The pioneering entertainment brand and fast-growing crypto casino operator, Roobet, announced the launch of the first-ever celebrity casino game collaboration. Announced Monday, the new title delivers thrilling casino entertainment for online players and marks an entirely new style of casino games. The title, influenced positively by the music icon Snoop Dogg is called Snoop’s HotBox and represents a unique take on Roobet’s original game Crash.

Launched on March 22 via Roobet.com, the new game is expected to be available via all platforms. Initially, HotBox was unveiled during an invite-only event that included Roobet’s most-dedicated audiences such as VIPs, media partners and key members.

The new game complements the fast-growing collection of casino games offered by Roobet. What’s more, HotBox fuses Snoop Dogg’s legendary music career, his charismatic persona and his voice with an engaging casino experience. According to Roobet, the new title delivers unique and exciting moments and a “provably fair player experience.”

HotBox stands out with hand-illustrated game features, as well as sound effects featuring Snoop Dogg himself. The game has impressive graphics and offers a chance for big prizes. The launch of the new game reaffirms the innovation and forward-thinking identities of Roobet and Snoop Dogg.

The Casino Operator Is Excited to Collaborate with Snoop Dogg

The launch of HotBox comes on the heels of Snoop Dogg’s recent appointment at Roobet as chief ganjaroo office (CGO). This is likely the industry’s first such position and without any doubt, the iconic music artist is the perfect fit for the role. Joining Roobet, Snoop Dogg delivered his decades-long experience within the entertainment vertical and is expected to contribute toward the growth of the innovative brand.

“Together with our Chief Ganjaroo, we’re slowly Snoopifying Roobet’s games offering.“

Matt Duea, co-founder of Roobet

Matt Duea, Roobet’s co-founder, acknowledged that the company is excited to see Snoop Dogg as its CGO. Additionally, he pointed out that the music icon was the perfect partner for the company. Duea added: “We’re here to push the boundaries of what’s possible to provide the best entertainment for the next generation of gamers, and being the first to do things like this proves we’re working hard and lifting heavy against a sea of check-writers who make set-and-forget marketing.”

Roobet’s co-founder pointed out that the company is delighted to announce the release of HotBox. Finally, he said that the new title fuses Snoop Dogg’s humor and at the same time provides engaging casino entertainment.

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