Spillemyndigheden, the regulator of the gambling market in Denmark, has announced that in the month of February 2024 the industry recorded an 18.3 percent increase in gambling spend compared to the same month last year.

Moreover, all sectors of the industry registered such increases: sports betting, online casinos, gaming machines and land-based casinos. The total gambling spend registered in February 2024 amounted to 587 million Danish Krone or around 83.6 million U.S. dollars.

The most impressive revenue increases were registered by sports betting and online casinos. According to Spillemyndigheden, the revenue increases for these two segments were most likely due to lower return to player (RTP) rates in February 2024 compared to the same month of last year.

The figures included in the report are based on the data submitted by sports betting and casino operators to the Danish Tax Agency. The report also used data related to responsible gambling, taken from the Register of Self-Excluded Gamblers and StopSpillet, the problem gambling helpline that is available to residents of Denmark.

Online Casinos Dominate the Market

Most of the overall gross gaming revenue for the industry came from online casino operators, which accounted for 47.3 percent of the total. Sports betting managed to cover 30.2 percent of the market in terms of gross gaming revenue, while gaming machines accounted for 16.9 percent. The lowest market share in terms of gross gaming revenue was that of land-based casinos, which only managed to take up 5.4 percent of the market.

In terms of increases of gross gaming revenue in February 2024, sports betting registered the largest percentage: 32.5 percent compared to the same month of last year for a total of 134 million Danish Krone. Within the sports betting vertical, mobile betting was the most popular channel, attracting 65.6 percent of all bets in February 2024.

Online casino operators also registered a major increase of 18.53 percent when it comes to gross gaming revenue, with a total amount of 278 million Danish Krone generated in February 2024. Mobile gambling is also preferred by customers in this vertical, with 61.1 percent of bets being placed through this channel.

Gaming machines recorded a less significant increase in gross gaming revenue, just 1.85 percent year-on-year for a total of 100 million Danish Krone. Land-based casinos also registered a modest gross gaming revenue increase of 7 percent over the same month of last year for a total of 32 million Danish Krone.

Source: “Danes’ gambling spend increased in February 2024“. Spillemyndigheden. April 16, 2024.

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For starters, the Menominee Indian Tribe wants to work in partnership with Hard Rock, the brand owned by the Seminole Tribe of Florida, which recently launched sports betting in the Sunshine State despite strong local opposition.

The collaboration between the two was previously known, but the Menominee Indian Tribe is hoping to elicit a stronger response from lawmakers on whose goodwill the proposed project hinges. A vote at the city council authorizing the sale of a crucial piece of land to the tribe was due earlier this year, but the process was eventually postponed, and the issue has hit a hiatus.

Menominee Indian Tribe Resolved about Kenosha Casino

Now, tribal leaders want to associate themselves with the prominent brand and bring about a 70,000-square-foot casino which will house 1,500 slot machines along with 55 live dealer table games and a dedicated sportsbook.

Sports betting is available in Wisconsin through a tribal compact negotiated with the state, allowing the Menominee Indian Tribe to run sports betting operations. Holding onto this opportunity, the tribe now wants to secure a partnership that will see its investment pay off.

Spending $360 million on a casino resort seems intuitive to the tribe, and the right way to ensure the sustainability of tribal operations and the community they serve. Commenting on the new project, Menominee Kenosha Gaming Authority chairman Joey Awonohopay noted that the time to move forward with this project felt right.

“The plan is to build it all out immediately. We intend to secure funding to build it all out,” he added. Interestingly, this is not the first time the tribe has tried to establish a casino resort, nor is it the most grandiose design to begin with.

Earlier attempts to see the Menominee Tribe establish a casino were snubbed by Gov. Scott Walker who took a dim view of allowing gambling to proliferate on his watch. The Menominee Tribe’s eye-watering $800 million investment did not prove enough to sway the governor and change his mind.

Although the exact price tag of the new investment is now established, there are hurdles to clear as well. The tribe would have to convince Kenosha to sell it 60 acres of city-owned land, expanding the tribe’s sovereignty this way, but it’s not that simple, as the purchase itself is not enough to put the land under the tribe’s sovereignty alone, and the federal government would have to step in.

Negotiating a New Tribal Compact

Should this plan clear, the tribe would also need to accomplish what it couldn’t under Walker’s watch – ask for Class III permission to run gambling operations in the state. The current governor, Tony Evers, seems to be a little less gung-ho when it comes to gambling, but whether the Menominee Tribe convinces him is another matter altogether.

Awonohopay is confident that the tribe is indeed going to bring a lot of value to the city and the state, and the Menominee Tribe is moving forward to publicize its plans in the hopes of raising awareness for the project and the argued benefits therein.

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Ibex.ai will help Flows through innovative machine-learning tools and solutions to help businesses improve their marketing, reduce costs, and boost engagement across the board. As part of Flows, Ibex.ai will allow partner businesses to significantly improve their retention while minimizing the friction of integration and manual data exchange efforts.

Flows and Ibex.ai Deliver on ML Solutions

Flows uses a pre-built template that allows everything to activate with, as the company puts it, “a single click.” Basically, Flows partners are offered automated integration solutions that should provide businesses with further strong benefits across the board.

Among the solutions and features available thanks to Ibex and Flows will be options such as a bonus optimization tool and built-in calculators that help estimate full profit-loss on players, further strengthening’s responsibility towards their customers, and also contributing to their bottom line.

These solutions are built to be error-proof and free of “human error” suggesting that Ibex and Flows are confident in the ML algorithms that drive these solutions. Businesses can tap into a trove of data points that will allow them set realistic KPIs for their operations and scale. The news was welcomed by executives at both companies.

Ibex.ai head of business development Thomas Aigner said that the company was indeed excited to be teaming up with Flows and their no-code automation platform that offers excellent experience to both businesses such as Ibex.ai and the partners that stand to benefit from the final product.

Reducing Bonus Costs and Boosting Profitability

The resulting product in this case, Aigner explained, is a manual journey control when necessary, along with automated retention activities. Aigner added:

We are looking forward to seeing the first results from operators taking advantage of our pre-built journeys.

Ibex.ai head of business development Thomas Aigner

Flows CEO James King was similarly excited to see this new partner join the platform and provide partners with access to a great and market-leading enhanced ML solution to help with bonus spending and boost profitability.

“Our partnership highlights further our drive to offer customers the most agnostic solution on the market, as we enable them to have a choice over who they work with and how they work with them and orchestrate seamlessly between systems through Flows,” King said.

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