A renowned, globally recognized online gaming company, Casumo, is even stronger in the Spanish market through its partnership with MGA Games.

Strengthening position in Spain

Casumo, which is already present in almost all key markets in the world, including the United Kingdom, Sweden, and Ontario, decided to integrate the premium content created by MGA Games into its already impressive offering.

Through this significant partnership, the Spanish players will be able to enjoy 18 new games developed by the domestic Spanish MGA Games. Among the games that will be included in the offering will be Mina de Oro Plus, Gnomos Mix, Mireia Lalaguna Reina del Hielo, Popeye Cazatesoros, Chiquito 2 Condemor al Rescate, Cañita Brava, La Taberna, Aurah Ruiz Diosa Jade, Mask Singer, Lejano Oeste, Gemma Mengual Capitana Nemo, RF El Habanero, La Voz, Tesoro Pirata Plus, 777 Caliente Megaways, Makoke Caza-Espíritus, and Samantha Fox Arcade and Sofía Cristo Misterio en el Circo. This isn’t all – in the next few months, the list of games will be greatly expanded, so various surprises to the players are yet to come.

The slot releases produced by MGA Games are very popular in Spain. They are widely known for their advanced, innovative, and carefully crafted slots, additionally enriched with fantastic, thrilling gameplay. MGA’s main mission is to maintain its games on the highest levels, making them satisfactory to players and highly profitable for partners and operators alike.

Mutually beneficial partnership

Both companies are beyond satisfied with this partnership, highlighting its importance for both Spanish players and the companies. Javier Lanfranchi, a Sales Director of MGA GAMES, commented on this: “This partnership allows us to reaffirm our position as a leading content provider in Spain and is an opportunity to take advantage of the synergies with Casumo for our expansion into other markets, which brings us even closer to our international objectives.”

On the other hand, Mark Busuttil, Chief Product Officer at Casumo, knows how important this partnership is for Casumo, as well as the impact his company can have on the whole Spanish market. He stated: “At Casumo, we are thrilled to announce our collaboration with MGA Games. This alliance demonstrates our commitment to providing an exceptional gaming experience for our players in Spain. At Casumo, we are committed to innovation in online entertainment. By joining forces with MGA Games, we are confident that our players will enjoy a more diverse and entertaining experience.”

However, the ones who will benefit the most from this collaboration are the players – with a range of new games to enjoy, the gaming experience will be taken to the completely next level.

Source: Miller, George. “Casumo.es grows in Spain with premium productions from MGA Games”, September 6, 2023.

The post Casumo and MGA Games Signed a Major Content Deal in Spain appeared first on Keno Wizard.

One of the industry leaders in the field of player conversion and reactivation services, Enteractive, joined forces with Spinwise, the renowned global operator which owns many popular brands. The main goal of this mutually beneficial partnership is to ease the process of reactivation of those players whose accounts have expired.

CEO of Spinwise, Peter Kovisars, said: “At Spinwise, we take fun seriously, so Enteractive is the perfect partner for reaching players who need a more personalized approach to renew their entertainment with our brands. In order to maximize potential LPV across all our player segments, Enteractive will target those audience segments which we’ve seen will respond better to more direct and personal engagement.”

Andrew Foster, Chief Business Officer at Enteractive, added: “We’re excited to be working with Spinwise as their iGaming brands are quickly making inroads in a number of global markets. They see the untapped potential of the lapsed player accounts, and Enteractive has the right mix of technology and reactivation agents to make a considerable difference in active player revenues.”

A Strategic Partnership

Spinwise’s collaboration with Enteractive began last year when the partnership with Winnerz ended after the kickoff. The company decided to take Enteractive into consideration because of the company’s advanced reactivation services that can be of great help when it comes to optimizing revenue generation after they realized that their player base is pretty messy.

Enteractive seems like a good choice since the company has more than 12 years of experience in the field of player reactivation and retention. The company is globally recognized as the leader when it comes to revenue generators in the iGaming industry.

Smart integrations

Spinwise launched a successful campaign for Winnerz last year, and after the launch, the company incorporated reactivation services into its new brands, Wisho and Trickz. It greatly helped in increasing player retention and loyalty to the next level, with huge help from famous Enteractive’s proprietary technology platform (Re)Activation Cloud.

This new partnership allowed Spinwise to rapidly and smoothly integrate its databases of players, along with native-speaking sales agents for each specific regulated market that was able to talk to players. The one-to-one phone outreach was a great strategy to increase the amount of sales and the company’s popularity in the markets where it is present.

As it is proven, the CRM customized to each market and player, along with great tools that help in reactivating the players, followed by various responsible gaming tools and approaches, is the best strategy to expand and increase the popularity – so it’s not surprising that these two companies decided to do this together.

Source: Miller, George. “Enteractive agrees CRM deal with Spinwise”, EuropeanGaming, September 5, 2023.

The post Spinwise and Enteractive Signed a Major CRM Agreement appeared first on Keno Wizard.

Global sportsbook operator Tipico continued to expand its presence in Ohio via an agreement with the Dayton Dragons, the high-A Minor League Baseball (MiLB) affiliate team of the Cincinnati Reds.

Exclusive Opportunities for the Fans

The new partnership with the Dayton Dragons will see Tipico become the exclusive fireworks series sponsor of the MiLB team this season and a section at Day Air Ballpark named after the sports betting firm with US headquarters in New Jersey.

“Baseball has long been America’s favorite pastime, and this is especially true in Dayton, the proud home of the Dragons,” commented chief commercial officer of Tipico North America, David Paschkes, “thrilled to partner with one of the most successful teams in minor league baseball” and its “truly devoted fan base with the longest sellout streak” in the league’s history.

It is this level of fan dedication that we seek to build in the Ohio region and are ecstatic to provide Dragons fans with exclusive opportunities to enhance their love of the game.

David Paschkes, CCO, Tipico NA

The partnership will also provide 1,000 new Tipico users from Ohio with a welcome offer comprising two game tickets and a $20 team store e-gift card. Users will be able to claim their tickets and e-card once they make their first-time deposit with the sportsbook.

‘The Perfect Partner’ Going Forward

“The unveiling of the Tipico Centerfield Party Deck, the fireworks series sponsorship and the opportunity for our fans to receive tickets are all extremely exciting promotions that we are thrilled to offer in partnership with a brand that is just as dedicated to Ohio sports fans as we are,” said the president and general manager of the Dayton Dragons, Robert Murphy, pointing to the club’s sellout streak as evidence that everyone at the club is “truly dedicated to creating the ultimate fan experience.”

Tipico is the perfect partner to help us achieve this goal by providing outstanding perks for our loyal fans.

Robert Murphy, GM, Dayton Dragons

With its US headquarters in Hoboken, New Jersey, Tipico is offering online and mobile wagering on sporting events, as well as online casino gaming, focusing on delivering engaging play, thrilling experiences and player protection.

As the exclusive sports betting and iGaming provider for Gannett, a subscription-led and digitally focused media and marketing solutions company, Tipico is the odds provider for the entire USA Today Network.

The partnership with the Dayton Dragons is Tipico’s latest sports-focused arrangement in Ohio as the European operator is looking to engage with sports fans and expand its presence in the state.

In February, Tipico became the exclusive sports betting partner of the 2023 Arnold Sports Festival at the Great Columbus Convention Center in Columbus, and just days ago, announced a fan contest tied to NCAA’s March Madness.

The post Tipico Signed Partnership with MiLB’s Dayton Dragons in Ohio appeared first on Keno Wizard.

The Australian Communications and Media Authority (ACMA) announced today that it has reached an agreement with the UK Information Commissioner’s Office (ICO) to combat together unsolicited calls and texts, as well as phone scams.

Tackle Unsolicited Communication

The strategic Memorandum of Understanding (MoU) signed between the two government agencies in London this week will see them work together by sharing intelligence, assisting each other in respective investigations and coordinating their enforcement actions against entities operating out of third countries.

Commenting on the MoU, ACMA Chair, Nerida O’Loughlin, outlined the magnitude of the international problem created by “unwanted calls, texts and scams” and the need for cross-border intergovernmental collaboration as “an important part of the solution” if any sustainable results are to be achieved.

“This agreement will see us working with our UK counterparts to crack down on unlawful calls and messages, particularly when cross-border issues are involved,” O’Loughlin said.

The newly-reached accord between the ACMA and ICO will further strengthen their already strong working relationship and support both agencies’ continued efforts in regulating all types of unsolicited communications thousands of people in both countries receive on a daily basis.

UK Information Commissioner John Edwards also commented on the agreement, pleased to see the MoU reaffirm the “collaborative efforts to protect people against the misuse of their personal data for unlawful electronic marketing practices.”

“The ICO and the ACMA face common challenges in stopping companies from plaguing people’s lives with unlawful calls and text messages, and this MoU will help us remain effective in our mission,” Edwards added.

Gambling Operators at the Crosshairs

In recent enforcement action, the ACMA fined BetDeluxe with an AU$50,000 ($33,750) for failures to comply with the spam rules. The breaches were detected between December 2021 and February 2022 – a period in which BetDeluxe had sent more than 104,000 SMS promotional materials with no integrated option for the receiver to unsubscribe.

Recent research conducted by the Australian communications watchdog found that 98% of Australians had received some form of unsolicited communication in 2021, and around 80% of them had experienced negative effects from that communication.

The MoU signed with the ICO is the second ACMA memorandum announced within the space of two days that would directly affect the gambling industry after the advertising regulator signed a MoU with the Northern Territory Department of Industry, Tourism and Trade (DITT).

Aimed at establishing greater cooperation in gambling regulation in Australia, the MoU will facilitate the collaboration between the ACMA and DITT in matters of compliance monitoring, enforcement and education for online gambling.

The post ACMA and ICO Signed MoU to Tackle Unwanted Calls and Texts appeared first on Keno Wizard.