RubyPlay, a prominent name in the gaming industry, has officially expanded its presence into the Spanish market through a strategic partnership with Luckia Gaming Group. This collaboration introduces RubyPlay’s acclaimed games portfolio to Spanish enthusiasts via Luckia’s well-established online casino platform.

Game Integration and Market Expansion

Among the highlighted titles debuting on the Luckia platform are the popular Immortal Ways® Diamonds and Mayan Cache. These games have already started to make a significant impact, resonating well with the local player base. The inclusion of these games not only broadens the variety available to Spanish gamers but also strengthens RubyPlay’s foothold in the European gaming landscape.

Eloy Fernandez, Head of Product at Luckia Gaming Group, expressed enthusiasm about the partnership, stating, “RubyPlay’s reputation for delivering award-winning and player-focused titles, such as the Immortal Ways series, makes us confident that this partnership will elevate our offering.”

Comments from RubyPlay’s Leadership

Dr. Eyal Loz, RubyPlay’s Chief Product Officer, elaborated on the company’s strategy, noting, “Our commitment to global growth in regulated markets continues, and the addition of our exciting games to Luckia’s platform is sure to capture the attention of its player base.”

This move is part of RubyPlay’s broader strategy to penetrate regulated markets globally following successful launches in other countries.

Broader Implications and Future Prospects

The integration of RubyPlay’s games into the Luckia platform is facilitated by Light & Wonder’s aggregation platform, which effectively connects players, studios, and operators. This technology ensures a seamless distribution and access to gaming content, enhancing user experience across the board.

Earlier in the year, RubyPlay expanded its reach by launching its game portfolio on Brazil’s Betsul platform and incorporating its offerings into Serbia’s MaxBet platform. Additionally, partnerships with major operators like Snaitech, NetBet Italy, PokerStars, and Microgame have paved the way for RubyPlay’s entry into the Italian market via the Playtech Open Platform (POP).

RubyPlay’s partnership with Luckia Gaming Group marks a significant step in its ongoing strategy to expand its global presence in regulated markets. With its high-quality, player-centric games now available to the Spanish market, RubyPlay is set to further cement its position as a leader in the gaming industry.

Source:

RubyPlay Expands into Spanish Market with Luckia Gaming Group Partnership, July 22, 2024.

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Light & Wonder has unveiled a new partnership with RubyPlay that would provide it with access to the latter company’s content.

As a result of the deal, Light & Wonder will secure a variety of cutting-edge games, such as the Immortal Ways series and its signature Immortal Ways mechanic. For reference, the mechanic gives players 10,000 ways to win and includes two Immortal Arrays across the four middle reels to heighten excitement. Thanks to bonus wheels, players can earn even bigger prizes.

In total, RubyPlay offers more than 100 engaging slots, allowing it to further enhance the strength of Light & Wonder’s aggregation platform. The deal will also benefit RubyPlay by providing its content with an efficient route into new markets.

The deal was welcomed by RubyPlay’s chief product officer, Dr Eyal Loz, who lauded Light & Wonder’s vast presence in North America.

We’re thrilled to be integrating our next-level content onto Light & Wonder’s platform, allowing significantly more players around the world to enjoy our cutting-edge slots.

Dr Eyal Loz, CPO, RubyPlay

Light & Wonder’s senior director of digital partnerships, Steve Mayes, praised RubyPlay’s content and reputation and celebrated the addition of its content to Light & Wonder’s aggregation platform.

Elevating emerging studios is a top priority for us and we are particularly excited to be RubyPlay’s exclusive aggregator in the U.S. where we anticipate a great response to its dynamic content.
Steve Mayes, senior director of digital partnerships, Light & Wonder

Light & Wonder to Offer Everi’s Content in More Markets

In the meantime, Light & Wonder also expanded its long-term deal with Everi Digital, Everi Holdings’ online gaming business. According to the announcement, Light & Wonder will power its clients in the UK and Italy with a range of Everi Digital’s catalog of over 70 games.

This deal will notably mark the foray of Everi’s content into Italy, making Light & Wonder’s partners there the first to offer Everi Digital’s titles.

In addition to that, the expanded agreement will see Light & Wonder roll out Everi Holdings’ games in South America as well.

Everi’s digital commercialization vice president, Jordan Brent, called this an “exciting collaboration,” saying that his team is looking forward to reaching new players through Light & Wonder.

We are looking forward to providing our innovative content to a new segment of online players, driving the continued growth trajectory of our collective iGaming business.

Jordan Brent, digital commercialization VP, Everi Holdings

Light & Wonder’s Mayes also commented on this deal, noting that Everi Digital’s content has already proven hugely popular among North American audiences. Because of that, his team is looking forward to offering them in other markets too.

Mayes concluded: “We are always looking to expand the scope of our online content and stepper and skill games on Everi’s product roadmap will help achieve that goal.”

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The innovative game development company, RubyPlay, has made a tremendous step forward to become an exceptionally busy content supplier in the forthcoming period. The studio’s landmark Immortal Ways: Mr First slot game has won the Best Online Casino Game title at the prestigious BFTH Arena Awards established by BetConstruct, a prominent stakeholder in the iGaming industry. The award brings RubyPlay under the spotlight and expect a series of content partnerships to be offered to the award-winning studio.

Leaving Fierce Competition Behind

The winning title, specifically tailored for the BFTH Arena Awards, has been the favorite for the award of the entire competition. The slot prevailed over the competition that included some of the biggest studios in the industry to testify about the quality of the RubyPlay’s development practice.

Strong Performance

Also, the decision to award the Immortal Ways: Mr First title has certainly taken into account the slot’s strong performance since its launch. With BetConstruct’s flagship AI technology integrated into its features, the game’s Immortal Ways mechanic has proven a highly efficient booster of the player engagement across the entire player community.

Benchmark Arena Awards Event

The award is particularly significant for the developer as BetConstruct’s BFTH Arena Awards enjoy the reputation of being a benchmark for the innovative and creative developments across the iGaming industry. Judging panel decided the winners based on the slot individual features but also the end user perception of the games tailored for this exciting event. The BFTH Arena ceremony is a part of the Harmony Meetup event held in Armenia hosting industry leading content providers and celebrating the top titles of the year.

Looking Forward to Content Supply Deals

The award also testifies about RubyPlay’s outstanding performance throughout 2023. The studio has grown into a renowned developer showcasing the capability to grow further and become the go-to provider and a preferred partner for the game development projects with BetConstruct’s recognition already likely to be transformed into a lucrative partnership. Therefore the studio’s award-winning release is expected to increase the overall commercial activity of the provider in the forthcoming period.

The Chief Product Officer for RubyPlay, Dr Eyal Loz, said: “It’s an absolute honour to have received the Best Online Casino Game and BFTH Favorite awards at BetConstruct’s BFTH Arena ceremony. True to our motto, Gamecraft Unleashed, our Immortal Ways: Mr First title came out on top amongst a host of prestigious suppliers in the iGaming space and we couldn’t be more thrilled about it.’’

Loz added: “We’re extremely grateful to BetConstruct for giving us the capacity to showcase RubyPlay’s excellence in every aspect, from conception to delivery of the title. The process was extremely enjoyable for the entire team and we’re delighted that our efforts paid off. This is a momentous occasion for us and we’re confident that 2024 will see us grow and succeed even further.”

Source: “RubyPlay Wins Best Online Casino Game at BetConstruct’s BFTH Arena Awards”. European Gaming. December 15, 2023.

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One of the leading B2B iGaming development studios, RubyPlay, is officially expanding to the Italian market! Earlier this year, the company signed a deal about direct integration, which is now followed by a partnership with PokerStars.

Extended deal

PokerStars is a renowned operator owned by Flutter Entertainment, and the two companies successfully launched their products together earlier this year. The initial deal included hit releases such as Shake Shake Money Tree and Diamond Explosion 7s.

The deal is now extended, and it means that Italian players will be able to enjoy other captivating titles as well in the near future. RubyPlay’s titles became popular because of its dynamic gameplay and unique and advanced solutions, which captured the hearts and minds of not only Italian players but also of ones all over the world.

However, the expansion to the Italian market is a significant step for the company since it’s one of the key European markets when it comes to the iGaming industry. After the recent launch of the long-expected franchise Immortal Ways, this is the next major step towards RubyPlay’s expansion. The franchise was a great success, and it hit all of the previous records the company set when it came to retention and engagement.

Global expansion

The provider works hard towards the expansion to key regulated markets all around the globe, and over the past year, it has grown. In 2024, the company plans to continue its global expansion and conquer the most important European markets, such as Romania and Spain, which would be significant steps towards strengthening its position in the global iGaming market.

According to European Gaming, Dr Eyal Loz, Chief Product Officer at RubyPlay, said: “We are proud to announce our expansion into the Italian market following a highly successful period with PokerStars. This strategic move marks our first direct integration in Italy, a key market with a dedicated player base eager to explore our diverse content. Our commitment to global growth in regulated markets continues as we look forward to introducing our titles in Italy and soon in Romania and Spain, furthering our significant strides in the industry.”

The company currently has a vast network of partners from all around the world, including some of the biggest industry names, such as Pariplay, BetConstruct, NetBet, 888 Casino, and many more. Its focus lies in providing the players with an exceptional player experience and not only creating slots. The combination of captivating gameplay and fantastic technologies and mechanics focused on providing a safe and secure environment while establishing fantastic rewards for its players and providing them with unforgettable fun is RubyPlay’s winning combination.

Source: Campbell, Alan, “RubyPlay Enters Italian Market with Expanded PokerStars Partnership”. EuropeanGaming. November 29. 2023.

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RubyPlay will now officially join REEVO’s aggregation system that features dozens of suppliers and thousands of games. REEVO is happy to welcome RubyPlay, which brings a catalog of more than 80 excellent games that are set to innovate the experience for players and give a significant boost to partner operators.

RubyPlay Gets New Ways to Connect with Global Audiences

REEVO’s aggregation platform offers one of the most streamlined customer journeys and ensures that partner operators can provide their players with a seamless experience. RubyPlay is onboarding with REEVO through a single API integration which is fast, quick, and makes it easier for operators in the B2B company’s network to gain access to the supplier’s products.

REEVO is similarly happy to consolidate its own position in the sector, having already reunited more than 70 providers and 8000 games under its roof. Similarly, REEVO is also crafting games of its own, as the company is also planning to add more than 60 suppliers to its aggregation platform in 2023. Commenting on this, REEVO head of sales Petra Maria Poola said:

Partnering with RubyPlay is another great stride for REEVO. We are truly honored to onboard RubyPlay, and together, we aim to offer a diverse selection of captivating slot games and content, contributing to an enriched gaming experience for our operator partners and players alike.

REEVO head of sales Petra Maria Poola

Dr Eyal Loz, CPO at Ruby Play, was similarly excited about the opportunity to see the company integrate with REEVO. This partnership will undoubtedly allow the supplier to significantly scale its offer globally thanks to REEVO’s long list of partner operators, Loz added.

“By integrating our innovative slot games and value-add tools into REEVO’s aggregation platform, we are poised to deliver an unparalleled gaming experience to a broader audience,” Loz explained. Together with REEVO, RubyPlay is set to revolutionize the iGaming industry.

REEVO has indeed been keeping busy, with the company adding a series of prominent suppliers to its offering. Amongst the most recent additions are brands such as Endorphina, AvatarUX, and Turbo Games, all of which are innovators in the iGaming space.

AvatarUX and Turbo Games have both been focused on developing innovative games, such as crash, mines, and plinko to differentiate their offer and bring audiences around the world a brand new form of entertainment.

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Moving forward, RubyPlay, a leading supplier and provider of outstanding games, among which Mayan Cache, Zeus Rush Fever Deluxe, and Diamond Explosion 7s, will have its titles featured at Circus.

RubyPlay Carries on with Aggressive Expansion

Circus will significantly benefit from this move as it will bring its audiences new games that have been hailed as esteemed and player-favorite options in a number of other jurisdictions. RubyPlay is also looking to carry on with what the supplier has described as an aggressive global expansion, as the company seeks to secure better reach in new and existing markets.

RubyPlay is happy to see its portfolio launch with Circus too as it allows the company to significantly improve its offerings and expand in the highly-coveted Dutch regulated gaming market. RubyPlay has been focused on delivering tailored and customized content that strikes home with players.

RubyPlay CEO Trevor Ginsberg was pleased with the opportunity to see the company’s products launch with a prominent and trusted brand. Ginsberg said:

Circus has a strong customer base and we’re excited to now bring them the very best in casino entertainment through this new agreement. The Netherlands continues to be a key market of growth for us, with demand for our games increasing.

RubyPlay CEO Trevor Ginsberg

Expanding Beyond a Single Brand and Geo

The company has been actively looking to grow its presence in regulated markets. To this end, RubyPlay has been negotiating a series of partnerships that allows it to achieve just this. Among those is a recent tie-up with NuxGame and its platform.

The supplier similarly teamed up with LeoVegas, one of the most prominent iGaming brands in the industry. In April, the company also obtained a license to provide its content to operators in Romania, making for another important milestone for the company.

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