North Carolina’s fledgling online sports betting market is off to a robust start, but the prospect of expanding legalized gaming further this year appears increasingly unlikely. Discussions to extend casino gambling in the state have hit a snag, with House Speaker Tim Moore indicating that last year’s legislative deadlock may impede any progress in 2024.

Legislative Stalemate Hinders Casino Expansion

In 2023, efforts to legalize commercial casino gambling, including proposals to install video lottery terminals (VLTs) in various locations such as restaurants and bars, faced significant opposition from members of the Republican party. This opposition has cast a shadow over current discussions about gaming expansion. Moore highlighted that gaming is the primary issue delaying the state’s budget.

“I do think that the conversation last year as it related to casinos has put a shadow over the discussion about updates to the lottery with VLTs and so forth,” Moore told CBS 17.

Moore initially supported Senate President pro tempore Phil Berger’s attempt to add a casino amendment to the state’s 2023-25 budget bill. Berger’s proposal aimed to create gaming licenses for multiple counties and grant casino licenses to The Cordish Companies. Berger argued that these casinos would retain legal gambling revenue within North Carolina, preventing it from flowing into neighboring states like Virginia. Estimates suggested that legalizing VLTs could generate about $1 billion in annual revenue for the state.

Despite public support for casinos, House Republicans were divided, with concerns about the discussions happening behind closed doors without public input. As a result, Moore withdrew his support for the casino bill, and Berger acknowledged in February that he would not pursue casino legislation this year, leaving the decision to the House.

Online Sports Betting Market Thrives

While casino expansion faces obstacles, North Carolina’s new online sports betting market is thriving. Launched in March, the market has seen players place over $1.3 billion in bets. In April, the first full month of operations, operators reported a handle of nearly $650 million, matching the figures from March, with $105 million in gross gaming revenue.

Promotional bets significantly contributed to the market’s early growth. In March, operators distributed over $200 million in bonus bets and promotions, which decreased to below $80 million in April. Overall, the market showed positive month-over-month growth, with sportsbooks generating $105.3 million in gross wagering revenue in April, and netting $171.7 million in revenue since the launch.

Prominent operators like bet365, BetMGM, DraftKings, ESPN Bet, Fanatics Sportsbook and FanDuel are active in the state, each partnered with a professional sports team or venue as required by state regulations. Additionally, Caesars Sportsbook operates through a partnership with the Eastern Band of Cherokee Indians.

Future Outlook

The North Carolina legislative session extends until July, but forward movement on casino expansion seems unlikely. The success of online sports betting highlights the potential for legalized gaming, yet the legislative hurdles suggest that significant changes to the state’s gaming landscape may remain on hold for now.

Source: “North Carolina casino legalization push hits roadblocks”. SBC Americas. May 28, 2024.

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In April, the New York State Gaming Commission revealed a robust sports betting handle of nearly $1.97 billion, narrowly missing the $2 billion mark, marking the fourth time in history it came close to this milestone. The impressive figures were partly fueled by revenue collected in the final week of March, which was absorbed into April’s financial records due to the state’s fiscal year starting on April 1st. Consequently, there was a notable 6.2% month-over-month increase in handle from March, a rarity in the industry, accompanied by a 20.6% surge in sports betting revenue, reaching $184 million.

This handle places New York fourth all-time nationally in the post-PASPA era, reaffirming the state’s monopoly on top-10 all-time totals. Similarly, the revenue total ranks fourth overall, with the Empire State claiming eight of the top-10 monthly operator winnings, leaving states like New Jersey and Ohio trailing with just one apiece.

Steady Growth and Revenue Surge

Comparing April 2024 to the same period in 2023, there was a notable 27.1% increase in handle and a 32.1% surge in revenue, showcasing a steady growth trajectory in New York’s sports betting landscape. The total accepted bets through the first four months of 2024 reached $7.57 billion, marking a 14.4% increase from the previous year. Moreover, the near-9% win rate generated $679.6 million in revenue, a substantial 21.1% increase.

The state collected $93.8 million in taxes, with the bulk of it sourced from New York’s nine mobile operators, demonstrating the significant economic contribution of the sports betting industry. Year-to-date, the state’s tax receipts stand at $345.1 million, surpassing last year’s pace by $59.6 million and on track to exceed $1 billion, doubling the initial projections set by former Governor Andrew Cuomo.

FanDuel’s Remarkable Performance

FanDuel showcased an impressive recovery with an 11.7% hold, avoiding its third consecutive month with a sub-10% hold. This achievement is noteworthy, especially considering the challenges faced in the early months of mobile betting in New York. With a win rate of 11.7%, FanDuel amassed $91 million in revenue from $780.5 million worth of wagers, surpassing $1.8 billion in total revenue in the Empire State.

Distinct Performances of Leading Operators

DraftKings witnessed a remarkable 42.7% year-over-year increase in handle, reaching $737 million, while maintaining a solid 8.6% hold, resulting in a substantial revenue of $63.2 million for April. Caesars, however, experienced a decline in market share, with its 8.1% contribution to the total mobile handle marking an all-time low. Despite this, Caesars managed to surpass $400 million in total revenue.

Fanatics Sportsbook, in its first full month as an operator in New York, reported $5.6 million in revenue, setting an all-time high, with a 7.5% hold. Similarly, BetRivers and BetMGM showcased steady performances, contributing to the diverse landscape of sports betting operators in the state.

May’s Promising Start

The first week of May saw a promising surge in sports betting activity, with a combined handle of $484.1 million among the nine mobile operators. DraftKings led the pack with its second-highest week of action, totaling $217.2 million in handle. FanDuel, accounting for more than half of the operator winnings for the week, reported $12.6 million, contributing to the overall positive momentum in New York’s sports betting industry.

Source: “New York Narrowly Misses $2 Billion In Handle for April”. Sports Handle. May 10, 2024.

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Altenar continues to launch customized solutions for sports betting platforms to maintain its leading position in the iGaming and sports betting market. The latest development of three sport betting features offering a range of bet-specific options provides a comprehensive solution for sports betting operators to expand their offerings and take player experience at another level.

Enhanced Sports Betting Options

Indeed, the Bet Boost, Betting Insights, and Bet Mentor features are set to become an integral component of iGaming platform’s user interface through an enhanced monitoring and cross-sales opportunities offered to worldwide platforms and players. Players traditionally engaged with online casinos may get an expanded overview of sports betting options and benefit from their enhanced accessibility using Altenar’s new release of customized developments.

Betting Insight and Suggestions

Therefore the Betting Insights tool includes historical data for specific markets to enable players to avail of the trend pending to the subject market to structure and place their bets. The Bet Mentor component serves as a customer’s vehicle to set the bet amount and specify the amount sought to be won. Players can also take advantage of the respective suggestions based on the statistical data to set the bet.

Bet Boost

The Bet Boost tool is designed to help operators to manage their promotions and betting campaigns in a highly efficient way. The tool will enable operators to particularly enhance the competiveness of their campaigns run ahead of specific events or popular championships. The feature’s visibility is ensured through a variety of front-end options and design solutions, including carousels, event view or overview tools.

Comprehensive Tool Kit

Using the Altenar’s trilling of winning software developments, players can take advantage of the historical data and statistics-based suggestions to tailor their bets or swiftly and easily access betting promotions and campaigns. The operators may benefit from a comprehensive set of tools to drive player engagement provided by the company having been building the reputation of a leading B2B software provider since 2011.

Antonis Karakousis, Director of Operations at Altenar, said: “We are pleased to bring all three of our new add-on widgets to market, offering our operator partners more ways than ever to engage bettors and empower them to make data-driven decisions.

“Data is becoming increasingly important for customers, not just operators, and the insights these tools offer will serve to make Altenar’s partners the most competitive on the market.”

Source: “Altenar releases trio of betting widgets to enhance customer engagement’’. European Gaming. April 18, 2024.

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Inspired Entertainment, one of the world’s most successful business-to-business iGaming providers, has announced the launch of its Virtual Sports offering in Italy thanks to a partnership with Planetwin365, a prominent online casino and sports betting operator.

The suppliers Virtual Sports portfolio includes the newest Virtual Sports Soccer products V-Play Torneo (also known as V-Play Knockout Cup), V-Play City Park Dogs and V-Play Football Ultra 2.

Planetwin365, which is a flagship brand of Italian multi-channel operator SKS365, is one of the first iGaming operators in Italy to launch V-Play Torneo, a virtual soccer product which features ultra-realistic graphics and fast gameplay with eight games taking place across a two-minute tournament.

V-Play Torneo takes players through several rounds, from the quarterfinals through to the semifinals and then to the final games, which decide who will be declared the ultimate champion.

V-Play City Park Dogs on the other hand is a virtual greyhound racing game which features a realistic city background while V-Play Football Ultra 2 is described by Inspired Entertainment as “the ultimate football experience game.”

Inspired Entertainment currently offers content, technology, hardware and services for iGaming, betting, lottery, social and leisure operators across both retail and mobile channels. The company operates in over 35 jurisdictions all around the world, supplying content to online casino and sports betting operators on over 170 websites.

New Chief Financial Officer Appointed Recently

Along with forging new partnerships, Inspired Entertainment has also been revamping its top management team recently. At the end of 2023 the supplier announced the appointment of Marilyn Jentzen as its new interim Chief Financial Officer.

The appointment came following the departure of Stewart Baker, who had served within the company for seven years as Financial Controller and Director of Finance. Baker resigned on December 20, 2023.

Marilyn Jentzen is a very experienced executive, with over three decades spent working in financial services and accounting. The new Chief Financial Officer took charge of leading the company’s financial policies and her responsibilities included overseeing the group’s accounting functions.

Inspired’s new CFO has previously served as the Chief Executive Officer of Innovative Impact Consulting, a business that she founded herself in 2015. Before that entrepreneurial attempt, Marilyn Jentzen was Senior Vice President of Finance at IGT in Las Vegas, Nevada from June 2014. Before that, she had a successful four-year tenure at Thomson Reuters, a well-known global media company.

Source: “INSPIRED LAUNCHES LATEST V-PLAY TORNEO, V-PLAY CITY PARK DOGS, AND V-PLAY FOOTBALL ULTRA 2 VIRTUAL SPORTS GAMES WITH PLANETWIN365 IN ITALY“. Inspired Entertainment. March 7, 2024.

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DraftKings, the famous North American sports betting operator, has launched its online sports betting platform in North Carolina starting on March 11 after having secured a written designation agreement with NASCAR earlier this year.

The respective written designation agreement was necessary for the sports betting operator in order to be allowed to offer its services in the state of North Carolina. The launch marks an important moment for DraftKings as the operator now has its sports betting service available in 27 American states. Moreover, the sports betting website is also available in Ontario, the most populous province in Canada.

North Carolina is a very important state when it comes to sports because it is the home state of most of the NASCAR industry and it also has high-profile professional teams in all the major North American leagues: the National Football League (NFL), the National Basketball Association (NBA) and the National Hockey League (NHL). Moreover, North Carolina has several universities competing at the Division-I level, attracting plenty of sports fans.

From now on eligible sports fans in the state will be able to place their bets on the DraftKings online sportsbook, which provides a wide range of markets and offerings, including same-game parlays, in-game betting and special odds boosts.

DraftKings underlined that its sportsbook platform in North Carolina is “safe and regulated”, offering plenty of customer protections like deposit and time limits, full access to responsible gaming resources and self-exclusion features. Moreover, DraftKings offers the new “My Stat Sheet” feature, which shows punters the exact amount of time they spent on the sports betting website and also the total amount of deposits made.

Ceremonial First Bet

The launch of legalized mobile sports betting in North Carolina is a memorable occasion and sports fans in the state will most likely remember it for quite some time as Greg Olsen, the legendary Carolina Panthers player, was designated to place a ceremonial first bet.

The event was hosted by the NASCAR Hall of Fame in Charlotte and along with Greg Olsen it benefitted from the participation of Zack Hawkins, a North Carolina State Representative Zack Hawkins, and Jeremy Elbaum, the Chief Commercial Officer of DraftKings.

DraftKings started out in 2012 and it was founded by Jason Robins, Matt Kalish and Paul Liberman. The company is headquartered in Boston and it offers online sports betting services and daily fantasy sports products.

Source: “DraftKings Set to Launch Mobile Sports Betting in North Carolina on March 11“, DraftKings. March 7, 2024.

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The Arizona Department of Gaming, the organization in charge of regulating the sports betting and gambling industry in the American state, has announced that December 2023 has brought record-breaking sports betting revenue.

The gross revenue for the sports betting industry in Arizona amounted to 66.1 million dollars in December 2023, a figure which represents an increase of 22.1 percent over the 54.4 million that were generated in the same month of 2022. Moreover, the revenue recorded in December 2023 was up 62.4 percent compared to the amount generated in November 2023.

The vast majority of that sum came from online sports betting, 65.2 million dollars, while retail sportsbooks attracted just 625,986 dollars in revenue during the month of December 2023. Limited event wagering operators managed to generate revenue of 240,604 dollars during the month.

Slight Decrease in Total Wagers

Despite the increased revenue, the total betting handle recorded a decrease compared to November 2023, when a new record was set by the Arizona sports betting industry. The total wagers in December 2023 amounted to 693.3 million dollars, over 20 million dollars behind the record set in November 2023, but still 21.1 percent higher compared to December 2022.

The online part of the business was again responsible for most of the action, attracting bets worth 685.1 million dollars in total, while retail sportsbooks got 6.4 million and limited event wagering operators just 1.8 million dollars. The month of December also recorded a total of 17.8 million dollars in free bets and promotional credits awarded to players in Arizona, with almost the entire amount coming from online sports betting operators.

This led to an adjusted gross sports betting revenue for December 2023 of 48.3 million dollars, another record for the Arizona sports betting industry. That figure is 30.3 higher than what was recorded in December 2022 and a whopping 139.4 percent higher than November 2023.

When it comes to tax, the Arizona sports betting industry contributed 4.8 million dollars in December 2023: 4.7 million dollars from online operators, 49,703 dollars from retail sportsbooks and 19,248 dollars from limited event wagering operators.

FanDuel Leading the Race

The most successful online sports betting operator in the state remains FanDuel, which posted adjusted revenue of 23.7 million dollars in December 2023 and total wagers amounting to 236.3 million dollars.

That is quite far ahead DraftKings and Crown Gaming in second place, which generated 13.8 million dollars in adjusted revenue and 228.5 million in total wagers. BetMGM ranked third in December 2023 with adjusted revenue of 6.1 million dollars and a total handle of 82.7 million dollars.

The retail side of the business features just two operators in Arizona, DraftKings and Crown Gaming took top spot with 361,037 dollars in adjusted revenue while FanDuel recorded adjusted revenue of 260,248 dollars.

Source: “Arizona Department of Gaming Releases December Sports Betting Figures“. Arizona Department of Gaming. February 26, 2024.

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Fanatics Holdings, the global digital sports platform, announced that its subsidiary, Fanatics Betting and Gaming, the leading betting and gaming platform, rolled out Fanatics Sportsbook and Casino in Michigan. The launch, completed on Thursday, enabled residents and visitors of the state to download Fanatics Sportsbook for Android and iOS devices and engage in exciting online gaming and betting activities.

The latest launch represents the thirteenth state where Fanatics Sportsbook is available. On the other hand, the launch in Michigan further grows Fanatics’ presence within the online gambling sector and marks the third state where Fanatics Casino is available.

The latest launch follows a process initiated by Fanatics Betting and Gaming last year. At the time, the company agreed to acquire the US assets of PointsBet, paving the way for its expansion across the country. As a result of the acquisition, PointsBet’s customers in Michigan had their username, password, as well as account balance and rewards points transferred automatically to Fanatics Sportsbook. The migrated customers also retained their responsible gaming preferences, ensuring responsible entertainment.

The transfer of responsible gaming preferences underlines Fanatics’ dedication to responsible gambling. As a leading and fast-growing operator, the company encourages customers to use responsible gaming tools that enable them to manage their gambling. Moreover, Fanatics offers a best-in-class Help Center that provides chat support with agents ensuring 24/7 coverage.

Players in Michigan Can Access Engaging Features

Thanks to the latest launch, Michigan sports fans and casino aficionados can now tap into Fanatics’ leading betting and iGaming application. The high-quality mobile application features a convenient design, easy navigation and stands out with engaging and rewarding features.

Players in Michigan can benefit from FanCash, Fanatics Sportsbook’s reward system that allows them to earn up to 5% on their wagers in the form of FanCash. Such FanCash can then be exchanged for bonus bets or different merchandise via the operator’s official website.

Further quality features available via Fanatics’ app include Discover and Search. Thanks to the Discover feed, bettors gain access to valuable insights, including trending bets, statistics and marquee games. Additionally, the application’s innovative Search functionality brings autocomplete options, as well as search via deep linking and aliases.

On the other hand, Fanatics Casino players can access quality features and enjoy classic casino slots, video poker and table games. Teaming up with Evolution, Fanatics Casino brings popular live casino games such as Roulette, Baccarat, Poker and Blackjack, among others. iGaming fans can also tap into quality releases from Light & Wonder, Gaming Realms and Hacksaw Gaming, among other leading content suppliers. Similarly, to wagering on sports, online gamblers can earn FanCash and convert it to different rewards.

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Apple has announced the release of Apple Sports, a standalone free app for iPhone users with a passion for sports.  

The app, which has been designed for enhanced speed and simplicity, will enable quick access to a selection of real-time scores, statistics, and more through customized experiences and a premium user-friendly interface.  

The app can be currently downloaded in the US, Canada, and the United Kingdom with support for English, French, and Spanish users where available. It is available for all iPhone models running iOS 17.2 or later.

Giving Sports Fans “What They Want”

According to Apple’s senior vice president of services, Eddy Cue, the new app was developed with the purpose of offering sports fans “what they want—an app that delivers incredibly fast access to scores and stats.” 

Users will get the chance to stay updated with their preferred leagues and teams and consult scores from the NHL, NBA, MLS, and several important soccer leagues like Premier League, Bundesliga, LaLiga, Ligue 1, Serie A, or Liga MX. 

Men’s and women’s college basketball scores and stats are also covered. The company stated it would add data from the MLB, WNBA, NCAA football, NFL, and NWSL in their upcoming seasons.

At the moment, the sports app does not cover golf, tennis, or the Olympics, but the content is expected to be updated with more leagues in the future. 

Customizable Scoreboards

The Apple Sports app will offer odds with the help of a partnership inked between Apple and DraftKings.

Last week, DraftKings announced it expanded its reach with a $750 million acquisition of Jackpocket.

Sports aficionados will be given a quick and easy way to remain up-to-date with the content they are interested in while being allowed to customize their scoreboards on the app with tournaments, leagues, and teams. 

Navigating between different scores and upcoming events and games, and exploring lineup details, play-by-play information, live betting odds, and team statistics will all be possible with the help of the new app.

Users will also be able to tap to go to the Apple TV app and watch live games via Apple and connected streaming apps.

The Apple Sports app can also seamlessly synchronize with users’ favorites chosen via the My Sports experience. The list includes Apple News and the Apple TV app.

Whether the giant is this way getting ready to tap the lucrative sports betting market, remains to be seen. For the time being, the app does not allow users to bet on the app or be redirected to a sportsbook. 

Apple has also announced users will be able to turn off live betting odds whenever necessary. 

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In a recent commentary, Assemblyman James Ramos emphasized the pivotal role of California’s Native American tribes in any potential expansion of sports betting within the state. 

Ramos Highlights Tribal Role in California Gaming Policy

Assemblyman James Ramos, a member of the San Manuel Band of Mission Indians, underscored the historic agreement between the state and tribes in 1999, which granted tribes exclusivity over casino gaming, confining such activities to tribal reservations.

Highlighting the significance of this agreement, Ramos stressed the need for a similar approach to be taken with sports wagering, emphasizing principles of responsibility, community benefit, and respect for past commitments, reported Cal Matters. 

Ramos urged policymakers not to perceive the issue solely as the legalization of sports betting but rather as a matter of aligning any gaming expansion with the values that have guided tribal gaming since its inception.

Ramos’s commentary comes amidst ongoing discussions surrounding the future of sports betting in California. Notably, tribes have played a decisive role in shaping the trajectory of such endeavors. In 2022, a coalition of influential tribes, including San Manuel, successfully defeated a ballot proposition supported by commercial sportsbook operators, thereby maintaining control over gaming activities within the state.

The assemblyman’s remarks serve as a reminder that any potential progression towards regulated sports wagering in California hinges on the consent and leadership of the tribes. Ramos emphasized the tribes’ steadfast commitment to protecting gaming revenues within California and maintaining responsible, community-oriented enterprise practices.

Ramos Foresees Challenges in California’s Sports Betting Journey

While Ramos refrained from making predictions regarding the timeline for potential sports betting approval, it is evident that the issue will not be on the ballot shortly. Recent polls have indicated limited public appetite for revisiting the topic, particularly following the setbacks of 2022.

Looking ahead, the 2026 midterm election remains a possibility for reconsidering sports betting legislation. However, factors such as a gubernatorial election could complicate the process, diverting attention and resources from gaming-related initiatives.

Furthermore, discussions surrounding the approval of mobile betting suggest a phased approach, with retail sportsbooks potentially preceding online platforms. This approach could necessitate travel to tribal casinos for sports betting enthusiasts, particularly those residing far from major population centers.

Notably, a sports betting initiative in California, spearheaded by Kasey Thompson of Eagle1 Acquisitions Corp. LLC, was withdrawn due to opposition from tribal groups and a lack of sufficient support. Thompson initially aimed to gather signatures for the initiative, but faced backlash from tribes, leading to its abandonment.

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Lottery.com, a prominent online lottery services provider, has made a strategic move in the digital entertainment landscape by acquiring S&MI Ltd, the parent company of SportLocker, and simultaneously launching it as Sports.com. This acquisition will see Sports.com emerge as a next-gen digital sports entertainment platform, blending innovative community-driven features with expansive content and technology.

The Two Companies Share a Common Vision

The acquisition of SportLocker is part of Lottery.com’s accelerated growth strategy, focusing on premium content bundling and optimizing direct connections with Mobile Network Operators (MNOs) for efficient user acquisition. The rebranded Sports.com platform aims to attract exclusive marketing partners to drive sustainable brand growth, leveraging the synergies with its new parent company.

Sports.com is ready to revolutionize digital sports entertainment by introducing a platform that combines 24/7 sports news, live streaming, and a wealth of exciting content, including original documentaries, films, and exclusive behind-the-scenes access. SportLocker founding partner Tim Scoffham noted that the acquisition aligned with his vision for the platform and would elevate it to new heights.

The synergies between SportLocker and Sports.com represent a game-changing evolution in our mission to deliver unmatched sports experiences to fans worldwide.

Tim Scoffham, SportLocker founding partner

Initially launching in the USA and Europe, with concentrated efforts in the Middle East, Sports.com has ambitious global expansion plans. Targeting high-energy sports such as soccer, motor racing, football, MMA, and ice hockey, the platform aims to become a global destination for sports enthusiasts. Sports.com aims to provide fans with engaging content, creating a new era of sports engagement.

Throughout 2024, Sports.com plans to introduce additional features and invest in innovative technologies, emphasizing community building and social media interactions with sports stars. A core aspect of Sports.com’s strategy involves leveraging established partnerships with MNOs to offer localized branded sports content services, creating mutual value.

The platform is also committed to launching a dedicated program exclusively for women’s sports, showcasing innovative fan engagement methods, sponsorship acquisition, and revenue generation for clubs and teams. Matthew McGahan, chairman and CEO of Lottery.com and Sports.com, noted that integrating SportLocker would deliver enhanced content and technology, connecting fans worldwide.

The introduction of our media platform is just a glimpse of how we intend to bring fans closer to the sports they love.

Matthew McGahan, Lottery.com and Sports.com chairman and CEO

Lottery.com has transformed how users engage with lottery with its engaging mobile and online platforms. The company’s bold foray into the world of digital sports entertainment with the launch of Sports.com underlines a commitment to innovation, growth, and community building in the intersection of sports and technology, setting the stage for enduring success.

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