Earlier this year, Szerencsejáték Privately Held Company Limited (SZRT), the company behind Hungary’s national lottery, awarded EveryMatrix the public tender to provide the TippmixPro brand with advanced digital sports betting software solutions and services.

The agreement was awarded to EveryMatrix following a 15-month competitive procurement process that attracted over 25 participants.

Several months later, the lottery brand has gone live with OddsMatrix-powered sportsbook and platform services. This is one of EveryMatrix’s most ambitious integrations yet and involved many of the company’s teams. SZRT will now benefit from EveryMatrix’s decades of experience in the online sector.

As a result, players in Hungary can now enjoy modern online sports betting experiences. Hungarians will be able to access new features such as Cash Out and Bet Builder and benefit from promotions like Stake-Back Special for the first time.

The new sportsbook features proprietary models that generate unparalleled market uptime and AI tools that deliver tailored recommendations to players. Bettors are further engaged via a revolutionary promotions engine that is designed to bolster retention and reactivation.

The partnership has an emphasis on responsible gaming and thus provides players with a variety of tools players can use to moderate their playtime.

Endless Possibilities Await the Two Companies

SZRT’s president and chief executive officer, Andrea Mager, commented on the matter, pointing out that her team first launched its sports betting platform a decade ago. The relaunch of the TippmixPro brand, now powered by OddsMatrix, is a major milestone for the SZRT team and the Hungarian players.

During the following months of development, it became clear to us that beyond the business partnership the company offers professional knowledge that ensures the long-term development of TippmixPro, providing our players with a world-class online sports betting platform.

Andrea Mager, president & CEO, SZRT

Ebbe Groes, EveryMatrix’s chief executive officer, also commented on the matter, expressing his delight about the launch with SZRT. He said that this is the beginning of a “relationship filled with endless possibilities.”

Our mission is to craft not just a sportsbook, but a never-ending story of innovation. Just as athletes persistently train to refine their abilities, we are equally determined to create new plays, redefine the game, and develop groundbreaking products that propels SZRT as the benchmark for sports betting excellence.

Ebbe Groes, CEO, EveryMatrix

Groes added that the launch underlines the quality of his team’s solutions, services and expertise across multiple disciplines.

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JNS Gaming, a unique iGaming start-up, confirmed Wednesday the re-launch of its revamped online casino and sports betting brand LynxBet. The re-launch was facilitated in collaboration with Delasport, a leading platform provider.

LynxBet’s re-launch seeks to help the brand tap into new jurisdictions and establish its presence within the continuously growing and competitive iGaming market by leveraging a localized approach that delivers engaging experiences for the customers.

Currently, LynxBet operates via a Tier 1 license from the Isle of Man. The recently revamped brand, similarly to Delasport, supports responsible gambling entertainment. The brand offers different responsible gambling options such as deposit, bet and loss limits, as well as self-exclusion and time-out options.

Besides responsible iGaming experiences, LynxBet leverages fun and entertaining solutions that help with player engagement and retention. Elevating the experience for the players and raising brand awareness, the online casino and sportsbook brand created Lucky Lynx, a unique mascot that is featured within its online platform.

“We are very pleased with going live with LynxBet.“

Oren Cohen Shwartz, CEO of Delasport

Delasport’s CEO, Oren Cohen Shwartz, revealed that the company is excited to go live with LynxBet. According to him, this collaboration will help solidify Delasport’s position as a leading provider of casino and sports betting solutions. Finally, Shwartz said: “I am sure that LynxBet players will be happy to engage with a modern, personalized and unique betting experience; and that our partnership will be fruitful.”

The Brand Plans to Expand in Different Jurisdictions

Jeremy Taylor, JNS Gaming’s CEO, explained that the re-launch of LynxBet comes after months of hard work. He explained that JNS Gaming is excited to see the brand relaunch and acknowledged the competitiveness of the iGaming vertical. Taylor said that LynxBet will deliver “an immersive platform that offers something alternative for players to explore.” He pointed out that Delasport’s strong technology and product helped supercharge the brand.

“Simply put, JNS Gaming is an iGaming start-up like no other. We are very ambitious and truly believe that our unique user journey will captivate players worldwide. Over the coming months, we will be revealing more developments that will illustrate our desire to propel LynxBet to new heights.“

Jeremy Taylor, CEO at JNS Gaming

According to JNS Gaming, a strategic goal for LynxBet will be to expand within multiple markets and establish a strong player base. Such markets can include jurisdictions such as Asia, Canada, as well as South America. To cater to customers within different markets, the brand will put emphasis on localized services such as live chat and email customer support in different languages. Additionally, JNS Gaming said it plans to establish localized teams that can further boost player engagement.

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Caesars Entertainment has unveiled the relaunch of Tropicana Online Casino in New Jersey. The refreshed online gaming app now offers even better casino experiences to Caesars players. The integration of Caesars’ loyalty program, Caesars Rewards, has also been improved, providing loyal clients with new opportunities.

To play with Caesars, New Jersey players can either visit TropicanaCasino.com or download the smartphone app. Customers can expect to find a rich selection of casino games, including roulette, thrilling slots from leading studios, video poker and live dealer card games.

Every single bet earns players Tier Credits and Reward Credits. The Tier Credits contribute to players’ status, while the Reward Credits can be redeemed for exclusive Caesars Rewards prizes and discounts.

Caesars will furthermore provide new New Jersey customers with an exciting welcome offer. The company will also run various promotions several times a week, making sure that players always have something to look forward to.

Caesars Cannot Wait to Engage NJ Audiences

Caesars Digital’s VP of iGaming, Matthew Sunderland, commented on the matter. He noted that Caesars is well-known in New Jersey thanks to the thrilling gaming experiences it provides. The relaunch of Tropicana Online Casino will allow his team to provide customers with “the best iGaming products in the industry.

We’re confident this new offering delivers an elevated online casino experience with rewards that can’t be matched, similar to the industry-best experiences customers enjoy at Tropicana Atlantic City.

Matthew Sunderland, VP of iGaming, Caesars Digital

Meanwhile, Joseph Giunta, Tropicana Atlantic City’s SVP and GM, said that his team is proud to give good gaming content to local customers. He said that Tropicana Online Casino will engage players with best-in-class experiences at the tip of their fingers.

We are pleased to offer our guests the convenience of enjoying their favorite casino games in a fresh and responsible manner, right at their fingertips.

Joseph Giunta, SVP & GM, Tropicana AC

At the same time, Caesars will remain committed to responsible gambling. The company will encourage responsible play with Tropicana Online Casino, urging the players to use the multiple tools available to them.

In addition, Caesars introduced two new safer gambling policies. The first is its universal exclusion policy, which will bar self-excluded people from playing with Tropicana. The second has seen Caesars adopt an enhanced 21+ gaming policy, restricting Caesars Rewards accounts to individuals who are 21 or older.

Speaking of Caesars, a new petition seeks to end the deal between the casino giant and Michigan State University.

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