In March 2024, Bitcoin surged to an unprecedented high, approaching 70,000 euros per coin. This significant development has left a notable impact on the iGaming market. SOFTSWISS, a pioneering tech company with over 15 years of experience in crypto iGaming software development, offers insights in its quarterly crypto analysis.

Over 220 brands supported by the company conducted crypto transactions in the first quarter of 2024, marking a 12% increase from the previous quarter. SOFTSWISS experts utilized extrapolation, comparative, and correlative analysis to interpret data collected from crypto-friendly brands.

Anticipated Growth in the iGaming Market

According to Statista, the global online gambling and sports betting industry is projected to exceed 170 billion euros by 2032. SOFTSWISS data corroborates this optimistic outlook, showing consistent year-on-year growth in the iGaming market.

In the first quarter of 2024, the Total Bet Sum in euros rose by 5.8% compared to the final quarter of 2023. Year-on-year, comparing Q1 2024 to Q1 2023, this growth is even more striking at 47.2%.

Similarly, the Total Bet Count, encompassing both fiat and crypto bets, saw a slightly higher increase of 6.1% in Q1 2024 over the previous quarter. The year-on-year increase in this metric is remarkable, with a 57.2% rise.

Recent advancements in technology have driven the popularity of iGaming, enhancing its global reach and accessibility. Improvements in internet connectivity and the introduction of new payment methods have streamlined payment processes, contributing to this trend.

Ongoing quarterly analysis since early 2022 shows that fiat bets have been growing more robustly than crypto bets. In Q1 2024, the Fiat Bet Sum increased by 6.9% compared to Q4 2023, while the Crypto Bet Sum grew by 2.4%.

As a result of the more rapid growth of fiat bets, the share of crypto bets in the Total Bets Sum slightly decreased. In the first quarter of 2024, crypto bets constituted 24.4% of the Total Bets Sum, a 0.8 percentage point decline from Q4 2023.

Current Status of Crypto in iGaming

In examining crypto bets, it is essential to note that nearly 93% are facilitated through an in-game currency conversion tool, which is gaining popularity. This tool allows operators to engage players with cryptocurrency assets in games initially designed for fiat only. Operators leveraging such options are gaining a competitive edge in the market.

Despite a modest 2.4% growth in the Q1 2024 Crypto Bet Sum compared to the previous quarter, year-on-year analysis reveals a 20.8% increase. The Crypto Bet Count remained steady in Q1 2024 relative to the previous quarter, yet showed a 21.3% year-on-year rise. These figures indicate a sustained interest among players in crypto gaming.

The Average Crypto Bet: A Closer Look

The average crypto bet increased from 1.66 euros in Q4 2023 to 1.71 euros in Q1 2024, correlating with the significant appreciation of Bitcoin during this period.

Conversely, the average fiat bet remained steady at approximately 0.81 euros in both Q1 2024 and Q4 2023. The average total bet has remained unchanged since the second half of the previous year, at 0.93 euros.

The average crypto bet being double that of fiat bets indicates a preference for digital currencies among higher-income players.

Bitcoin’s Declining Share

The top five most utilized digital currencies in iGaming have remained stable over the past two years, with minor ranking shifts. Bitcoin, Ethereum, Litecoin, Dogecoin, and Tether continue to dominate the market.

In Q1 2024, Bitcoin’s share saw a notable drop of 9.4 percentage points compared to Q4 2023. This decline could be due to the strengthened Bitcoin exchange rate, prompting players to adopt a more cautious approach.

In contrast, the shares of other digital currencies have risen. Ethereum and Litecoin saw growth of 4.0 and 3.8 percentage points, respectively. Additionally, Dogecoin moved up to fourth place, surpassing Tether.

Source:

“Navigating Bitcoin’s Impact: SOFTSWISS’ iGaming Industry Overview”, softswiss.com, May 16, 2024.

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Softswiss continues to acquire big industry names all over the world, and the most recent is purchasing stakes in Ously Games GmbH from Germany, following the acquisition of Turfsport in January 2024.

Acquisition of the biggest social casino in Europe

The company is best known for its popular social casino SpinArena.net, which is the largest social casino in the whole of Europe, and now Softswiss has a significant stake in it.

On the other hand, Ously Games will get a chance to try some of the most advanced technologies and modern solutions developed by Softswiss.

Social casinos recorded rapid growth in the recent period, so some people call it the future of gaming, and it seems that Softswiss recognized its potential. One of its main assets is gaming and betting without real money included, so it’s completely risk-free for players. Instead, they can use virtual currency to place their bets, and the revenue comes mostly from sales of virtual goods.

The good news for operators is that social casinos don’t require licenses, and there aren’t any advertising restrictions. According to Softswiss, the global social casino market will be worth around $10 billion by 2030. At the moment, around $85 million people are active on social casinos.

SpinArena.net currently offers more than 3,000 captivating games from about 40 providers. Its players network has more than 700,000 players, and its annual turnover is €1.0 million.

Softswiss’ founder, Ivan Montik, commented on the deal: “Anticipating the development of social casinos within the igaming industry, Softswiss made strategic investments to diversify its portfolio. Together, we aim to create a comprehensive platform for social casinos, enriching the robust ecosystem of igaming products provided by our company.”

Jochen Martinez, the owner of Ously Games, added: “We are delighted to forge a strategic partnership with the global technology provider Softswiss. This alliance brings invaluable insights, innovations, and profound expertise to both parties.”

Successful year

The year started well for Softswiss. In January, the company expanded to Africa through a deal with Turfsport. Turfsport is one of the leaders in the industry when it comes to sports betting, horse racing, and lotto. Its operations in South Africa are recognized by more than 40 operators who want to partner with the company in this market.

Andrey Starovoitov, co-CEO, thinks that the African expansion is the natural next step for Softswiss since that market keeps growing rapidly, becoming more and more important in the global iGaming industry. He said: “With this agreement, Softswiss takes a significant step forward in its extensive expansion into South Africa and the African continent. I believe this region is becoming the next focal point globally, following Latin America.”

Source: “Softswiss takes stake in major European social casino”. iGamingBussines. April 17, 2024.

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SOFTSWISS, a renowned content hub in the iGaming industry, has recently unveiled a highly anticipated update to its Tournament Tool: live game tournaments. This latest feature marks a significant expansion of the tool’s capabilities, leveraging the successful model of slot tournaments to further enhance player engagement. Internal studies conducted by SOFTSWISS have revealed a notable 22% increase in average daily bets per user since the introduction of the Tournament Tool.

Customized Tournaments Catering to Diverse Player Preferences

One of the key highlights of this update is the ability for operators to customize tournaments to cater to different player segments. While live games are favored by players seeking direct dealer-player interaction and real-time experiences, slot enthusiasts constitute another significant player segment. Despite these differing preferences, both groups share a common interest in competitiveness and social interaction within the gaming environment.

With the implementation of live game tournaments, operators now enjoy enhanced flexibility in managing tournaments. They can precisely select participating casinos, target specific countries, and curate a diverse range of games using the intuitive game search bar and provider filter available in the back office. Additionally, operators have the option to concurrently run live game tournaments alongside slot tournaments or even organize mixed tournaments that seamlessly blend slots and live games.

The Tournament Tool’s updated interface offers a seamless and intuitive user experience, enabling operators to effectively communicate gaming campaigns to players. It provides real-time updates on ongoing and past events, comprehensive tournament rules, and features a dynamic leaderboard widget for players to easily track their standings throughout the competition.

Accessible Innovation for All Game Aggregator Clients

It’s essential to note that this groundbreaking update is accessible to all Game Aggregator clients. This inclusivity ensures that operators of varying scales can leverage the Tournament Tool’s advanced features to enhance player engagement, promote healthy competition, and ultimately elevate the overall gaming experience.

The introduction of live game tournaments within the Tournament Tool by SOFTSWISS represents a pivotal advancement in the iGaming landscape. This innovative feature empowers operators with tailored tools to meet diverse player preferences, foster social interaction, and drive sustained engagement across multiple gaming segments.

Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, highlights: “We closely monitor the market and analyse our customers’ feedback to develop features that meet their needs. Tournaments for live games such as blackjack, roulette, and poker immerse players in a special competitive atmosphere that aligns with the gamification trend. In the future, we plan to add other types of games, enabling our clients to build successful businesses that cater to a broader range of player segments.”

Source:

”SOFTSWISS Game Aggregator Launches Live Game Tournaments”, europeangaming.eu, April 09, 2024.

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Step into the realm of excitement and fortune with the much-anticipated Evo Mega Jackpot campaign, a masterpiece that was created as a result of a groundbreaking collaboration between SOFTSWISS and Evolution Gaming Group AB.

This revolutionary campaign promises to bring something really exciting, offering players a next-level experience filled with extraordinary action and massive rewards.

Pioneers in Gaming Innovation

Renowned as a trailblazer in the gaming industry, Evolution Gaming Group is a leading provider of cutting-edge solutions for online casinos. Its extensive portfolio features a captivating array of live casino games, game shows, and immersive slots developed in partnership with industry giants like NetEnt, Red Tiger, and Big Time Gaming (BTG).

The Evo Mega Jackpot campaign is just one more of the impressive products that the company plans to present. By leveraging the SOFTSWISS Game Aggregator platform, this campaign showcases a curated selection of games designed to captivate players and keep them on the edge of their seats. With innovative features and seamless integration, players can expect nothing short of a gaming extravaganza.

Prepare to be dazzled by the staggering prize pool of the Evo Mega Jackpot campaign. With a generous offering of 50,000 euros, players have the chance to win life-changing sums with every spin. What’s more, the campaign welcomes players of all levels, with a minimum bet of just 1 euro, ensuring that everyone can participate in the thrill of winning big.

Structured for Success: Fair and Transparent Gameplay

In the spirit of fairness and transparency, the Evo Mega Jackpot campaign features a meticulously structured prize distribution system. With multiple tiers of rewards, including grand prizes of 1,000 euros each, 100 prizes of 100 euros, and 400 prizes of 50 euros, players are guaranteed an exhilarating and rewarding experience.

The Evo Mega Jackpot campaign is set to launch on March 11 and will conclude on March 31, giving players almost the entire month to chase their dreams of hitting the jackpot. This highly anticipated event is already generating buzz within the gaming community, with players eagerly awaiting the chance to test their luck and skill.

Don’t miss out on the gaming event of the year! Whether you’re a seasoned player or new to the world of online casinos, the Evo Mega Jackpot campaign promises non-stop excitement, incredible prizes, and unforgettable moments. Join us on this epic adventure and let the thrill of winning take you to new heights!

Nicholas Peters, Chief Business Development Officer Europe at Evolution, adds: “We are excited to partner with SOFTSWISS in the Evo Prime Drop campaign. Collaborating with the expert team behind the Jackpot Aggregator, and given the excellence of SOFTSWISS’ software solutions and the premium games from providers integrated by Evolution, we are confident in the campaign’s success. We are constantly looking for new technologies and mechanics to maintain a leading position in the market and provide innovative solutions to our customers. We are pleased that our collaboration with the SOFTSWISS Jackpot Aggregator has proven to be mutually beneficial. “

Source: ”SOFTSWISS and Evolution Launch Evo Prime Drop”. SoftSwiss. March 28, 2024.

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SOFTSWISS, a renowned supplier of certified software solutions, analyzes the trends in the online casino gaming industry to find out that slot games continue to hold the largest share in the online casino market. SOFTSWISS has measured the recent performance of Slot Games, Live Dealer Games, and Crash Games segment to reveal that the Slot Games segment still covers around 80 percent of the online casino market.

Slot Games Segment

For the purpose of the study, the provider of one-stop-shop casino and aggregation platforms and other solutions to international operators analyzes more than 300 customers and around 16,500 games. The study used parameters such as the gross gaming revenue and handle achieved by the SOFTSWISS Game Aggregator platform in 2023 and the beginning of 2024. The research finds that slot games took an 85.56% market share in 2023 and an 83% share at the beginning of 2024. This segment is therefore expected to stay above 80% in the forthcoming period.

Top-Performing Titles

In 2023, Pragmatic Play’s Gates of Olympus and Sweet Bonanza slots were constantly included in the top 10 most popular games. But Push Gaming’s Retro Tapes took over the lead at the beginning of 2024 to move Pragmatic’s title to the second and third place, respectively.

Live Dealer Games

This type of games gained popularity over the subject period. Unlike slots, these games attract players ready to place larger bets and contribute to the handle with a lower bet count than slots. Therefore the average bet placed on card games in 2023 was 49.95€, compared to 0.75€ average slot bet placed on the SOFTSWISS Game Aggregator over the same period.

The most popular games from the category were roulette and card games. The segment was ruled by live casino games such as Crazy Time in 2023 and Prive Lounge Blackjack 5 at the beginning of 2024. As for roulette games, Playtech’s blockbuster Roleta Brasileira was leading the sub-category in 2023 to extend a high ranking in 2024. It is notable that this game is the most popular online gaming vehicle among players in Latin America.

Crash Games Category

This segment of the online gaming market follows the live casino games segment in terms of gross revenue generated in 2023 and the beginning of 2024. In 2023, the most popular crash game was Aviator by the Spribe studio, to be replaced by other titles in 2024. The trend testifies about the dynamics of this market segment and the continuously evolving player preferences.

Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, commented: “Analysing just the first month of the year doesn’t provide the full picture, yet we do this to predict emerging trends. While slots continue to reign supreme in the gaming world, the diversity we see among the top-ranked games highlights the varied interests of our players. It emphasises the critical need to maintain a diverse portfolio that meets different layer preferences, ensuring a rich gaming experience. Adopting this strategy helps attract a wider audience and retain players by offering them various options, reducing the likelihood of them seeking alternatives.”

Source: “Slot Dominance: Online Casino Games Snapshot 2024”. European Gaming. March 4, 2024.

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As technology advances, cryptocurrencies become more and more popular. According to the recent SOFTSWISS research, in 2023 the number of people who use crypto to place their bets increased by more than 20%.

Changes in the iGaming landscape

Current predictions say that by 2030 the iGaming market will double, and the estimated compound annual growth rate would be 11.7%. When it comes to revenue, it is estimated that it will reach 140 billion euros.

SOFTSWISS, one of the leaders in the field of crypto iGaming software development, researched the crypto market and gathered data from more than 600 brands. According to the research, the iGaming market is thriving on a global level – Total Bet Sum recorded annual growth of 38.2%, while Total Bet Count increased by 51.2%.

However, the average bet decreased, and one of the main reasons is an expansion of iGaming across smaller markets, so the decrease is more significant in markets such as Latin America and Africa. On top of that, increased internet availability across the globe, as well as incorporating modern technologies, affected the final result. Another important factor is the growing popularity of iGaming among players under 30, who have limited budgets.

As the research, which began in 2022, has proven, fiat bets are still more popular, and their number is growing faster than crypto bets. Crypto Bet Sum increased by 8.2% in Q4 of 2023, and Fiat Bet Sum recorded an increase of 16.4% annually. Crypto bets were 27.5% of Total Bets Sum in 2023, which is a decrease of 3.9 p.p.

Comparing 2023 to 2022, the Crypto Bet Sum increased by 21.1%, while the Crypto Bet Count increased by 50.5%.

Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, commented: “The advantages of employing digital currencies, such as swift transactions and anonymity, are key drivers for many players. Given these dynamics, the market demands expanding iGaming projects’ opportunities for crypto players. The in-game currency conversion, for example, allows operators to engage players with cryptocurrency assets in games initially designed for fiat transactions. The projects that embrace such possibilities continue gaining more advantageous market positions.”

Most popular cryptocurrencies

In 2023, the average fiat bet was around 0.82 euros, and the crypto bet has been fluctuating between 1.59 and 1.88 euros, but it was more stable than it was in 2022.

The most popular cryptocurrencies in 2023 were Bitcoin (73.3%), Ethereum (9.9%), Litecoin (6.6%), Tether (4.6%), and Dogecoin (3.1%).

Bitcoin is still the most popular cryptocurrency, but compared to the third quarter of 2023, it decreased by 5.7 p.p. On the other hand, Ethereum grew by 4.7 p.p. and Litecoin increased by 2.2 p.p.

Matsukevich commented on this: “The digital currencies market is rapidly expanding, with estimates showing over 50% growth in capitalization in 2023. Despite the risks caused by the high volatility of crypto and its dependence on various factors, using it can bring extra profits for operators. The iGaming industry is promising for investments due to growth in both fiat and crypto markets, but success depends on trustworthy and experienced partners.”

Source: “Time to Invest in Crypto? SOFTSWISS 2023 iGaming Market Overview”. Softswiss. February 28, 2024.

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After the SOFTSWISS Jackpot Aggregator launched the progressive Jackpot on the Prime Network in October 2023, the fortunate player finally claimed the winnings on February 7, 2024! The winner of the Jackpot takes the EUR 244,742.34 prize aggregated in the Prime Network Jackpot campaign.

Progressive Jackpot Campaign

The campaign was run by multiple operators that collectively established shared prize pools to pay winnings from such pools rather than by individual operators. Such a design enabled the campaign to offer outstanding rewards and attract a huge number of players. For this reason, the Prime Network Jackpot campaign received online bets of only one euro to see around one million in bets in the prize pool from October 2023 to February 2024.

€244K Jackpot Hit on February 7, 2024

The first Prime Network Jackpot was seen on February 7, 2024 at the Fastpay Casino platform when a lucky player hit the 244,742.34 euro prize on a game provided by BGaming. When the jackpot amount paid from the network prize pool is compared to winnings from regular non-network progressive jackpots not exceeding 50K euro, it is evident that the network approach brings more benefits to players and operators. Therefore the SOFTSWISS Jackpot Aggregator is set to soon launch its next Prime Network Jackpot campaign as it is becoming a strategic tool for casinos to boost their operations.

Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator at SOFTSWISS, commented: “We’re thrilled that the long-awaited win happened during the ICE industry event, an ideal time for the community to connect and share insights. This win provides an additional reason for celebration with our partners.

Following our initial online progressive network jackpot campaign with a starting 100,000 euro prize pool, we’re immediately launching a new one starting at 300,000 euro. This campaign offers substantial rewards for players and facilitates jackpot payouts from the collective prize pool. It serves as an effective marketing strategy to engage and attract users, a pertinent topic for discussion at ICE and, particularly, at our stand.”

Fastpay Casino representative added: “Hosting the inaugural draw of SOFTSWISS’ Prime Network Jackpot campaign has been an honour and a stroke of fortune for us. Among the many participating casinos, ours was privileged to be the first to celebrate a winner in this exciting campaign. It’s particularly symbolic that the win occurred in a game developed exclusively for us by BGaming – Fastpay Bonanza. This event underscores the advantages of collaborative network jackpots and affirms our commitment to providing exceptional gaming experiences. We look forward to hosting more such exciting events, continuing to create winners among our players and our casino community.”

Commenting on the winning campaign, Marina Ostrovtsova, CEO at BGaming said:“It’s gratifying to see players enthusiastically embracing fresh industry initiatives, like the SOFTSWISS Prime Network Jackpot campaign. We’re glad to mark the first winner in BGaming’s game, tailored specifically for Fastpay Casino. We’re thankful to the partners involved. As BGaming continues to create customised games and engaging online casino titles, we eagerly anticipate more SOFTSWISS’ campaigns.” 

Source: “SOFTSWISS Prime Network Jackpot Strikes €244K+”. European Gaming. February 9, 2024.

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The lucky winner of SOFTSWISS’ Prime Network Jackpot has scooped up a prize of €244,742.34 ($263.717,21) in a game designed by BGaming.

Casino operators part of the Prime Network Jackpot campaign collectively set up shared prize pools driven by players. This means the winnings are paid from these shared prize pools and not by individual operators. 

As a result, operators can boost player loyalty and engagement by showcasing more potentially lucrative rewards. At the same time, they can streamline their costs more effectively.

€1 Minimum Bet with Zero Added Fees

During the campaign that took place between October 2023 and February 2024, players were able to join the online jackpot with an advantageous minimal bet set at €1, with no extra fees. 

In total, they wagered around €1 billion in bets in the mouth-watering prize pool. The very first draw of the Prime Network Jackpot was hosted by Fastpay Casino and helped a lucky gamer strike the big prize announced by SOFTSWISS. 

Fastpay Casino representatives called it “an honor and a stroke of fortune” to be able to host the inaugural draw of SOFTSWISS’ Prime Network Jackpot campaign, adding their casino was “privileged to be the first to celebrate a winner in this exciting campaign.”

The representative also mentioned the symbolism behind the win that occurred in Fastpay Bonanza, a game that has been exclusively created for them by BGaming. 

Typically, regular, non-network progressive jackpot winnings do go over the €30,000-€50,000 mark. 

“Gratifying” to See Players Embrace Fresh Initiatives

BGaming’s chief executive officer, Marina Ostrovtsova, also took the opportunity to comment on the news, calling it “gratifying to see players enthusiastically embracing fresh industry initiatives,” referring to the SOFTSWISS Prime Network Jackpot campaign in particular. 

Ostrovtsova also expressed their joy to mark the pioneer winner in BGaming’s game that was specifically made for Fastpay Casino while thanking all involved partners and eagerly anticipating more similar campaigns from SOFTSWISS.

SOFTSWISS Preparing New Campaign 

As a result of the success of the first draw, the SOFTSWISS Jackpot Aggregator announced it was getting ready to launch a new Prime Network Jackpot campaign. 

SOFTSWISS Jackpot Aggregator’s head, Aliaksei Douhin, stated they were “thrilled” that the highly-anticipated win occurred during the ICE event, which is the perfect time to reunite community members and let them share their insights. 

Douhin added that, following the success of their initial online campaign featuring a starting prize pool of €100,000, they would “immediately” launch a brand new campaign with a prize pool that will start at €300,000.

The Prime Network Jackpot campaign helped participating operators grow their key performance indicators compared to periods when non-network jackpot campaigns were running. Namely, they recorded a 7.76% rise in turnover, a 2.43% increase in total bets, and a 3.87% growth in deposits. 

These numbers prove the positive impact of the Prime Jackpot campaign on participating casinos, turning into a strategic tool that allows them to boost their business metrics and player engagement.

SOFTSWISS was recently named Platform Provider of the Year at the Global Gaming Awards EMEA, further strengthening its leading position in the region.

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iGaming tech specialist SOFTSWISS has been named Platform Provider of the Year at the Global Gaming Awards EMEA. This acknowledgment, coming in the wake of a fruitful week at ICE London, solidifies the company as an industry leader in the region.

Firmly focused on the EMEA region, SOFTSWISS secured the prestigious accolade after more than 50 industry-leading executives voted to choose the best companies in the contemporary gaming sector. The Global Gaming Awards decorate the gaming industry’s top performance over the past year, highlighting their commitment to innovation and high standards.

The Platform Provider of the Year award celebrates SOFTSWISS’s constantly evolving platform and the company’s commitment to meeting and exceeding its operator clients’ expectations. The company triumphed over many worthy competitors, further attesting to its excellence.

SOFTSWISS is no stranger to such successes. During the 2013 edition of ICE London, the company debuted its flagship Casino Platform. Years later, the Casino Platform unites 6 million players from different markets. It is universally acclaimed as a trustworthy and efficient product and is still being updated to this day.

SOFTSWISS also kicked off 2024 with a bang, unveiling a series of product updates. The aforementioned Casino Platform, for example, was just enhanced with the Tournament Service, an enhanced version of the prior Tournaments solution. In addition, the platform enhanced its Event Streaming with AI solutions. The Bonus API was also upgraded.

The technology provider’s latest updates further highlight the reason why it was designated as the Platform Provider of the Year.

SOFTSWISS Is Glad Its Hard Work Is Paying Off

Max Trafimovich, SOFTSWISS’ chief commercial officer, commented on the most recent accolade, saying that he feels delighted to see his team’s efforts recognized by other industry leaders.

It is truly gratifying to witness the collective efforts of our talented team reshaping the iGaming business, fostering an environment that is more appealing, transparent and responsible.

Max Trafimovich, CCO, SOFTSWISS

SOFTSWISS has some 15 years of experience in iGaming and sports an experienced team that truly understands the iGaming sector. This knowledge allows the company to drive further innovation, command industry respect and have the trust of many industry leaders and clients.

A recent survey, SOFTSWISS pointed out, shows that a whopping 80% of its clients are satisfied with its products and services. Thanks to that, the company received more than 15 awards in 2023 alone.

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SOFTSWISS, an innovative software solution provider to the iGaming industry, takes the online casino experience to another level with the integration of AI into its latest Casino Platform development. The award-winning SOFTSWISS Casino Platform will now see the high-tech AI tool integrated into the Event Streaming feature, as well as the Bonus API feature updated accordingly.

Event Streaming Feature

Event Streaming is a popular platform feature regularly used by a large majority of players for its real-time monitoring and continuous broadcasting capabilities. Players are therefore continuously updated about their actions and statistics on the platform. The latest update expands the scope of the feature to additionally include events like casino tournaments, players’ statistics, payments and transactions, and more.

AI-Driven Platform Feature

Thriving to render an unparalleled online casino experience, SOFTSWISS now integrates the latest predictive analytics development into the Event Streaming AI feature. The functionality relies on machine learning to generate predictive data aimed to serve as a reference for players visiting the platform. The package will also be the borderline for anticipating the Lifetime Value (LTV) and other variables involved in the traffic on the Casino Platform.

Target Audience and Traffic

At the same time, the AI-driven Event Streaming feature will help operators reach their target audiences, identify VIP players, and extend player retention. The feature capable of identifying low-quality traffic on the platform will also help operators adjust their advertising resources and policies to keep customers on the platform and benefit from the target audiences and high-rollers.

Bonus API Functionality

The Event Streaming also includes the Bonus API, a personalized bonus issuance functionality boasting an enhanced precision in transmitting the data. It features a ‘total duration’ update as it merges the activation and wagering periods for bonuses. The functionality can also be used to have free spins directly activated through the Bonus API.

Ivan Borschyov, Head of Business Operations at SOFTSWISS Casino Platform, commented: “We are excited to unveil the latest updates to the SOFTSWISS Casino Platform, featuring the integration of machine learning into Event Streaming and simplified bonus management. These enhancements empower operators with more efficient, data-driven tools for player engagement and business optimisation.’’

Borschyov added: “Accurate forecasting and planning enable operators to predict changes in player activity and proactively mitigate risks. We are confident these innovations will set a new standard in online gaming management, further solidifying SOFTSWISS’ leadership in the industry.”

ICE London Presence

All players and fans can visit the SOFTSWISS team at ICE London 2024 to get an insight into the provider’s latest products and developments. The Event Streaming AI integrated into the Casino Platform product is now included in the exciting portfolio.

Source: “Casino Platform Unveils AI-Driven Event Streaming”. SOFTSWISS. February 2, 2024.

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