The renowned betting and gaming brand with a strong presence within the gambling sector in the UK and Ireland, QuinnBet, announced a new multi-year agreement. Details regarding the latest collaboration emerged Thursday and saw the company become an official partner of the Northampton Town Football Club, the professional association soccer club competing for the EFL League One, based in Northampton, England.

Thanks to the new collaboration, QuinnBet will benefit from brand exposure via boards placed on the northeast and southeast corners of the Sixfields stadium. Moreover, the operator will benefit from exposure via boards placed in the TV arc at the stadium, helping increase brand awareness even further.

The collaboration with Northampton marks an important milestone for QuinnBet as it complements its ongoing growth. The company initially launched its services nearly a decade ago, back in August 2017. Since then, QuinnBet has been rapidly growing within the regulated gambling sector in Ireland, as well as the UK.

The company is currently licensed and regulated by the Government of Gibraltar, as well as the Gibraltar Gambling Commissioner. Moreover, as noted, it has established its presence in Great Britain via licensing from the Gambling Commission. In Ireland, QuinnBet has established its operations under the Betting Amendment Act 2015.

Constantly growing its operations, QuinnBet remains dedicated to delivering unique gambling experiences for its customer base. The company offers an online casino platform as well as a sportsbook that are available for desktop and mobile devices. Now, thanks to the multi-year deal with Northampton, QuinnBet is expected to grow further its presence in the UK and Ireland, reaching new customers.

The Deal Brings Excitement to QuinnBet, Northampton

Niall McPartland, QuinnBet’s head of commercial and sponsorships, revealed that the company is excited to sign this new advertising collaboration with the famous soccer team. He spoke about the club’s extensive history in soccer, highlighting iconic wins for the team. “Like the Cobblers, QuinnBet operates in an industry dominated by large competitors, but that doesn’t detract from our ambitions to strive for the top,” added McPartland.

“We are delighted to commence this 3-year advertising partnership with Northampton Town FC, it has been a pleasure working with their commercial team.“

Niall McPartland, head of commercial and sponsorship at QuinnBet

The company’s head of commercial and sponsorship added that QuinnBet remains dedicated to improving its casino and sports betting offering and delivering unrivaled experiences. At the same time, McPartland said that the operator adheres to responsible gambling. Finally, he said: “Football is hugely popular with QuinnBet customers, and we are proud to support the game and clubs like Northampton Town FC through our sponsorships. We wish everyone at the club every success for the season ahead and beyond.”

Caroline Lucy, Northampton’s commercial director, shared the excitement of McPartland. She said that the club is delighted to add QuinnBet to its growing list of partners. Finally, Lucy predicted that the collaboration would bring success to the duo.

The post Northampton Selects QuinnBet as Official Advertising Partner appeared first on Keno Wizard.

Moving forward, QuinnBet will sponsor three events that will be held at the racecourse and allow the winning horse to claim the prize pool. The three-race format will essentially mean that participating horses will have to score the highest tally of points across all three races.

QuinnBet is excited to have the opportunity to grow its footprint in horseracing in the Irish-regulated market and provide yet more opportunities for the sport to grow, and nurture competitive talent.

The operator will also be awarding special prizes to the grooms of the winning horse in every three races. Commenting on the new opportunity, QuinnBet director Stephen Kelly said:

We are delighted to enter into our first partnership agreement with The Curragh which will provide us with a major platform to raise the profile of our brand.

QuinnBet director Stephen Kelly

Kelly argued that the company is proud to further expand its footprint in Ireland and ensure that its sponsorships are designed to support the industry as a whole. The first race will be held on July 23, followed by another meeting on August 12, and a third one on October 7, giving potential participants sufficient time to prepare.

The Curragh racing and sponsorship manager Evan Arkwright was similarly pleased with the opportunity to see the racecourse expand its significance on the racing calendar and said:

Their brand will be associated with a variety of very competitive races which will give them maximum exposure over three individual days.

The Curragh racing and sponsorship manager Evan Arkwright

He further added that the team at The Curragh was working to actively explore all opportunities presented by this new round of collaboration. QuinnBet has been in the habit of sponsoring a variety of meetups over the years.

Earlier this year, QuinnBet said that it would be sponsoring the Grand National Trial race, which is held ahead of the actual event, rebranding the event as QuinnBet Grand National Trial. Such partnerships have been a good opportunity to establish the brand’s presence in the market and make it an established household name.

Also this year, QuinnBet established a partnership with Global Media Ink, a prominent Oddschecker. The partnership will continue throughout 2023 and 2024.

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