Altenar, a leading sportsbook and iGaming software provider, has strengthened its free-to-play engagement tools across its platform by partnering with Splash Tech. This strategic collaboration will see Splash Tech’s entire free-to-play sports product suite integrated into Altenar’s platform, enhancing the gaming experience for operators and players alike.

Integration of Splash Tech’s Innovative Games

Splash Tech’s suite includes popular titles such as Daily Jackpot Predictor, Pick6, and the newest addition, PlayBuilder, a free-to-play bet builder game. These daily games are designed to boost player engagement and drive regular traffic to operators’ sites, with customizable prize options available.

Dinos Doxiadis, Sportsbook Product Development Manager at Altenar, emphasized the importance of this partnership: “We know how important free-to-play games are for user retention and user engagement. Our partnership with Splash Tech solidifies our commitment to offer the best tools available for our operators to compete in a global market.”

Expanding Global Reach

One of the key advantages of Splash Tech’s games is their availability in 16 different languages, making them a perfect match for Altenar’s diverse and global client base. This multilingual support ensures that operators can effectively engage with players from various regions, enhancing the overall user experience.

Adam Wilson, CEO at Splash Tech, shared his enthusiasm for the collaboration: “Over the last few years, I have watched and admired Altenar grow into an industry powerhouse. I am so excited by this incredible opportunity to drive engagement across the Altenar network via Splash Tech’s world-class product suite.”

Strengthening Player Engagement

The integration of Splash Tech’s free-to-play games is a significant step for Altenar in its mission to provide cutting-edge tools for its operators. Altenar aims to enhance player retention and engagement by offering engaging and innovative gaming options, ensuring that operators can stay competitive in the dynamic global market.

With this partnership, Altenar continues to demonstrate its commitment to delivering top-tier gaming experiences and innovative solutions to its clients. The collaboration with Splash Tech not only enriches Altenar’s platform but also sets a new standard for player engagement and entertainment in the iGaming industry.

Source: “Altenar partners with free-to-play games provider Splash Tech”. Altenar. June 13, 2024.

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Games Global, the powerful international distributor of games for online casinos, has announced the launch of Cash Splash, an exciting new tournament tool that is expected to bring fresh thrills to players from all over the world.

This new promotional mechanic will see Games Global offer big prizes across a wide range of tournaments and also feature prize drop promotions on its most popular casino games.

The new promotional tool is designed to increase player retention and reward loyalty as players will have the chance to win big prizes if they choose to enter tournaments on participating titles. Participants will be able to monitor their progress with the help of a live leaderboard, while the best players will grab the biggest prizes at the end of it all. Promotional prize drops on the other hand will surprise players as they will randomly trigger on any spin in certain games.

Moreover, in order to celebrate the launch of Cash Splash, Games Global has announced it will hold a grand tournament in December with prizes worth 500,000 euros. There are several casino operators participating in this tournament, including big names such as Betfred and ComeOn Group.

A Leader in Jackpot Products

Speaking about the new tournament tool, Andrew Booth, Chief Product Officer at Games Global, underlined that his company has a reputation for being “a leader in jackpot products” and added that the Cash Splash “goes hand-in-hand” with that reputation. “We firmly believe we have another winning innovation on our hands and are truly excited to splash the cash in the coming months,” Andrew Booth concluded.

Irina Mendeza, Director of Customer Experience at Games Global, added that the company’s main focus is on “enabling operators to shine” by “creating unforgettable experiences” for players. “There’s nothing more exciting” than offering people the chance to “get their hands on impressive cash prizes,” the Games Global executive added.

Games Global started out quite recently, in 2021, but already managed to become an international powerhouse in the iGaming industry. The company currently offers over 3,000 different games to casino operators, with content coming from over 50 partner studios from over 25 different countries. Games Global currently has agreements with over 900 different online casino brands from all around the world.

Source: “Games Global launches promotional tournament tool Cash Splash“. European Gaming. October 19, 2023.

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