Amidst a rapidly evolving industry, the SBC Summit North America, held from May 7th to 9th, emerged as an essential event for professionals in sports betting and iGaming. Attendees gathered to explore emerging trends, share best practices, and prepare for an exciting future in the industry.

Rasmus Sojmark, CEO and Founder of SBC, expressed his enthusiasm, stating, “We had nearly 5,000 of you join us this year, a substantial increase from the 3,500 delegates we gathered at the Meadowlands last year. I am always happy to feel your support, and it seems that every year, more and more of you realize how much work the entire SBC team puts into the event. Thank you for making this edition special. It was a blast.”

Engaging Conference Program and Notable Speakers

The summit featured an extensive conference program spread across four stages, with contributions from 300 industry leaders, offering attendees abundant learning opportunities. The event provided a platform to identify challenges, discuss solutions, and explore the potential of North American markets for both regional and global companies.

Among the notable speakers were BetMGM CEO Adam Greenblatt, seasoned professionals like Jan Jones Blackhurst, and former football legend Dan Marino. Insightful perspectives were shared by Nevada Congresswoman Dina Titus on taxation and Shawn Fluharty, President of the National Council of Legislators from Gaming States (NCLGS), who advocated for model iGaming legislation. Donna Orender, former President of the Women’s National Basketball Association (WNBA), added to the diversity of topics covered, ensuring a comprehensive discussion.

Stephanie Maxwell, Deputy Director and General Counsel of the Tennessee Sports Wagering Council, highlighted the event’s value, stating, “Being here and having the opportunity to listen to panellists and learn how they’ve addressed specific issues and pain points, it’s been really helpful.”

Kenneth Fuchs, COO of Caesars Digital, added, “The conference is organized in a way that makes it easy to find what interests you and the topics are generally useful regardless of your role in the industry. Everybody can come here and learn something.”

Networking and Inclusivity

Sarah Brennan, Senior Director of Compliance at BetMGM, shared her perspective as a speaker, noting, “One of the unique aspects of SBC is the very personal interaction prior to participating in this event, which allows you to speak on a panel that’s truly relevant to your personal experience in your professional capacity right now.”

The post-event survey for exhibitors and sponsors revealed a very strong Net Promoter Score (NPS), reaffirming SBC’s dedication to providing unique experiences and value to its customers. With 100 brands showcasing as exhibitors and sponsors, there was a notably diverse representation of companies.

Brennan emphasized, “There’s a big focus on inviting different groups; I saw a lot of vendors this year that hadn’t been at SBC previously, and many regulators are here. SBC does a great job of being very inclusive about who is represented, both from the US and across the globe.”

Sam (Shmulik) Segal, Co-Founder and CEO of MediaTroopers, a long-time sponsor but first-time exhibitor, remarked, “We decided to exhibit as this is our most important market and SBC Summit North America is the most important conference of the year. We always conduct a lot of business here; all of our partners are present. This year, we thought it was time to have a stand of our own so that people who don’t know the company can get to know it.”

Diverse Networking Events and Industry Insights

The show floor buzzed with various networking events, from gatherings for women in gaming to those for the tribal community, as well as meet-ups dedicated to responsible gambling. SBC’s objective of fostering diverse representation at the event was evident through the array of attendees.

Maxwell pointed out, “I’m a regulator in Tennessee, and our motivation (for attending this event) is the opportunity to connect with all the different kinds of people we work with – other regulators, vendors, operators.”

“The event has definitely evolved. There are way more people here. A lot more people, new entries, and new faces, and it’s exciting to see that every year honestly,” added Brett Hoffman, Founder of Gator Wagers.

Fuchs agreed, “Everybody that I generally want to catch up with is here, whether it’s across payments, data, innovation, or other operator peers, or people I know from the media, so it’s a nice mix of the industry.”

Segal added, “It seems that this time it’s even more packed than in previous years – we’ve seen everyone we’re working with in North America, everyone. It was amazing for us.”

In typical SBC fashion, the evenings concluded with networking events held at NY hotspots such as Slate NYC, Magic Hour Rooftop Bar & Lounge at Moxy Times Square, and the iconic Red Bull Arena.

Shawn Fluharty, who apart from his function as President of NCLGS, is also the Head of Government Affairs at Play’n GO, a headline sponsor of the party at Slate, commented, “You have companies from all over the world convening here because they know they’re going to shake hands with the people who are important in the industry and make those connections.”

Slot influencer Kelly Koffler was brief but expressive: “My biggest takeaway from the event is that you guys throw one hell of a party!” The Casino Kelly streamer, summarized the essence of the event well. “There’s a lot of value for anyone doing what I’m doing, because iGaming is only becoming more prevalent, so the more we learn, the more we can give to our viewers. They look up to us to be educated, so this is perfect for that.”

Mark Hicks, Managing Director of the NCAA, remarked, “This is the best event to attend throughout the year. Everybody we need to see is here, and the educational sessions are phenomenal.”

Source: “Networking, Learning, and Celebrating Success: Inside SBC Summit North America 2024”. May 14, 2024.

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Over the years, SBC Events has garnered tremendous support from the iGaming industry globally, which is why SBC cited that support as a primary reason for the unparalleled 2023 edition of SBC Summit Barcelona.

An awe-inspiring audience

The 2023 conference and exhibition attracted an astonishing audience of nearly 15,000 participants, a three-fold growth over 2022 numbers, cementing its status as the industry’s fastest-growing event. Additionally, post-event poll data discovered a Net Promoter Score of 49 for the aforementioned event, emphasizing the SBC’s commitment to maintaining a high-quality standards, even despite the significant increase in participation compared to 2022.

As for the event itself, it got off to a great start at the SBC Leaders Summit, the introductory edition of the private “pre-event, invite-only” event that lured 500 of the industry’s best executives. It also lasted all day and included plenty of conference content, involving Frank Abagnale’s keynote, the man who was the main inspiration behind Steven Spielberg’s “Catch Me if You Can,” a poker tournament and networking chances.

An important peak of the event was the initiation of Jordan Levin (OpenBet, CEO), Brigid Simmonds OBE (Betting and Gaming Council, Chair) and Gustaf Hagman (LeoVegas, CEO and Co-Founder) into the SBC’s Hall of Fame.

Description of SBC Summit Barcelona

The aforementioned SBC Summit Barcelona, which was held from September 19 to September 21, was held in a large conference area of 38.000 square meters conference area that gathered 350 exhibitors, which represented a growth of 175% compared to 2022. Commenting on the event, VP of Global Gaming at IDnow, one of the exhibitors and provider of identity verification solutions, Roger Redfearn-Tyrzyk, said: “We are being treated as a partner, not just as a company that pays money to get services. We’re being taken to events and get introduced to people. SBC is a solution-finding partner for us.”

The 2023 exhibition space is practically divided into 5 zones that mark the crucial areas of the industry, such as: Affiliate, Media and Marketing, Emerging Tech, Payments & Compliance, Casino & iGaming and Sports Wagering. Additionally, there was an appointed “Festival area,” which, in addition to exhibitor’s displays, also offered the ultimate casual networking environment, consisting of a tapas & sangria bar, smoothie and juice bar and an ice cream bar in addition to other benefits.

As for the exhibition space, it was enhanced with many networking zones, and the SBC Content+ Lounge acted as a central meeting centre for representatives who arranged their meeting via the official event app. Interestingly, the app involved a lead scoring feature that was actively used, amounting to 2,560 interactions. Answering the question about what makes the SBC Summit in Barcelona special when compared to other events, the Founder & CEO of investment firm Bonmoja, Sab Jhooti, commented: “It’s the community element. Whenever I come, I have the opportunity to meet the who’s who in this industry. Everybody you want to meet comes to this event, so I don’t really have to go anywhere else.”

Involving seven stages, the extensive conference program featured more than 80 hours of conference content and provided insights from more than 450 of the industry’s top firms. In this regard, of the speakers, 89.4% were C-level officials, 63.7% were operators and 8.9% were subsidiaries. However, the standing 24.7% was made up of providers, regulators, associations, sports teams, investors and the media. All of them had to answer a total of 302 questions, which further added to the interactivity of the mentioned event.

Moreover, according to the insights from SBC Connect+, it’s obvious that the next 5 panels were the most requested by the users of the application.

• “Sports Betting’s Makeover: The Influence of Gamification, Streaming, and Stats”
• “Affiliate Leaders Panel: Leading Partnerships in Emerging Markets”
• “Sports & Sponsorship Landscape: Growth Markets and Partnerships”
• “SBC Leaders: Exploring Global Growth Markets”
• “Everything, Everywhere, All-of-the-Time: Managing Marketing, Tech & Compliance”

One of the significant events of the aforementioned 2023 agenda was the opening remarks by reputable bestselling author and metaverse expert, Matthew Ball, and chief executive of Flutter International, Daniel Taylor. With enhanced participation, every day’s program in 2023 completed educational roundtable meetings on verticals, topics or particular markets, of which there were 30 in total.

The ultimate peak of SBC’s events, the First Pitch contest, was created to help startups bring their inventive visions to life, according to its newest champion, SnapOdds. In addition, it also won a desired reward package of more than 60,000 euros, which involves a 2-day workshop experience in Tallinn, offered by Yolo Investments, who is sponsoring the contest, among the list of rewards.

Celebrating its 10th anniversary, the SBC Awards ceremony took place in the famous Caves Codorníu and gave the official recognition to the industry’s flagship firms in 39 distinguished categories. The MCs of the event were already a familiar face at the SBC Awards, Kirsty Gallacher, TV presenter and Clarence Seedorf, previous professional football player and now manager, and one of the best midfielders of today. However, what is a ceremony without a special guest, which is why Luis Figo, the previous “World and European Footballer of the Year,” who played for Real Madrid and FC Barcelona and is a Digitain ambassador at the moment, appeared as a special guest. On that note, CEO and Founder of SBC, Rasmus Sojmark, commented: “The Barcelona chapter for SBC came to a spectacular close. This event exceeded our wildest dreams as we worked tirelessly to make it the industry’s fastest-growing gathering. With 15,000 attendees filling the exhibition floor, this show will forever be a cherished part of SBC’s history. However, as you all probably know, we’re far from done. The success of this edition paves the way for an even more prosperous next edition. We can’t wait to welcome you all in Lisbon for SBC Summit 2024!” Additionally, Managing Director of Brazilian operator VaiDeBob, Thomas Carvalhaes, added: “The quality and calibre of people attending is very impressive. I was on a podcast recently and they asked what my favourite event was. I said it’s SBC Summit Barcelona – for its relevance, for the people who are here and for giving us a sense of what’s about to come.”

Next location

The SBC has revealed the next location for its famous international leading event, which has now been officially rebranded as the SBC Summit to emphasize its global significance. The next location will be Lisbon’s Feira Internacional de Lisboa (FIL) and the summit will start from September 24 to 26 and is projected to take place at the massive area of more than 100,000 square meters, where 25,000 participants and 600 exhibitors are expected. It will also include insights from 500 speakers who will be experts in the category they’re speaking about.

Source: “SBC Summit Powers Onto Lisbon After Record 2023 Performance”, European Gaming. October 6, 2023.

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The bustling streets of Barcelona welcomed the gaming world to the SBC Summit from September 19th to 21st, 2023. With over 15,000 delegates hailing from various regions, this event stands as one of the industry’s largest gatherings. Among the prominent attendees was Slotegrator, ready to unveil its cutting-edge turnkey online casino solution infused with the prowess of artificial intelligence (AI). As the Catalan capital played host to this grand affair, Slotegrator took center stage to showcase its technological marvels.

Tapping into Spain’s Gaming Enthusiasm

Spain, one of Western Europe’s gaming giants, boasts a combined Gross Gaming Revenue (GGR) of a staggering €7.6 billion. The Spanish population’s ardent love for gaming and esports is evident in annual studies, with more than 80% participating in gambling activities between 2010 and 2020, according to Statista. This fervor makes Spain a market ripe with potential and a community deeply invested in gaming.

Slotegrator leveraged the brilliance of the SBC Summit Barcelona to reveal the unique capabilities of its platform, leaving the audience in awe. Here’s a closer look at the innovative features that stole the show:

1. Artificial BI Module: Streamlining Strategic Decision-Making

Slotegrator’s AI-infused platform incorporates an Artificial BI (Business Intelligence) module that streamlines analytical processes and expedites strategic decision-making. This advanced module equips operators with the tools to track crucial analytical data, facilitating a more serious version of their business’s performance. Operators can also compare their profitability and other essential metrics with peers operating in the same market segment, fostering healthy competition.

2. Chatbot Powered by ChatGPT: 24/7 Support and Insights

Enhancing the customer support experience, Slotegrator introduced a responsive chatbot powered by ChatGPT. This ever-ready assistant is available round the clock to guide operators on maximizing their project’s income and address various concerns. The chatbot doesn’t just solve problems; it provides real-time advice and insights, helping operators in navigating the dynamic iGaming industry.

3. Multiplayer Chat Function: Fostering Player Communities

Slotegrator’s loyalty to creating a dynamic player society shines through its multiplayer chat function. This feature delegates players to initiate conversations across the casino’s front pages, promoting networking and community building. It acts as a powerful tool for player retention, supplying an engaging and interactive experience.

In the vibrant backdrop of Barcelona, Slotegrator’s AI-powered innovations took center stage, promising to elevate the online casino experience for operators and players alike.

Commenting on the latest innovation, Yana Khaidukova, Managing Director at Slotegrator said: “We presented the new AI-powered capabilities of Slotegrator’s turnkey online casino solution at one of the industry’s most anticipated events – the SBC Barcelona Summit. We believe in AI and embrace this technology because of its efficiency and inexhaustibility. AI has fantastic potential for development in the areas of accelerated data processing, smart analysis, behavioral detection, and accurate prediction. All these options are useful in the iGaming sphere because they help to save time on routine, time-consuming, but nevertheless essential tasks.”

Source: ”Slotegrator presented its solutions at SBC Summit Barcelona 2023: AI, Telegram Casino, and new features”. European Gaming. September 28, 2023

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This event is one of the “go-to” events of the iGaming industry, where visionaries come together to shape the future, exchange insights, and forge invaluable connections. SBC Summit Barcelona has rightfully earned its place as an unmissable gathering for iGaming professionals, fostering engagement with a diverse global audience.

SBC Summit Barcelona 2023: An Unparalleled Event

This year’s SBC Summit series promises to be the biggest yet and attendees can expect to be dazzled by an array of product launches and an impressive lineup featuring over 350 operators, suppliers, affiliates, media representatives, and innovative startups. With a projected attendance of 15,000 industry insiders, the event space has been helpfully segmented into five distinct zones: Casino & iGaming, Sports Betting, Payments & Compliance, Affiliate, Marketing & Media, and Emerging Tech, Blockchain, and Metaverse. Each zone boasts its own conference stage, exhibition floor, and networking hubs, ensuring comprehensive coverage and immersive engagement.

The conference agenda comprises a distinguished assembly of 450 industry experts, including CoinPayments CEO, Sean Mackay. Sean will share his insights as a speaker during the following session:

• Emulating E-commerce: Payment Leaders’ Acquisition Challenge
• Track: Payment Innovation Thursday, 21 September 2023 at 11:20 – 12:00 CEST | 12:20 – 13:00 EEST

CoinPayments’ Booth: A Fusion of iGaming and Cryptocurrency

iGaming is undergoing a profound transformation, largely driven by technological advancements. Within this evolution, cryptocurrencies have emerged as a pivotal catalyst, reshaping the payment landscape. Recognising the inherent synergy between iGaming and cryptocurrencies, operators are eagerly embracing digital payment solutions.

Cryptocurrency payments offer an unmatched fusion of security and privacy, addressing shortcomings often associated with traditional payment methods. Operating on decentralised networks, cryptocurrencies add an additional layer of security and anonymity, catering to the paramount concern of players keen on safeguarding their personal information.

The borderless nature of cryptocurrencies delivers a game-changing advantage to iGaming platforms, eradicating the complexities tied to currency conversion and cross-border transactions. This translates into a seamless user experience characterised by swift transaction times and reduced fees.

By adopting cryptocurrency payments, iGaming companies can secure and future-proof their revenue streams, resulting in enhanced profitability, minimised operational costs, and increased credibility.

As a pioneering crypto payment provider, CoinPayments has sealed its position as the premier gateway for crypto payment processing within the iGaming sector. By addressing critical challenges such as chargebacks and settlement delays faced by the iGaming industry, CoinPayments strengthens its network through strategic iGaming partnerships, reaffirming its commitment to the synergistic fusion of iGaming and cryptocurrency payments.

Seamless Integration: CoinPayments’ Gateway to iGaming Crypto Payments

Incorporating crypto payments into your business is effortless with CoinPayments. Armed with cutting-edge technologies and features, CoinPayments empowers businesses to seamlessly capture, retain, and expand their market share. In this ever-evolving landscape, CoinPayments stands as your ideal partner.

We extend a warm invitation to connect with us in person at Stand No. E40. Our team of experts will be readily available to provide comprehensive insights into seamlessly integrating our iGaming crypto payment solutions into your business operations.

CoinPayments: Pioneering the Cryptocurrency Payment Gateway

CoinPayments reigns as the first and leading crypto payment gateway worldwide, with over a decade of operational excellence. The platform supports over 100 cryptocurrencies and has earned the trust of more than 120,000 merchants worldwide enabling them to embrace an extensive range of cryptocurrencies, including Bitcoin, Ethereum, and stablecoins.

As iGaming operators increasingly explore cryptocurrency options, CoinPayments remains steadfast in delivering an exceptional experience while adapting to the evolving dynamics of the industry. Globally recognised and reputable, CoinPayments takes pride in its established position at the forefront of the global landscape.

CoinPayments is your gateway to unlocking the future of iGaming payments through cryptocurrency. Visit Stand No. E40 to embark on this exciting journey!

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During this year’s upcoming SBC Summit Barcelona to be held from September 19 to 21 at the Fira de Barcelona Montjuic, Groove Gaming, the world’s fastest-growing content aggregator based in Curacao, intends to showcase its brand alongside its newest message which says “we are aggregation” to the international online gaming community at its stand CG810.

Rebranded brand

The firm recently rebranded and part of the rebranding process was a site introduced at www.GrooveTech.com along with a “dedicated” webpage put together for the aforementioned summit.

Officially in the iGaming industry for 7 years, the aggregator has long been officially recognized as an implementer of reliable and stable technology related to global solutions, as a flagship content supplier with more than 100 flagship content partners, more than 100 newest games debuting every month and more than 15,000 games available in a large game library.

The company collaborates with “tier-one” operators and beyond to modify technology solutions that bring high-speed performance and maintain income from aggregated content ranging from live casino and slots to table games and poker, as well as suite of the latest crash games. In addition, few of the firm’s effective marketing tools involve tournaments, free spins, jackpots, promotions, quests and anything involving gamification.

Although Groove is rightfully known for its solutions in the field of technology that revolve around sweepstakes and crypto currencies, among others, the company’s real aces are “innovations around Groove’s data-driven information, such as insightful reports, the new recommender and a host of smart lobby tools,” which have largely been in the headlines during recent months.

Commenting on the innovations and technology that the aggregator will showcase at its stand during the summit, Yahale Meltzer, Co-Founder and Chief Operating Officer for Groove, commented: “In the Casino and iGaming Zone, event visitors can learn about the keys to creating a successful casino offering by visiting the Groove stand. The Groove team at the show look forward to guiding operators, casinos and game providers through the potential and the challenges of various casino products and innovations; as well as explaining how our new recommender is literally a game-changer for casino management.”

Description of SBC Summit Barcelona

The aforementioned SBC Summit Barcelona represents a conference and “exhibition” for international flagship companies in online gaming and sports wagering who come together to talk about the “future” of both industries, share their expertise and form strong alliances in 38,000 square meters of conference area, which would expect more than 15,000 participants and more than 350 exhibitors involving Groove.

Source: “Groove Proudly Proclaims “We Are Aggregation” for SBC Barcelona”, European Gaming, September 11, 2023

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Wazdan, an award-winning slots developer and aggregator based in Valletta, Malta, has decided to reveal many of the latest tools, games and features at SBC Summit Barcelona, a conference and exhibition that will take place this year from September 19th to September 21st in the congress center of Barcelona called Fira Montjuic.

Newest promotional tool

Located on stand CG90, the supplier will hold a full tournament to advertize its newest “promotional tool,” called Jackpot Rain. The latest, one-of-a-kind mechanic rewards players with progressive jackpots, meaning it increases enthusiasm and anticipation. Additionally, in addition to players, operators will also get an opportunity to try this incredible tool for themselves and earn amazing rewards at Wazdan’s stand.

However, besides this extraordinary tool, the developer will display a host of approaching slots that it plans to release, involving Book of Faith, which will involve a number of amazing field-tested features boosted with the Collect to Infinity mechanic and a one-of-a-kind twist to the legendary, widely-loved Book bonus.

Commenting on the upcoming conference and a range of tools that Wazdan will be displaying, Chief Executive Officer at Wazdan, Michael Imiolek, commented: “The SBC Summit Barcelona has quickly established itself as a must-attend event in the industry calendar, and we’re delighted that we’ll be showcasing such a vibrant array of products. With a strong team attending and some fantastic launches such as Jackpot Rain, it is set to be a fantastic show and we can’t wait to meet old friends and new acquaintances in Barcelona!”

The IT team also will be present

The provider will go one step further with its appearance at the Summit, because it wants to cover everything and provide itself with the best possible experience. Therefore, its IT team will also be present to ensure everything runs smoothly, meaning it will “offer instant integration, a process of integrating its offering into an operator’s platform within an hour.”

But, that’s not all; as the supplier has taken on the role of sponsor at the upcoming SBC Awards Show, which is the final ceremony of the Summit and will be held at Caves Codorniu venue. In addition, the firm was “nominated in two categories, Casino / Slots Developer of the Year, and Industry Innovation of the Year.”

About

Wazdan is an international slot game provider that combines innovative technology with an impressive gaming experience to meet the needs of the modern player. Furthermore, it is constantly updating its gaming portfolio with the newest titles.

Source: “Wazdan forecasting Jackpot Rain for the SBC Summit Barcelona”. European Gaming. September 4, 2023

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The upcoming industry pow-wow is taking place on September 19-21 and will be one of the biggest gatherings to date, hosting more than 10,000 delegates and hundreds of companies from the sector.

7777 Gaming Brings Its Latest Releases and Concepts to Barcelona

7777 gaming will take this opportunity to introduce five of its titles, including its fresh jackpot concept and more. Among the new titles that will be presented at the event are such options as Book of Thracians, Barbarian, Cash 20, Lucky Clover, Club Mr. Luck 50, Club Mr Luck 10, and Juicy Cash Jackpot, adding to the company’s portfolio of more than 120 distinct games and opportunities.

7777 gaming CCO Elena Shaterova has welcomed the opportunity and said that the entire company was very excited about the upcoming SBC Summit Barcelona event.

“This is a great opportunity for us to present our team’s design work and show off the results of their efforts,” Shaterova said, adding that the company had the great opportunity to meet market demand and “fill a void in content” in the industry.

Presently, 7777 already features more than 50 licensed games by the Malta Gaming Authority, all of which introduce players to interesting concepts and themes, all in a bid to make the experience more satisfying for players across the board.

7777 gaming has been pushing out at a rapid pace, hoping to secure further expansion in key European markets. The company launched in Romania with Betano and NetBet, and Montenegro, establishing its Eastern European pivot, but the supplier has also been targeting markets and jurisdictions well beyond that.

For example, 7777 gaming is also launching in markets across Latin America, with the supplier recently teaming up with leading gaming brands in Chile, Brazil, Mexico, and Ecuador, among others.

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