Blackburn Rovers FC, a British professional soccer team, has announced a major gambling sponsorship agreement with Spreadex, a UK-based sports betting company. Under the agreement, Spreadex has been named as the club’s official UK betting partner.

The deal, signed ahead of the 2023-24 season, will see the gambling company support the club. In return, the soccer team will promote the operator’s brand throughout the season.

As part of the agreement, Spreadex’s logo will feature in the Jack Walker Stand and digital advertising across Ewood Park, the Rovers’ home stadium.

Spreadex is an award-winning British betting company founded in 1999. Over the years, the operator has cemented itself as one of the leading players in the United Kingdom’s sports betting and trading sector.

The deal with the Rovers highlights the company’s commitment to supporting the sports sector. Spreadex is also interested in the emerging esports sector as attested by its recent esports deals with SIS.

The Two Parties Are Happy about the Deal

The Blackburn Rovers’ chief executive officer, Steve Waggott, welcomed Spreadex as the club’s official UK betting partner for the 2023-24 season, expressing his excitement about the deal. He praised the company for its history of strong performance and said that his team hopes to develop this relationship.

Award-winning, Spreadex will join a range of other new partners for the forthcoming season and we are looking forward to working with their team to further develop and strengthen our partnership over the coming months.

Steve Waggott, CEO, Blackburn Rovers

Andy MacKenzie, Spreadex’s head of marketing, also commented on the new partnership agreement. He said that his team is “really pleased” to join an ambitious soccer club, steeped in tradition.

MacKenzie noted that Spreadex is looking forward to supporting the Rovers’ journey. He teased that the operator has already planned a number of fan-oriented activations.

We’re delighted to be part of Rovers’ journey moving forwards and are already planning a series of competitions and content to keep Rovers fans engaged via our social channels, plus looking at ways to help support local club community initiatives.

Andy MacKenzie, head of marketing, Spreadex

MacKenzie admitted that Spreadex’s team already sports a number of Rovers enthusiasts, which is why the company is so excited about the next soccer season.

The agreement between the two parties comes amid intense critiques of sponsorship deals between sports clubs and sports betting operators and betting ads.

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Sports Information Services (SIS), a leading multi-content supplier of 24/7 live betting services, has agreed to provide the British operator Spreadex with high-integrity, event-based CS:GO content. As a result, the operator will secure access to many engaging esports events that will appeal to new-gen bettors.

Thanks to the current deal, Spreadex has secured access to two CS:GO 24/7 streams. In total, Spreadex players can expect a whopping 200,000 Competitive Gaming events a year.

SIS’s CS:GO esports suite features high-frequency 2v2 matches between professional players, providing sportsbooks and fans with many betting opportunities. The CS:GO product is a part of SIS’ Competitive Gaming portfolio and complements the supplier’s esoccer and ebasketball simulations, which are already live with Spreadex.

The CS:GO product comes with a rich selection of pre-match and in-play betting markets for fans of esports wagering. Thanks to ultra-low latency live streaming and on-screen graphics with betting prompts, consumers can closely follow the action without missing a beat or wagering opportunity.

SIS Competitive Gaming is notably the only esports betting product to ever earn the Esports Integrity Commission’s Gold Standards, attesting to the supplier’s commitment to integrity. Furthermore, SIS’ CS:GO offering fields referees with ESIC-based training, highlighting the supplier’s commitment to protecting its games from fraud. The skilled referees monitor each game and provide operators and traders with real-time communication.

The Deal Highlights the Value of SIS’ CS:GO Offering

Representatives from the two companies released statements on the new agreement. Spreadex’s head of sports trading, product and operations, Andrew Wallington, said that his team recognizes the importance of providing its audience with a diverse selection of content.

We are always looking to enhance the content that we provide to our audience, and going live with SIS’ CS:GO’s 24/7 offering represents a huge boost to our offering.

Andrew Wallington, head of sports trading, product and operations, Spreadex

He added that his team has a long-standing relationship with SIS that will be enhanced by the current agreement.

Meanwhile, Dave Richardson, SIS’ commercial manager for the UK & Europe, noted that his company’s CS:GO offering is expanding “at a great pace.” He noted that this highlights the value it brings for operators and customers alike.

We are immensely proud to extend our partnership with Spreadex, an operator that fully understands the benefits of adding CS:GO to its sportsbook.

Dave Richardson, commercial manager for the UK & Europe, SIS

A week ago, SIS extended its European market reach through an agreement with Premier Kladionica in Bosnia and Herzegovina.

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