The leading online casino, PlayOJO, announced the launch of a new exclusive Live Roulette table show live on TV in the UK. PlayOJO revealed that its live casino show debuted on Channel 5 earlier this month, delivering viewers a unique chance to participate in live-action via its Live Roulette table. Winners participating in the new live casino show will be able to see their names on TV, reveals the leading online casino.

The show is hosted by famous TV personalities, including David Butler, the famous TV presenter for Paris St Germain FC, as well as the star of the West End musical Bat out of Hell, Kellie Gnauk. The new thrilling live casino show is aired every night between 1 AM and 3 AM, PlayOJO reveals.

To introduce the new live-stream casino show, the company collaborated with All Response Media, the famous London-based media agency. Additionally, Channel 5 teamed up with FruitSalad, the famous French TV production company, to help deliver the new show. Judging by PlayOJO, the live roulette table for the new show is delivered by Pragmatic Live.

The Show Complements the Brand’s Growth

Andrew Steddy, PlayOJO’s head of global product marketing, revealed that one of the prime objectives for the company this year is to grow within the online gambling sector by becoming the go-to provider for clients looking for live casino experiences. He added that based on initial indications, its casino games and live show are well-received by a wide range of players. Finally, Steddy explained: “It’s another great project from the PlayOJO team, and I’d like to thank FruitSalad and Pragmatic Play for creating the show and the Live game, and All Response Media and Channel 5 for their work putting the opportunity and deal together.”

“A core objective this year was to raise the profile of Live Gameshow and Casino games on PlayOJO and be first choice for players looking for an online live casino experience.“

Andrew Steddy, head of global product marketing at PlayOJO

The launch of the new live casino TV show comes on the heels of a new marketing campaign launched by PlayOJO for the market in the UK. Back in July, the company rolled out its new marketing campaign via TV and online called “It’s Alive!” A new TV spot released by PlayOJO as a part of the campaign seeks to raise awareness of its live casino and gameshow products offered.

The post PlayOJO’s Live Roulette Show Airs via Channel 5 in the UK appeared first on Keno Wizard.

Following last week’s news that Clarion Gaming is moving one of the largest conferences and shows in the gaming industry, the International Casino Exhibition (ICE) to Barcelona from 2025, it was reported on August 7th that Zitro, the leading slots developer with an office in Spain, supported the decision.

Sebastian Salat, Global President at Zitro, gave the following statement: “We fully support Clarion’s announcement to relocate ICE to the vibrant City of Barcelona, a destination we firmly believe is perfectly equipped to host the future editions of ICE. We believe this move will be a major step helping both ICE and the Industry to grow in partnership with the European gaming market. It will also increase the global dimension of ICE, as moving ICE to Spain will undoubtedly draw a higher number of Latin American operators, due to emotional and cultural links between Spain and Latin American countries.”

The relocation has been discussed for some time

Even though the potential move of ICE to some other European city has been under consideration for some time, the aforementioned decision was a new perspective for the entire sector.

In this regard, Salat added: “Over the years, ICE London has established itself as a resounding success in the gaming industry, gathering leaders, suppliers, operators, and gaming professionals from around the globe. It has grown in status as the most important trade show in Europe and has proven to be the ideal space to cultivate business relationships, and creating new opportunities for companies to expand their global reach. However, a good number of exhibitors, including Zitro, have realized significant challenges such as insufficient space venue for future growth, logistic complexities, and extremely high costs. Those challenges were communicated to Clarion and we were delighted this contributed to formal review through the recent bid process.”

One of the biggest European regulated markets today

The decision was also hailed as a good one as Spain represents one of Europe’s biggest regulated markets today, meaning in the online and land-based sectors, resulting in Barcelona being an ideal hub for European gaming firms. Also, the city is considered one of the key European tourist destinations, together with its top-quality facilities, logistics and extraordinary hospitality infrastructure, which proves that ICE 2025 will be a very rich experience.

Commenting on the beauty of Barcelona, the company notes: “The city’s captivating blend of rich cultural heritage, iconic landmarks, and vibrant atmosphere, offers attendees the perfect opportunity to complement their ICE experience.”

Source: “Zitro Comments On The Relocation Of ICE Show To Barcelona”. European Gaming. August 7, 2023

The post Zitro Salutes Clarion for Decision to Move ICE Show appeared first on Keno Wizard.

Leading Swedish gambling operators, Kindred Group, Svenska Spel, and ATG, have released their latest data on responsible gambling in Sweden, revealing that a significant number of players change their behavior after being contacted by the operators.

Operators Release Responsible Gambling Metrics in Sweden

In an effort to promote transparency and responsible gambling, the three operators began sharing internal data on their responsible gambling initiatives in the autumn of 2022. The data is submitted to the Swedish gambling regulator, Spelinspektionen, every six months.

The published data covers four key areas: the percentage of players contacted due to risky gambling behavior, the impact of operator contact on players, the number of players who reduced their problem gambling habits, and the percentage of players who completely stopped gambling.

During the period under review, Kindred reported that 0.5% of its customers were contacted over suspected or at-risk problematic gambling behavior. This percentage remained consistent with the previous six-month period. 

Of those contacted, 75.1% reduced their gambling activities after interacting with the operator, and 75.8% decreased their average gambling deposits. Additionally, 1.1% chose to self-exclude from Kindred’s platform for less than six months, while 0.8% opted for a self-exclusion period of six months or longer.

Additionally, in April Kindred Group disclosed a reduction in its revenue share from harmful gambling for the first quarter of 2023.

ATG’s Responsible Gaming Efforts Yield Positive Results: 57.3% Reduce Gambling

ATG, on the other hand, contacted 1.9% of its customers regarding their gambling behavior during the period, an increase from the previous six months’ figure of 1.4%. Following operator contact, 57.3% of users reduced their gambling, and 61.1% decreased their deposits. Moreover, 1.4% of customers chose to self-exclude for up to six months, while 1.9% opted for a self-exclusion period longer than six months.

Sophie Linghag, the head of fair play at ATG, commented: “It is important that ATG, Kindred and Svenska Spel continue to report key figures for responsible gaming in an equivalent manner. Transparency helps to drive the gambling industry in a more sustainable direction. The key figures should be reported because they form the core of the duty of care, an important provision in the Gambling Act: monitor risky gambling patterns, initiate contact, and ensure limited gambling when there are reasons for it. “

Although Svenska Spel did not provide full figures, CEO and president Patrik Hofbauer noted that seven out of ten customers reduced their gambling habits after being contacted by the operator. The positive effect of the operator’s measures was emphasized, particularly in light of the company’s marginal year-on-year increase in net gaming revenue, primarily driven by digital growth.

The post Responsible Gambling Efforts by Swedish Operators Show Positive Results appeared first on Keno Wizard.

After much speculation, U2 has finally confirmed that they will perform shows dedicated to their iconic album Achtung Baby at Las Vegas’ new globe-shaped venue, MSG Sphere. 

U2 Announces Highly Anticipated Shows at MSG Sphere with Mysterious UFO-Themed Ad

The Irish rockers had previously hinted at the shows before the Super Bowl, posting an image of a newborn baby within the newly constructed MSG Sphere on a website called U2xsphere.com. The official announcement came with a mysterious UFO-themed ad for the ‘U2:UV Achtung Baby Live at the Sphere’ shows. 

The announcement of U2’s shows at MSG Sphere has been highly anticipated since rumors first began to circulate last year. While the pandemic delayed the venue’s opening until 2023, the wait will undoubtedly be worth it for U2’s fans. The band’s last US concert was in July 2018, and they have not played together on stage since December 2019 when their Joshua Tree anniversary tour ended in Mumbai, India.

In a statement published on the band’s website, U2 members said that the Sphere show had been in the works for a long time, and they did not want to let people down, least of all their audience. They also admitted that they missed their audience and that their fans were always the fifth member of the band.

The Sphere shows will mark U2’s first-ever concerts without drummer Larry Mullen Jr., who will sit out due to a reported neck surgery. Bram van den Berg will fill in for Mullen at the Sphere concerts.

Despite Mullen’s absence from the Sphere shows, the band remains confident that they will deliver a memorable performance. “It’s going to take all we’ve got to approach the Sphere without our bandmate in the drum seat, but Larry has joined us in welcoming Bram van den Berg who is a force in his own right,” said Bono, The Edge, and Adam Clayton in the statement on their website.

U2 Prepares to Deliver Next-Level Live Experience with MSG Sphere’s Unmatched Technology

U2 has always been known for pushing the boundaries of live performances, incorporating the latest technology and innovation into their shows. The Sphere’s state-of-the-art audio and visual experience, including 580,000 square feet of programmable LED panels, will provide the perfect backdrop for the band to take their live experience of music to the next level. When completed, the 388-foot-tall venue will hold between 17,500 and 20,000 people.

According to The Edge, the Sphere is not just a venue for U2, but rather a canvas of unparalleled scale and image resolution that provides endless possibilities for immersive experiences in real and imaginary landscapes. He explained that it was a unique opportunity that only came once in a generation, and after careful consideration, they would be crazy not to accept the invitation. 

U2’s dedication to pushing the boundaries of live performance is likely to make the Sphere shows an event that music enthusiasts and fans would not want to miss.

The post U2 Teases an Upcoming MSG Sphere Las Vegas Show appeared first on Keno Wizard.

Gravity Roulette is BETER Live’s entry into the world of game show products that have been popular with leading developers. This announcement is aligned with a previous statement by BETER Live that the company will seek to challenge the vertical and disrupt it, going head-to-head with established companies such as Stakelogic, Pragmatic, and not least, Evolution.

Bringing New Experiences to the Live Casino Vertical

Gravity Roulette is based on roulette games that are already part of the company’s portfolio, and the game comes with what is described as “sky-high multipliers.” BETER Live’s first game show will also launch on March 8 and be distributed across a curated and hand-pick list of interested operators.

The company has big hopes for its products, leaning in heavily on the execution of a show that is elegant, captivating, and appeals to a wide audience. There is an up to 1,000x multiplier that will be available each round, which the company estimates would lead to stronger engagement and sustained interest by players.

Gravity Roulette also comes with a range of inside bets to further add to its gameplay and opportunity. The name was picked to reflect BETER Live’s commitment to building original and prominent franchises in the industry, with the Gravity Blackjack already proving a success and the company committed to expanding the line of Gravity-branded games as well.

BETER Live director Anna Vikmane was pleased with this new development, and she hailed the arrival of the company’s first game show. A lot of effort has gone into making sure that the resulting product will be precisely what the company’s partners expect:

We wanted to create a product that would look good and keep players engaged with its jaw-dropping multipliers on all inside bets.

BETER CEO Gal Ehrlich was similarly pleased to see the company’s first game show enrich BETER Live’s portfolio, and said that he was confident in the arrival of the Gravity series. “There are still several games to come in the Gravity series and we can’t wait to show them all off to players around the world,” Ehrlich concluded.

The post BETER Live Introduces First Game Show, Gravity Roulette appeared first on Keno Wizard.