Ontario has 53 licensed gaming platform operators, each vying for a share of the lucrative CA$2.4 billion (US$1.7 billion) market, as reported by iGaming Ontario’s revenue figures for this fiscal year.

In a recent analysis, EKG predicted that a fully regulated Canadian market, excluding gray market participants, could reach a value of $9.2 billion, with icasino expected to dominate. Consequently, operators in this market are under constant pressure to innovate and enhance their offerings.

PowerPlay.com, one of these licensed operators, has recently unveiled its new Canadian website, designed to elevate the gaming experience for its users. The revamped site boasts hundreds of new casino games and innovative features like player props and the same game parlays in its sportsbook. The aim was to create a more intuitive layout and user-friendly interface, facilitating easier navigation and bet placement for players.

Enhanced Sports Betting Features

“The Same Game Parlay promises to be a hit, allowing players to bet on multiple events within the same game to compound their odds for a potential big payoff,” stated Bill O’Brien, sportsbook manager for PowerPlay. “These parlays can include popular player props, such as who will score or how many shots a player will get, beyond just betting on the game result. This is the next level of sports betting.”

Expanded Casino Game Offerings

On the casino front, PowerPlay has introduced a variety of new table games, slots, and live dealer casino games. According to PowerPlay CEO Dean Serrao, their global teams have worked tirelessly to ensure the best possible site experience for players. “The fact that players can now seamlessly access the platform across multiple localized markets will further enhance that experience,” Serrao added. Canada has been a core market for PowerPlay since its inception in 2018.

Global Reach and Localized Experience

PowerPlay’s commitment to enhancing the player experience is evident in their efforts to provide a seamless and engaging platform. The new website’s intuitive design and user-friendly features are aimed at making it easier for players to navigate and place bets. This commitment to quality and innovation is what sets PowerPlay apart in the competitive Canadian gaming market.

With the launch of its new website, PowerPlay.com is poised to offer Canadian players an improved and more enjoyable gaming experience. PowerPlay aims to remain a leading player in the regulated Canadian gaming market by continually evolving and improving its products and services.

Source: “PowerPlay launches new icasino, sports betting website in Ontario”, CDC Gaming Reports, June 17, 2024.

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