RIVALO, Colombia’s leading online gambling and sports betting operator, has formed a major new partnership. As announced by the company, the casino giant has become the official sponsor of Deportivo Pereira, a professional Colombian soccer team.

As one of the big soccer teams in the country, Deportivo Pereira will promote RIVALO’s brand, allowing it to reach more fans across Colombia. In 2022, the team celebrated its league championship victory, cementing it as one of the best soccer clubs around. Alternatively known as El Grande Matecaña, the team also participated in the Libertadores in 2023 and is currently preparing for the new soccer season in Colombia.

In addition to promoting RIVALO’s brand, the club will also feature in a variety of exclusive promotions. The gambling company plans to hold a series of campaigns exclusive prizes for fans, including official merchandise, real-life experiences involving the Deportivo Pereira athletes and, of course, free bets.

The partnership will bolster RIVALO’s presence in sports, while reaffirming its commitment to supporting the professional sports sector in Colombia.

In its official announcement, RIVALO said that it is happy to announce this sponsorship deal. The company praised El Grande Matecaña as a team with great traditions and a sizeable fan base, saying that it “deserves a sponsor at the same level as the largest online casino in Colombia.”

The company called this sponsorship deal the “biggest alliance” of Colombian soccer in 2024, saying that it will bring significant benefits to both parties, as well as the fans.

Felipe Agüero, RIVALO Colombia’s country manager, said that the alliance reflects his team’s support of professional sports, as well as the company’s commitment to offering a diverse experience to its consumers.

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This is an important milestone for the company as it is expanding in Colombia and the broader LatAm region for the very first time with the help of a trusted local operator, Rivalo. Booming Games is the author of a wide range of titles, including Super Duper, The Mighty Toro, King Cobra, and recent releases such as Gold Gold Gold, and Go Bananza.

Important Regional Debut for Booming Games

The recent releases will soon become part of the Colombian operator’s window dressing, with a trio of games among the first to release with Rivalo in Colombia. The games in question are Crack the Bank: Hold and Win, Cash Pug, and Buffalo Hold: and Win. There is also Megahops Megaways, which is a game that uses the acclaimed Big Time Gaming mechanic to add even more fun to the core product offer Booming Games has to offer.

As a result, Rivalo players will experience some innovative titles and have access to even more variety through the operator’s library. Rivalo has unrivalled expertise in the local iGaming region and is a fitting choice for the supplier as it seeks to boost its global expansion and enter new markets, which is what is happening through this Colombian activation.

Rivalo country manager Felipe Agüero was very happy with the opportunity to bring this content to local audiences, and expressed confidence in the quality of the products offered by Booming Games:

We are delighted to onboard Booming Games, a prominent and dynamic game provider, whose comprehensive portfolio offers a thrilling and varied selection of products. We are confident that their offerings will satisfy the demands of our players.

Rivalo country manager Felipe Agüero

Growing in International Markets with LatAm

The news was similarly welcomed by Booming Games chief commercial officer Frederik Niehusenwho argued that the collaboration was an important way for the company forward into what is one of the most promising markets worldwide.

The partnership, Niehusen said, is a great way for the supplier to further strengthen its position in Latin America and bring audiences the quality products they deserve. Booming Games recently became part of REEVO’s content library, offering the supplier an even stronger reach with prominent partner operators in jurisdictions where all business parties are cleared to operate.

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