RIVALO, Colombia’s leading online gambling and sports betting operator, has formed a major new partnership. As announced by the company, the casino giant has become the official sponsor of Deportivo Pereira, a professional Colombian soccer team.

As one of the big soccer teams in the country, Deportivo Pereira will promote RIVALO’s brand, allowing it to reach more fans across Colombia. In 2022, the team celebrated its league championship victory, cementing it as one of the best soccer clubs around. Alternatively known as El Grande Matecaña, the team also participated in the Libertadores in 2023 and is currently preparing for the new soccer season in Colombia.

In addition to promoting RIVALO’s brand, the club will also feature in a variety of exclusive promotions. The gambling company plans to hold a series of campaigns exclusive prizes for fans, including official merchandise, real-life experiences involving the Deportivo Pereira athletes and, of course, free bets.

The partnership will bolster RIVALO’s presence in sports, while reaffirming its commitment to supporting the professional sports sector in Colombia.

In its official announcement, RIVALO said that it is happy to announce this sponsorship deal. The company praised El Grande Matecaña as a team with great traditions and a sizeable fan base, saying that it “deserves a sponsor at the same level as the largest online casino in Colombia.”

The company called this sponsorship deal the “biggest alliance” of Colombian soccer in 2024, saying that it will bring significant benefits to both parties, as well as the fans.

Felipe Agüero, RIVALO Colombia’s country manager, said that the alliance reflects his team’s support of professional sports, as well as the company’s commitment to offering a diverse experience to its consumers.

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Play’n GO, a Swedish-based casino entertainment provider, has unveiled a continuation of its partnership with the Växjö Lakers, a Swedish professional ice hockey club from Växjö. The casino provider has been serving as the title sponsor of the team for over a decade now.

Because of its Växjö roots, Play’n GO is firmly committed to supporting the local team. Having emerged victorious last season, the Växjö Lakers now boast a whopping four champion titles.

Under the renewed sponsorship, Play’n GO’s logo will continue to feature at the Lakers’ games. Last season, the gaming supplier’s logo appeared on the Växjö Lakers’ helmets. In addition, the gaming company’s logo appeared all over the Vida Arena and across a private Play’n GO lounge with customized interior.

In addition, Play’n GO’s logo was visible on the Lakers’ jerseys and helmets during European champions league play.

Bringing Together Two Great Champions

Play’n GO’s chief executive officer, Johan Tornqvist, commented on the renewed sponsorship agreement, saying that it brings together two great champions – Play’n GO and the Växjö Lakers. Tornqvist added that his team is thrilled to continue supporting its local team.

As the puck is just about to drop on a new season everyone at Play’n GO wishes the team the very best of luck. We’ll be watching intently and cheering on our Lakers throughout the campaign.

Johan Tornqvist, CEO, Play’n GO

Johan Markusson, Växjö Lakers’ chief executive officer, also released a statement on the matter, welcoming Play’n GO as the Laker’s title sponsor for another season. He thanked the casino supplier for its unwavering support and said that such deals are vital to the club and Swedish hockey as a whole.

They [sponsorship agreements] allow us to be able to compete at the highest possible levels in Sweden and Europe, as well as maintain an inclusive, community focused club that supports hockey for all ages.

Johan Markusson, CEO, Växjö Lakers

Markusson concluded that his team’s partnership with Play’n GO is a really “creative” one and said that he is looking forward to the new season.

In other news, Play’n GO just expanded its reach in the United States as it agreed to supply content to BetMGM in West Virginia.  

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GamingTech CEE, the “rebranded” Central and Eastern European Gaming Conference and Awards (CEEGC) organized by the HIPTHER Agency, a summit with a 7-year tradition of being the flagship conference of the online gaming industry in the Eastern and Central European region, throughout the fall, especially September 26 and 27. However, for this particular year, Evoplay, a rapidly-growing online gambling game development studio based in Ukraine, has been chosen to be the “Main Stage Sponsor” of this unique event.

Compatible values

As the company is one of the flagship iGaming suppliers committed to creativity, aiming to overcome the familiar and long-used approach to game production and transform the world view of gambling products, its values and future orientation are fully compatible with the out-of-the-box spirit of the upcoming summit and HIPTHER.

Full interview

For this special occasion, European Gaming spoke with the Head of Sales at Evoplay, Ihor Zarechnyi, about the news, the firm’s achievements so far and the huge importance of Eastern and Central Europe for the firm.

Regarding the interview, Ihor noted that the company is rapidly developing force that brings new things and views to the industry and that its team works as one, because in a very short time it managed to create more than 200 slots. In addition to innovative slots, it also creates new technology like the Spinential system. Additionally, when asked about the firm’s decision to rebrand in 2021, he said that they were very lucky because their main focus is online gaming, and with the pandemic, the number of iGaming players has only increased, which further caused the need for firm to clearly define its goals, strategy and values, hence the rebranding process.

Furthermore, being a relatively young company, it is more included in the crypto iGaming business, meaning it partners with various crypto-based platforms, which further means it signs a content distribution agreement with them and they offer its games via their platforms which further increases Evoplay’s revenue. As for other partnerships, those with SoftGamings, Relax and EveryMatrix, were especially important to Ihor, because they enabled Evoplay to introduce itself to a wider audience.

What’s more, when it comes to Evoplay’s rapidly growing library of games, the most exciting for Ihor is Star Guardians, which he says is an amazing true-to-life adventure equipped with one-of-a-kind RPG-inspired gameplay.

However, the main conclusion of this interview is that the firm is very open because it works with crypto-platforms as mentioned above and uses modern, high-value technology like fintech, blockchain and web3 to open new opportunities in the world of gambling to satisfy the players, which is just an extra proof that HIPTHER Agency made the right choice by choosing this particular company for such an important role at the upcoming summit.

Source: “Evoplay Brings the Future of iGaming to GamingTECH CEE Summit” , European Gaming, August 28, 2023

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GamingTech CEE, the “rebranded” Central and Eastern European Gaming Conference and Awards (CEEGC) organized by the HIPTHER Agency, a summit with a 7-year tradition of being the flagship conference of the online gaming industry in the Eastern and Central European region, throughout the fall, especially September 26 and 27. However, for this particular year, Evoplay, a rapidly-growing online gambling game development studio based in Ukraine, has been chosen to be the “Main Stage Sponsor” of this unique event.

Compatible values

As the company is one of the flagship iGaming suppliers committed to creativity, aiming to overcome the familiar and long-used approach to game production and transform the world view of gambling products, its values and future orientation are fully compatible with the out-of-the-box spirit of the upcoming summit and HIPTHER.

Full interview

For this special occasion, European Gaming spoke with the Head of Sales at Evoplay, Ihor Zarechnyi, about the news, the firm’s achievements so far and the huge importance of Eastern and Central Europe for the firm.

Regarding the interview, Ihor noted that the company is rapidly developing force that brings new things and views to the industry and that its team works as one, because in a very short time it managed to create more than 200 slots. In addition to innovative slots, it also creates new technology like the Spinential system. Additionally, when asked about the firm’s decision to rebrand in 2021, he said that they were very lucky because their main focus is online gaming, and with the pandemic, the number of iGaming players has only increased, which further caused the need for firm to clearly define its goals, strategy and values, hence the rebranding process.

Furthermore, being a relatively young company, it is more included in the crypto iGaming business, meaning it partners with various crypto-based platforms, which further means it signs a content distribution agreement with them and they offer its games via their platforms which further increases Evoplay’s revenue. As for other partnerships, those with SoftGamings, Relax and EveryMatrix, were especially important to Ihor, because they enabled Evoplay to introduce itself to a wider audience.

What’s more, when it comes to Evoplay’s rapidly growing library of games, the most exciting for Ihor is Star Guardians, which he says is an amazing true-to-life adventure equipped with one-of-a-kind RPG-inspired gameplay.

However, the main conclusion of this interview is that the firm is very open because it works with crypto-platforms as mentioned above and uses modern, high-value technology like fintech, blockchain and web3 to open new opportunities in the world of gambling to satisfy the players, which is just an extra proof that HIPTHER Agency made the right choice by choosing this particular company for such an important role at the upcoming summit.

Source: “Evoplay Brings the Future of iGaming to GamingTECH CEE Summit” , European Gaming, August 28, 2023

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Formula 1 Heineken Dutch Grand Prix announced that Jacks.nl, a Dutch gambling company, will serve as one of its principal sponsors. From 2024 onwards, the operator will join the list of the Dutch Grand Prix’s partners, which includes major companies such as Pon, Heineken, Radio 538 and Jumbo.

Formula 1 Heineken Dutch Grand Prix’s sporting director, Jan Lammers, praised Jacks.nl as a company “with passion for motorsport.” He said that the two parties share the same values, which is why Jacks.nl is a welcome addition to the Dutch Grand Prix family.

Lammers said that the partnership is set to “add a new dimension” to the experience during the week at Zandvoort.

Jacks.nl representatives also shared their thoughts on the tie-up with Eric Olders, the operator’s board chairman, highlighting his team’s commitment to the racing and sports sectors. According to him, the new partnership suits his company perfectly.

Olders promised that Jacks.nl will work besides the Formula 1 Heineken Dutch Grand Prix to promote the operator’s services in a safe and responsible fashion.

The fantastic combination of the excitement and entertainment at the Dutch Grand Prix is what you see reflected in the gaming experience that we also offer with our services. And then obviously just like in Formula 1 with the right measuring instruments and safety measures to be able to experience that excitement in a controlled way.

Eric Olders, chairman, Jacks.nl

Motorsport is in JVH’s Capillaries

Norbert Kout, chief marketing officer at JVH gaming & entertainment, Jacks.nl’s parent company, also commented on the matter. He noted that the group has been active in the motorsport sector for years.

Kout pointed to JACK’s Racing Day on the circuit in Assen as one of the events sponsored by the company, as well as to the media partnership with Ziggo Race Café, which is broadcast around all Grand Prix events. Finally, he noted that his team also sponsors Porsche Carrera Cup Benelux. The CMO concluded that the aforementioned deals highlight JVH’s commitment to motorsports.

Kout concluded: “So car and motorsport is in our capillaries. The big step to the Dutch Grand Prix is actually a logical continuation of what we already do in racing.”

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Betclic, a French online gambling and sports betting company, has become the official title sponsor of Liga Portugal. The agreement with the soccer organization is the operator’s biggest Portugal-facing move yet and will greatly augment its presence in the country.

Under the agreement, starting this season, Liga Portugal will be called Liga Portugal Betclic. As a result, the operator’s branding will feature across the league, appearing and marketing materials, IPs, digital media and marketing.

Liga Portugal is the country’s top-flight soccer league, making this a very important partnership for the gambling company. It will serve as the title sponsor of the league through 2027, which will provide it with plenty of time to appeal to local bettors.

The agreement was brokered by IMG, an international sports agency. The move will see Betclic replace Entain’s Bwin brand as Liga Portugal’s naming rights partner.

In addition to sponsoring the league, Betclic promised to work on a number of CSR projects with the Liga Portugal Foundation. The operator also expressed its desire to support safer gambling initiatives that seek to shield Portuguese consumers from gambling harm.

Betclic Is Committed to Supporting Professional Sports

Representatives from the league and Betclic expressed their excitement to work together. Liga Portugal’s president, Pedro Proença, personally welcomed Betclic as a sponsor of the league. He said that his team feels privileged to be able to work together with such a popular betting brand. Proença added that Betclic’s interest in Liga Portugal highlights the high level of Portuguese soccer.

Proença explained that Betclic shares Liga Portugal’s vision and ambition to promote Portuguese soccer. He concluded that his team is proud to call the league “Liga Portugal Betclic.”

Ricardo Domingues, Betclic’s head of international markets, likewise expressed his positive attitude toward the deal. He said that his company assumes its title sponsorship of the main championship in Portugal “with great pride and a sense of responsibility.”

Domingues added that he believes Betclic and Liga Portugal share the same values since both desire to develop professional Portuguese soccer and serve the soccer fans, athletes and clubs.

A few weeks ago, Betclic also became the UFC’s official partner in Portugal, France and Poland, further affirming the operator’s commitment to supporting professional sports.

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Irish gambling operator Paddy Power will be the official sponsor of the upcoming PDC World Darts Championship. The company jokingly promised its customers a room full of “of bleary-eyed revelers, raucous singing and ill-fitting and even more ill-judged attire.”

Describing the sponsorship deal as a “match made in heaven,” Paddy Power expressed its excitement about supporting the darts event. The company noted that the competition will kick off at the legendary Alexandra Palace in London on December 15 and will run through to the final on January 3, 2024.

Paddy Power solemnly invited everyone to the event, reminding fans to secure a Paddy Power World Darts Championship ticket in advance so they can be safe knowing that they’ve secured a place “at the best Dartsmas ever.”

Paddy Power celebrated the occasion with a humorous video featuring a number of world-class darts players, such as Dimitri Van Den Bergh, Gerwyn Price, Michael Smith, Michael Van Gerwen and Peter Wright.

A Match Made In Heaven

Paddy Power’s marketing & brand director, Michelle Spillane, addressed the new deal, saying that her company has “hit the bullseye” with this new deal.

This tournament is the ultimate example of sport colliding with entertainment, a mix we at Paddy Power are naturally drawn towards.

Michelle Spillane, marketing & brand director, Paddy Power

Spillane added that her team is very excited about the partnership with the World Darts Championship at Alexandra Palace and believes that it will be very beneficial to the company.

Matt Porter, the chief executive officer of the PDC, also commented on the agreement, welcoming Paddy Power as the new title sponsor of the upcoming World Darts Championship. He lauded the operator for its unique way of announcing the agreement and praised the operator’s collaboration with major darts players.

The World Darts Championship is the flagship event in our sport, and Paddy Power’s involvement will add extra excitement to an event which is already the highlight of the festive sporting period.

Matt Porter, CEO, PDC

In other news, Paddy Power continues to make headlines thanks to its deals with major companies in the gambling sector. The operator recently signed a milestone deal with Stakelogic, adopting cutting-edge content from the supplier.

Earlier, the operator extended its virtual sports agreement with Inspired Entertainment. As a result, Paddy Power will continue to benefit from the provider’s Virtual Sports solution.

In other news, Paddy Power recently landed itself in hot water because of an alleged marketing violation.

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Global betting powerhouse Betsson announced that it will serve as the official sponsor of the upcoming 26th IHF Women’s World Championship 2023, brokered by SPORTFIVE. The arrangement affirms the operator’s commitment to supporting women’s sports.

The championship’s group stage will be hosted by Sweden, Norway and Denmark and will engage sports fans from November 29 to December 17 this year. As noted by Betsson, the draw took place yesterday, July 6, in Gothenburg. The final, meanwhile, is set to take place in Herning, Denmark.

The event will welcome 32 national teams. At the time of Betsson’s announcement, Norway led the operator’s odds list, followed by Denmark in third and Sweden in fifth place.

The current sponsorship deal is Betsson’s first sponsorship in handball and will expand the operator’s presence in professional sports. The company has been supporting sports in the Nordic region since 1963 and is happy to continue and expand its sports initiatives.

Under the agreement, Betsson’s branding will feature on the led screens across the handball arena. The operator will also give away tickets for the event and will offer a wide range of odds for the matches.

While this is Betsson’s first time supporting a handball event, it is not its first time supporting women’s sports. The company has previously served as the exclusive sportsbook partner of the CONMEBOL Copa América Femenina 2022 and the main sponsor of Athletico Paranaense and Club Atletico Boca Juniors’s women’s teams.

Betsson Wants to Support Women’s Sports

IHF’s president, Dr Hassan Moustafa, welcomed Betsson as the partner of the 26th IHF Women’s World Championship. He thanked the operator for its commitment and said that the two parties will now have a clear aim – “to excite.”

SPORTFIVE’s chief growth officer, Robert Müller von Vultejus, said that he considers Betsson to be a valued partner. He noted that the operator’s experience with female leagues made it a perfect partner for the handball championship.

With their [Betsson’s] wealth of experience in supporting women’s sports globally we are confident that this collaboration will further elevate the excitement and bring the tournament to new height.

Robert Müller von Vultejus, chief growth officer, SPORTFIVE

Finally, Betsson Group’s PR manager, Robin Olenius, said that the sponsorship reflects his team’s desire to promote and support women’s sports.

We hope that through our support of the tournament and our global presence, we will help to increase the excitement globally”, says Robin Olenius, PR Manager Betsson Group.

Robin Olenius, PR manger, Betsson Group

Recently, Betsson strengthened its horse racing content thanks to a partnership with PA Betting Services.

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Online sports betting and gaming operator, Superbet, announced it has been named title sponsor of the 2023 Superbet Poland Darts Masters scheduled to take place next week.

Logo Featuring on Players and On-Stage

The selection of Superbet as title sponsor of the inaugural edition of the Professional Darts Corporation (PDC)’s World Series of Darts will see the operator’s logo displayed on competing players and on-stage during the event taking place on July 7-8 at COS Torwar in Warsaw, Poland.

Commenting on the sponsorship, Superbet Poland’s chief executive officer, Lukasz Seweryniak, was delighted to partner with PDC and support “the first prestigious World Series of Darts event” in Poland.

“We want to support dynamically developing sports disciplines and help them gain fans’ interest and popularity, and darts fits perfectly into our plans,” Seweryniak said, hailing the collaboration as a display of Superbet’s continuous efforts to seek “innovative solutions in both sponsorship and technological endeavors.”

Visitors to the 2023 Superbet Poland Darts Masters will witness an epic battle in which eight of PDC’s star players will take on eight players from Eastern Europe, promising the crowd an exciting experience and fun.

Meet the Players from Both Teams

The team from East Europe will be spearheaded by world number 19, Krzysztof Ratajski, and comprise fellow country and PDC professionals, Krzysztof Kciuk and Radek Szaganski, as well as one qualifier who will be determined on July 1, two from the Czech Republic, Adam Gawlas and Karel Sedlacek, Croatia’s Boris Krcmar, and Hungary’s qualifier Nandor Major.

The eight PDC stars will be led by World Champion, Michael Smith, and last month’s US Darts Masters winner in New York and Dutch legend, Michael van Gerwen, and will also feature former World Champions, Gerwyn Price and Rob Cross, Premier League duo, Dimitri Van den Bergh and Nathan Aspinall, former UK Open champion, Danny Noppert, and world number six, Luke Humphries.

“It gives us great pleasure to welcome Superbet as an official partner of the Poland Darts Masters,” commented PDC’s chief executive officer Matt Porter.

“We’ve received an amazing reaction since announcing that the World Series would visit Warsaw, with tickets selling out in hours and great anticipation for the biggest darts event ever held in Poland,” he added.

Streaming and Broadcast Options

Residents of Poland, the Netherlands and the Nordic & Baltic region will be able to watch the event streamed on Viaplay, while the rest of the world will rely on the broadcast from PDC’s partners, ITV in the UK, DAZN and PDCTV.

The title sponsorship of the event will boost Superbet’s brand awareness in the country the brand operates since 2017, offering online betting, slot games, live casino, virtual games and lottery.

It comes during times when the brand that was once awarded as the “Best Sports Betting Operator in Central & Eastern Europe” is mainly busy with leadership changes, creating a team of talent and industry veterans.

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According to the deal, W88’s logo will feature on the front of shirts and other key locations. The two companies will continue to unite football and sports betting fans, bringing mutual benefits. However, the sponsorship also highlights rising concerns regarding gambling addiction as problem gaming rates increase among fans and athletes.

The Partnership Relies on Integrity and Mutual Trust

As Burnley FC’s official shirt sponsor, W88’s logo will prominently feature on the front side of the team’s jerseys. The operator’s branding will be visible on the male and female shirts and appear across the club’s Turf Moor stadium. Social media is another vital avenue of cooperation and will see W88’s logo feature across Burnley FC’s official channels.

This collaboration marks the beginning of a promising era for Burnley FC and W88 as they embark on a journey of collaboration, growth, and shared achievements. Burnley FC director Stuart Hunt noted that such a high-profile partnership would support the club’s efforts to excel in the Premier League, lauding the operator’s history of success.

W88 have established successful relationships with several Premier League clubs… and we have been impressed by their experience, knowledge, and proactive nature in this area.

Stuart Hunt, Burnley FC director

Burnley’s prior track record includes other high-profile collaborations with clubs like Fulham FC and Crystal Palace, giving the company an impressive track record. Selecting Burnley as their newest partner highlights the team’s outstanding potential and ability to foster a loyal fanbase. The deal should significantly benefit both parties, helping them excel in their respective fields.

Despite all the positives surrounding the recent collaboration, the rising prevalence of sports betting sponsorships across UK football draws attention to the growing concerns regarding the spread of problem gambling. Despite Premier League clubs agreeing to end front-of-shirt gambling sponsorships, the measure only launches in the 2026/27 season. 

As gambling addiction strikes the highest levels of the UK Football Leagues, it reveals the urgent need for legislative reforms and increased public awareness. The upcoming UK white paper should be a significant step in the right direction. However, public-facing organizations like football clubs should also take a stance despite the reduction in sponsorship funding.

Despite growing concerns and rising public disapproval of gambling sponsorships, many clubs still rely on such partnerships to remain competitive. The Premier League’s grace period should allow teams to find alternative revenue streams, breaking away from the social harms associated with gambling. In the meantime, clubs like Burnley FC can at least settle on partners with a proven track record and commitment to their customers’ well-being.

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