Wazdan, the leading game-focused developer, has solidified its presence in the mature European market of Italy through significant partnerships with prominent gaming operators SKS365 and AdmiralBet. These collaborations aim to enhance the gaming experiences of Italian players by integrating Wazdan’s innovative titles and features.

SKS365 Partnership Brings Top Titles to Planetwin365

Wazdan’s partnership with SKS365, the operator behind the popular brand Planetwin365, marks a substantial milestone. This deal will make 75 of Wazdan’s top games available to Planetwin365’s online players. The initial rollout will include top-performing titles such as Mighty Wild: Panther, 15 Coins, and Hot Slot: 777 Cash Out.

Including Wazdan’s unique features, such as Hold the Jackpot, Chance Level, and Stick to Infinity, promises to revolutionize the online casino experience for Planetwin365’s audience. These features have been praised for their ability to deliver stimulating and immersive gameplay, setting new standards in the iGaming industry.

Andrzej Hyla, Chief Commercial Officer at Wazdan, expressed his enthusiasm about the partnership, stating, “Marking another step in our growth strategy, SKS365 has quickly emerged as a leading player in Italy, and we’re delighted to bring our dynamic titles to its impressive player base. Through our engagement-boosting features, we can guarantee an unparalleled gaming experience and look forward to watching this relationship flourish.”

Kristina Lozo, Online Casino Manager at SKS365, added, “Wazdan’s award-winning titles bring an extra dimension to our offering, and we are thrilled to bring this influx of games to our players. As a market leader in Italy, it is crucial that our content remains innovative and engaging. By forging agreements with providers such as Wazdan, we can achieve this whilst elevating our position in the industry to new heights.”

AdmiralBet Partnership Enhances Game Offering

In another strategic move, Wazdan has partnered with AdmiralBet, a well-respected Italian brand operating under Admiral Sport Srl, a part of the NOVOMATIC Group subsidiary Greentube. This partnership will provide AdmiralBet’s players access to a wide range of Wazdan’s leading titles, including those from the renowned Coins, Power of Gods, and Hot Slot series.

AdmiralBet players will also benefit from Wazdan’s innovative in-game features, which have been recognized for enhancing player engagement and providing immersive experiences. These features include Hold the Jackpot, Chance Level, and Stick to Infinity mechanics.

Operating in Italy since 2012, AdmiralBet has established itself with a robust portfolio that includes a stimulating sportsbook offering, slots, live casino, poker, bingo, and lotteries. This collaboration underscores Wazdan’s ambition to strengthen its foothold across Europe’s top markets and offer its cutting-edge gaming portfolio to an expanding player base.

Radka Bacheva, Head of Sales at Wazdan, commented, “In such a competitive market, it is crucial as developers to ensure we cautiously choose what operators we work with internationally to continue expanding our global presence. With a commendable reputation across Italy, we are delighted that some of our player favorites will now be accessible to slot enthusiasts across Italy, a mature market in which we have already enjoyed strong success. We look forward to this going from strength to strength.”

Fabio Mariella, Casino Online Product Manager at AdmiralBet, shared his excitement, saying, “We are thrilled to go live with Wazdan’s industry-leading content. At AdmiralBet, we pride ourselves on offering our players a diverse range of engaging gaming options. By partnering with innovative developers like Wazdan, we can strive towards becoming one of the standout casino brands in Italy.”

Source:

Wazdan cements established Italian presence with AdmiralBet tie-up, wazdan.com, July 19, 2024.

Wazdan tightens grip on the Italian market through SKS365 deal, wazdan.com, June 27, 2024.

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A pioneering software development company and solution provider for the gaming market, Octavian Gaming, has partnered up with SKS365, a leading Italian online gaming and sports betting operator. The strategic partnership will enable the provider to make its online portfolio available to Italian players through the SKS365’s vertical Planetwin365.

Internally Made Products Now Available

Therefore, all players visiting the Planetwin365.it platform will now be able to take advantage of the Octavian Gaming’s extensive portfolio of the in-house-made products. The provider boasts an experienced team of programmers and artists creating the content internally to earn the worldwide reputation and secure a leading position for the brand in the Italian online gaming market.

Expanding Planetwin’s Offerings

Octavian Gaming’s developments will be now offered through the Planetwin365.it platform expanding the operator’s offerings with the provider’s unique library represented by the flagship DreamSet line of titles. All Octavian’s games feature immersive design and meticulous mechanics employed to elevate the player experience.

The latest deal is set to contribute to the growth of both companies. Octavian Gaming will use the partnership to reinforce its market leading position. At the same time, the agreement will enable SKS365 to benefit from the developer’s portfolio of the cutting-edge content and solutions for online platforms. Such a provider’s mission seems completely aligned with the operator’s commitment to providing a top-quality gaming content and safe and responsible gaming environment for the benefit of both partners.

Marco La Grutta, Business Development Director of Octavian,commented:“We are excited to expand our presence in the Italian market and to collaborate with one of the most important operators in the industry, proving our constant growth and dedication. We are really happy to be able to offer our games through Planetwin365.it, especially given their reputation for offering one of the highest quality and reliable gaming environments. Our team has worked passionately to develop games that meet the highest standards of quality and innovation; in SKS365 we have found a partner who shares our vision.”

Commenting on the exiting partnership, Kristina Lozo, Online Gaming Manager at SKS365, said:“The addition of the Octavian portfolio further enriches our online catalog and will allow us to offer an even more complete and engaging gaming experience to all our customers. Octavian titles are among the most renowned in the AWP market, and this agreement represents a strong boost to our omnichannel strategy, as it will allow our customers the opportunity to find the same level of entertainment on both the retail network and our online platform.”

Source: “Octavian Gaming – SKS365 Partnership: our games live on Planetwin365”. Octavian Gaming. December 21, 2023.

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Earlier this month, Lottomatica, an Italian gaming giant, announced its plans to acquire 100% of SKS365’s share capital. The deal, which values the latter business at €639 million ($702 million) was signed recently and, if cleared by all relevant regulators, is set to close in the first half of 2024.

As a result of this major move, Lottomatia announced its plans to issue €500 million (approximately $549.1 million) in debt notes to fund the agreement. A first row of floating rate senior secured notes will be issued, followed by a second tranche of fixed rate senior secured notes. The latter notes will have a fixed rate of 7.125%. The move is also part of a €565 million 7.125% Senior Secured Notes due 2028 bond.

The division between the two bonds is yet to be announced and will likely be communicated once Lottomatica closes the deal or around the date of the completion.

In addition to that, Lottomatica has secured revolving credit cash borrowing of €50 million (roughly $55 million), under an existing revolving credit agreement.

The money Lottomatica secures through the notes and borrowings will allow it to fully fund the SKS365 purchase deal and cover all applicable fees and costs.

Lottomatica Is Looking Forward to Closing the Deal

Lottomatica will acquire SKS365 through its wholly-owned subsidiary CBO Spa. The successful deal comes in the wake of a failed takeover attempt by Playtech, which gave up on acquiring SKS365 recently. At the time, Flutter Entertainment was also rumored to be eyeing a takeover of SKS365’s business.

Guglielmo Angelozzi, Lottomatica’s chief executive officer, believes that the acquisition of SKS365 will provide CBO and Lottomatica with a major boost in Italy. As a company with over 1,000 shops and a significant online presence, SKS365 is an undeniably popular brand among local customers.

Angelozzi praised SKS365 as a top performer and lauded the efforts of its management team, which turned it into a local powerhouse.

Alexander Martin, SKS365’s CEO, also commented on the matter earlier, saying that his team is glad to join the Lottomatica family and believes that it could not have found a better acquisition partner.

For reference, SKS365 operates brands such as PlanetWin365 and PlanetPay365 in addition to running retail operations. Furthermore, the company has been decorated as one of Italy’s top employers for 2023.

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SKS365 Malta Holdings has officially engaged in dialogue with Playtech as the major player in the global iGaming industry confirmed its interest in pursuing an acquisition. A successful deal would significantly strengthen Playtech’s presence in the lucrative Italian iGaming market, but interest from competitors Flutter Entertainment and Lottomatica may mean a harsh negotiation process.

Playtech Can Expand Its Existing Regional Presence

SKS365 Malta Holdings, the operator behind the successful PlanetWin brand, is a prominent player in Italy’s online and land-based gambling sectors. The company’s success makes it a prime acquisition target for Playtech, which has been actively involved in the region through its subsidiary, Snaitech. An SKS365 acquisition should be a significant strategic win, solidifying Playtech’s Italian operations.

Playtech released an official statement confirming it had begun preliminary acquisition talks. The company was adamant that it had not progressed beyond initial negotiations, adding that a future deal remained uncertain. However, Snaitech’s consistently strong performance highlights the Italian market’s significant untapped potential, giving Playtech a heavy incentive to pursue an acquisition.

There can be no certainty that Playtech will be successful in the process nor that any transaction regarding the potential acquisition of SKS will be agreed.

Playtech statement

This potential acquisition aligns with Playtech’s broader expansion plans, which include a minority equity ownership stake in Hard Rock Digital (HRD). Investing in the Italian market should provide significant long-term benefits for the operator, capitalizing on lucrative opportunities and streamlining its regional operations to create new synergies. 

The Other Competitors Also Have Distinct Advantages

Despite Playtech’s swift actions, two other high-profile operators have also expressed interest in a potential SKS365 acquisition. Flutter Entertainment, the parent company of well-known brands like Paddy Power and Betfair, has not officially confirmed its bid. However, industry insiders suggest it has also engaged in discussions, potentially giving Playtech a run for its money.

Lottomatica, another leading player in the Italian gambling market, is reportedly considering a bid for SKS365 Malta Holdings. Last year, Lottomatica acquired Betflag, an Italian online sports betting and casino operator, for €310.0 million ($328.26 million), consolidating its position in the Italian market. Another high-profile purchase would further elevate its status, cementing it as a regional leader.

As these discussions progress, it remains to be seen which company will ultimately secure the acquisition and cement its foothold in Italy’s thriving gambling industry. All three potential buyers possess distinct advantages, meaning SKS365 could play them against each other to secure a superior deal. Regardless of the victor, an acquisition would significantly impact the Italian gambling market, elevating the winner above the competition.

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RAW iGaming will deploy its content and games through RAW Arena, the dedicated aggregation arm of RAW Group, and make sure that SKS365 players now have access to some of the best products the company has brought to market.

RAW Brings Bespoke Features to Italian Market with SKS365

SKS365 operates Planetwin365 online casino which will now offer players innovative features such as SuperSlice and SuperTracks, with Lucky McGee’s SuperSlice Swirl and SuperTracks Railways slot games respectively.

Both of these features are unique and innovative additions to the rich family of slot gameplay pioneered by RAW iGaming with the sole objective to introduce players to new and worthwhile experiences across the board. Commenting on this partnership opportunity, RAW CEO Tom Wood said:

We’re so delighted to start our RAW Italian adventure with one of the top operators’, SKS365. Amazing to see the SuperSlice dedicated category for Planetwin365 customers and for the continued introduction of RAW to the Italian market.

RAW CEO Tom Wood

The opportunity was hailed by SKS365 Chief Commercial Officer Troy Cox who was also pleased with RAW’s innovative focus on high-quality games, which fits the operator’s own ambition for the Planetwin365 brand and is precisely what players have come to expect.

“We believe in the growth of non-traditional games and we are confident that RAW’s SuperSlice titles will gain wide acclaim both among our new and most experienced players,” Cox concluded.

RAW iGaming signed its first clients in December 2022 and made fast strides in acquiring and securing new partnership opportunities, positioning its offers with ever-greater audiences. In January, RAW signed a content alliance with First Look Games, and the company’s efforts to expand its footprint have been continuous ever since.  

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