Play’n GO, a Swedish-based casino entertainment provider, has unveiled a continuation of its partnership with the Växjö Lakers, a Swedish professional ice hockey club from Växjö. The casino provider has been serving as the title sponsor of the team for over a decade now.

Because of its Växjö roots, Play’n GO is firmly committed to supporting the local team. Having emerged victorious last season, the Växjö Lakers now boast a whopping four champion titles.

Under the renewed sponsorship, Play’n GO’s logo will continue to feature at the Lakers’ games. Last season, the gaming supplier’s logo appeared on the Växjö Lakers’ helmets. In addition, the gaming company’s logo appeared all over the Vida Arena and across a private Play’n GO lounge with customized interior.

In addition, Play’n GO’s logo was visible on the Lakers’ jerseys and helmets during European champions league play.

Bringing Together Two Great Champions

Play’n GO’s chief executive officer, Johan Tornqvist, commented on the renewed sponsorship agreement, saying that it brings together two great champions – Play’n GO and the Växjö Lakers. Tornqvist added that his team is thrilled to continue supporting its local team.

As the puck is just about to drop on a new season everyone at Play’n GO wishes the team the very best of luck. We’ll be watching intently and cheering on our Lakers throughout the campaign.

Johan Tornqvist, CEO, Play’n GO

Johan Markusson, Växjö Lakers’ chief executive officer, also released a statement on the matter, welcoming Play’n GO as the Laker’s title sponsor for another season. He thanked the casino supplier for its unwavering support and said that such deals are vital to the club and Swedish hockey as a whole.

They [sponsorship agreements] allow us to be able to compete at the highest possible levels in Sweden and Europe, as well as maintain an inclusive, community focused club that supports hockey for all ages.

Johan Markusson, CEO, Växjö Lakers

Markusson concluded that his team’s partnership with Play’n GO is a really “creative” one and said that he is looking forward to the new season.

In other news, Play’n GO just expanded its reach in the United States as it agreed to supply content to BetMGM in West Virginia.  

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M88 Mansion, an internationally-recognized online gaming entertainment platform in Asia, has announced an extension of its partnership with LaLiga, Spain’s top-flight soccer division. As a result, the two parties will continue to work together through the 2023/24 season.

M88 Mansion has served as LaLiga’s official regional betting partner in Asia since 2020. The current expansion will mark the fourth year of partnership between the gaming platform and the soccer league. The deal will notably allow M88 Mansion to continue to promote European sports in Asia.

In previous years, M88 Mansion and LaLiga worked on a variety of fan-oriented activations and initiatives. These include LaLiga Ambassadors, LaLiga Experience and Watch Parties. In addition to that, M88 Mansion worked on a unique LaLiga Room that engaged fans of the sport.

The collaboration between the gambling company and LaLiga has proven to resonate with Asian fans, allowing them to feel closer to the competition. According to M88 Mansion, no money can buy such “unparalleled experiences.”

M88 Mansion concluded that it is prepared to engage fans with new ambassadors and content. Speaking of this, in December, the company welcomed Ivan Rakitić as one of its latest LaLiga brand ambassadors.

LaLiga Reveals a New Identity

M88 Mansion noted that the deal comes amid a rebranding that will see a new and refreshed LALIGA with a new logo and a new slogan. Instead of the rainbow circle, the new logo is wholly red and features two stylized Ls. The refreshed logo also features the league’s name in all caps.

The new slogan of the league, meanwhile, is “THE POWER OF OUR FÚTBOL.”

M88 Mansion promised that fans will be able to enjoy tons of new LALIGA content throughout the season.

As the curtain rises on the LALIGA EA SPORTS 2023/24 season, M88 Mansion is all set to enchant fans with a fresh roster of the league’s Ambassadors and an array of exclusive content, spotlighting fan-favorite players and much more.

M88 Mansion statement

In other news, M88 Mansion continues to grow its portfolio with new online gambling products. To keep its fans engaged, the Asian operator secured games from ParlayBay, expanding its overall portfolio. In January, the gambling company also secured live streaming games from Livespins, an innovative social casino product that allows fans to bet behind their favorite streamers or brand ambassadors.

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