Leigh’s recent statements aim to honor the late MP Peta Murphy, who recently passed away from cancer. Murphy was also a staunch supporter of a more comprehensive government effort to reduce problem gaming, such as national regulation, an online gambling ombudsman, a harm reduction levy on online wagering service providers (WSPs), and a public education campaign.

Government Representatives Honored Murphy’s Legacy

During a tribute to Murphy, Leigh underscored her dedication to gambling reform, especially her passion for the recommendations outlined by a cross-party committee on online gambling harm. Murphy chaired this committee, which submitted its report to the government in June, proposing a phased ban on online gambling ads over three years as a primary measure.

It would be a fitting tribute to Peta if parliament were to enact that ban and name it after her. And, as a side benefit, we could forever redefine the term ‘Murphy’s law.’

Andrew Leigh, Assistant Minister for Competition, Charities, and Treasury

While the Australian government hasn’t formally responded to these recommendations, officials have been engaging with industry stakeholders, leaning towards limiting the frequency of ads on TV and radio rather than imposing a complete ban. According to a report by the Sydney Morning Herald, several anonymous MPs also expressed their support for such measures, even favoring a total advertising ban.

Acknowledging Murphy’s commitment to gambling reform, Prime Minister Anthony Albanese highlighted her advocacy for significant changes, including curbing the harm caused by online gambling. While the topic of gambling ads remains contentious and has been the subject of multiple discussions, Murphy was undoubtedly one of the driving forces for change in the sector.

Australia Still Faces Significant Regulatory Deficiencies

While Labor has previously implemented measures to address gambling issues, Responsible Wagering Australia, the body representing wagering service providers, opposes a blanket ban. They argue that it would significantly impact revenues that support various sectors, including regional broadcasters, sports integrity programs, and Australian content. The currently considered partial restrictions could be a reasonable alternative.

Australia’s rapidly growing gambling harm rates have been an increasingly pressing issue for the federal government. Opposition communications spokesman David Coleman criticized the current lack of initiative, drawing attention to the recently rejected bill to ban gambling ads before and after sports matches. Current regulations allow ads to stop five minutes before a game, but nothing prevents gambling companies from promoting odds during play.

Recent legislation banning the use of credit cards in iGaming was a hallmark success, but it is only one step towards solving the country’s endemic issue. As the debate around gambling advertisements continues, the push for a ban gains momentum, aligning with concerns about the impact of pervasive gambling promotions on individuals and society at large.

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William Hill’s US arm has launched an enhanced version of its sportsbook app in Nevada following a short shutdown. The release of the new app comes a few weeks ahead of the new NFL season, ensuring that bettors will have the best possible experiences.

The new app launched earlier today, following a short maintenance period during which the William Hill app was unavailable to bettors in the Silver State. Players can now play as usual and try out some of the brand-new features.

The renewed app boasts a host of new tools that its previous version didn’t. This includes enhanced offerings, new betting products, such as same game parlays, as well as new payment and withdrawal methods.

William Hill customers can rest reassured that their accounts and funds are safe and transferred to the new platform.

What’s New on the Platform?

William Hill confirmed the launch of its new Nevada sportsbook on its US-facing X account, William Hill US. In its post, the operator listed the new changes players can expect to see. This includes the following:

• 24/7 app experience
• Expanded events on wagering menus
• Expanded in-play wagering menu
• Expanded prop wagering menu
• Same game parlays
• Next Batter Up
• Additional ways to fund/withdraw

The operator teased that more upgrades are on the way. In the comment section, it also noted that Football Teasers on the app will be a little different. A spokesperson told a customer that closer to the kickoff of the season, the app will have 10 and 14 point alternate lines allowing players to parlay or bet straight.

William Hill Wants to Provide a Better Experience to the Fans

In addition to enhancing the player experience, William Hill US’ new sportsbook may be a precaution, considering its sudden shutdown during last February’s Super Bowl. Back then, the operator’s platform went down amid the hottest event in American sports, causing disgruntlement among its customers. William Hill had to eventually apologize for the inconvenience.

Two weeks ago, William Hill joined forces with Eric Cantona, featuring the French soccer legend in its latest promotional campaign. The operator said that the brand ambassador’s unique charisma made him perfect for the campaign.

In early July, William Hill published its FY 2022 report, highlighting the resilience of its business in spite of the recent regulatory trouble in the UK.

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