A premium iGaming operator SkillOnNet has entered a content partnership with the game development studio Eyecon to expand presence in the Spanish market. At the same time, the deal will make Eyecon’s innovative content available to Spanish players for the first time, with the PlayUzu platform to be used to funnel the exciting developer’s portfolio to the Spanish gaming community.

Continued B2C Partnership

Having established the B2C partnership in 2020, SkillOnNet and Eyecon have implemented a series of content supply deals. The long-term collaboration has already resulted in a wide range of slot games rolled out across SkillOnNet’s worldwide operator network established through a long streak of B2B partnerships.

PlayUzu to Roll Eyecon’s Games

The latest content supply deal thus represents a logic move for the partners in the Spanish deal, with PlayUzu representing the bridge between the game studio and the players in the jurisdiction. This platform will communicate market demands and preferences directly to Eyecon to help the provider tailor its deliveries accordingly.

Spanish Delivery Package

The first delivery package will therefore include some strong starters such as Stampede – Call of the Pride, Fluffy Favourites, and Champions of Poseidon. These titles will check the pulse of the Spanish player pool to continue dosing the content according to player requirements. Such an administration is expected to result in the increased Spanish market share for both SkillOnNet and Eyecon as they continue their joint expansions over worldwide markets.

Commenting on the latest content deal, Jani Kontturi, Head of Games at SkillOnNet, said:“We are constantly looking to add immersive, feature-rich content to our portfolio, especially when it’s for specific regions around the world. PlayUzu has experienced phenomenal success in the Spanish market and Eyecon’s games will be a fantastic addition to our casino lobby and we can’t wait to build on this collaboration.”

Zvi Chazanov, Commercial Manager at Eyecon, commented: “We are thrilled to extend our partnership with SkillOnNet and introduce our games to the Spanish market through the PlayUzu brand. Spain is a key market for us, and we are confident that our partnership with SkillOnNet will enable us to reach a broader audience of players seeking premium gaming content.”

Operator Increases Partner Portfolio

The deal with Eyecon represents a continuation of a series of partnerships SkillOnNet has closed with content providers since the beginning of 2024. More specifically, the Eyecon deal follows the content supply agreement signed with software development studio Galaxsys earlier in April 2024 to mark the increasing demand for the reputable operator’s assistance as the year rolls out.

Source: “SkillOnNet expands Eyecon game offerings in Spain”. Gambling Insider. April 15, 2024.

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With gross gaming revenue in Spain continuing to soar, both SkillOnNet and Gaming Realms, the author of the Slingo vertical, stand to benefit from this new opportunity and partnership. Both companies will expand their influence in the jurisdiction.

SkillOnNet Launches Slingo Games Across 30 Brands in Spain

Spanish players will have access to the hybrid games across SkillOnNet’s ample portfolio of brands with some 30 websites available. Among those is PlayUZU, which is one of the best-known and most-respected brands that the operator is fielding in the country.

As to Slingo, the company is bringing a range of fantastic experiences that will appeal to local players and boost retention and engagement for partner casinos. Among those are Slingo Monopoly, Slingo Deal or No Deal, Slingo Rainbow Riches, and Slingo Extreme

SkillOnNet head of games Jani Kontturi welcomed the opportunity to work with Slingo and strengthen the network’s library of games. There are a number of high-quality releases that will be now available to Spanish audiences and resonate with them. Kontturi added:

Most of all, we’re excited that games that revolutionized the online casino space almost 30 years ago are finally coming to Spain.

Gaming Realms’ Ian Robson was similarly pleased to have this opportunity and said that his company was looking forward to seeing how the full range of products performs in the Spanish market.

Slingo Enjoys Strong Reception in All Markets

Robson noted that the Slingo product has already been tested in other markets and has elicited strong reception from local players in each. Yet, it’s the Spanish market that provides a unique opportunity for the company, the man said:

The Spanish market has provided the Slingo brand with an immense amount of growth in recent years and launching our advanced platform there, whilst simultaneously offering even more places to enjoy our portfolio, will allow both new and existing players to become more familiar with our offering.

Gaming Realms’ Ian Robson

Spain is not an entirely virgin market for Gaming Realms. The company has previously teamed up with Goldenpark.es to provide the operator with its dedicated Slingo titles. Meanwhile, big companies from the industry, including Entain, have been turning a curious eye to the Slingo vertical and in some cases, securing the licensing rights to develop original products.

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SkillOnNet will see a campaign roll out for its BacanaPlay brand with the initiative designed to highlight the “fun of playing at the online casino” during the summer months, the company said in a press release.

Building Successful Marketing Strategy on TV

There will be several versions of the ad that will roll out through September 30, with the first spots airing earlier this week already. The ad will also be available on Canal Hollywood movie channel, Fox Comedy, TVI, Fox, and SIC.

In the ad, casual players are featured as playing BacanaPlay on their smartphones and having fun. The tagline says, “Da um play na vida,” which stands for “play in life.” The advertisement naturally comes with all necessarily responsible gambling messages, as demanded by law.

BacanaPlay country manager Pedro Garcia has welcomed the opportunity to expand on this marketing initiative. Garcia said that the very name of the casino, Bacana, meant “cool,” and as such the new ad reflects the operator’s identity all too well.

“Since launching in Portugal, we have supported BacanaPlay with strong TV campaigns that have catapulted the brand into the public consciousness and quickly made it one of the most popular casinos in the country,” Garcia said.

SkillOnNet features excellent content with BacanaPlay, too, offering games by Play’n GO, and specifically title releases such as Rise of Olympus and Boat Bonanza. BacanaPlay has been live in Portugal for the past three years, and it has been leaning heavily on TV marketing, helping the company position itself as one of the leading local operators.

BacanaPlay is expecting to reach 6 million individuals and achieve 1.073 insertions with coverage of 3+, or in other words – each individual will see the ad three times.

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Online casino game developer Peter & Sons has beefed up its powerhouse of talent with two new hires as it flexes new muscle found in a recent significant investment from SkillOnNet.

Coming on as a co-CEO is SkillOnNet’s senior vice president of corporate development, Maor Nutkevitch. The CEO will stay on with his position at SkillOnNet and help Peter & Sons navigate its way through the already charted pathways to expansion and growth in regulated markets that are key to its success as a challenger brand among the standard-bearers of Tier-one operations.

Account management will be headed up by the experience mind and hand of Christina Mirnaia, an experienced business management professional with CV jump-outs including important roles at Bwin Party and Entain, but most recently at the so-far unsung creative dynamo of Barbara Bang where Mirnaia was most recently Head of Partnerships and Business Development.

Adds to Crucial Partnerships

Peter & Sons already has crucial partnerships with more well-known brands such as Bragg Gaming (formerly Oryx), Relax, and Yggdrasil. Mirnaia will deepen those partnerships while bringing new business in through Peter & Sons’ new remote gaming server platform.

The account manager said: “It’s always exciting to join a fast-growing project and to be part of building something special and Peter & Sons has been like a breath of fresh air for the industry.

“The games are already famous for their creativity, art, and math, and that makes my job a whole lot easier. I also can’t wait to start working with the Peter & Sons team, which is amazingly dynamic, professional, and creative, producing games that are already making waves in the industry,” Mirnaia said.

For those as yet unfamiliar with the Peter & Sons portfolio of games, the company “works with world-class artists, mathematicians, and musicians to produce some of the most innovative, creative, and entertaining slots on the market,” according to a press release the company issued announcing the two new hires.

Among its most popular and well-executed games are Legend of Musashi, Dragon Blox, and the recently released title, Book of Books – a bold take on a popular but highly competitive genre in game theme and mechanics.

Peter & Sons Rising

SkillOnNet could have chosen to incubate, invest, and stand behind any number of up-and-coming talent powerhouses out there and this deal bodes well for the as-yet unseen-by most outright low rumble of absolute power intrinsic in the young studio.

“Peter & Sons’ partnership with SkillOnNet allows it to target many new regulated markets, such as the UK, Spain, Germany, Ontario, and more,” Nutkevitch said.

“Having the ability to distribute the games in many regulated markets is a fantastic platform for growth which is not always available for relatively new studios. It’s really exciting to be part of a project at such a key moment in Peter & Sons’ trajectory.”

Peter & Sons founder and commercial director, Yann Bautista added: “I’d officially like to welcome Maor and Christina to the team and say how thrilled we are to have you both on board. This is a major milestone in the short life of our studio as we continue our journey to becoming a major force in the content world.”

Source: Peter & Sons Welcomes New Hires as It Gears for Growth, European Gaming News, March 29, 2023

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As a result, SkillOnNet brands will benefit from Stakelogic Live content which brings an excellent range of titles to bolster the company’s brands. SkillOnNet presently operates esteemed iGaming websites such as PlayOJO, SpinGenie and Bacana Play, all of which now have access to Stakelogic Live’s content of state-of-the-art products.

SkillOnNet’s Cutting-Edge Operators Get Content Boost by Stakelogic

Among the products available are popular live casino gaming choices such as American Blackjack, European Roulette, and most importantly perhaps – Game Shows. The concept of Game Shows has seized the iGaming world with players actively seeking out this type of gameplay repeatedly.

Meanwhile, the partners will focus on rolling out the new collaboration in the United Kingdom and Mexico, along with the dot com domains SkillOnNet owns. Then, the rollout will proceed with Sweden and Denmark as the next markets to benefit from this content alliance and expansion.

Stakelogic Live is confident in the success of the collaboration. The company streams its products around the clock from cutting-edge studios based in the Netherlands and Malta. The atmosphere in the studio is realistic and players are offered access to immersive and rewarding gameplay from start to finish.

Stakelogic Live has been actively working on developing excellent proprietary features that boost the gameplay significantly, including options such as Super Stake, Spin To Win, Plug & Play Jackpot, and more. This way, both players and businesses have been on the receiving end of some pretty excellent gameplay solutions and winning opportunities.

Bespoke Features and Gameplay with Local Focus

Commenting on the latest partnership, SkillOnNet head of games Jani Kontturi said that the company welcomed the new content boost, adding:

And Stakelogic Live does that with features like Super Stake, which is completely unique to the live casino space. They’re already great partners, and they’ve put so much amazing work into Stakelogic Live that it simply became too good to pass on.

SkillOnNet head of games Jani Kontturi

Stakelogic commercial director Jose Simon was similarly pleased with the opportunity and said that the company was very happy to see its games launch with yet another major player in iGaming space. Stakelogic and SkillOnNet share common goals, Simon explained, such as building highly localized and tailored content in order to drive maximum efficiencies.

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