Groove, a casino platform provider and aggregator that recently went through a rebranding continues establishing partnerships with the leading industry names. This time, the company partnered with Bombay Live, one of the leading businesses when it comes to VIP live casino experiences and delivering unique products to the market.

Industry leaders

Bombay Live was founded in 2020, and since then, it has become one of the leading companies in the world of luxury casino spaces. The rapid growth proved that the company provided great value to its customers and partners, and it led to becoming the IGA Live Casino of the Year 2023.

A team of experts from all over the world is behind in creating premium live casino products with the help of advanced technology that provides a smooth playing experience.

On the other hand, Groove recently got rebranded, and now the company’s on its way to conquering the global market and becoming the leading content and sports betting supplier in the world, and this new partnership is a great help in that mission.

Groove also has a new website, as well as an impressive gaming portfolio where all of the games are available through one single API integration. It currently possesses more than 15.000 captivating titles, and every month, more than 100 games are added. Its vast partners network currently has more than 100 members, and Bombay Live is the newest to join.

World expansion

Groove will participate in SiGMA Europe, which will be held in Malta in December, and then the company will sign a raft of the content providers they collaborate with, including its newest partner. They will appear on the company’s data-driven B2B Recommender. The platform is of great help to all operators who want to share their content and present it on the various markets.

Groove is famous for delivering the highest quality products with high performance and high revenue gained from its slot, online casino, live casino, poker and table games, and crash games offerings.

Taago Tam, CPO at Bombay Live, said: “By partnering with Groove, we gain access to an established operator cluster while opening doors to new opportunities and, importantly, reaching a wider audience who get instant access to our innovative content, ensuring high levels of player engagement and retention. Being recognized as an IGA award-winner has definitely meant we can court best-of-breed content providers like Groove.”

Yahale Meltzer, COO and co-founder at Groove said: “We’ve unveiled an amazing selection of world-class content partners this year, and we’re delighted to have brought Bombay Live into the fold. As our casino cluster goes from strength-to-strength, this type of partnership helps illustrate how we can plug our partners directly into the market and help them activate revenue almost instantly.”

Source: Miller, George, “Groove get spicy with IGA Live Casino of the Year 2023 Bombay Live”. European Gaming. November 8, 2023.

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