France’s gambling regulator, L’Autorité Nationale Des Jeux (ANJ), announced the removal of a significant number of offerings from its “Liste Sport.” The list, which contains all sports betting offerings authorized by the authority, has now been reduced to 772 entries.

The ANJ said that it reviewed its list in December, following extensive market research. According to the regulator, the removal of several dozen competitions will help to prevent the manipulation of results in professional sports.

The Liste Sport’s objective is to provide a comprehensive list of all authorized offerings in France, as well as to prevent match-fixing, limit bets on certain competitions and prohibit knowledge-based bets.

The ANJ emphasized that it needed to actualize this list since it was last modified in 2010. The authority explained that the Liste Sport was no longer clear and coherent enough, prompting the review. In addition, some competitions no longer exist, the ANJ pointed out. Some, such as the Tunisian soccer league carry an increased risk of match manipulation. Others, such as the Armenian soccer championship, no longer respond to ANJ’s criteria.

In total, 179 competitions have been removed from the list, bringing it to 772 entries.

The New List Is Clearer and More Concise

The ANJ added that only the final of the First Division (March Madness) of the NCAA will be an authorized offering going forward because of its attractiveness. However, the ANJ still opted to introduce NCAA-related restrictions because of the increased dangers of match-fixing related to the league.

However, the ANJ added that it has also lifted a number of restrictions that no longer seem justified. A major change, for example, is that basketball bets can now be placed on the number of points scored by players, even if this score is less than 20. The handicap bet ban in tennis is also being removed.

The ANJ explained that the review of its Liste Sport seeks to make it easier for operators to comply with the local regulations. The new version is clearer, removing unnecessarily complex wording and placing types of bets in broader categories.

To conclude, the French regulator said that the general principles of the list have not been affected by the aforementioned changes. Authorized bets must always relate to sporting stakes, while bets on negative actions remain prohibited. In addition, bets must always be executed as per the first announcement of results by the event organizer.

The new sporting list will come into force from March 1, 2024.

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The leading provider of innovative content for the online gambling sector, RAW Group, announced a new tier-one partnership by teaming up with the leading operator for the Swedish regulated gambling market, Svenska Spel Sport and Casino. Under the terms of the new collaboration, the leading aggregator and studio confirmed that its content is now live with the Swedish operator, boosting its offering in the country.

The new content agreement sees RAW Group deliver its skill game and slot content to customers of Svenska Spel in Sweden. As a result, players of the operator will be able to tap into a wide range of games, including cutting-edge titles from RAW’s in-house studio, RAW iGaming. The delivery of the engaging games will be facilitated via the innovative RAW Arena aggregation platform.

Thanks to RAW Arena, Svenska Spel’s customers will be able to experience games that deliver engaging and exciting mechanics and features. The latest collaboration reaffirms RAW’s goal to take the online gambling sector by storm via the delivery of quality games.

Niklas Örtbrant, Svenska Spel Sport and Casino’s head of online casino, revealed that as a leading iGaming operator, the company follows trends that change along with the player base. He added that Svenska Spel strives to deliver thrilling games that match the needs of its customers. “In RAW, we have a content partner that is completely reinventing casino content with mechanics that stand out,” said Örtbrant. Finally, he revealed that the content from RAW differentiates from the competition, making it a perfect fit for the company’s growing customer base.

The deal with RAW comes after earlier this month, Svenska Spel selected Kambi as a sportsbook technology provider. Per that deal, Kambi will power the operator’s online and retail sportsbook.

The Content Supplier Is Delighted to Team Up with Svenska Spel

Tom Wood, RAW Group’s CEO, highlighted the importance of the new partnership, explaining that Svenska Spel is a renowned name within the gambling sector not only in Sweden but across Europe. He added that it is thrilling for RAW to be selected to power the offering of the operator and deliver exciting experiences to its portfolio of players. “Svenska Spel is just the sort of partner we like to work with – established, trusted and just as committed to being a disrupter as we are,” revealed Wood in conclusion.

In light of the recent partnership, Svenska Spel’s customers in Sweden will gain access to RAW’s game-changing mechanics. As a result, players will be able to experience the patent-pending SuperSlice, as well as SuperTracks. Moreover, clients of the operator will benefit from SuperStretch and SuperSymbols. Overall, the mechanics and unique content is expected to elevate the excitement and thrill, bringing unrivaled experiences for the players.

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The famous soccer club based in Wolverhampton, England, Wolverhampton Wanderers Football Club, also popular as Wolves, announced Monday a new sponsorship agreement. The club confirmed that it joined forces with the industry-leading sports entertainment platform with a strong presence in Asia, 6686 Sport.

Judging by a statement released by the Wolves, the sponsorship designates the company as the club’s official Asian betting partner. The collaboration saw the betting brand’s logo on the team’s sleeves for the pre-season friendly matches, applicable for its away and home kits.

The new sponsorship will see 6686 Sport’s logo appear on all Wolves’ playing and adult replica kits throughout the season. Additionally, the famous betting and gaming brand will benefit from double-row LED advertisements for all Molineux Premier League games.

Ultimately, through the LED advertisements and logo, 6686 Sport will be able to engage with new audiences in Asia, elevating its leadership role and exposure. Besides engaging with new audiences through brand exposure, the brand vowed to develop new content in collaboration with the Wolves. This content will cater to the global fans of the team, as well as the sport.

The collaboration with Wolves comes on the heels of another deal announced by 6686 Sport. Earlier this month, the company confirmed it joined forces with AS Monaco, a globally-recognized soccer club with millions of fans. Under the deal, 6686 was designated as AS Monaco’s official regional partner for Asia for the next three seasons.

Danny Chen, 6686’s brand manager, was delighted to see the company join forces with the Wolves. He predicted that the collaboration will help revolutionize the sports betting vertical, delivering unique experiences for sports fans and bettors.

Chen added: “With many collective years of industry expertise, 6686 Sports has established itself as a trusted leader in the betting platform realm.” He spoke about the company’s love for soccer which enables it to deliver unique betting experiences. Finally, Chen predicted that the deal will play an important part in the development of the future of sports betting.

“We are delighted to announce our thrilling partnership with Wolves, as we join forces to revolutionize the world of sports betting.“

Danny Chen, brand manager of 6686 Sport

Russell Jones, Wolve’s general manager for marketing and commercial growth, added: “We are delighted to formally welcome 6686 Sport to the club ahead of our first Premier League fixture at Old Trafford on Monday night.” He pointed out that the new deal marks a milestone agreement for the club as it is the biggest one to date.

Jones spoke about the Wolves’ growing presence in Asia, saying that the club is excited to team up with 6686 for the 2023/24 season. Finally, he said that he is looking forward to the thrilling experiences the new activation will bring for sports fans.

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DraftKings has unveiled a brand new commercial featuring two of its brand ambassadors. The new commercial will also feature the American operator’s brand-new tagline, “The crown is yours.”

Preceding the new National Football League season by a few weeks, the new commercial will feature the retired NFL quarterback Ryan Fitzpatrick, as well as the comedian Kevin Hart. The celebrities will leverage their ambassadorial roles to promote DraftKings’ brand ahead of the NFL action.

The upcoming commercial is set to launch on Monday, August 21. It will promote one of the operator’s tempting promotional deals and welcome offers that provide players with hundreds of dollars in free bets.

The new tagline, meanwhile, is meant to highlight DraftKings’ titular royal theme while promoting the company as an operator willing to elevate its players. The tagline will be deployed across DraftKings’ channels and social media accounts.

Like Fitz-Magic

The new commercial will feature the two ambassadors benefiting from a DraftKings offer that provides players with $200 in free bets after placing a $5 bet. In the commercial, Hart says that the operator is spoiling him while Fitzpatrick would call the promotional deal “Fitz-magic.”

DraftKings’ chief marketing officer, Stephanie Sherman, addressed the launch of the new commercial and her company’s vision. She said that the DraftKings team really resonated with Hart’s lighthearted and witty humor. Because of his qualities as a comedian, Hart was the perfect person to bring DraftKings’ exciting promotions to life.

Sherman added that the new commercial reflects the company’s desire to innovate while continuing to engage fans. This is further reflected in DraftKings’ customer-centric approach and new tagline that suggests the operators’ players are the true kings.

DraftKings Continues to Defy Expectations

Earlier this month, the American operator published its Q2 2023 results. This was notably the company’s first profitable quarter since its listing on the Nasdaq stock exchange.

In addition, DraftKings’ favorable performance helped it defy the skeptics who believed the company’s performance would continue to decline.

While the company’s resilience will continue to be tested in the third and fourth quarters of the year, DraftKings remains fairly optimistic about its business. The operator is certain that its operations in Kentucky and Puerto Rico will be major contributors to its business that will help it excel in Q4.

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Globally-recognized soccer club AS Monaco announced a new international partnership. Earlier this week, the famous soccer club revealed it joined forces with the leading sports entertainment platform in Asia, 6686 Sport. Under the terms of the latest agreement, the company was designated as the club’s official regional partner for Asia. Per the fresh agreement, 6686 will retain that role for the next three seasons.

Ultimately, the agreement is expected to expand the footprint of AS Monaco as well as 6686 Sport within the region. Currently, the famous soccer club has more than 3 million followers on Douyin and Sina Weibo, popular social media platforms in China. This makes AS Monaco the second most-followed Ligue 1 Uber Eats team via the aforementioned Chinese social media platforms.

Besides helping the club engage with new audiences and fans, the latest agreement is expected to help the betting brand as well. Thanks to the agreement with AS Monaco, 6686 Sport will benefit from brand visibility via LED panels for the club’s home games broadcasted in Asia. This will grant the brand a unique advantage in the market thanks to exclusive exposure.

6686 Sport’s collaboration with AS Monaco complements the brand’s goals for further expansion on a global scale through innovation and technology. Moreover, the new agreement will help deliver exclusive content from AS Monaco’s players for 6686 Sport’s clients.

The Collaboration Marks an Exciting Moment for the Duo

Danny Chen, 6686 Sport’s brand manager, said that the company is thrilled to forge the new agreement with AS Monaco. He highlighted that duo is united by the love for soccer and said that the agreement will fuse innovation and expertise. “As both organizations share the objectives of expanding through innovation and digital development, the partnership is expected to deliver an unparalleled betting experience that exceeds expectations,” added Chen. Finally, he spoke about the company’s commitment to delivering a diversified, reliable and safe platform that fits the needs of sports fans and delivers unique entertainment.

“We are delighted to announce our thrilling partnership between 6686 Sport and AS Monaco.“

Danny Chen, brand manager at 6686 Sport

Ben Lambrecht, AS Monaco’s CEO, shared the excitement of 6686’s brand manager, explaining that the club is pleased to team up with the famous betting brand. He said that 6686 Sport and AS Monaco share a passion for innovation and predicted that the partnership will help the club reach new soccer fans. Finally, Lambrecht said that the deal with 6686 will help AS Monaco get closer to its Asian fan base.

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Planet Sport Bet, a Planet Sport-owned sportsbook, has signed a partnership with former soccer professional and sports pundit Robbie Savage. The latter has been selected as the sports betting operator’s brand ambassador.

As a brand ambassador of Planet Sport Bet, Savage will participate in a variety of activations. He will also provide regular content throughout the new soccer season, sharing his thoughts on the latest developments in the sport.

In addition, Savage will promote Planet Sport Bet’s brand and will participate in various advertising and promotional campaigns.

A seasoned sports connoisseur, Savage will support the brand with his knowledge and fame. As a former soccer player with over 500 appearances, the pundit has an intimate understanding of soccer. Throughout his career, Savage has played for a number of high-profile teams, such as Leicester City, Derby Country and Birmingham City. He boasts 39 caps for Wales and currently serves as director of football at Macclesfield FC.

Planet Sport Bet, on the other hand, was launched in 2021 and is a part of Planet Sport’s betting & gaming division.

Robbie Savage Has the All the Qualities Planet Sport Was Looking For

Robbie Savage commented on his new position, saying that he is looking forward to working with Planet Sport Bet. He said that the brand shouldn’t be underestimated despite being fairly new. He added that he trusts the brand since it is coming from the same team behind Football365 and TEAMtalk.

Planet Sport is a business going places and I’m delighted to being part of the team for the new football season.

Robbie Savage, brand ambassador, Planet Sport Bet

Savage added that the upcoming campaign is going to be “a real cracker with many subplots along the way.” He promised to provide honest reviews of the events and share his opinions on betting odds and predictions.

Mike Grenham, Planet Sport’s managing director of betting, welcomed Savage to the Planet Sport family. The MD praised the new brand ambassador for always providing an honest, insightful and hard-hitting view of the latest developments in soccer. Because of his profound understanding of the sport at all levels, Savage is certain to appeal to Planet Sport Bet customers, Grenham believes.

The MD concluded that Savage’s infectious personality is just what Planet Sport Bet was looking for in an ambassador. Grenham added: “Though Robbie likes a laugh, he also understands the need to work in a responsible way when gambling is involved; that’s something very important to us too.”

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Betsson Group’s fast-growing sports betting and entertainment platform, StarCasinò Sport, confirmed a new partnership. On Thursday, the brand revealed that it joined forces with SSC Napoli, the famous Italian professional soccer club based in Naples. The new collaboration designated StarCasinò Sport as the new Official Infotainment Partner of the famous soccer club.

The new two-year collaboration builds upon a solid foundation between the duo. Previously, StarCasinò Sport and SSC Napoli collaborated for two years between 2020 and 2022. Following the success of that deal, the duo now plans to deliver thrilling and unique experiences for soccer fans and bettors alike.

The new agreement seeks to help SSC Napoli grow its international presence, reaching new audiences and engaging with new fans. The famous soccer team, which has a rich history, seeks to deliver unique activations for its fans via the new partnership with StarCasinò Sport.

The latest collaboration between the duo is expected to bring various contests, quizzes and tournaments, granting an opportunity for sports fans to win unique memorabilia, including signed jerseys and VIP tickets for different matches. What’s more, the agreement is expected to deliver in-depth interviews and exclusive content with players of the soccer team, bringing unique insights to the fans.

Tommaso Bianchini, SSC Napoli’s chief revenue officer (CRO), explained that delivering thrilling and unique content is expected to boost the team’s international expansion. “Recently, we unveiled our manifesto ‘From Napoli to the World,’ and this partnership aligns seamlessly with our strategic vision,” he said. Finally, Bianchini outlined that fans of the team and the sport can expect unique activations throughout the season together with StarCasinò Sport.

“Our journey towards internationalization hinges on producing increasingly engaging content for our fans.“

Tommaso Bianchini, CRO at SSC Napoli

The Collaboration Brings Excitement

Last autumn, StarCasinò announced the launch of a tailor-made sportsbook in Italy called StarCasinò Bet. Upon announcing the launch, the brand said that the solution delivers a “full online gaming” experience, featuring news, highlights and other engaging information. Now, judging by the latest agreement, StarCasinò continues to grow its presence in the country.

“It is a great honor for us to once again partner with a historic club like SSC Napoli. This iconic team of the Italian top league has been a fantastic collaborator in the past.“

Stefano Tino, managing director of StarCasinò

Stefano Tino, StarCasinò Sport’s managing director, explained that the brand is delighted to join forces with SSC Napoli once again. He highlighted the importance of the team in the country, while at the same time underlining the success of their previous collaboration. According to Tino, the new agreement will deliver unique activations for sports fans, while complementing the growth of the company and the team. Finally, he spoke about the shared values of SSC Napoli and StarCasinò that resonate with the fans and community.

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