EveryMatrix, one of the world’s top suppliers of technology and games for online casinos, has announced it went live in the state of Michigan thanks to a deal with Rush Street Interactive, a leading North American online casino and sports betting operator.

The content supplied by EveryMatrix has gone live at BetRivers, the online casino operated by Rush Street Interactive in Michigan. This is the very first foray into the Great Lakes state for the supplier.

The BetRivers lobby will receive online games from Armadillo Studios, the in-house game development studio of EveryMatrix, through direct integration thanks to the SlotMatrix iGaming aggregation solution.

Rush Street Interactive had been working with EveryMatrix before, the two companies had an existing partnership for the operator’s RushBet brand which is active in the Latin American market.

EveryMatrix has licenses to supply its content in several North American markets, including New Jersey, Michigan, West Virginia, Connecticut and Ontario in Canada. The supplier is also currently in the process of receiving a license in the American state of Pennsylvania.

A Significant iGaming State

Speaking about the Michigan launch, Erik Nyman, President of EveryMatrix Americas, described it as a “significant iGaming state” and added that he was especially delighted to be launching in this market with “valued partners” such as Rush Street Interactive.

The EveryMatrix executive also explained that the company’s presence in the United States has expanded this year through partnerships with “a series of tier-1 brands” and added that the supplier was looking forward “to both maximizing its content and aggregation offering” in the future.

Richard Schwartz, Chief Executive Officer at Rush Street Interactive, declared himself “thrilled” to extend the partnership with EveryMatrix and also expressed his delight at leading the supplier’s entry into Michigan for the first time.

“We are always excited to offer our BetRivers players new immersive and entertaining gaming experiences and we’re confident gaming enthusiasts in the Great Lake state will enjoy these new games,” Richard Schwartz added.

EveryMatrix is a supplier that offers a multitude of services, from iGaming software and solutions to content and services for casino, sports betting, payments and affiliate management. The company currently has over 850 employees working in twelve different countries and serving over 300 customers from all over the world.

Source: “Rush Street Interactive first to be live with EveryMatrix in Michigan“. EveryMatrix. December 18, 2023.

The post EveryMatrix Pens Michigan Deal with Rush Street Interactive appeared first on Keno Wizard.

The new game, Deep Rush, is the supplier’s first shot at breaking ground into the ambitious gaming vertical, which has proven a success among players. Crash games are a significant opportunity for operators and suppliers to strengthen their position in various markets and ensure that they engage better with customer bases.

Kalamba Games Dips a Toe in the Crash Gaming Genre

The new title, Deep Rush, has a highly-engaging gameplay already, with players exploring ocean depths in a bid to reach further into the oceanic abyss. Players will try to survive the longest in the water while an antagonistic shark swims around and takes bites out of players.

However, for those who are willing to push their luck, a 10,000x multiplier awaits. The game is highly-dynamic and invites players to choose their own playstyle and decide how far out they want to venture before claiming their reward – or facing demise in the ongoing round.

The game is well-designed and thoroughly thought-out to present players with an exciting and innovative form of entertainment. Deep Rush’s theme is really well chosen as it also ensures that Kalamba breaks away with the traditional “crash game” genre which often sets the gameplay in the air or in space.

This time around, Kalamba Games has decided to go in a completely different manner about it and try to change the paradigm, which it has now accomplished. Kalamba Games co-founder and COO Alex Cohen has welcomed the opportunity to see this new game introduced:

Deep Rush has been a real passion project for Kalamba. We aim to sustain the groundbreaking nature of our recent slots and continue to provide transformative gameplay.

Kalamba Games co-founder and COO Alex Cohen

Changing the Way Players Approach Crash Games

Deep Rush, Cohen explained, is a game that makes sure that players can choose their own playstyle, giving them a further opportunity to customize their experience and gameplay. There is a clear risk and reward factor involved depending on how players choose to play, which gives Deep Rush a stronger opportunity to engage with players.

“We have empowered them to enjoy the title at their own speed preference and clearly display key information such as previous round results to inform their decision-making as they explore the ocean depths,” Cohen concluded.

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Armadillo Studios, a developer of online casino titles, has just released a new game called Wild Willy’s Gold Rush. This new title will allow gamblers to experience the thrill of the Gold Fever in the 19th-century United States.

Wild Willy’s Gold Rush follows Wild Willy on his quest to find as much gold as possible. Players can get rich alongside Willy in this high-volatility game.

Wild Willy’s Gold Rush Metrics:

• Reels: 5
• Rows: 3
• Paylines: 20
• RTP: 88.14%/94.1%/96.03%
• Max win: 1,000x
• Volatility: High
• Min/Max bet: 0.20-100

Game Overview

In a game of Wild Willy’s Gold Rush, players will collect various symbols, including stylized letters, numbers, golden nuggets and characters. In addition, there is a multiplier wheel that spins alongside the main reels and provides players with chances to multiply wins by three. In addition, matching a golden nugget symbol on the multiplier wheel provides players with a 20x multiplier on all line wins.

To enter free spins mode, players need to collect 3, 4 or 5 scatter symbols, in which case they are awarded 8, 12 or 15 free spins respectively. During that mode, players can accumulate whiskey shots and increase their multipliers. Lucky participants can earn more free spins during that stage.

True to his name, Wild Willy acts as a wild symbol. During the free spins mode Wild Willy symbols can collect golden nuggets that are worth 20 times more.

Stoveld Promises Unforgettable Adventures

David Stoveld, Armadillo Studios’ chief operating officer, addressed the new release, calling it a “fantastic addition” to the developer’s portfolio. He is certain that players are going to love this new Wild West-inspired game.

Wild Willy’s Gold Rush is a fantastic addition to our game catalogue and I’m sure players will love helping our ace gold prospector in his quest to find fortune-making-sized golden nuggets in the Klondike Gold Rush.

David Stoveld, COO, Armadillo Studios

Wild Willy’s Gold Rush is the latest in a string of releases that have seen Armadillo Studios roll out hits such as Hot Hot Honey, Fortune Dragon Quest Exotic Wilds and Mythological Mayhem Supreme Streaks, among others. Last year, the company produced a special slot celebrating Amanda Nunes’ MMA journey.

All of Armadillo Studios’ titles are distributed exclusively through EveryMatrix’s aggregation solution, SlotMatrix.

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