Sports Information Services (SIS), a leading supplier of nonstop live betting services, has negotiated a “landmark distribution deal” with sports tech specialist Genius Sports. As a part of the tie-up, the latter company will distribute SIS’s Competitive Gaming product.

Under the deal, Genius Sports will leverage its extensive sportsbook network to help SIS expand its global reach. This footprint expansion aligns with SIS’ philosophy of building mutually beneficial partnerships with leading gaming and betting platforms.

Competitive Gaming is a comprehensive library of sporting content, encompassing 150,000 live events a year. As agreed, SIS will make the entire Competitive Gaming portfolio available through Genius Sports.

The Competitive Gaming content covers both of SIS’ sports simulation products, esoccer and ebasketball, allowing sportsbooks to keep fans engaged throughout the off-season. These proprietary products adhere to the highest integrity standards and allow fans to enjoy a bet any time of the day.

SIS Competitive Gaming is a product with an impressive track record in driving superior margins to operators. As a result, it is sure to provide a significant boost to Genius Sports’ offering. The addition will further cement the provider’s reputation as an essential partner to leading sports betting companies.

Genius Sports is considered a global leader in sports data and technology. A few weeks ago, the company unveiled a new automated pricing solution that provided it with an additional edge over its competitors.

SIS Is Looking Forward to Mutual Success

Genius Sports’ global partnership director, Matt Stephenson, commented on the deal. According to him, the addition of SIS’ Competitive Gaming content to his company’s offering will affirm the provider’s commitment to supplying its clients with the “widest range of content and the best opportunity to add value and grow revenues.”

Genius customers expect market-leading solutions, and in SIS’ Competitive Gaming they will have a product that stands out from the competition in terms of quality and integrity.

Matt Stephenson, global partnerships director, Genius Sports

SIS’ head of commercial partnerships, Andy Kelly, also shared his thoughts on the matter, saying that Genius Sports is a world-leading provider for a reason. Because of that, the current deal is very important to SIS, which seeks additional expansion across regulated markets.

This is an agreement that is perfectly aligned with our respective established relationships, and we look forward to mutual success moving forward.

Andy Kelly, head of commercial partnerships, SIS

In other news, SIS recently grew its own offering with racing content from Korea.

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The leading supplier of betting services catering to gambling operators across the globe, Sports Information Services (SIS), announced a new partnership, allowing it to significantly grow its horse racing offering. On Wednesday, the company released details regarding its new deal with Korea Racing Authority, growing its live racing content with the addition of premium horse racing fixtures from Korea.

Per the new agreement, SIS will gain access to more than 200 fixtures annually from Seoul as well as Busan. This will grant access to 1,800 races, significantly expanding the company’s Asian content offering. Thanks to the new collaboration, SIS will not only expand its live racing content but leverage the access to premium horse racing fixtures.

This, in turn, can help create new opportunities for the company with operators across the globe. SIS explained that the new deal with the Korea Racing Authority complements the growth of its offering. Recently, the company completed a similar expansion on an international level, bringing content from South Africa and Australia.

The latest deal comes after another important change was announced by SIS recently. At the end of 2023, the company confirmed it stepped back from its greyhound simulcast operations in the United States.

The Partnership Is Expected to Create New Betting Opportunities

SuHyeong Lee, the Korea Racing Authority’s head of international races and relations, spoke about the strong position SIS holds by offering racing content from across the globe. The head of international races and relations added that the Authority is excited to join forces with the leading supplier of betting services and content. “We firmly believe this will successfully widen the popularity of horse racing from Korea and are sure that our offering will be well received globally,” explained Lee in conclusion.

“SIS is renowned throughout the industry for delivering the best international racing content and we are thrilled to be able to expand the visibility of our racing through this deal.“

SuHyeong Lee, head of international races and relations, at the Korea Racing Authority

Conall McSorley, SIS’ head of international horse racing, EMEA, highlighted the importance of offering quality racing fixtures from Korea. He added that the new deal boosts the company’s offering while at the same time, creating new betting opportunities. Finally, McSorley predicted that the new product would be well received by bettors, as well as operators in different markets.

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SIS (Sports Information Services), a leading supplier of around-the-clock live betting services to retail and online operators around the world, has signed an agreement with the world’s largest online gaming and sports betting software supplier Playtech. Under the B2B partnership, SIS will make its comprehensive esports betting product, Competitive Gaming, available to players through Playtech’s online and land-based sports betting facilities.

B2B Partnership

The partnership includes the launch of the entire library of SIS’s Competitive Gaming content via the Playtech’s global network. In this way, players from all over the world will be able to access more than 150,000 annual events to get involved in the ebasketball and esoccer competitions with other skillful gamers.

Extending the Existing Deal

Such an experience has now been facilitated through the extension of the existing partnership between the two global industry players. In addition to the SIS’s supply of racing and numbers products through Playtech’s platforms, the deal extension represents a significant move for SIS to include leading sports betting platforms in its portfolio. At the same time, Playtech will benefit from the extended supply of the products and services ensuring reliable operation and minimized risk management activities.

Such an assumption is derived from the fact that the Competitive Gaming solution is a comprehensive in-house development provided by SIS. The product, fully capable of seamless integrations, has proven its features and profitability to fully meet Playtech’s content requirements aimed to anchor its position among worldwide customers.

Mutual Benefit

Also, the agreement will help boost the SIS brand as a leading supplier in the event-based esports betting space. The company has recently integrated with bet365 and Betsson to enter flagship partnerships and make the brand stand out in the global esports market.

Highly Accredited Product

Such an image has already been enhanced by the highest possible accreditation awarded to SIS for its Competitive Gaming development. Indeed, the product has been awarded the Esports Integrity Commission’s (ESIC) Gold Standards designed to set unparalleled levels of integrity and safety in the esports betting industry. Such recognition is another testimony of the product capability of rendering a unique and comprehensive esports experience.

Andy Kelly, Head of Commercial Partnerships at SIS, said:“SIS and Playtech have a longstanding and successful relationship through our racing and numbers products. We are pleased to strengthen this relationship further with the inclusion of SIS Competitive Gaming.’’

Kelly added: “Playtech customers will now have access to our market-leading offering of highly competitive esoccer and ebasketball contests offering high margins and unbeatable integrity. The product will be launched both online and via Playtech SSBTs to include full data and streaming.”

Source: “SIS signs agreement to provide extensive esports offerings through Playtech platforms”. European Gaming. January 8, 2024.

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The leading provider of 24/7 live betting services and multi-content, Sports Information Services (SIS), announced a new partnership, enabling it to reach new customers in strategic African markets. The company has announced it joined forces with Aardvark Technologies, a leading provider of solutions, services and technology, powering iGaming and betting operators.

Under the terms of the recent deal, SIS agreed to deliver its market-leading live numbers draws content. As a result, more online and retail operators across Africa will be able to access the thrilling numbers draws games. Operators that tap into SIS’ games will benefit from more than 200,000 betting events annually via its 49’s live numbers draws. Those betting options include the popular 49’s Original Live Draw.

Currently, 49’s has proven its popularity across the globe and it is a product that is proven to boost engagement and retention in the retail and online sector. Operating for more than two decades, the popular game offers live draws twice every day from SIS’ studio based in Manchester, United Kingdom. On the other hand, 39’s and Fast 15’s draw games offer a more fast-paced form of entertainment.

Thanks to the latest collaboration, Aardvark Technologies will enable operators in South Africa as well as other African regions to gain access to SIS’ fan-favorite content. Additionally, operators would also benefit from the content provider’s leading betting and revenue-boosting features.

The deal with Aardvark comes on the heels of another important deal announced by SIS. Early last month, the company confirmed the integration of its complete portfolio of services, powering Altenar’s Sportsbook.

The Company Plans to Expand Further in Africa

Simas Denisovas, Aardvark’s founder and CEO, revealed that the company is thrilled to expand the offering for its clients with the addition of the leading products supplied by SIS. “Partnering with SIS and integrating its leading 49’s live numbers portfolio will ensure we continue to enjoy a commanding position across Africa, providing our operator clients with a regular stream of engaging, premium betting experiences,” said Denisovas in conclusion.

“49’s is already a big hit with bettors across South Africa, with the chance to win big from small stakes proving to be a highly attractive proposition.“

Joe Andrews, head of sales Africa for SIS

Joe Andrews, SIS’ head of sales Africa, spoke about the growing popularity of the company’s products in the country. According to him, the live numbers draws enable the players to secure big payouts with small wagers, making them incredibly attractive.

Andrews added that the company is dedicated to growing its content reach and expanding its visibility within different jurisdictions across Africa. Finally, he acknowledged that the partnership with Aardvark complements precisely this goal.

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Moving forward, SIS’ 24/7 live betting services will become part of Altenar’s sportsbook offer, with SIS covering more than 76,000 events every year through its 24/7 Live Racing Content, which will also be the first product to be featured with Altenar.

Altenar Strengthens Betting Experiences with SIS

Altenar provides the platform for partner operators and as such, the 24/7 Live Racing Content module will also be available to its partner operators.

Another product that Altenar’s network of operators will benefit from is the SIS Competitive Gaming solution, which is a unique esports product that offers more than 200,000 round-the-clock events that are produced in-house. All the while, Altenar has been expanding its reach in individual markets, including Italy.

SIS guarantees that each of these events follows the highest integrity standards and ensures that players have access to a reliable and equitable betting experience on esports. This is the latest milestone for SIS which is looking to continually grow its reach and deliver its products with more providers of sportsbook infrastructure such as Altenar.

SIS head of commercial partnerships Andy Kelly has welcomed the opportunity to see Altenar and the company tie the knot on a sportsbook partnership. Kelly hailed Altenar’s own successes in growing its offer across the sports betting space worldwide and argued that the deal would have a significant geographical impact on SIS as well. Kelly added:

We are confident that our extensive and premium Live Racing Content, delivered from tracks worldwide, will prove to be a hit with Altenar’s partners and we look forward to the subsequent roll-out of our Competitive Gaming offering and highly popular numbers range.

SIS head of commercial partnerships Andy Kelly

Thinking Outside the Box and Injection Innovation in Betting

Altenar director of operations Antonis Karakousis was similarly excited about the opportunity that this collaboration brought. Altenar, Karakousis said, was constantly on the lookout to expand its offer and bring even more worthwhile experiences to its partner operators.

This is precisely what is happening through the tie-up with SIS, the director added, touting the value of innovative out-of-the-box betting experiences. “Regular short-form betting opportunities around the clock can only benefit our operator clients and we look forward to integrating the entire SIS range of products in the coming months,” Karakousis concluded.

SIS has been methodical in building up its reach as well. The company partnered with Spreadex in July to bring the platform its advanced CS:GO betting markets.

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Sports Information Services (SIS), a leading multi-content supplier of 24/7 live betting services, has agreed to provide the British operator Spreadex with high-integrity, event-based CS:GO content. As a result, the operator will secure access to many engaging esports events that will appeal to new-gen bettors.

Thanks to the current deal, Spreadex has secured access to two CS:GO 24/7 streams. In total, Spreadex players can expect a whopping 200,000 Competitive Gaming events a year.

SIS’s CS:GO esports suite features high-frequency 2v2 matches between professional players, providing sportsbooks and fans with many betting opportunities. The CS:GO product is a part of SIS’ Competitive Gaming portfolio and complements the supplier’s esoccer and ebasketball simulations, which are already live with Spreadex.

The CS:GO product comes with a rich selection of pre-match and in-play betting markets for fans of esports wagering. Thanks to ultra-low latency live streaming and on-screen graphics with betting prompts, consumers can closely follow the action without missing a beat or wagering opportunity.

SIS Competitive Gaming is notably the only esports betting product to ever earn the Esports Integrity Commission’s Gold Standards, attesting to the supplier’s commitment to integrity. Furthermore, SIS’ CS:GO offering fields referees with ESIC-based training, highlighting the supplier’s commitment to protecting its games from fraud. The skilled referees monitor each game and provide operators and traders with real-time communication.

The Deal Highlights the Value of SIS’ CS:GO Offering

Representatives from the two companies released statements on the new agreement. Spreadex’s head of sports trading, product and operations, Andrew Wallington, said that his team recognizes the importance of providing its audience with a diverse selection of content.

We are always looking to enhance the content that we provide to our audience, and going live with SIS’ CS:GO’s 24/7 offering represents a huge boost to our offering.

Andrew Wallington, head of sports trading, product and operations, Spreadex

He added that his team has a long-standing relationship with SIS that will be enhanced by the current agreement.

Meanwhile, Dave Richardson, SIS’ commercial manager for the UK & Europe, noted that his company’s CS:GO offering is expanding “at a great pace.” He noted that this highlights the value it brings for operators and customers alike.

We are immensely proud to extend our partnership with Spreadex, an operator that fully understands the benefits of adding CS:GO to its sportsbook.

Dave Richardson, commercial manager for the UK & Europe, SIS

A week ago, SIS extended its European market reach through an agreement with Premier Kladionica in Bosnia and Herzegovina.

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Sports Information Services (SIS) a top multi-channel provider of constant live betting services, has formed a new partnership with Media System Technologies (MST). As per the deal, SIS will distribute the 140th edition of the Italian Gallop Derby to gambling companies in the United Kingdom and Ireland.

Thanks to the deal, retail and digital operators in the two regions will be able, for the first time, to accept fixed-odds bets on the best thoroughbred racing event in Italy. As a result, horseracing enthusiasts in the two regions will get to enjoy all the action.

The Italian Gallop Derby is set to begin on May 21 and will take place on the Capannelle racecourse in Rome. Italy’s top meeting will feature a total of nine races, which will include three Group contests, namely the Italian Gallop Derby, the President of the Republic Grand Prix, and the Carlo D’Alessio Grand Prix. In addition, the Sunday program has three Listed races in store: the Tudini Prize, the Alessandro Perrone Prize and the Mauro Sbarigia Prize.

Thanks to the deal between SIS and MST, more players than ever will get to experience the spectacular races. It follows an agreement between SIS and ISIBET Pro that saw the supplier launch content in Italy.

An Important Step for the Development of Racing

Representatives of the two companies commented on the agreement with Michele Rosi, MST’s head of operations and business development, saying that the distribution of the Derby di Galoppo in the UK and Ireland will help the content reach many major betting brands.

This, according to Rosi, is a major milestone for his company and the horse racing industry as a whole, since the distribution of the Derby Italiano di Gallop is very important for the development of the sector.

We are sure that the high value of the day of racing, enriched by the quality of the HD images, will represent the best advertisement for a relevant market such as the UK and Ireland. This is precisely the image that MST has been exporting internationally since August 2022, together with the offer of Italian racing.

Michele Rosi, head of operations and business development, MST

Meanwhile, Conall McSorley, SIS’ head of international horseracing, lauded the Italian Derby as one of the best horseracing events Europe has to offer. He said that his team is delighted to bring the 140th renewal to punters in the UK and Ireland.

With a rich history, the race resonates with racing fans in Italy and globally. We are sure that the increased global audience will enjoy the high-quality action from Italy’s most valuable race meeting, as we continue to expand our racing offering across the world.

Conall McSorley, head of international horseracing, SIS

SIS provides 24/7 Live Betting Channels that are delivered as an end-to-end solution. They include live-streamed pictures, data and engaging graphics with betting data. Furthermore, SIS provides a plethora of wagering markets, providing a wealth of opportunities to bettors.

In April, SIS supported the top Chilean horseracing event.

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As per SIS’ newest partnership in Latin America, the company will become Gran Premio Hipódromo’s title sponsor. As one of the most important South American racing calendar events, the deal will substantially bolster the developer’s exposure in the region, hopefully presenting new growth opportunities. The agreement also reaffirms SIS’s commitment to horse racing as an integral part of its offerings.

The Chilean Gran Premio Hipódromo represents a perfect sponsorship opportunity for SIS thanks to its lasting popularity across Latin America. According to the new contract, the primary race on 29 April will be named the Clásico SIS. Hipódromo Chile race manager Beltran Montt noted that the upcoming event represented the peak of Chilean racing history, thanking SIS for their patronage.

SIS is a highly valued partner, and we are pleased to have their support to make the day special for all our stakeholders.

Beltran Montt, Hipódromo Chile race manager

This sponsorship builds on SIS’ ambitions to bolster its Latin American presence. In February, the supplier strengthened its partnership with the Valparaíso Sporting Club track, another of Chile’s high-profile horse racing destinations. SIS Content Services VP Michele Fischer reaffirmed the company’s commitment to supporting the region’s horse racing scene, encouraging more quality content for fans worldwide.

Hipódromo Chile provides our clients with great racing all year, and we are delighted to support them on their biggest day.

Michele Fischer, SIS Content Services VP

SIS’ partnership with Hipódromo Chile also has a long-term component, allowing the supplier to distribute the track’s content to its global network of sportsbook partners. Horse racing is a cornerstone offering, thanks to agreements with tracks and clubs across the globe. The supplier takes every opportunity to expand its portfolio, as evidenced by its recent inclusion of six Italian racetracks.

SIS Continues to Excel Worldwide

SIS is well-known for its aggressive growth-oriented strategy, aiming to deliver quality content bolstered with its unique wagering-focused solution. The company’s integrated products offer live streaming with betting triggers and on-screen pricing information. A recent successful foray into eSports further cemented SIS’s position as one of the premier global content suppliers.

A wide-spanning network of sportsbook partners is a testament to SIS’ over three decades of experience. Despite its age, the company still enjoys substantial momentum, demonstrated by its latest deal with Polish operator Go+bet. The deal marked SIS’ first foray into the country, bringing its premium greyhound and horse racing content to an eager new audience.

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