The Potawatomi Amplified Concert Series will welcome Snoop Dog as its initial headliner, engaging Potawatomi Casino Hotel guests with an unforgettable performance. The casino and hospitality venue will host this concert outdoors and will welcome almost 5,000 patrons.

The temporary concert venue will be set up on the former Cargill lot and will cover up to 200,000 square feet. The concert area will be able to welcome up to 4,800 patrons and will include a variety of seating options. Food and beer trucks at the venue will offer refreshments to visitors.

Concertgoers will be able to park at the Potawatomi Casino Hotel parking lot, which has a capacity for over 4,500 vehicles.

The concert is set to take place on June 15. Tickets can be purchased at paysbig.com, the Potawatomi’s official website, with prices varying from $89 to $249.  

Potawatomi Casino Promises an Unforgettable Summer

Snoop Dogg, the highlight of the event, was described as an “entertainment industry mogul” by Potawatomi Casino Hotel. The tribal casino operator highlighted the singer’s experience in acting, media, business, Web 3.0, tech, entertainment and lifestyle, praising him for “raising the entertainment bar as a globally recognized innovator.”

Potawatomi Casino Hotel’s chief executive officer, Dominic Ortiz, said that the upcoming summer will be one of the most exciting summers Milwaukee has ever experienced. According to him, the Potawatomi Casino Hotel team wanted to give the people of southeastern Wisconsin “one more reason to visit the Potawatomi Casino.”

We are rolling out Potawatomi Amplified and the temporary venue, to host three concerts and we think people will be really excited when they hear the names we plan to announce.

Dominic Ortiz, CEO, Potawatomi Casino Hotel

This isn’t the first time Snoop Dogg has teamed up with a gambling industry player either. Earlier this year, the rapper participated in Roobet’s Make It Rain with Snoop Dogg campaign. The entertainment powerhouse was selected as Roobet’s official “Chief Ganjaroo Officer” in March and has been working with the operator ever since.

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Snoop Dogg, the famous rapper and promotional maverick, has been a part of online casino Roobet’s team for a while now. As the casino’s official Chief Ganjaroo Officer, he is participating in the “Make It Rain with Snoop Dogg” campaign which is designed to offer immediate benefits for players at Roobet and help the casino “Snoopify” its offer in a way that boosts engagement and interaction with players.

Snoop Doggy Dogg and Roobet Launch Massive Prize Giveaways

As a result, Chief Ganjaroo and Roobet have launched an initiative that will award more than $420,000 in cash and prizes during the next month as Snoop Dogg celebrates the best day of the year – April 20, a day that commemorates marijuana and is known as 4/20 in slag. To get a chance at a prize, the players would have to try their luck at Snoop’s HotBox, the legendary game that was released in collaboration with Doggy Dogg and the casino to introduce a brand new experience to players.

The game is a Crash-style experience which combines Roobet’s sound game design and Snoop Dogg’s unique voiceover and sound bits. Players stand a chance at winning $100,000 as the grand prize along with so much more, including 100 backstage passes, and meet & greets at upcoming Snoop Dogg shows.

HotBox players will also have the opportunity to get some extra entries into the prize draw, which makes the game even more special. Commenting on this opportunity, Snoop Dogg has welcomed the opportunity to celebrate April 20 with Roobet:

We’re blazin’ a trail, sharin’ the love, and doin’ it Snoop Dogg style. It’s all about surprising the fans and keeping the industry guessing. We’re keeping it 100% Roo.

Roobet Chief Ganjaroo Snoop Dogg

Roobet co-founder Matt Duea was similarly pleased with the opportunity to see April 20 celebrate, calling it a company holiday. He added that Snoop Dogg was a perfect addition to Roobet’s commitment to “doing things differently.”

Roobet loves to step outside of the marketing box, Duea said, and Doggy Dogg is helping the casino with that – plus offering an opportunity to players and fans to get something back in return.

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