ComeOn Group has announced the launch of a brand new live dealer casino suite in Scandinavia under the “brand-within-a-brand” name, Nordic Ruby Lounge. The premier bespoke gaming studio joins the rest of the Ruby Lounge portfolio launched within the brand with Evolution Live Gaming in March 2022.

The live studio offers players in the Nordic region a local touch and native entertainment and will be available across the company’s core markets. One differentiation is the hosting of local games by native live dealers giving the suite a personalized and customized touch.

Bespoke Environment for Nordic Players

Cristiano Blanco, Chief Product Officer at ComeOn Group, said: “We are extremely happy to see Nordic Ruby Lounge take things to the next level with our live casino offer. Our Nordic players can now enjoy a bespoke environment locally tailored around their preferences, with native dealers for that extra cherry on top. It’s been about great teamwork throughout all involved departments, which has landed us in a great quality product with a truly impressive design and functionality. For us, the launch of Nordic Ruby Lounge is a great milestone and with that said we are looking forward to seeing Nordic Ruby Lounge succeed and take things up a notch.”

Nordic Ruby Lounge joins the Group’s Ruby Lounge portfolio, which was launched in early 2022. ComeOn and Evolution have enjoyed a successful partnership since 2013 and Ruby Lounge gave ComeOn a great opportunity to make a strong brand identity statement with the bespoke games. Making it wholly Nordic and enhancing the native offering gives it a chance to re-introduce the brand within a brand with the personalized touches it needs to be the top-tier studio in the region.

The dedicated ComeOn team serves up roulette and blackjack from several tables across the Group’s Nordic brands creating a one-of-a-kind live studio product that sets a high standard for competitors to reach for and marks a milestone in ComeOn’s track for growth.

When the broader Ruby Lounge portfolio was launched by the partners across multiple online markets, rather than restricted to the Nordics as today’s debut is, it was comprised of one Roulette table and eight blackjack tables.

The games operated 24/7 from Evolution studios and were served as well by dedicated ComeOn dealers.

Live Suite Appears in Several Nordic Casinos

ComeOn Group’s extensive brand portfolio includes ComeOn, Snabbare, Hajper and Casinostugan and several more, with the Group operating in multiple markets including Sweden and Denmark.

Commenting in March on the initial launch of Ruby Lounge, Cristiano Blanco, Chief Product Officer at ComeOn Group, said: “The Ruby Lounge extends choice and entertainment, offering an exclusive, premium, vibrant and exciting live gaming experience. Once again, Evolution has proved what great partners they are. The Ruby Lounge has such a strong identity yet works with all our brands.”

At that time Erland Hellstrom, Commercial Manager at Evolution, commented: “We have been working closely with ComeOn Group for many years and we’re delighted that their dedicated live casino environment is now live. The end result is magnificent and early statistics suggest that ComeOn Group players absolutely love the whole look and feel of this premium environment with its world-class live casino games.”

Beyond the Nordics, ComeOn added a bespoke Group branded live dealer game studio powered by Stake Logic Live games to its Dutch-facing brand in late 2022.

Source: ComeOn Group launches new bespoke live casino studio under the name Nordic Ruby Lounge, EU Gaming News, June 1, 2023

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ComeOn Group, a leading iGaming operator, has unveiled a new bespoke live casino environment for its Ruby Lounge portfolio. The studio is called Nordic Ruby Lounge and, as the name suggests, offers a distinct Nordic atmosphere.

The new studio will broadcast content to all of ComeOn Group’s core markets, allowing players to get a taste of the Scandinavian feeling that the environment offers. In addition to the distinct vibe, the Nordic Ruby Lounge will offer a high degree of customization and personalization.

The studio will sport native live dealers that will elevate the experience for the end customers. It is a part of ComeOn Group’s Ruby Lounge portfolio, which was launched in early 2022. The Ruby Lounge studios all boast premium quality and a strong brand identity statement. They offer superior and safe casino experiences, allowing players to truly immerse themselves in gaming.

ComeOn Group describes the Ruby Lounge studios as studios leveraging a “brands within brands” approach. They offer live Blackjack and Roulette tables presented by experienced live dealers.

What makes the new Nordic Ruby Lounge so special is the customized and personalized touch ComeOn Group has put into it. The studio seeks to become a trendsetter and help its parent company distinguish itself from its competitors.

ComeOn Group: the Launch Is an Important Milestone

ComeOn Group described the launch of the new lounge as a great milestone in its growth track. The company’s chief product officer, Cristiano Blanco, commented on the launch, saying that his team is very happy to launch the Nordic Ruby Lounge. According to him, the new studio will “take things to the next level.”

Nordic players can now enjoy a bespoke environment locally tailored around their preferences, with native dealers for that extra cherry on top. It’s been about great teamwork throughout all involved departments, which has landed us in a great quality product with a truly impressive design and functionality.

Cristiano Blanco, CPO, ComeOn Group

Blanco concluded that the launch of the new lounge is a “great milestone” for ComeOn Group. The company is looking forward to its success and hopes that it will “take things up a notch.”

The launch of the Nordic Roby Lounge comes a few days after ComeOn Group expanded its Netherlands-oriented partnership with Pragmatic Play. Under the agreement, Pragmatic’s Chroma Blackjack solution went live in the country with ComeOn.nl.

At the beginning of 2022, ComeOn Group expanded its leadership team by promoting Sherwin Jarvand to chief data officer.

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Ruby Seven Studios and IGT have reached the agreement on Thursday and the former will now add a number of IGT’s flagship titles to its social casino library, including games such as Wolf Run Eclipse, Wheel of Fortune, and Top Dollar Premium, to name a few.

IGT’s Acclaimed Products Now Power Ruby Seven’s Social Experiences

Ruby Seven allow players to access a variety of products that are branded as “social casino” games, and which are available through a web browser or the company’s dedicated iOS and android apps. All games are played with a mock-up currency which is purchased by players from Ruby Seven and allows them to participate in the games.

No actual profit is realized by the player in real terms outside of the platform’s achievements and distinctions that are limited to the ecosystem. Commenting on this opportunity, Ruby Seven Studios founder and CEO Michael Carpenter said that he was excited to see the company’s product offer increase yet again through the addition of some of the best games by IGT. He added:

This IGT content includes some of the biggest and most popular names in slots, and now our partners will be able to offer it to players in their favorite social casinos.

Ruby Seven Studios founder and CEO Michael Carpenter

IGT VP of global licensing and social casino gaming Jennifer Fales was similarly happy to see the partnership take place. Fales noted that the land-based alternatives of the games that will be joining Ruby Seven have enjoyed a strong reception from fans in the vertical. The same should pretty much follow on the social casino platform established by Ruby Seven Studios, Fales added.

Both IGT and Ruby Seven Studios Are Stoked about the Opportunity

She noted that the company was excited to take its experience in the online and land-based verticals and now debut it in the social casino space as well. Ruby Seven also provides its casino platform to a number of land-based properties, including Delaware North Gaming, Fantasy Springs Resort Casino, Mystic Lake Casino Hotel, Pechanga Resort Casino, Eldorado Resort Casino & Tropicana Entertainment, and others.

Ruby Seven Studios remains committed to bridging the gap between land-based, online, and social casino products. The company presently employs 150 professionals and is constantly on the lookout to strike new meaningful content opportunities.  

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