables the gaming behemoths to take control over player development, gaming, and marketing, and enhance these key verticals with real-time operational tools that are specifically tailored to meet the business needs of the gaming industry.

Building Data-Led Custom Experiences for Guests

The rollout will encompass properties in Canada and the United States, as well as Punta Cana. This new tie-up will allow Hard Rock and Seminole Gaming to significantly improve their guest experiences and leverage a new technological product built for the purpose.

In welcoming the news, VP of gaming operations for Seminole Hard Rock Support Services, Dan Ingster, said that he was very happy to see the QCI Enterprise Platform rollout take place. He hailed the new addition and said that the platform would allow Hard Rock properties to exceed the entertainment experience expectations for the company’s guests across its fleet of global venues. Ingster added:

The QCI platform’s integration of market basket analytics combined with player development and marketing tooling empowers team members across the enterprise to engage with guests in new, powerful ways.

Seminole Hard Rock Support Services Dan Ingster

Commenting on the opportunity, QCI CEO Dr Ralph Thomas seemed to be of a similar mind insofar as the collaboration with Hard Rock and Seminole Gaming and their properties were concerned. The deployment, he argued, was proof of the scalability of the platform and how it benefits large organizaitons which are interested in significantly streamlining their inner processes and bringing greater value to customers.

QCI, Thomas explained, works based on hundreds of data tables that make it possible for the company to offer highly-customized solutions that are updated in real-time and seek to create the best value for customers. “We thank Hard Rock and Seminole Gaming team members for widely embracing the tool and enabling us to further build out our capabilities,” Thomas added.

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The new partnership inked between Baha Mar Casino, the largest and most luxurious casino in the Caribbean and San Diego-based Quick Custom Intelligence (QCI) started on February 21, 2023. 

Baha Mar Casino Hitting the Refresh Button on Its Slots

According to the terms of the agreement, the casino’s current slot games will go through an upgrading process with the help of QCI’s platform. The latter is a data-based software that provides state-of-the-art technology for well-coordinated activities across all operations. 

The QCI platform will work by optimizing Baha Mar’s casino slot product. This will be done by gaining a better understanding of its player interactions, learning which machines record the highest performance and ultimately bringing performance improvements across all available slot machines. 

At the moment, the new QCI Slots product is still being installed throughout the property which features floor-to-ceiling windows overlooking the beautiful Bahamian waters. The dedicated casino operations crew will initiate its training for the new product in the near future.

Baha Mar Casino’s senior vice president of casino operations John Zaremba has expressed their thrill regarding the inclusion of the fresh QCI Platform across their current slots. Zaremba also anticipated the impact that QCI’s Platform will have on the way they will be running their operations in the future while providing them with the necessary tools to “make strategic decisions on how to improve the gaming experience all around.”

QCI’s chief executive officer Dr. Ralph Thomas took the opportunity to welcome Baha Mar Casino into the QCI Community which currently comprises over 100 casino resorts and 4,000+ active users of their platform. Thomas added that Baha Mar Casino’s decision to choose the QCI Enterprise Platform is additional proof of how important it is for them to keep creating products that truly match the needs of their customers. 

The gorgeous location in The Bahamas offers a wide plethora of guest offerings designed for all types of players including casual players and high-stakes rollers. The casino hosts more than 1000 slot machines, along with 18 table games and live sport betting options provided by William Hill. 

Baha Mar Casino offers just the right mix of engaging gameplay, luxury, and eye-catching sceneries and it is joined by the Royal Blue Golf Course, the Baha Bay luxury water park, 2,3000 hotel rooms, over 45 restaurants and lounging rooms, a flagship spa, and dozens of luxury retail outlets which are all part of the integrated Baha Mar resort in Nassau.

Between January 22 and February 3, 2023, Baha Mar Casino hosted the PokerStars Players No-Limit Hold’em Championship. 

Last December, QCI announced it would power Black Oak Casino Resort with its solutions. 

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