Playson, a renowned supplier in the iGaming industry, has significantly expanded its presence in Italy by partnering with Sportbet, a local operator based in Rome. This collaboration aims to enhance Sportbet’s online casino offerings with premium casino games.

Playson’s popular Hold and Win titles, including Lion Gems, Coin Strike, and Energy Coins, are now available on Sportbet’s online casino platform following a direct integration. This move highlights Playson’s commitment to providing high-quality gaming experiences and solidifies its reputation within Italy, one of Europe’s most mature markets.

Strengthening Market Presence

Established in 2009, Sportbet offers a wide range of casino verticals, including bingo, live dealer games, and table games such as blackjack, poker, baccarat, and roulette. The partnership with Playson is expected to elevate Sportbet’s offerings further and enhance the gaming experience for its users.

Blanka Homor, Sales Director at Playson, expressed her enthusiasm about the partnership: “Italy remains a vital region for Playson and we are delighted to integrate our revered Hold and Win series with Sportbet directly. We believe that Sportbet’s ambitions align with ours to become a leading player in one of Europe’s most established markets.”

Boosting Casino Offerings

Alessandro Palumbo, Casino Manager at Sportbet, also shared his excitement: “At Sportbet, we pride ourselves on working with the world’s leading iGaming suppliers and this partnership with Playson fits seamlessly into our plans to maintain our focus in becoming Italy’s biggest online casino. The array of high-quality slots we offer our Italian players has undoubtedly been boosted by launching Playson’s popular Hold and Win series, which resonates with many across the region.”

This partnership is expected to deliver long-term value for both companies, reinforcing their positions in the competitive Italian market. Playson’s content portfolio, known for driving player engagement and retention, is anticipated to contribute to Sportbet’s growth and success significantly.

Playson’s strategic expansion into Italy through this partnership with Sportbet underscores its dedication to becoming a key player in the European iGaming landscape. The collaboration enhances Sportbet’s offerings and ensures that Italian players have access to some of the best online casino games available.

Source: “Playson Extends Italian Outreach with Sportbet Integration”, Playson, June 11, 2024.

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