Bragg Gaming Group has taken a significant step in the Italian gambling market by announcing the launch of its proprietary slot content, now certified for Italy, with Sisal, a leading Italian operator in online casino, sports betting, and lottery. This partnership marks a notable advancement in Bragg’s strategy to cement its presence in Italy’s vibrant gambling sector.

Strategic Content Deployment

The deal will see Sisal incorporate numerous high-performing slot titles from Bragg’s studios, Atomic Slot Lab and Indigo Magic. Among the included games are “Egyptian Magic,” “Fairy Dust,” and “Cai Fu Emperor Ways” from Atomic Slot Lab, along with “Sevens & Suns,” “Alpha Gold,” and “Phoenix Fury” from Indigo Magic. These games are noted for their innovative features, themes, and mechanics inspired by popular land-based casino slots in North America, tailored for the online environment.

Bragg’s Atomic Slot Lab studio is renowned for integrating insights from successful land-based slots to craft a new generation of online content. On the other hand, Indigo Magic focuses on creating games that adhere to the latest best practices in game development, while also considering local preferences and trends to produce next-generation gaming content.

Localized for the Italian Market

All games delivered to the Italian market through Sisal will be distributed via Bragg’s Remote Gaming Server (RGS), a platform licensed and certified to operate in over 25 regulated markets worldwide. This content rollout is part of Bragg’s ongoing content distribution agreement with Microgame, initially established in March 2022.

Since its entrance into the Italian market in 2023, Bragg has localized and certified over 45 online casino games in the region. This portfolio includes contributions from both Bragg’s in-house studios and its Powered By Bragg partners, significantly enriching the local gaming landscape.

Stefano Santagostino, Associate Product Manager at Sisal, expressed enthusiasm about the collaboration, stating, “We’re excited to be able to offer our players exclusive content from Bragg Gaming for the first time. Having the latest impactful online slots are a must for Sisal as we look to springboard growth in the Italian market.”

Karl Grech, Head of Business Development at Bragg, also commented on the strategic partnership: “We’re committed to launching proprietary and exclusive online casino content with leading operators in the largest regulated markets in the world, and our agreement with Sisal concerning Italy underlines the success we are having in pursuing this approach.”

The Growing Italian iGaming Market

According to recent data from H2 Gambling Capital, Italy’s total online gambling market is expected to grow by over 16% year-on-year in 2024, reaching $3.4 billion. Casino gaming gross gambling revenue (GGR) alone is forecast to increase by 18% to $3.1 billion. This growth makes Italy the second largest regulated iGaming market in Europe after the UK.

Amidst these expansions, Italy is revising its regulatory framework under the ‘Reorganization of Gambling’ decree. This revision includes an increase in license fees for online gambling, which are set to rise to €7 million for a nine-year license, up from €200,000 since 2018. Additionally, new technical requirements will mandate player-imposed limits on gameplay, and Italy’s ADM regulator will gain enhanced powers to tackle unlicensed online gambling activities.

Source: “Bragg Gaming Supercharges Italian Growth with Sisal Online Slots Content Deal”. Bragg Group. May 7, 2024.

The post Bragg Gaming Partners with Sisal for Slots Expansion in Italy appeared first on Keno Wizard.

Sisal, the leading online gambling operator that is a part of Flutter Entertainment, announced an important C-suite appointment. The company revealed on Friday that it selected the seasoned expert with significant organizational and HR experience, Sian Carson, for the role of chief people officer. Joining Sisal’s C-suite, she is expected to oversee strategic processes related to the company’s growth in Italy and abroad. Moreover, the appointment complements the operator’s global expansion and development strategy.

Carson brings extensive knowledge and a variety of skills to Sisal. Her strategic guidance is expected to propel the company’s expansion. Currently, Sisal has a presence in several countries and has some 3,000 employees. As a renowned operator with a strong footprint in Italy, the company has established operations in other jurisdictions such as Tunisia, Turkey, Albania, as well as Morocco.

A University of Melbourne graduate in Humanities and Economics, Carson’s professional career in the financial sector began in Italy. At the time, she held different HR roles with UniCredit Group. Back in 2013, she became a part of Flutter Group. Initially, Carson held different roles, overseeing operations of Flutter’s Sportsbet division with brands such as Betfair and Paddy Power. Notably, she held the role of chief people officer where she was able to accumulate unique knowledge and insights.

The latest announcement by Sisal comes after late last month, Flutter confirmed it agreed to acquire a 51% stake in MaxBet, a leading gaming and betting operator in Serbia. The announced deal had a price tag of €141 million ($148.6 million) and the company confirmed that it anticipates acquiring the remaining 49% stake in the operator at some point in 2029.

Carson Is Delighted to Join Sisal

In a statement, Carson shared her excitement about her new role at Sisal. She said that she is proud to join the company at such an important moment and bring her strategic knowledge and guidance. Carson praised the efforts of Sisal’s more than 3,000 employees, explaining that growth and expansion are important for the company. Finally, Carson said: “Sisal’s multinational profile will give us the opportunity to work on issues of diversity and inclusion in all its aspects, with the goal of becoming a leading company in these issues.”

“I am delighted to enthusiastically welcome this new professional challenge in a group that employs more than 3 thousand people in 5 different countries and with an ambition of continuous growth in the near future, strong in its strategy that has always put people at the center.“

Sian Carson, chief people officer at Sisal

Francesco Durante, Sisal’s CEO, shared his excitement and welcomed her to the company’s C-suite. According to him, Carson brings the relevant experience and knowledge to propel Sisal’s future growth in Italy and abroad. Finally, Durante spoke about the importance of investing in people and skills for the future of international companies.

The post Sisal Selects Sian Carson for Chief People Officer appeared first on Keno Wizard.

Hacksaw Gaming, a leading developer of iGaming content, has agreed to provide the Italian operator Sisal with a selection of games. As agreed, the provider will integrate some of its best titles into Sisal’s platform, including all-time favorite hits such as Cubes.

Cubes, one of Hacksaw Gaming’s signature titles, will be the first game to become available to Sisal customers. It is famous for being Hacksaw’s first 3D-styled release. Its popularity earned it a sequel called Cubes 2, which was released in 2021.

Under the agreement between the two companies, more Hacksaw games will go live on Sisal’s platform over the next few weeks. This includes fan-favorite slots such as Hand of Anubis, Hop’n’Pop and Aztec Twist. In addition, players will also be able to enjoy some of Hacksaw’s instant win games, such as Mines and Coins.

Sisal is a company owned by Flutter Entertainment that has cemented its position as one of the leading operators in Italy. What differentiates the gambling firm from its competitors is its rich portfolio of slots, poker, lotteries and sports betting.

Sisal is perhaps best known for its wide range of lotteries as it offers some of the best lottery titles in Italy. These include games such as SiVinceTutto, Vinci per la vita – Win for Life, Eurojackpot, VinciCasa and the exclusive SuperEnalotto.

Hacksaw Is Happy to Partner with a “Household Name”

Gabrielle Star, Hacksaw Gaming’s chief commercial officer, commented on the agreement. She noted that her company has been steadily expanding its presence in Italy since its foray into the market earlier this year.

According to Star, the deal represents a “signal of Hacksaw’s intentions” as it furthers its presence in regulated jurisdictions. She believes that the current deal will benefit Hacksaw a Lot, considering Sisal’s local popularity.

Sisal is a household name in Italy, and we’re delighted its players can finally get a taste of our award-winning games.

Gabrielle Star, CCO, Hacksaw Gaming

Hacksaw Gaming is a Malta-based company that was founded in 2018. It has quickly grown into a leading supplier of top iGaming titles and now serves over 20 regulated markets. The company seeks to disrupt online gaming in jurisdictions such as the United Kingdom, Malta, Italy, Germany, Ontario, Spain, Sweden, Greece, Romania and West Virginia via its innovative and user-driven tech.

Earlier this month, Hacksaw Gaming signed a deal with William Hill, one of its newest partners, agreeing to launch a branded version of its Mines games. Prior to that, the supplier agreed to power Glitnor Group with gaming content.

The post Hacksaw Gaming Partners with Sisal, Expands in Italy appeared first on Keno Wizard.