Rootz, a provider of solutions to the iGaming industry, unveiled a major transition in its executive leadership. As announced by the company, Rootz’s co-founder and CEO, Lasse Rantala, will be stepping down from his position. Rantala will be succeeded by Sam Brown, the company’s current chief commercial officer.

Rootz was founded in 2018 and quickly grew to be a leading iGaming platform provider. Thanks to the efficiency of its solutions, the company grew and formed alliances with multiple gambling companies.

Lasse Rantala was instrumental in this growth, laying a robust foundation for the company. His leadership nurtured Rootz’s success and helped the company emerge as a major supplier. Luckily, Rootz will continue to benefit from Rantala’s guidance as he transfers to chair of the board of directors.

In his new position, Rantala will continue using his savvy to guide Rootz’s initiatives and drive further growth for the company.

Rantala’s successor, Sam Brown, joined the company as CCO a year ago. Despite being fairly new to the company, Brown boasts more than 15 years of experience in the iGaming sector. His impressive track record includes positions at many high-profile companies, earning him much respect in the industry.

As CEO, Brown will be tasked with solidifying Rootz’s position as a major iGaming provider.

Rantala Believes Rootz Is in Good Hands

Rantala shared that he trusts Brown to be a worthy successor. He said that the new CEO’s commitment to excellence, strategic mindset and passion for innovation made him a perfect candidate to become Rootz’s new CEO.

I have full faith in his ability to steer our company to even greater heights and the Board is fully dedicated to offering him unwavering support every step of the way.

Lasse Rantala, CEO, Rootz

Brown also commented on the matter, sharing his thoughts on his new position. He said that his first year with the company has been a blast and that his passion for the business is now stronger than ever.

Brown is looking forward to supporting Rootz’s vision and ambition and helping the company enter a new phase of its journey.

After an exciting first year at Rootz my passion for the business has only grown stronger. We have a great vision for the future, and have the people, technology, and ambition to deliver it. It’s an honor to be entrusted with the next phase of the Rootz journey.

Sam Brown, CCO, Rootz

In May, Rootz secured content from Octoplay, a passionate provider of slot games. Around the same time, the company added Air Dice to its roster of casino game providers.

The post Rootz Names Sam Brown CEO as Rantala Steps Down appeared first on Keno Wizard.

Online casino operator Rootz announced today that a mutually-beneficial agreement with Air Dice would see the addition of new game titles to further expand the choice to players.

Fellow Nordic Partners

The new content distribution deal between Rootz and Air Dice will allow the games lobbies at Wildz, Wheelz, Caxino, Spinz and Chipz to feature some of the most popular titles of the Finnish games provider, including Neon Shifter and Wandering Devourer.

Commenting on the content distribution partnership, Lasse Rantala, chief executive officer of Rootz, pointed to the shared values between Rootz and Air Dice companies, acknowledging growth at the fellow Nordic partner.

“I can appreciate a fellow Nordic company’s growth, as is the case with Air Dice: we have many shared values that include tech development and application and the use of business intelligence and reporting tools,” he said.

Emphasizing “the integration of AI-driven gaming models that provide a seamless and player-centric user experience” as being of key interest and offering great value in the deal, Lantala concluded that the operator anticipates the new games to be welcomed by its players.

Founded in 2002, Air Dice is a privately-owned online casino software developer with a lengthy history in the iGaming sector that has established itself as a specialist in developing slots and strategy influence money games.

Continuous Product Expansion

On behalf of Air Dice, Victor Borg Barthet, director and chief executive officer at Air Dice Services Malta, expressed the provider’s contentment that it would be able to provide Rootz with its games portfolio, outlining the progress achieved by its new partner in the past few years.

“In a short space of 5 years, Rootz and its consumer-facing casino brands have leveraged a state-of-the-art platform focusing on using technology to deliver a superior player experience,” Borg Barthet said, expressing confidence that Rootz casino players will enjoy Air Dice’s games.

The content distribution deal with Air Dice is the latest for the iGaming operator that is constantly looking to grow its library of games for slot enthusiasts and fans of Live Casino experiences, partnering with games providers offering slick and innovative products that align with Rootz’s strategy for success.

At the end of last year, Rootz signed a content distribution agreement with Apparat Gaming to add the German provider’s games portfolio to the product offering of Rootz’s online casino brands. The deal followed shortly after Rootz had received its operating license in Germany.

In February this year, Rootz received authorization to offer its casino games in Ontario, marking the second regulated jurisdiction to allow operation and the beginning of Rootz’s expansion globally.

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