The renowned provider of iGaming and sportsbook software and content, Altenar, announced it expanded its presence on the Old Continent after securing an important license. The company confirmed on Monday that it has been granted a business-to-business (B2B) license from the gambling regulator in Sweden, the Swedish Gambling Authority or Spelinspektionen.

Securing the B2B license marks an important achievement for Altenar as it enables the company to continue to grow its presence by delivering its services to operators within the regulated gambling market in the country. The strategic license comes in anticipation of planned changes to the market in the country that would require providers of iGaming and betting technology, such as Altenar, to have a B2B license.

The new B2B license in Sweden comes during a busy period for the company. Over the last year, Altenar was recognized with prestigious awards from the Baltic and Scandinavian Gaming Awards, SBC Latin America and MiGEAs, among other prestigious events for the iGaming and betting vertical. The recent license also resonates well with the company’s ongoing global expansion. By now, Altenar has licenses in 13 major gambling markets around the globe, including licenses from the MGA and the UKGC.

The Company Continues to Expand Its Presence

Marina Zacharopoulou, Altenar’s technical compliance manager, explained that to secure the license in Sweden, the company has gone through an extensive evaluation process. The result of the process reaffirmed the company’s commitment to ensuring the highest standards for security and quality, while at the same time supporting responsible gambling.

Zacharopoulou, added that Altenar is proud to secure this license which clears the path for the company’s further expansion in the country. “Altenar remains dedicated to maintaining its reputation as a trusted and reliable provider of gaming software,” said the company’s technical compliance manager in conclusion.

“We have undergone a rigorous evaluation process and have demonstrated our commitment to upholding the highest standards of quality, security, and responsible gaming.“

Marina Zacharopoulou, technical compliance manager at Altenar

The B2B license in Sweden comes after earlier this month, the company announced an important partnership with Palms Bet, expanding further its footprint into the Bulgarian gambling market. The collaboration represented an important milestone for the two companies, allowing them to continue growing their presence in the country.

On the other hand, the license in Sweden also complements Altenar’s growth, considering the potential of the market in the country. Without any doubt, the country is one of the important betting jurisdictions in Europe, considering that in 2022, betting gross gaming revenue in Sweden increased by 7% year-over-year.

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The provider of a leading business-to-business turnkey platform, sportsbook and casino, EveryMatrix, continues its expansion in the US after announcing it secured another license. The company revealed Thursday it secured a license in Connecticut, expanding further its foothold in the country.

Securing a license in Connecticut marks a major step for EveryMatrix, considering that the state offers online sports betting, as well as online casino gambling. It was back in 2021 when Connecticut introduced legal forms of the two activities and since then, it has become a major market for iGaming and sports betting operators.

The recent license is expected to provide a boost to the company’s growth. This is an important step for EveryMatrix as it will clear the path and enable the provider to join forces and supply its content and services to partners in the state.

The Leading Provider Continues US Expansion

Erik Nyman, EveryMatrix’s president Americas, explained that the company remains committed to growing further its presence in the US. He said that states offering both sports betting and iGaming are of particular interest to EveryMatrix, considering that the company provides leading solutions for the two verticals.

“EveryMatrix has focused on US states that have regulated both iGaming and sportsbook as we are leading supplier in both verticals. With our license approval in Connecticut, we are one step closer to securing access to all the significant regulated states in the US and we are thrilled to go live shortly.“

Erik Nyman, president Americas at EveryMatrix

Nyman added that securing a license in Connecticut represents a major step for the company as it grants it access to a major US market that offers both iGaming and online sports betting. He pointed out that EveryMatrix is excited and looking forward to introducing its services to partners in the state soon. In conclusion, Nyman outlined that the license in Connecticut complements the company’s expansion strategy and enables it to introduce its leading platform and content to licensed gambling operators in the state.

“This is another significant milestone for the business and widens our reach to distribute our world-class content, platform and services to licensed operators in the US market,“

added Nyman

Besides Connecticut, EveryMatrix is currently in the process of expanding its services to another state, Pennsylvania. With that in mind, previously, the company has entered other strategic jurisdictions such as the markets in Michigan, New Jersey and West Virginia. EveryMatrix also has a presence in Ontario, Canada.

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