The company, Blask, which focuses on crunching big data and leverages AI solutions to support partners, will prove invaluable to BetBlocker’s efforts to further strengthen safeguards related to player safety and consumer protection in gambling.

Bringing AI and RG Together to Tackle Gambling Harm

This partnership is a two-way street as Blask will also benefit from BetBlocker’s expertise and strengthen its analytics. Meanwhile, BetBlocker will improve its self-exclusion solution based on the AI experts’ insights and ability to comprehensively identify behavior and support players.

Commenting on this opportunity, Blask CEO Max Tesla hailed the chance to see his company work closely with BetBlocker and share its commitment to address gambling-related harm and help problem gamblers, making a real difference in the process.

“We are thrilled to partner with BetBlocker in our mission to use technology to create a more ethical way of doing things within the iGaming industry,” said Tesla.

BetBlocker trustee and founder Duncan Garvie expressed similar enthusiasm about the partnership, noting that challenges remained in ensuring a robust standard of self-exclusion for all parties involved.

Among the biggest challenges was identifying which operators were new to the market. However, this concern may now be properly addressed by leveraging Blask’s analytics capabilities, which could help BetBlocker act in a more prompt and targeted fashion.

“Their innovative AI technology will help us to identify gaps in our protections faster and provide stronger and more effective restrictions for our tens of thousands of users,” said Garvie, reflecting on the future of player protection.

Blask to Reshape Our Understanding of the Industry

Blask is a company built around technological excellence, aiming to capture insights from the iGaming market and provide them to key decision-makers.

In May, the company rolled out its AI analytics platform, delivering on its promise. The platform was co-founded by Tesla and Dmitry Belianin, a long-time industry thought leader.

Since its launch in 2023, Blask has garnered strong support from angel investors, notably from Yolo Investments. Despite fears that AI in gambling could help companies direct their products better at players and galvanize higher participation, companies like Blask are setting out to buck this trend and prove otherwise.

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Simplebet’s platform enables fans to wager on micro-events within a game, like an individual pitch, swing, or shot. Such a novel way of engaging with sports betting content is just what Amelco needs to maintain its North American momentum and differentiate its offerings from the competition. The technology proved itself during the NFL Playoffs and generated substantial profits, justifying Amelco’s interest.

Amelco Adds Another Solution to Its Comprehensive Platform

Microbetting is one of the latest innovations to hit the sports wagering market, allowing fans to engage with their favorite sports in a novel way with fast, fun, and exciting real-time bets. Simplebet is one of the clear innovators in the field, offering an impressive selection of products for some of the most popular sporting leagues.

The NFL playoffs highlighted the technology’s true potential, showcasing the rising interest among operators and fans. Simplebet reported that micro-bets accounted for $1.5 million in betting handle during the first three rounds, thanks to rising customer engagement. Company CEO Chris Bevilacqua was excited to partner with Amelco, furthering Simplebet’s reach across the USA.

We look forward to working together with Amelco to create a great experience for its customers.

Chris Bevilacqua, Simplebet CEO

Simplebet is among the most popular providers of micro-betting solutions, cooperating with high-profile operators like Caesars Entertainment and bet365. The developer’s strategy of creating instant-gratification betting moments and a substantial focus on fostering lasting partnerships are pivotal to its ongoing success.

This milestone partnership comes at a time of rapid growth for Amelco in the US. The company has seen a significant increase in demand for its sports betting software and services as more states legalize sports betting. Substantial increases in turnover during March Madness bolstered Amelco’s impressive momentum, giving it the freedom to pursue new growth opportunities.

The leading supplier was among the first to enter the fresh Ohio market, leveraging its impressive product suite spanning sports betting, iGaming, PAM, retail, and other verticals. Head of Amelco USA, Brandon Walker, noted that implementing Simplebet’s technology would allow the company to offer an industry-leading solution to all its sportsbook partners.

This is yet another big step in the right direction, and this focus on micro-betting will stand us in good stead ahead of some huge upcoming sporting events.

Brandon Walker, head of Amelco USA

Overall, the partnership between Amelco and Simplebet is a win-win for both companies. Amelco can access cutting-edge technology, helping it differentiate itself in a crowded market, while Simplebet gains another valuable partner in its efforts to expand its North American presence. While micro-betting in the USA traditionally lagged compared to Europe, such partnerships will significantly narrow that gap in the coming years.

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The new appointment is the latest step amidst Intralot’s restructuring efforts. The gaming and lottery technology provider severely underperformed last year, but several promising high-profile agreements may herald substantial improvements. Bateson’s extensive industry experience and history of success may be just what the company needs to get back on its feet.

In December, Intralot SA posted dismal Q3 results, recording a 65.8% drop in profit year-to-date. Despite the disappointing financials, the company’s management remained optimistic, pointing to the positive effects of its ongoing re-organization efforts. Furthermore, rising inflation, interest rate hikes, and economic instability likely harmed Intralot’s bottom line.

Despite such ongoing challenges, the lottery provider continues to pursue expansion opportunities. In December 2022, the company penned a 5-year sports betting contract with the Ohio Lottery Commission, pledging to provide retailers and customers in the state with its critically-acclaimed solutions. February saw another vital milestone for Intralot as the company partnered with NeoGames to enhance Brazil’s Loteria Mineira.

The recent successes are a breath of fresh air for Intralot as the company tries to regain momentum. February’s change of CEO had Nikolakopoulos Nikos take the reins, hoping to capitalize on his vast management experience. With Richard Bateson stepping in as CCO, Intralot is ready to capitalize on its favorable position.

The New CCO Should Be a Valuable Addition

Bateson’s extensive experience in the lottery industry makes him a perfect fit for the position. He spent most of his career with Camelot, which managed the UK national lottery. Over his tenure there, he rose to the international senior vice president, honing his skills across both sides of the Atlantic.

The new CCO’s resume also includes several other lottery-related advisory positions with companies like Jumbo Interactive and Teneo, culminating with his tenure as executive director appointment at management consulting service provider Hector Consulting. Bateson has over 20 years of relevant experience, which should prove invaluable in his new position.

Bateson is well-respected across the gaming industry. In 2022, he partnered with the European Lotteries, lending his vast industry knowledge to the next generation of lottery talent. He also recently attended ICE London 2023, staying in touch with the most recent gaming technology developments.

Bateson will report directly to CEO Nikolakopoulos as the developer focuses on the booming US market, seeking further expansion. Successful partnerships with retail sportsbooks are instrumental to these goals. With more states legalizing sports betting, Intralot should have more opportunities to repeat its Ohio successes and build its reputation.

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