The leading online casino solutions and content provider, 7777 gaming, continues to expand its global footprint after going live with another operator. The company confirmed it has gone live with the leading betting and gaming operator in Montenegro, SBbet. Currently, SBbet is among the top 3 gaming operators in the country and has been operating for nearly three decades since its initial launch dating back to 1997.

The company has a strong presence within the land-based gambling vertical, with betting shops all around Montenegro. Additionally, SBbet has a strong online gambling presence, delivering thrilling virtual sports, live casino, casino and sports games.

7777 gaming had previously secured certification from the Bulgarian Institute of Metrology (BIM) for more than 100 of its thrilling games. This means that those games are now ready to be deployed for the regulated online gambling market in Montenegro. Going live with SBbet enables the leading provider of games to reach new players, delivering its engaging and unique portfolio of games.

Earlier this year, at ICE London, one of the most important events for the gambling sector, SBbet won promotion from 7777 gaming’s HIT THE DEAL Bonus Wheel. That incentive ultimately helped ignite the collaboration between the duo.

7777 gaming’s titles going live with SBbet will bring unique games to the operator’s growing customer base. As a result, players will be able to enjoy popular hit titles such as Cash 100, Fortunes of Rome, Jinn, Greenhat’s Jackpot, as well as Sea of Treasures. What’s more, SBbet’s customers will be able to access the iGaming developer’s innovative releases, Zeus Quest and Club Mr Luck, among other thrilling games.

Recently, 7777 gaming teamed up with Kaizen Gaming, introducing games for its Betano Bulgaria brand.

The Collaboration Brings Excitement to SBbet, 7777 gaming

Marko Boskovic, SBbet’s head of online gaming, explained that as one of the leading operators within the regulated gambling market in Montenegro, the company focuses on delivering unique experiences for its growing customer base. He added: “We found in 7777 gaming a trusted partner with a bright vision for what the new generation of casino players needs and requires – a fun, entertaining, and unique experience.” Finally, Boskovic predicted that the collaboration will bring success for the two companies.

“We’re looking forward to working together, and with the support of their community, we believe this partnership will be very successful.“

Asya Raykova, account manager at 7777 gaming

Asya Raykova, 7777 gaming’s account manager, shared the excitement of SBbet’s head of online gaming. She recognized the leadership position the betting and gaming company holds in the country. Moreover, Raykova explained that 7777 gaming sees the potential and the importance of the market in Montenegro. Last but not least, she said that the company is looking forward to the success the new agreement will bring.

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Players will be able to enjoy some of CT Interactive’s best-performing and well-received titles, such as Bloody Princess, Monkey Kingdom, Queen of Flames the Wheel, The Golden Duck, and so many more. Other popular choices here include Fruitball Heroes, Aztec Gold 20, and Fire Egg.

Sbbet CEO Aleksandar Spadijer welcomed the opportunity to see his company expand its brand offering and library of games with what he described as a world-class gaming experience provided by CT Interactive.

CT Interactive was similarly upbeat about the partnership. Company head of business development EMEA Milena Tsankarska said that the supplier was very happy to inject its products into the local Montenegrin market.

“Earlier this year, we announced that a new package of our cutting-edge products has been certified for Montenegro,” Tsankarska said, adding that the company has been gathering momentum in the jurisdiction ever since.

CT Interactive Goes Big on Montenegro and Europe

CT Interactive has been very well-represented across the Balkans, Eastern Europe, and continental Europe in general. The company has announced numerous partnerships over the past year and has been very successful in negotiating individual content launches with specific brands.

CT Interactive teamed up with ELITBET, strengthening the operator’s position in the market. The company also launched its Hot Luck Jackpot offer in Italy, and it pursued further expansion with SpinOro. The supplier has been able to rapidly expand its product offer and is committed to growing further.

Other recent partnerships this year included deals with Skilrock Technologies, Uplatform, Atlas, Grand, and more. The company also secured certification in Georgia in April.

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