Globally-recognized soccer club AS Monaco announced a new international partnership. Earlier this week, the famous soccer club revealed it joined forces with the leading sports entertainment platform in Asia, 6686 Sport. Under the terms of the latest agreement, the company was designated as the club’s official regional partner for Asia. Per the fresh agreement, 6686 will retain that role for the next three seasons.

Ultimately, the agreement is expected to expand the footprint of AS Monaco as well as 6686 Sport within the region. Currently, the famous soccer club has more than 3 million followers on Douyin and Sina Weibo, popular social media platforms in China. This makes AS Monaco the second most-followed Ligue 1 Uber Eats team via the aforementioned Chinese social media platforms.

Besides helping the club engage with new audiences and fans, the latest agreement is expected to help the betting brand as well. Thanks to the agreement with AS Monaco, 6686 Sport will benefit from brand visibility via LED panels for the club’s home games broadcasted in Asia. This will grant the brand a unique advantage in the market thanks to exclusive exposure.

6686 Sport’s collaboration with AS Monaco complements the brand’s goals for further expansion on a global scale through innovation and technology. Moreover, the new agreement will help deliver exclusive content from AS Monaco’s players for 6686 Sport’s clients.

The Collaboration Marks an Exciting Moment for the Duo

Danny Chen, 6686 Sport’s brand manager, said that the company is thrilled to forge the new agreement with AS Monaco. He highlighted that duo is united by the love for soccer and said that the agreement will fuse innovation and expertise. “As both organizations share the objectives of expanding through innovation and digital development, the partnership is expected to deliver an unparalleled betting experience that exceeds expectations,” added Chen. Finally, he spoke about the company’s commitment to delivering a diversified, reliable and safe platform that fits the needs of sports fans and delivers unique entertainment.

“We are delighted to announce our thrilling partnership between 6686 Sport and AS Monaco.“

Danny Chen, brand manager at 6686 Sport

Ben Lambrecht, AS Monaco’s CEO, shared the excitement of 6686’s brand manager, explaining that the club is pleased to team up with the famous betting brand. He said that 6686 Sport and AS Monaco share a passion for innovation and predicted that the partnership will help the club reach new soccer fans. Finally, Lambrecht said that the deal with 6686 will help AS Monaco get closer to its Asian fan base.

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Belgium, the Netherlands, Italy, Spain, and Greece represent significant growth opportunities for Amusnet as the company expands its presence in these regions via strategic collaborations. Securing a physical presence in these jurisdictions will allow the supplier to enhance its services, cater its solutions to local preferences and align with regional gambling regulations.

The Expansion Will Have Long-Term Benefits

The launch of these four regional offices enables Amusnet to be closer to its European partners, providing tailored solutions and personalized support to meet their specific requirements. This proximity substantially improves communication and responsiveness, fostering enhanced collaboration with local operators. Such efforts will ensure maximum effectiveness and compliance with regional regulations.

Decentralizing its operations helps Amusnet gain a competitive edge through enhanced adaptability and flexibility. Each regional office can now closely focus on the specific regulatory landscape and market demands. Amusnet CEO Ivo Georgieve was optimistic that such evolution would lead to enduring success and help the company stand out amidst the competition.

This is an important advantage that sets us apart from numerous gaming providers in Europe.

Ivo Georgieve, Amusnet CEO

Such rapid expansion will require significant investments from the company as it fills its ranks with highly skilled staff familiar with local regulations, challenges, and opportunities. However, Amusnet’s new regional offices should more than offset the company’s investment in the long term, bolstering its brand recognition and elevating its content to new heights. 

Amusnet Remains Focused on Its Core Markets

Europe has become a flourishing iGaming hub, home to some of the industry’s leading brands. Technological advancements, evolving consumer preferences, and regulatory reforms fuel constant growth, providing unmatched opportunities for companies like Amusnet. Its innovative products have won critical acclaim, giving the company the necessary momentum to pursue expansion opportunities.

Amusnet’s choice of countries for its new offices coincides with some of its most influential collaborations, allowing the supplier to better cater to the needs of its partners. June saw the company conclude a milestone deal with Italian B2B technology and services provider Microgame, enabling both businesses to grow their market share and engage with new audiences. 

By establishing a strong local presence in key markets, Amusnet actively participates in the industry’s progress, creating new opportunities for operators and players. This strategic move demonstrates the supplier’s commitment to excellence, compliance, and customer-centricity. As the European iGaming industry thrives, Amusnet’s regional offices will undoubtedly play a significant role in shaping its future success.

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Berbatov will be actively involved with the company’s marketing team and work with JBO on a number of campaigns, promotions, and activations, that will leverage his image and likeness in target markets, specifically in Asia.

Bulgarian Soccer Legend Continues Partnership with JBO

JBO focuses almost exclusively on the Asian sports betting market, with a strong presence in esports betting as well, and the two partners have been happy with their collaborations so far. Berbatov is one of the best soccer players in Bulgaria, with his fame exceeding his place of birth and positioning him firmly in the minds of Fulham, Bayer Leverkusen, Tottenham Hotspur, Manchester United and Monaco fans.

Berbatov’s easygoing manner and friendly attitude with club fans have won him the praise of soccer aficionados and the sympathies of rivals. He has cultivated a solid fan base worldwide and is largely seen as a great addition to the JBO’s ambassador team, as testified by the company’s decision to extend its partnership with the athlete.

Commenting on this opportunity, JBO said that the company was thrilled to continue this collaboration with its long-standing brand ambassador. The company assured that there were more promotions and campaigns involving the player well underway.

Love for Soccer in Asia and the Far East Remains as Strong

Berbatov is also going to be an important part of the company’s upcoming plans for the Asian market:

JBO intends to supplement this global partnership to drive awareness and participation around our progressive brand values across both mature and developing Asian territories.

Berbatov himself was stoked with the opportunity to renew his partnership with JBO and continue to collaborate with the company in Asia and the Far East. He said that the past several years working with the company have been an exciting opportunity for him as well and praised JBO’s for its clear commitment to the beautiful game, delivering a range of experiences and products for fans across those markets to enjoy.

“I look forward to bringing more high-quality content and activity to Asian markets with my signature style and professionalism, helping fans discover new and deeper ways in which to engage with and enjoy the sports they love,” Berbatov concluded.

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